Garanti BBVA Securities

What Garanti BBVA Securities does

Garanti BBVA Securities (Garanti Yatırım Menkul Kıymetler A.Ş.) is a Turkey-based, SPK-licensed brokerage (aracı kurumu) and the wholly-owned investment services arm of T. Garanti Bankası A.Ş. (Garanti BBVA, BIST: GARAN), founded in 1991 and headquartered in Istanbul with 251–500 employees. The firm serves both individual investors and corporate/institutional clients across Turkey, delivering a full-service capital markets proposition: domestic equity brokerage on Borsa İstanbul, VİOP derivatives, warrants (varant), forex and CFD trading, international equities and futures, investment fund transactions, and stock lending, complemented by corporate finance (IPO underwriting, M&A, debt issuance), market making, corporate sales, and investment advisory.

The company's technology stack is centered on three proprietary trading platforms — eTrader for domestic equities/derivatives/warrants, FX Trader for forex and CFDs, and I-Trader for international markets — supported by integration with Garanti BBVA Mobil and TEFAŞ internet banking, plus a phone-based Yatırımcı Destek Merkezi. Distribution runs through 21 dedicated investment branches across major Turkish cities and the wider Garanti BBVA bank branch network, with marketing and client education delivered through YouTube, Instagram, Facebook, X, and LinkedIn plus a research publication series.

The business model is transaction-fee driven, with revenue from brokerage commissions on Borsa İstanbul equities, VİOP, and international markets, plus spreads and swap income on forex/CFDs, interest income from margin and stock lending, and professional services fees from corporate finance and IPO underwriting. Forex pricing is publicly disclosed (e.g., EURUSD target spread 1.7 pips, USDJPY 2.2 pips, maximum 10:1 leverage). The firm is a private subsidiary of a publicly listed parent bank, with revenue not separately disclosed and no independent funding rounds identified.

Name

Garanti BBVA Securities

Legal name

Garanti Yatırım Menkul Kıymetler A.Ş.

Website

https://garantibbvayatirim.com.tr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Garanti BBVA Securities is a Turkey-based, SPK-licensed brokerage and wholly-owned investment subsidiary of Garanti BBVA, providing retail and institutional clients with equities, derivatives, forex, international trading, and corporate finance services through proprietary platforms and 21 branches.

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Banking

NAICS

Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC)

Keywords

• Securities brokerage
• Investment banking
• Equity trading
• Derivatives trading
• Forex trading

Headquarters

HQ city

Istanbul

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions: Transaction-based commissions from equity trading on Borsa İstanbul, VİOP derivatives, and international markets
2. Forex Trading Revenue: Revenue from forex and CFD trading with spreads and swap rates across currency pairs including EURUSD, USDJPY, and precious metals (XAUUSD, XAGUSD)
3. Investment Banking Services: Corporate finance, advisory, and IPO underwriting fees for institutional clients
4. Stock Lending: Interest income from margin lending and stock borrowing services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Garanti BBVA Securities is a full-service Turkish investment firm offering securities brokerage across equities, derivatives (VİOP), warrants, forex/CFDs, international markets, and investment funds, alongside investment banking services such as IPO underwriting, M&A advisory, debt issuance, market making, corporate sales, and investment research. These services are delivered through three proprietary electronic trading platforms (eTrader, FX Trader, I-Trader), 21+ dedicated investment branches across Turkey, and the broader Garanti BBVA banking distribution network, targeting both individual retail investors and corporate/institutional clients.

Product overview

Garanti BBVA Securities operates as a full-service investment firm offering a comprehensive suite of trading products and financial services. The core trading products include equities (Pay Hisse Senedi), derivatives (VİOP), international stocks, international futures, warrants (Varant), forex trading (Foreks), stock loans, and investment fund transactions. These are supported by three proprietary trading platforms: eTrader for domestic equities and derivatives, FX Trader for forex/CFD trading, and I-Trader for international markets. The firm also provides institutional services including brokerage, corporate finance (IPO and M&A), corporate sales, market making, investment advisory, research, and IPO calendar services.

Differentiator

Problem solved

Functional benefit

Brands

• Garanti BBVA eTrader: Online trading platform for stock market (equities), VIOP contracts, and warrant trading.
• Garanti BBVA FX Trader
• Garanti BBVA I-Trader

Products and services

• Pay (Hisse) Senedi Stock and share trading service for domestic markets, allowing investors to buy and sell equities listed on Borsa İstanbul.
• VİOP Derivatives trading on the Futures and Options Market (VİOP) enabling trading of index, currency, and commodity futures contracts.
• Yurt Dışı Hisse (Pay) Senedi International stock trading service providing access to foreign equity markets.
• Yurt Dışı Vadeli İşlemler International futures contracts trading service for accessing global derivatives markets.
• Varant Warrant trading service providing leveraged investment instruments with various underlying assets, supported by a dedicated Varant portal (guides, watchlists, market data, analysis, compass, and reports).
• Foreks Forex trading service enabling currency pairs, precious metals, and CFD trading with leverage up to 10:1, including swap-free and 1:1 non-leveraged account options.
• Hisse Senedi Kredisi Stock lending service allowing investors to borrow against portfolio holdings.
• Yatırım Fonu İşlemleri Investment fund transaction service for trading mutual funds through the TEFAŞ platform.
• Garanti BBVA eTrader Electronic trading platform for domestic equities, VİOP contracts, and warrants trading, accessed as a self-serve channel by retail and professional clients.
• Garanti BBVA FX Trader Web-based electronic platform for forex and CFD trading with real-time market data, accessed as a self-serve channel by retail clients.
• Garanti BBVA I-Trader International markets trading platform providing real-time global market data, technical analysis tools, and execution capabilities, accessed as a self-serve channel.
• Aracılık Hizmetleri Brokerage services including stock market intermediation and derivatives intermediation on Turkish capital markets.
• Kurumsal Finansman Corporate finance services including IPO underwriting, mergers and acquisitions advisory, debt instrument issuance, and other financial advisory engagements for corporate clients.
• Kurumsal Satış Corporate sales service distributing research, market color, and execution to institutional clients.
• Piyasa Yapıcılığı Market making service providing continuous liquidity to listed securities on Turkish capital markets.
• Yatırım Danışmanlığı Investment advisory service providing personalized research-backed recommendations and portfolio guidance to clients.
• Araştırma Research service providing daily market summaries, strategy reports, company analysis, and model portfolios to retail and institutional clients.
• Halka Arz IPO underwriting and advisory service for companies seeking to list on Borsa İstanbul, including a published IPO calendar for retail participants.

Quantifiable outcome

• 21 branch network serving customers across Turkey

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Garanti BBVA (T. Garanti Bankası A.Ş.)coreOthersParent bank providing distribution channels, customer base, and branding. Garanti BBVA Yatırım is the investment subsidiary of Garanti BBVA, one of Turkey's largest banks, operating as a fully integrated financial services group.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• QNB Finansinvest: Turkish brokerage and investment banking subsidiary of QNB Group. Comparable full-service broker with retail trading, FX, equity research, and ECM/DCM advisory operations.
• İş Yatırım Menkul Değerler: Securities brokerage arm of İş Bank, Turkey's largest private bank. Directly comparable bank-affiliated full-service broker with equity, derivatives, FX and investment banking franchises and a similar multi-platform distribution model.
• Deniz Yatırım: Brokerage arm of DenizBank (part of Emirates NBD group). Comparable bank-affiliated Turkish broker offering equities, derivatives, FX and corporate finance services.
• Halk Yatırım: Brokerage arm of Halkbank, a major Turkish state-linked bank. Comparable bank-affiliated full-service broker with retail and institutional brokerage, research, and investment banking.
• Gedik Yatırım: One of Turkey's largest independent brokerage firms. Comparable retail and institutional broker with equities, derivatives, FX, margin trading and IPO underwriting — overlapping product set without bank-affiliate ownership.
• Ak Yatırım: Securities arm of Akbank, one of Turkey's largest private banks. Closely comparable bank-affiliated broker-dealer with retail trading, FX/CFD, and investment banking capabilities.
• Yapı Kredi Yatırım: Brokerage and investment banking subsidiary of Yapı Kredi Bank (Koç–UniCredit partnership). Comparable bank-affiliated broker offering equities, derivatives, FX and corporate finance across Turkey.
• TEB Yatırım: Securities subsidiary of TEB (BNP Paribas group). Comparable bank-affiliated Turkish broker-dealer with retail brokerage, FX, and investment banking offerings.

Broad incumbents

• İş Portföy Yönetimi: Asset management arm of İş Bank group. Adjacent peer — broader financial group player with portfolio management and investment-advisory overlap, though not a direct broker-dealer competitor.

Others

• Garanti Portföy Yönetimi: Asset management affiliate within the same Garanti BBVA group. Sister entity providing portfolio management to retail and institutional clients — comparable customer overlap but different service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/garantibbvaytrm
• YouTubeyoutube.com/channel/UC-dQ0WnvfHRGF7eHMdkEt-g
• Facebookfacebook.com/GarantiBBVAYatirim
• LinkedInlinkedin.com/company/garanti-bbva-yatirim
• Instagraminstagram.com/garantibbvayatirim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garanti BBVA Securities