Green & Co Accountants and Tax Advisors

What Green & Co Accountants and Tax Advisors does

Green & Co Accountants and Tax Advisors is a UK chartered accountancy firm founded in 1993 and headquartered in Cwmbran, South Wales, operating under the legal entity GPMG Limited. The firm provides accounting, audit, tax, payroll, bookkeeping, and business advisory services to small and medium-sized enterprises, sole traders, partnerships, and limited companies. With more than 50 team members including six partners bringing over 150 years of combined experience, the firm maintains dual professional credentials through ACCA Chartered Certified status and ICAEW authorization for statutory audits.\n\nThe firm's core specialisms sit in three verticals: FCA-regulated firms, farming and agriculture, and property. On the technology side, the firm holds top-tier partner status with both Xero (Platinum) and Sage (Gold Certified), embedding cloud accounting platforms into its service delivery. Revenue is generated through fixed-fee billing on recurring annual engagements with SME clients. The firm is privately held as a partnership with no external funding or institutional investors, and there is no public disclosure of revenue or financial performance.\n\nGo-to-market is predominantly referral-driven, supported by long-tenured client relationships, vertical specialism, and content marketing channels including a podcast (Profit Playbook), blog, newsletter, and South Wales Argus columns. Recent strategic activity has emphasized service-line diversification through a Zest Tax partnership for R&D tax credits and structured succession planning via an internal Partner Program supported by PCI.

Name

Green & Co Accountants and Tax Advisors

Legal name

GPMG Limited

Website

https://greenandco.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Green & Co Accountants and Tax Advisors is a chartered accountancy and tax advisory firm in Cwmbran, South Wales, serving SMEs and limited companies with accounting, audit, tax, payroll, and business advisory services, with specialisms in FCA, farming, and property.

Ownership category

akta.pro rank

Headquarters

HQ city

Cwmbran

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accounting Services: Fee-based professional services including accounts preparation, audit, tax compliance and advisory, company secretarial, payroll, and business advisory. Fixed price agreements provided upfront with no hidden surprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Green & Co is a multi-award-winning accountancy and tax advisory firm that delivers fixed-fee professional services covering accounts preparation, audit, taxation, payroll, bookkeeping, company secretarial, business advisory, and specialist sector services. The firm serves SMEs, sole traders, partnerships, and limited companies across South Wales and the wider UK, with deep specialisms in farming and agriculture, FCA-regulated firms, and the property sector. Services are delivered through on-site consultations and cloud-based collaboration via Xero Platinum Partner and Sage Gold Certified platforms.

Product overview

Green & Co is a multi-award-winning accountancy and tax advisory firm based in Cwmbran, South Wales, established in 1993. The firm operates a unified service portfolio structured around five core service lines: Company Secretarial, Accounts & Audit, Business Advisory (encompassing goal setting, business planning, restructure, cashflow, exit strategies, profit extraction, and profit improvement), Payroll (including auto-enrolment), VAT Services (Annual Accounting Scheme, Cash Accounting Scheme, Flat Rate Scheme), and Bookkeeping (Sage and Xero-specialist). Tax Services form a major pillar covering business tax, capital gains tax, inheritance tax and estate planning, personal tax returns, R&D tax relief (delivered via Zest Tax partnership), tax-favoured investments, trusts, capital allowances, and business asset disposal relief. Three specialist sector practices serve FCA-regulated companies, farming and agriculture, and property clients. The firm also publishes a podcast, the Profit Playbook, as a client education and marketing resource. Services are delivered via a combination of on-site and cloud-based (Xero and Sage) delivery, with fixed-price agreements and a Partner Program for internal talent development.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Secretarial Service Statutory filing, record maintenance, registered office services, company formations, corporate restructuring, and registered office services ensuring Companies House compliance for UK limited companies.
• Accounts & Audit Preparation of year-end accounts for sole traders, partnerships, LLPs, and limited companies; independent audit services; and management accounts to support decision-making and tax planning.
• Business Advisory Forward-looking advisory encompassing goal setting, business planning, restructuring, cashflow forecasting, exit strategies, profit extraction, and profit improvement for SME owners and directors.
• Payroll Service Full payroll outsourcing covering processing, directors' payroll, CIS subcontractor payroll, statutory compliance (PAYE, NICs, SSP, SMP, SPP), salary sacrifice, RTI submissions, and HMRC query handling.
• VAT Services Comprehensive VAT services including registration and deregistration, VAT returns and compliance, VAT planning and advice, Making Tax Digital support, VAT audits and investigations, and industry-specific guidance for farming and property sectors.
• Bookkeeping Services Flexible bookkeeping support on a monthly, quarterly, or ad hoc basis, delivered remotely or on-site; includes training, cloud software expertise (Xero Gold Champion, Sage-accredited), and software selection guidance.
• Tax Services Full suite of tax advisory services covering business tax, capital gains tax, inheritance tax and estate planning, personal tax, R&D tax relief, tax-favoured investments, trusts, capital allowances, and business asset disposal relief.
• FCA Regulated Companies Service Specialist compliance and accounting services for FCA-regulated firms including client money reports, G.A.B.R.I.E.L. and SAR reporting for insurance brokers, solicitors, and independent financial advisors.
• Farming & Agriculture Specialist Service Specialist farming accountancy and tax advisory led by partner Nick Park, covering averaging elections, herd-based elections, farmers' losses, farmhouse and rental VAT planning, barn conversions, capital allowances, succession planning, and diversification projects.
• Property Specialist Service Property sector VAT and accounting advisory covering multiple dwellings, new builds, option to tax, and rental properties.
• Sage & Xero Training & Support One-to-one Sage and Xero software training, setup, and troubleshooting delivered by accredited team members; includes free Sage events with tips and advice.
• Research & Development Tax Relief R&D tax credit advisory helping companies claim up to 33% of project costs back, with an average SME claim of £50,000 per year and up to 3 years of retroactive claims; delivered in partnership with Zest Tax on a no-win no-fee basis.

Quantifiable outcome

• 35-day accounts turnaround
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero Platinum Partner status - highest level partnership. Cloud-based accounting software with mobile access, bank feed integration, and real-time financial data. Provides seamless data sharing between clients and Green & Co.
• SagecoreTechnology or IntegrationOne of very few Sage Gold Certified Accounting Partners in Wales. Provides bespoke training and ongoing support for Sage accounting software users.
• Zest TaxminorStrategic or Co-development PartnerApproved partner for Research & Development Tax Credits. Specialist R&D tax credit advisors working with Green & Co clients. No-win no-fee service with zero tie-ins.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Azets: Large UK and European chartered accountancy group with strong regional presence and SME focus. Comparable as an incumbent competitor for SME compliance and tax advisory, but with a wider geographic footprint and substantially larger headcount.
• Crowe UK: Top-10 UK chartered accountancy firm offering audit, tax, advisory, and risk services. Comparable as a broader incumbent with overlapping SME and mid-market services, but at substantially larger scale and with broader sector coverage than Green & Co's regional specialist model.
• MHA: UK top-20 chartered accountancy network with regional member firms serving SMEs and mid-market corporates. Comparable as a broader incumbent offering overlapping SME compliance and advisory services, but at materially larger scale and network-driven delivery.

Direct peers

• BKL: Independent London and South East UK chartered accountancy firm serving SMEs, owner-managed businesses, and FCA-regulated clients. Similar in independent ownership, multi-partner structure, and proactive fixed-fee advisory positioning.
• Kreston Reeves: Independent UK chartered accountancy firm with a regional, multi-office presence serving SMEs, landed estates, and owner-managed businesses. Comparable in its full-service compliance-plus-advisory model with sector specialism in agriculture, property, and FCA-regulated work.
• PKF Francis Clark: Top-30 UK chartered accountancy firm focused on the South West with sector-led practices including agriculture, landed estates, and FCA-regulated clients. Comparable in size, regional anchor, sector specialism, and proactive advisory positioning.
• Bishop Fleming: Top-30 UK chartered accountancy firm with regional offices across the South West and Wales, multi-sector specialism, and comparable mid-tier positioning. Directly comparable as an independent regional firm serving SMEs with specialist sector practices and proactive advisory.
• Lovewell Blake: East of England chartered accountancy firm with strong agricultural and rural sector specialism. Comparable as a regional, multi-partner practice with farming specialism, proactive advisory, and SME-focused fixed-fee offerings.
• Haines Watts: UK-wide chartered accountancy group with regional offices and a similar SME-focused, fixed-fee model. Comparable in targeting owner-managed businesses and limited companies across multiple sectors, including agriculture, property, and regulated firms.
• Carpenter Box: South Wales and South West England chartered accountancy firm of similar size and regional footprint. Directly comparable as an independent, multi-office practice serving SMEs with proactive advisory and sector specialism in farming and FCA-regulated clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/green_and_co
• Facebookfacebook.com/GreenandCoAccountants

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green & Co Accountants and Tax Advisors