Country Hills Eye Center

What Country Hills Eye Center does

Country Hills Eye Center, operating under the legal name True Vision Physicians & Surgeons, is a privately held ophthalmology group practice founded in 1991 and headquartered in South Ogden, Utah, with a secondary clinic in Roy. The firm delivers comprehensive medical and surgical eye care to patients across Northern Utah, anchored by five board-certified ophthalmologists with fellowship training across subspecialties including oculoplastic surgery, neuro-ophthalmology, glaucoma, cornea, and retinal/vitreous disease, supported by optometrists, technicians, and administrative staff.

The service portfolio spans routine eye examinations, treatment of chronic eye disease (AMD, glaucoma, diabetic eye disease, dry eye), refractive surgery (LASIK, PRK, EVO ICL), cataract surgery (with a documented 95%+ success rate), retinal and corneal procedures, adult strabismus, pediatric ophthalmology, and myopia management. Cosmetic offerings include Botox, blepharoplasty, brow lifts, laser skin treatments, facial rejuvenation, and Latisse. The practice operates from a 20,000 sq ft flagship facility in South Ogden containing two on-site operating suites, an in-house optical shop, and administrative offices; intraocular surgeries requiring hospital settings are performed at partner hospitals. The optical shop sells prescription eyewear, designer frames, and contact lenses with dedicated fitting departments.

The business model is sales-led and primarily physician-referral driven, complemented by direct patient acquisition through the practice website, social media (Facebook, Instagram), an online cataract self-test, a patient portal, and a 24/7 emergency physician contact line. Revenue is generated across five streams: clinical consultations, surgical procedures (professional services), optical product sales, cosmetic procedures, and emergency/after-hours services. Pricing is quote-based and tied to insurance coverage and patient-specific needs, with consumer financing available for elective procedures. Ownership is physician-held with no disclosed institutional investors, funding rounds, or parent-company affiliations.

Name

Country Hills Eye Center

Legal name

True Vision Physicians & Surgeons

Website

https://checdocs.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Hills Eye Center (dba True Vision Physicians & Surgeons) is a physician-owned ophthalmology group practice founded in 1991 in South Ogden, Utah, delivering comprehensive medical, surgical, refractive, and cosmetic eye care across two Northern Utah clinics.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ophthalmology Surgery Centers (HLAFAIAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Ophthalmology services
• Cataract surgery
• LASIK vision correction
• Eye disease treatment
• Optical retail

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Consultation Services: Revenue from comprehensive eye exams, routine check-ups, and diagnostic consultations for various eye conditions and diseases.
2. Surgical Procedures: Cataract surgery, LASIK/PRK, cornea procedures, glaucoma surgery, retinal treatments, and other surgical interventions. Some intraocular surgeries (cataracts, glaucoma) performed at local hospital.
3. Optical Products: Sales of eyeglasses, prescription sunglasses, and contact lenses through on-site optical shop. Includes designer frames and specialty eyewear.
4. Cosmetic Procedures: Non-surgical cosmetic treatments including Botox, laser skin treatments, eyelid surgeries, facial rejuvenation, and Latisse products.
5. Emergency/After-Hours Services: 24/7 emergency assistance available for urgent eye care needs after regular clinic hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Country Hills Eye Center is an ophthalmology practice that provides medical and surgical eye care including routine exams, cataract surgery, LASIK/PRK refractive surgery, glaucoma and retina disease management, cornea procedures, diabetic eye care, and oculoplastic and cosmetic procedures. It also sells prescription eyewear, designer frames, and contact lenses through an on-site optical shop, supported by two in-office operating suites and 24/7 emergency physician access.

Product overview

True Vision Physicians & Surgeons operates as a comprehensive ophthalmology and eye care practice offering a unified platform of medical and surgical eye care services. The practice provides medical services including AMD treatment, cataract surgery, glaucoma management, retinal conditions treatment, diabetic eye care, dry eye treatment, cornea procedures, myopia management, pediatric ophthalmology, and adult strabismus treatment. Surgical services include LASIK/PRK, EVO ICL, cosmetic procedures (Botox, eyelid surgery, facial rejuvenation, laser skin treatments, Latisse), brow lifts, and blepharoplasty. Retail offerings include an optical shop with eyeglasses and contact lenses. The practice features a 20,000 square foot facility with two on-site operating suites for LASIK and cosmetic procedures, while intraocular surgeries for glaucoma or cataracts are performed at local hospitals. They also offer a patient portal for direct communication and 24/7 emergency assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery
• LASIK/PRK Eye Surgery
• EVO ICL (Implantable Collamer Lens)
• Glaucoma Treatment
• Retinal Conditions Treatment
• AMD Treatment
• Diabetic Eye Care
• Cornea Procedures
• General Eye Care Comprehensive routine eye exams and general ophthalmological care for maintaining eye health across the patient population.
• Dry Eye Treatment Diagnosis and treatment for dry eye syndrome to relieve discomfort and improve ocular surface health.
• Contact Lenses Fitting and provision of contact lenses for vision correction, supported by a dedicated contact lens department.
• Eyeglasses On-site optical shop offering a full selection of standard eyewear, prescription sunglasses, and designer frames with complimentary adjustments.
• Cosmetic Services Non-surgical and surgical cosmetic treatments including Botox, eyelid surgery, facial rejuvenation, facial surgery, laser skin treatments, and Latisse.
• Blepharoplasty (Eyelid Surgery) Eyelid surgery procedures performed on-site for cosmetic and functional improvement of the eyelids.
• Brow Lift Cosmetic surgical procedure performed on-site to improve forehead and eyebrow appearance.
• Myopia Management Programs and treatments for managing myopia progression, particularly in children.
• Pediatric Ophthalmology Specialized eye care services for children, listed among the practice's service offerings.
• Adult Strabismus Treatment Treatment for adult strabismus (misaligned eyes), including surgical and non-surgical options.

Quantifiable outcome

• Cataract surgery success rate over 95%
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EyeCare Partners: Large PE-backed national network of ophthalmology and optometry practices. Operates broadly across the same clinical categories (cataract, glaucoma, optical retail) but at a vastly larger scale, illustrating both the consolidation trend and the competitive ceiling for independent groups.
• LensCrafters: National optical retail chain offering prescription eyewear and contact lenses, often co-located with in-store eye exams. Comparable optical retail offering; competes with the on-site optical shop for consumer eyewear spend.
• US Eye: PE-backed multi-state ophthalmology platform combining medical, surgical, and aesthetic eye care. Comparable services and patient segments; represents the scaled, well-capitalized competitive archetype in the same specialty.

Direct peers

• LasikPlus: National refractive surgery provider specializing in LASIK and PRK. Comparable as a provider of vision correction procedures using similar technology and serving self-pay patients seeking to reduce glasses or contact lens dependence.
• Mountain View Eye Center: Regional ophthalmology practice offering comprehensive medical and surgical eye care including cataract and glaucoma treatment. Comparable service mix, patient profile, and community-based operating model.
• TLC Laser Eye Centers: Specialized refractive surgery chain offering LASIK and other laser vision correction procedures. Comparable core offering, patient demographic, and self-pay business model for vision correction services.
• Hoopes Vision: Utah-based ophthalmology practice specializing in LASIK, cataract surgery, and refractive procedures. Comparable as a regional multi-specialty eye care group offering surgical and optical services in the same Northern Utah geography with overlapping patient demographics.
• Wasatch Eye & Optical: Local Utah ophthalmology and optometry practice providing medical eye care, surgical services, and optical dispensing. Directly comparable as a similarly structured independent multi-provider eye care group serving the same regional market.

Emerging players

• Warby Parker: DTC eyewear retailer offering prescription glasses, sunglasses, and contact lenses with integrated online refraction services. Comparable on the optical retail side; represents a disruptive channel for routine eyewear sales that threatens in-practice optical revenue.

Regional players

• Sterling Vision (PE-owned): PE-backed regional ophthalmology and refractive surgery group operating in the Pacific Northwest and Western U.S. Comparable in offering cataract, LASIK, and optical services at a regional scale; relevant as a model for PE-backed consolidation of independent eye care practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CountryHillsEyeCenter
• Instagraminstagram.com/truevisionutah
• Xx.com/countryhillseye

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Hills Eye Center