What Master Perfumer and Glover does

Maître Parfumeur et Gantier is a French niche perfumery house founded in 1988 by Jean-François Laporte, credited as a pioneer who co-created the niche perfumery category. The company is privately held, operated through its parent legal entity Taraka Traditions et Parfums (registered at 22 Rue de Caumartin, Paris), and has been owned since 2013 by M. Fahad Al Turki, who has driven a comprehensive repositioning, visual identity redesign, formula revisions, and the addition of six new Eaux de Parfum. Its product portfolio spans 30+ Eaux de Parfum categorized across eight olfactory families (Ambrés, Aromatiques, Bois, Cuirs et Chyprés, Floraux, Hespéridés, Fruités, Musqués), all packaged in infinitely refillable flacons sold in 10 ml, 30 ml, and 120 ml formats; a complementary home ambiance line including ~60-hour scented candles, reed diffusers, spray fragrances, the hand-patined terracotta Pomme d'Ambre diffuser, and Parfums de Carrosse; plus travel formats such as the Kit de Voyage and Découverte sample sets.

The business operates a dual-channel model. The consumer channel is direct-to-consumer via the proprietary e-commerce platform maitre-parfumeur-et-gantier.com (shipping to ~100 countries, multi-language, multi-currency, modern payment stack including Klarna/Apple Pay/Shop Pay) supported by a tiered MPG loyalty rewards program, plus a single flagship boutique at 5 Rue des Capucines, Paris. A secondary B2B channel delivers bespoke or curated ambient scenting programs to ultra-luxury hospitality properties globally — public areas, spa, and co-branded retail resale lines — with a public client roster that includes Le Plaza Athénée, Le George V, Le Pavillon de la Reine, Casa Angelina, MGM Resorts, and Bellagio. Customers are segmented into individual fragrance buyers (Pour Elle, Pour Lui, Mixte), home ambiance buyers, and luxury hospitality B2B buyers; pricing for EDPs ranges from approximately €35 (10 ml) to €265 (120 ml Ultime).

Name

Master Perfumer and Glover

Legal name

Taraka Traditions et Parfums

Website

https://maitre-parfumeur-et-gantier.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Maître Parfumeur et Gantier is a French niche perfumery house founded in 1988, selling 30+ eaux de parfum and home ambiance products direct-to-consumer via e-commerce and a Paris flagship boutique, with a B2B bespoke ambient-scenting program for luxury hotels worldwide.

Ownership category

akta.pro rank

Product category

Luxury fragrance / niche perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Niche perfumery
• Fine fragrances
• Artisanal perfumery
• Home fragrance products
• Bespoke hotel scenting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Eau de Parfum Sales: Direct-to-consumer sale of the brand's core perfume line (Eaux de Parfum) across three bottle sizes (10 ml, 30 ml, 120 ml) through the e-commerce site and the Paris boutique. All flacons are infinitely refillable, encouraging repeat purchase of refill units.
2. Ambiance / Home Fragrance Products: Sale of ambient fragrance products including scented candles (~60 hours burn time), reed diffusers, spray room fragrances, Carrrosse (car fragrance) scents, and Pomme d'Ambre (terracotta amber diffusers). These extend the brand into lifestyle/home décor category and drive repeat purchase through refills.
3. Hotel Fragrance Partnership (B2B): Bespoke or curated ambient scenting programs for luxury hotels, offering two collaboration models: (1) selling existing ambiance fragrances for hotel use and resale, and (2) developing exclusive custom scents for hotel properties, including public areas, spa, and a dedicated retail fragrance line. Targets ultra-luxury hospitality segment globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maître Parfumeur et Gantier is a French niche perfume house that manufactures and retails its own brand of artisanal Eaux de Parfum across eight olfactory families, alongside home ambiance products (scented candles, reed diffusers, room sprays, the handcrafted Pomme d'Ambre terracotta diffuser) and car fragrances (Parfums de Carrosse). Distribution runs through the brand's DTC e-commerce site, a flagship Paris boutique, and a B2B bespoke ambient scenting program for luxury hotels globally.

Product overview

Maître Parfumeur et Gantier is a French niche perfume house founded in 1988, offering an extensive portfolio of 30+ Eaux de Parfum classified across eight olfactory families (Ambrés, Aromatiques et frais, Boisés, Cuirés et Chyprés, Floraux, Hesperidés, Fruités, Musqués) and a comprehensive home fragrance collection. The product portfolio consists of: Eaux de Parfum (perfumes for personal wear available in 10ml, 30ml, and 120ml formats) including flagship scents such as Ambre Préieux, Ambre Tibet, Santal Noble, Patchouli 1969, Oud Extravagant, and Rose Opulente; Home Ambiance products including scented candles (6 varieties offering approximately 60 hours of burn time), reed diffusers (7 varieties in 250ml format), spray air fresheners, and car perfumes (Parfums de Carrosse); and Travel formats (Kit de Voyage with 3x10ml refillable bottles and 30ml travel sprays). The brand emphasizes artisanal craftsmanship with audacious, rare accords inspired by travel, opera, and baroque aesthetics, with refillable bottles demonstrating environmental consciousness.

Differentiator

Problem solved

Functional benefit

Products and services

• Eaux de Parfum (Signature Personal Fragrance Collection) An artisanal personal fragrance collection of more than 30 Eaux de Parfum sold in refillable 10 ml, 30 ml, and 120 ml flacons, organized into eight olfactory families (Ambrés, Aromatiques, Boisés, Cuirés et Chyprès, Floraux, Hespéridés, Fruités, Musqués). Each fragrance is named after its signature note (e.g., Ambre Précieux, Rose Opulente, Santal Noble, Patchouli 1969, Oud Extravagant) and created with rare accords and natural absolutes. Targeted at discerning women (Pour Elle), men (Pour Lui), and unisex (Mixte) buyers seeking distinctive artisanal scents beyond mass-market designer offerings.
• MPG & Hotels Bespoke Ambient Scenting Program (B2B) A bespoke ambient scenting and co-branded fragrance retail program for ultra-luxury hotels. Delivers signature scents for public spaces, spa, and guest experiences, plus exclusive or curated fragrance lines for hotel boutiques. Client roster includes Plaza Athénée, Four Seasons George V, Pavillon de la Reine, Casa Angelina (Amalfi Coast), MGM Resorts, and Bellagio.
• Scented Candles (Bougies) Luxury 180 g scented candles (~60-hour burn time) under the Bougies collection, available in six signature scents including Ambre du Népal, Ambre Mythique, Cèdre de l'Atlas, Sapin Enchanteur, Herbes de Provence, and Myrte. Designed for affluent consumers wanting to extend the brand's artisanal olfactory universe into their living spaces, priced up to €55.
• Reed Diffusers (Parfums à Diffuser) 250 ml rattan stick diffusers presented in refined bottles, delivering continuous ambient scenting over several weeks. Available in seven scents: Ambre du Népal, Cèdre de l'Atlas, Ambre Mythique, Bois Moussu, Myrte, Sapin Enchanteur, and Herbes de Provence. Positioned for affluent consumers seeking luxury home ambiance beyond mass-market plug-in diffusers.
• Room Sprays (Parfums d'Ambiance à Pulvériser) Spray-format room air fresheners extending the brand's ambient universe into immediate-use home scenting. Available in 250 ml bottles including the Ambre du Népal spray at €90.
• Car Perfumes (Parfums de Carrosse) 100 ml car fragrances positioned as the 'Parfums de Carrosse' collection, including Élégance Ambrée and Hespérides, formulated to complement leather automotive interiors with notes such as amber and lavender, and citrus-fruit accords respectively.
• Pomme d'Ambre (Hand-Patined Terracotta Diffuser) A handcrafted terracotta 'amber apple' diffuser presented as a luxury decorative object. Hand-chiseled and patinated in Brun d'Acajou, available in 6 cm, 8 cm, and 12 cm sizes (€90 to €180). Warm, sweet amber scent diffuses over years and is supported by a 50 g refill (Recharge Pomme d'Ambre) at €60. Targeted at affluent consumers and gifting occasions.
• Kit de Voyage (Travel Format) A luxury travel kit comprising a zamac sprayer dressed in leather and three 10 ml refillable bottles, with a refill funnel. Customers choose any 3 fragrances from 11 signature Eaux de Parfum. Available in beige, black, or red leather finish for €125. Targeted at frequent travelers, gift buyers, and fragrance enthusiasts wanting portable sampling.
• Découverte - Échantillons (Discovery Sample Set) A discovery sample set enabling consumers to explore the brand's portfolio across olfactory families before purchasing a full-size flacon. Sold as part of a first-order-discount (WELCOME15, up to 3 items) and loyalty program strategy to lower trial barriers.

Quantifiable outcome

• Pioneer status in niche perfumery established in 1988 — co-creator of the niche fragrance category in French perfumery
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Le Plaza Athénée (Paris)coreGTM or Marketing PartnerLuxury Parisian hotel partnering with MPG for ambient scenting of its public spaces and resale of the fragrance in the hotel boutique. This alliance combines the elegance of the establishment with the refinement of MPG's fragrances.
• Le George V (Paris)coreGTM or Marketing PartnerFour Seasons George V Paris — a flagship luxury hotel partnership for ambient scenting. Combines the hotel's prestigious reputation with MPG's artisanal fragrance expertise.
• Le Pavillon de la Reine (Paris)coreGTM or Marketing PartnerBoutique Parisian luxury hotel partnership for ambient scenting and fragrance retail resale.
• Casa Angelina (Amalfi Coast, Italy)coreGTM or Marketing PartnerIconic luxury hotel on the Amalfi Coast partnering with MPG for its ambient fragrance program, extending the brand's reach into Mediterranean luxury hospitality.
• MGM Resorts (Las Vegas)coreGTM or Marketing PartnerMajor luxury casino and resort operator in Las Vegas — a high-profile partnership demonstrating MPG's ability to serve large-scale international luxury hospitality operations.
• Bellagio (Las Vegas)coreGTM or Marketing PartnerIconic MGM Resorts luxury hotel on the Las Vegas Strip, partnering with MPG for its ambient scenting program, reinforcing MPG's prestige in the US luxury hospitality market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diptyque Paris: French heritage house selling niche perfumes, scented candles, and home fragrance via DTC, flagship boutiques, and luxury hotel/retail doors. Closely comparable to MPG on product mix (EDP + candles + diffusers), French heritage positioning, and dual DTC + luxury B2B distribution.
• Le Labo: Niche perfumery house offering artisanal EDPs, candles, and home scents with a strong boutique and hotel/hospitality adjacency. Direct comparable on niche positioning, scent-family catalog structure, and DTC-plus-flagship retail model, though now backed by Estée Lauder.
• Byredo: Contemporary niche fragrance and home scent brand with broad EDP portfolio and candles/diffusers. Comparable on premium positioning, digital-first DTC with global shipping, and category-defining brand-led storytelling in the niche segment.
• L'Artisan Parfumeur: Pioneer French niche perfumery house with classic EDP catalog and home ambiance products. Direct peer on heritage French niche positioning and note-named fragrance conventions akin to MPG's signature-note approach.
• Serge Lutens: Author-led French niche fragrance house with EDP and selective home/oils offerings. Comparable on the auteur/perfumer-led narrative, niche prestige pricing, and small-format boutique distribution.
• Cire Trudon: French heritage candle and home fragrance maker with selective perfume offerings and luxury hotel/residential program. Comparable on heritage candle/diffuser portfolio and luxury hospitality ambient-scenting channel.
• Penhaligon's: Heritage British perfumery with EDP, candles, and home scents sold through DTC and luxury hotels/retail. Comparable on heritage positioning, broad EDP + home fragrance portfolio, and luxury hospitality adjacency.
• Acqua di Parma: Italian luxury fragrance house with EDP, candles, and home ambiance plus hotel partnerships. Comparable on luxury heritage positioning, broad olfactory portfolio, and dual retail + hospitality distribution.
• Maison Francis Kurkdjian: Paris-based niche perfumery house with a large EDP catalog and home fragrance line, now owned by LVMH. Comparable on French niche heritage, broad olfactory portfolio, luxury hospitality exposure, and refillable/large-format offerings.

Emerging players

• D.S. & Durga: Independent New York-based niche fragrance and home scent house with a story-driven catalog. Comparable as an indie niche competitor with broad olfactory range and DTC-led growth, though at an earlier commercial scale than MPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Perfumer and Glover