What The Peck School does

The Peck School is a private, nonprofit, coeducational K-8 independent school located on a 14-acre historic campus at 247 South Street in Morristown, New Jersey, founded in 1893. The school serves approximately 300–400 students from kindergarten through grade 8, drawn primarily from families across northern New Jersey seeking a private elementary and middle school education. The core product is a comprehensive K-8 academic program supported by a defined values-based character curriculum called InDeCoRe (Individual Development and Community Responsibility, structured around Respect, Resilience, Gratitude, Courage, and Care), a Tech/Innovation/Design program guided by Harvard's Agency by Design framework, world language instruction in Spanish, French, and Latin, visual and performing arts, athletics, and secondary school counseling. The school operates the Osborn Idea & Design Lab, a makerspace and design facility, alongside historic buildings including the c. 1886 Lindenwold, the Diebold Athletic Center (32,000 sq ft), and the 2019-built Peck Commons.

The Peck School's core technology stack includes the Finalsite web platform and learning management system, school-issued iPads, and dedicated makerspaces. The school has begun integrating third-party AI tools into instruction, notably an AI conversational partner named "Sparky" used in seventh-grade Spanish practice. Revenue is generated primarily through tuition ($44,955 for kindergarten, $47,805 for grades 1-4, $51,660 for grades 5-8 per year), supplemented by activity fees, technology fees, and Parents Association fees, plus charitable contributions through the annual Peck Fund giving program and endowment. Ancillary revenue streams include the Peck Summer Program and the Peck Enrichment Program (PEP) after-school offering. The school's go-to-market is an admissions-driven direct-to-consumer motion: prospective families engage via the school's website, social channels (Instagram, Facebook, YouTube, LinkedIn), Peck News Magazine, and The PrideCast podcast, then convert through campus tours, Open House events, and specialized visit programs like Mini Makers and Design Challenges.

The institution is governed by a Board of Trustees (President: Charles Sorrentino) and led by Head of School Andy Delinsky, with a faculty and staff of approximately 85. Operating geographies are confined to the northern New Jersey catchment; the school does not advertise a global footprint. Recent strategic activity centers on faculty leadership succession, athletics performance (including a first-ever Greater Morris County Girls Lacrosse Championship and third consecutive MSAC title in 2026), service-learning partnerships with organizations such as P.G. Chambers School, and initial adoption of AI-enabled instructional tools — all within a stable, single-campus operating model.

Name

The Peck School

Legal name

The Peck School

Website

https://peckschool.org

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

51–100 employees

Short description

The Peck School is a private, nonprofit K-8 independent school in Morristown, NJ, serving approximately 300–400 students from northern New Jersey families with a comprehensive academic, character, arts, athletics, and innovation curriculum including a recently deployed AI Spanish-practice tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Revenue: Primary revenue from tuition payments for K-8 education. Tuition varies by grade level: Kindergarten $44,955, Grades 1-4 $47,805, Grades 5-8 $51,660. Additional revenue from activity fees, technology fees, and Parents Association fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Peck School is a coeducational independent day school providing Kindergarten through Grade 8 education on a 14-acre campus in Morristown, New Jersey. It delivers a comprehensive academic program combined with character education (InDeCoRe), world languages (Spanish, French, Latin), arts, athletics, and technology/innovation/design education via the Osborn Idea & Design Lab. The school charges tiered annual tuition ranging from $44,955 (Kindergarten) to $51,660 (Grades 5-8), supported by an annual giving program and endowed funds.

Product overview

The Peck School is a coeducational K-8 independent private school offering a unified educational program. The core product is its comprehensive K-8 Academic Program, supported by specialized offerings including Tech, Innovation & Design (using Harvard's Agency by Design framework), The Arts (visual art, theater, music, woodworking), Athletics, Character Education (InDeCoRe values), World Language instruction (Spanish, French, Latin), and Secondary School Counseling. Additional programs include the Summer Program and Peck Enrichment Program (PEP) for after-school activities. The school also produces The PrideCast podcast and Peck News Magazine as publications. A notable technology initiative is the use of an AI partner named Sparky to support seventh-graders in practicing spoken Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• K-8 Academic Program
• Summer Program (Peck Summer)
• Peck Enrichment Program (PEP)

Quantifiable outcome

• Fifth grader achieved perfect 25/25 score on Math Olympiad - first perfect score in school's three-year participation history
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• P.G. Chambers SchoolcoreStrategic or Co-development Partner · 8 May 2026Peck's sixth-grade students formed a service learning partnership with P.G. Chambers School, a New Jersey-approved private school for students with developmental and related disabilities serving children ages 3-14. Students engaged in collaborative activities throughout the year and P.G. Chambers was a beneficiary of Peck's Day of Service, receiving Peck's Award for Community Service.
• Snakes-N-ScalesminorOthersNew Jersey-based educational entertainment group that provides animal presentations for kindergarten's Rainforest Day. The group brings rescued reptiles including snakes, turtles, tortoises, skinks, and bearded dragons for hands-on educational experiences aligned with the rainforest curriculum.
• Clearwater (106-foot sloop)minorOthersEnvironmental education vessel that hosts fourth-grade students for annual Hudson River sailing trips. Students learn sailing fundamentals, Hudson River ecology, water quality, and environmental stewardship through hands-on experience aboard the 106-foot sloop.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wardlaw-Hartridge School: Independent day school (K-12) in Edison, NJ. Comparable tuition tier and coeducational K-12 model with reach into northern/central NJ family market.
• Kent Place School: Independent day school for girls (K-12) in Summit, NJ. Comparable tuition tier and academic profile; competes for the same pool of northern NJ families seeking premium private K-8 education.
• Oak Knoll School of the Holy Child: Independent Catholic day school (K-12) in Summit, NJ. Premium-priced peer in the same regional catchment, with overlapping emphasis on character education and college preparation.
• The Pingry School: Coeducational independent day school serving K-12 across campuses in New Jersey. Direct competitor for high-end K-8 families, including a Lower School campus in Short Hills that overlaps Peck's feeder geography.
• Delbarton School: Catholic independent day school for boys (grades 7-12) also based in Morristown, NJ. Competes with Peck for middle-school families evaluating secondary-school pathways in the local market.
• Morristown-Beard School: Coeducational independent day school located in Morristown, NJ, serving PreK-12. Operates in the same immediate market as Peck with overlapping tuition tier and competing for the same northern NJ family pool.
• Gill St. Bernard's School: Independent day school (PreK-12) in Gladstone, NJ. Competes with Peck for upper-income New Jersey families and was explicitly referenced in Peck's own athletic programming (MSAC opponent).
• The Newark Academy: Independent day school serving grades 6-12 in Livingston, NJ. Competes for upper-middle-school families leaving the K-8 segment, and offers a comparable character/academics positioning.

Regional players

• The Hun School of Princeton: Independent day and boarding school serving grades 6-12 in Princeton, NJ. Competes for secondary-school placement of Peck graduates and within the broader premium NJ private school market.
• Princeton Day School: Independent day school (PreK-12) in Princeton, NJ. Similar academic and tuition profile; competes for elite private school families in the broader New Jersey market, though not in Peck's immediate Morristown geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ThePeckSchool
• Facebookfacebook.com/PeckSchool
• LinkedInlinkedin.com/company/peck-school
• Instagraminstagram.com/thepeckschool
• Xx.com/thepeckschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peck School