Country Club Plaza

What Country Club Plaza does

Country Club Plaza is a privately-held mixed-use real estate development located at 1720 Central Ave SW in West Downtown Albuquerque, New Mexico, on a three-acre site along historic Route 66 encompassing approximately 75,000 square feet of existing and proposed buildings. The asset combines residential, commercial, co-working, and storage offerings: The Franz provides 58 luxury apartment units (450-830 sq ft, studios and one-bedrooms starting at $1,050/month), Country Club Lofts adds 23 modern loft apartments (572-767 sq ft, $905-$1,300/month), eight executive co-working suites ($625-$695/month) operate out of The Franz, and 100-3,500 sq ft of commercial space houses roughly 20+ tenants including restaurants, breweries, a barbershop, an architecture firm, and the Aveda Institute beauty school (occupying the restored former 1940s Sandia Theater). Storage units (31-165 sq ft, $50-$175/month) and pet-friendly amenities (dog walk areas, $50/month pet rent) round out the offering.

The property is developed, owned, and managed by Rembe Urban Design + Development, a founder-led firm owned by Jay Rembe, with on-site management led by Director of Operations Heather Gallegos and Leasing Manager/Community Liaison Micaela Eldridge-Lane. Technology is operational rather than proprietary: Appfolio handles online applications, leasing, and rent collection; smart locks and key FOB systems secure unit and building access; 39 security cameras feed a tenant-accessible app; and CenturyLink fiber delivers free high-speed WiFi in common areas (lounge, patio, fitness center). Property amenities include a rooftop deck, private courtyard with fireplace and grilling station, secured gated parking, a private gym, and indoor bike storage.

The revenue model is entirely subscription-recurring rental income across the four streams (residential, commercial, co-working, storage), supplemented by ancillary fees ($35/month water/sewer/refuse, $250 non-refundable pet deposit, $50/month pet rent). Go-to-market is direct-to-consumer: website-driven (countryclubplazaabq.com), phone and email inquiries handled in-house, Matterport virtual tours for remote prospects, and a $50 restaurant gift-card referral program. The company reports near 100% occupancy year-round across its residential book, supported by a Walking Score of 88 and a hybrid segmentation approach targeting urban professionals, SMB commercial tenants, and entrepreneurs/remote workers. There is no disclosed external funding, no public listing, and the operation runs on a small internal team (1-10 employees) plus contracted architect Kenny Myers.

Name

Country Club Plaza

Legal name

Country Club Plaza

Website

https://countryclubplazaabq.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Country Club Plaza is a privately-held mixed-use real estate development in West Downtown Albuquerque offering 81 residential units, 8 co-working suites, commercial space, and storage in renovated historic Route 66 buildings, managed by Rembe Urban Design + Development.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Residential Apartment Rentals: 58 urban dwellings at The Franz and 23 loft apartments at Country Club Lofts rented at monthly rates starting at $1,050. Recurring monthly revenue from tenant lease payments.
2. Commercial Space Leasing: 100-3500 sq ft of commercial retail, restaurant, and office space leased to businesses in West Downtown Albuquerque. Variable square footage pricing.
3. Co-Working Space Rentals: 8 executive suites and open desk spaces at The Franz, priced from $625-$695 per month with shared conference room access. Short-term lease options available.
4. Storage Unit Rentals: Storage units ranging from 31 SF to 165 SF available to residents and commercial tenants at $50-$175 per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Country Club Plaza is a mixed-use urban community in West Downtown Albuquerque that leases residential apartments (The Franz — 58 luxury units; Country Club Lofts — 23 modern lofts), 100–3,500 sq ft of commercial retail/restaurant/office space, and 8 co-working executive suites within historic Route 66 buildings. The offering integrates live/work/play environments with shared amenities such as rooftop decks, a fitness center, conference facilities, and secured parking, managed on-site by Rembe Urban Design + Development.

Product overview

Country Club Plaza is an urban mixed-use community in West Downtown Albuquerque offering integrated live, work, and play environments. The portfolio consists of two residential buildings—The Franz (58 luxury apartments) and Country Club Lofts (23 modern apartments)—along with 8 co-working executive suites and commercial retail/office space (100-3,500 sq ft). All properties share community amenities including rooftop decks, fitness centers, dog walk areas, and conference facilities, managed on-site by Rembe Urban Design + Development.

Differentiator

Problem solved

Functional benefit

Products and services

• The Franz Luxury Apartments Urban luxury apartment building offering 58 one-bedroom and studio units (450–830 sq ft) with smart locks, stainless steel appliances, secured gated parking, private gym, rooftop deck, and community lounge with fireplace. Starting at $1,050 per month plus utilities. Targeted at urban professionals seeking modern live/work/play environments.
• Country Club Lofts Modern urban apartment community with 23 loft apartments including studios and 1-bedroom units (572–767 sq ft), featuring private gym, community room with fireplace, indoor bike storage, serenity rooftop deck, walk-out decks, and city/mountain views. Starting at $1,050 per month. Targeted at urban dwellers.
• Co-Working Executive Suites Eight dedicated lockable executive offices plus open desk space with shared conference room and patio access, starting at $625 per month, with short-term leases available. Designed for freelancers, entrepreneurs, and remote workers seeking professional workspace with community amenities.
• Commercial Retail, Restaurant & Office Space Commercial space offerings ranging from 100 to 3,500 square feet available for retail, restaurant, and office use in historic West Downtown Albuquerque along Route 66. Leased to local businesses, restaurants, and professional firms.
• Storage Units Storage units ranging from 31 sq ft to 165 sq ft available to residents and commercial tenants, priced from $50 to $175 per month, located in the basement of The Franz building.

Quantifiable outcome

• Near 100% occupancy year-round maintained
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rembe Urban Design + DevelopmentcoreStrategic or Co-development PartnerParent company and developer of Country Club Plaza. Owned by Jay Rembe, who also serves as property owner. Responsible for development, property management, and overall vision. Also developed sister properties including El Parador, Richmond Studios, and Griegos Farms in Albuquerque.
• El ParadorminorOthersModern, thoughtfully designed living experience with single one-bedroom floor plan. Sister property under Rembe Urban Design + Development portfolio in Albuquerque.
• Richmond StudiosminorOthersLoft studios ranging 889-1048 sq ft with open plan design, floor-to-ceiling glass, private patios, and steel balconies. Sister property in Albuquerque developed by Rembe Urban Design + Development.
• Griegos FarmsminorOthers90 detached one- and two-bedroom cottages in Albuquerque's North Valley, blending detached home privacy with maintenance-free rental lifestyle. Sister property developed by Rembe Urban Design + Development.
• Vinaigrette RestaurantcoreChannel Partner/ Reseller/ DistributorRestaurant tenant occupying historic 1828 Central Ave SW building (former Spanish Methodist Episcopal Church, later Central Transmission Service). Part of live/work/play vision for Country Club Plaza.
• Boxing Bear Brewing CompanycoreChannel Partner/ Reseller/ DistributorBrewery tenant at 1710 Central Ave SW (historic H & J Wheel Alignment/Auto Shop building). Located on-site at Country Club Plaza.
• Stay True BarbershopminorChannel Partner/ Reseller/ DistributorBarbershop tenant at Country Club Plaza in historic Horn Oil building. On-site amenity for residents and visitors.
• Aveda InstituteminorChannel Partner/ Reseller/ DistributorBeauty school tenant occupying renovated former Sandia Theater building at 1816 Central Ave SW. Purchased, abated, de-contaminated, and restored property.
• Modern GeneralminorChannel Partner/ Reseller/ DistributorRestaurant/retail tenant in historic Horn Oil building at 1720 Central Ave SW. Part of the restored commercial space portfolio.
• The Feel GoodminorChannel Partner/ Reseller/ DistributorBusiness tenant in historic Horn Oil building at 1720 Central Ave SW. Part of the mixed-use commercial offerings.
• House of RoninminorChannel Partner/ Reseller/ DistributorTattoo studio tenant at Country Club Plaza. On-site business tenant.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hines: Global real estate investor and mixed-use developer operating large-scale urban districts. Comparable as a broad incumbent in the same mixed-use category, though at materially larger scale and geographic reach than Country Club Plaza.
• The Related Companies: National mixed-use and affordable housing developer known for large urban districts integrating residential, retail, and office. Comparable as a broad incumbent in the same mixed-use real estate category.

Direct peers

• Hamilton Company: Developer and operator of multifamily and mixed-use communities in the western US. Comparable to Country Club Plaza's vertically integrated design-develop-manage model and infill focus.
• RangeWater Real Estate: Multifamily developer and operator with a national build-to-rent and mid-rise portfolio. Comparable to Country Club Plaza in operating mixed-use apartments in secondary Southwest and Sun Belt markets.
• StreetLights Residential: Urban infill multifamily developer focused on walkable, design-led Class-A apartments in revitalizing neighborhoods. Comparable to Country Club Plaza's West Downtown Albuquerque positioning and target renter demographic.
• McWhinney: Colorado-based mixed-use and multifamily developer focused on walkable, community-driven master-planned districts. Comparable to Country Club Plaza in combining residential, retail, and office around a curated place-based brand.
• Bozzuto Group: Mid-Atlantic multifamily and mixed-use developer/operator with strong amenity curation and on-site property management. Comparable to Country Club Plaza's integrated live-work-play positioning and high-occupancy, design-forward apartments.
• Wood Partners: National multifamily developer active in mid-sized metros across the Southwest. Comparable to Country Club Plaza's Class-A urban product targeting young professional renters in Albuquerque's downtown core.
• JPI (Jersey Pacific Inc.): Multifamily and mixed-use developer with a national urban infill pipeline. Comparable to Country Club Plaza's boutique mixed-use product targeting urban professionals with on-site retail and workspace.

Emerging players

• Core Spaces: Mixed-use developer specializing in urban student and young-professional housing with integrated retail and coworking. Comparable to Country Club Plaza's live/work/play targeting and co-working component, though Core Spaces skews student.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ccpabq
• LinkedInlinkedin.com/company/country-club-lofts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club Plaza