Sales Academy

What Sales Academy does

Sales Academy (株式会社セールスアカデミー) is a Japan-based sales training services company founded in 2007 by Shinji Miyawaki and headquartered in Fukuoka with a secondary office in Tokyo. The company specializes exclusively in sales training, serving corporate clients across industries including real estate, IT/systems, banking/financial services, manufacturing, and general services, with enterprise logos that include TOTO, NEC, Kyushu Electric Power, Nippon Express, Sumitomo Mitsui Financial Group, Asahi Shimbun, Sanwa Holdings, and Kumiai Chemical. Its service portfolio spans the full employee lifecycle from pre-employment training through management development, anchored by a 23-day new employee sales training program, customized corporate training, and a flat-rate monthly subscription club (Netsu-Kou-Dou Club) priced at 33,000 yen per company.

The company's core technology and methodology is a practice-oriented, instructor-led training approach built on role-playing, discussion-based learning, and proprietary frameworks including the "Netsu-Kou-Dou" (Passion-Thinking-Action) philosophy and "Seven Laws of Becoming a Listening Expert." Distribution is multi-format: on-site instructor-led training nationwide, open-enrollment public seminars in Fukuoka/Tokyo/Osaka and online via Zoom, subscription-based online training (Eikaiwa), custom video sales manuals (Manabi) created from top-performer role-plays, and self-study training kit modules sold individually. The business monetizes through five revenue streams: corporate customized training programs (professional services), monthly subscriptions, video product sales and streaming, skill assessment services, and individual training kit modules, with pricing ranging from 9,900 yen per kit module to 506,000 yen per participant for the comprehensive new employee program.

Sales Academy operates with a small team (1-10 employees) and conducts approximately 900 training sessions annually serving 300+ corporate clients, with the CEO personally conducting 150+ sessions per year. The company listed on the Fukuoka Stock Exchange PRO Market in December 2025 (stock code 482A) and reports customer satisfaction rates exceeding 90% and self-reported outcomes including 70% of trainees increasing orders received.

Name

Sales Academy

Legal name

株式会社セールスアカデミー

Website

https://sales-ac.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales Academy is a Japan-based sales training services company founded in 2007, delivering customized instructor-led training, subscription clubs, and video-based learning to 300+ corporate clients across industries, with offices in Fukuoka and Tokyo.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Sales training services
• Corporate training programs
• Sales skills development
• Employee development training
• Professional training consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Corporate Customized Training Programs: One-time instructor-led training sessions delivered either at client sites or at company seminar rooms. Programs include new employee sales training (23-day program), management training, and one-off customized training sessions. Revenue is recognized per participant or per engagement.
2. 熱・考・動クラブ (Monthly Subscription): Fixed-fee monthly subscription service offering unlimited access to a library of live and video-based training courses. Monthly fee per company with no per-person charges for member employees.
3. Video Training Products (営・会・話, マナビー): Sale of video training content and custom video sales manuals. Includes internet streaming subscriptions and DVD sales, as well as one-time licensing of custom video content.
4. Skill Assessment Services (営業模試): One-time diagnostic services assessing individual sales skill levels, identifying strengths and areas for improvement for salespersons and first-year employees.
5. Sales Training Kit (宮脇伸二の営業研修キット): Sale of individual training kit modules (each covering a specific sales topic) containing DVD commentary and reference materials. One-time purchase per module.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Sales Academy provides sales training services to corporate clients across Japan, delivering instructor-led training at client sites nationwide and through public seminars. Core offerings include a 23-day new employee sales training program, customized corporate sales training, management training, a monthly subscription training club (Netsu-Ko-Do Club), custom video sales manuals (Manabi), on-demand video content (Ei-Kai-Wa), and sales skill diagnostic services (Eigyou Mosh). The methodology emphasizes fully customized curricula based on thorough client interviews, practice-oriented role-playing exercises, and a proprietary "Passion-Thinking-Action" (熱・考・動) philosophy.

Product overview

Sales Academy operates as a sales training services company offering a comprehensive portfolio of training programs and diagnostic tools. The core offerings include 23-day new employee sales training, general sales training programs, and management training. The subscription service 熱・考・動クラブ provides unlimited monthly training access, while video-based products like マナビー (customized video manuals) and 営・会・話 (on-demand e-learning) enable continuous learning. Diagnostic services include 営業模試 and 入社1年目営業模試 for skill assessment. The company also offers unique programs like プロレス研修 and self-study kits. Together, these services address the full lifecycle of sales professional development from pre-employment through management.

Differentiator

Problem solved

Functional benefit

Brands

• 熱・考・動クラブ (Netsu-Kou-Dou Club): A subscription-based sales training club offering unlimited access to seminars and training content for sales personnel on a monthly flat-rate basis.
• 営業模試 (Eigyou Moshı)
• マナビー (Manabi)
• 営・会・話 (Ei-Kai-Wa)

Products and services

• New Employee Sales Training (新入社員営業研修)

Quantifiable outcome

• 70% of training participants reportedly increase orders received
• +6 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NPO法人九州プロレス (NPO Kyushu Pro Wrestling)minorStrategic or Co-development Partner · 1 January 2012Collaborative partnership for the 'プロレス研修' (Pro Wrestling Training) program. Active pro wrestlers from Kyushu Pro Wrestling co-lead training sessions where participants engage in physical training alongside wrestlers to build passion, determination, and teamwork. The training combines fitness exercises, wrestling demonstrations, and motivational talks from wrestlers about overcoming challenges and gratitude.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Udemy (Japan operations): Global online learning platform with a Japanese business offering sales, leadership, and management courses. Competes indirectly for corporate training budgets in Japan, especially for SMB and self-serve segments, though the delivery model is self-paced online rather than customized live training.
• Recruit Holdings Co., Ltd. Japan's largest HR services conglomerate offering recruitment, staffing, education, and corporate training via subsidiaries. Overlaps with Sales Academy's new-hire training and corporate learning segments but as part of a much broader portfolio rather than as a sales-training specialist.

Direct peers

• Link and Motivation Inc. Tokyo-listed corporate consulting and training firm specializing in employee engagement, organizational development, and management training for Japanese enterprises. Comparable in delivering tailored corporate training programs to mid-market and large Japanese companies.
• en Japan Inc. Japanese HR services company offering recruitment, education, and training programs for new graduates and mid-career professionals, including sales skill development. Comparable in targeting Japanese companies seeking to develop sales and business talent.
• i-Learning Co., Ltd. Japanese corporate training provider focused on IT skills, business skills, and sales training for enterprise clients. Comparable in offering customized instructor-led and e-learning programs to Japanese corporates, with overlapping product format.
• Will Group Inc. Japanese human resources services company with staffing, dispatch, and training businesses including sales rep development. Comparable in serving Japanese mid-market companies with workforce upskilling and sales training solutions.
• Alue Inc. Japanese corporate training company providing human resource development programs including sales training, global talent programs, and management coaching to enterprise clients in Japan. Closest comparable in business model, Japanese market focus, and B2B sales training positioning.

Others

• NRI (Nomura Research Institute): Major Japanese consulting and IT services firm offering management consulting and corporate learning programs. Comparable as a broader advisory/training provider to large Japanese enterprises, though not specializing in sales training as a core product.

Regional players

• Business Breakthrough (BBT): Japanese business education company offering executive MBA programs, management training, and corporate learning content led by founder Kenichi Ohmae. Comparable as a Japan-focused business training brand with strong founder thought-leadership, though with a more executive-level curriculum focus.

Emerging players

• HRBrain Inc. Japan-based HR tech company offering a talent management platform with employee evaluation, training, and analytics features. Comparable as an emerging HR/training technology vendor targeting Japanese SMEs and mid-market companies, though primarily software-led versus Sales Academy's services-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sales.academy.eigyou.kenshuu

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Academy