NC Counts Coalition
NC Counts Coalition is a nonpartisan 501(c)(3) nonprofit in Raleigh, NC that coordinates a 124-member coalition — 87% BIPOC-led — delivering census advocacy, civic engagement, recovery and resiliency, and policy advocacy for historically undercounted communities across North Carolina.
- Company typePrivate
- Founded2017
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NC Counts Coalition does
NC Counts Coalition is a nonpartisan 501(c)(3) nonprofit founded in 2017 and headquartered in Raleigh, North Carolina, that operates a cross-sector coalition of 124 member organizations — 87% of which are BIPOC-led — focused on building a healthy, just, and equitable North Carolina. Its core functional areas are Recovery and Resiliency (crisis response, exemplified by COVID-19 community-health-worker outreach reaching nearly 75,000 individuals and Hurricane Helene relief efforts praised by the Vice President), Civic Engagement and Representation (nonpartisan voter education, redistricting, and a new Ranked Choice Voting initiative), and Advocacy (policy change for communities facing systemic barriers). Programs such as the 2030 Census Outreach, Census 365, Behavioral Health (65 CBOs certified as Mental Health First Aiders), and Digital Equity extend the coalition's footprint beyond its original decennial-census mandate.
The organization's underlying technology is conventional: web platforms (nccounts.org plus a member portal), email newsletters, social channels (Facebook, Instagram, LinkedIn, YouTube), and printed/digital educational toolkits in English and Spanish. No proprietary software products, AI systems, or data platforms were disclosed. The architecture is a coalition-and-membership model whose principal 'platform' is the network of member organizations, county-based CBO locator, and annual statewide convenings — not a software stack.
The business model is philanthropic and grant-funded rather than commercial. The coalition accepts donations (via PayPal) and receives restricted and unrestricted grants from state agencies, national democracy-reform funders (More Equitable Democracy Fund, Fair Elections Center), and private foundations (Z. Smith Reynolds Foundation, John Rex Endowment). It has cumulatively regranted over $7.8 million to community partners and acts as a fiscal and capacity-building intermediary. Pricing: none — no products or services are sold to customers. Its 'customers' are functionally the 124 member organizations, BIPOC/LGBTQ+/immigrant/low-wealth communities served through member CBOs, and government and foundation funders.
NC Counts Coalition firmographics
Firmographics- Name
- NC Counts Coalition
- Legal name
- N.C. Counts Coalition
- Website
- https://nccounts.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NC Counts Coalition is a nonpartisan 501(c)(3) nonprofit in Raleigh, NC that coordinates a 124-member coalition — 87% BIPOC-led — delivering census advocacy, civic engagement, recovery and resiliency, and policy advocacy for historically undercounted communities across North Carolina.
- Ownership category
- akta.pro rank
NC Counts Coalition industry classification
Industry- Product category
- Nonprofit Civic Engagement and Advocacy Services
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where NC Counts Coalition is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
NC Counts Coalition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: The organization accepts donations through PayPal and other channels to support their mission of building a healthy, just, and equitable North Carolina through census advocacy and civic engagement.
- Grants and Regranting: NC Counts Coalition receives grants to support census outreach and civic engagement work. They have regranted over $7.8 million to community-based organizations and member partners. Received funding from the More Equitable Democracy Fund for ranked choice voting exploration.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
NC Counts Coalition product offering
Product offeringCore offering
NC Counts Coalition is a nonpartisan, nonprofit 501(c)(3) coalition-based advocacy organization that operates a portfolio of community-facing programs spanning Recovery and Resiliency, Civic Engagement and Representation, Advocacy, 2030 Census Outreach, Redistricting, Ranked Choice Voting, Hurricane Helene Relief, and Behavioral Health. It functions as a coalition hub for 124 member organizations across North Carolina, providing capacity building, regranting (over $7.8 million deployed), training (including Mental Health First Aid certification for 65 CBOs), and cross-sector partnership facilitation. Its core constituency is BIPOC, LGBTQ+, low-wealth, and immigrant communities in North Carolina, reached through coalition members, digital tools, an annual convening, and direct crisis-response operations.
Product overview
NC Counts Coalition is a nonpartisan, nonprofit 501(c)(3) organization that functions as a coalition-based advocacy and community engagement organization rather than a technology product company. Its offerings consist of interconnected programs and campaigns focused on census advocacy and outreach, civic engagement, recovery and resiliency, and policy advocacy. The core programs include: Recovery and Resiliency (crisis response and community recovery), Civic Engagement and Representation (nonpartisan civic education and voter engagement), and Advocacy (policy improvement). Cross-cutting initiatives include the 2030 Census Outreach, Redistricting Hub, Rank Choice Voting Initiative, Digital Equity, Behavioral Health Programs, and Capacity Building services. The coalition also operates an Annual Convening event and manages a membership program with 124 member organizations. These programs work together as an integrated ecosystem supporting the organization's mission of building a healthy, just, and equitable North Carolina through cross-sector partnerships and collective impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Recovery and Resiliency Program Community crisis response and recovery program that works with government and community partners to understand the true needs of communities during crises (such as the COVID-19 pandemic and Hurricane Helene) and connects public-sector needs to private-sector capacities. For BIPOC, low-wealth, and other communities facing systemic inequities during disasters.
- Civic Engagement and Representation Program Nonpartisan civic engagement education and resources that support community partners in power building by educating communities on democratic processes and empowering community members to take action. Includes voter education, voter registration support, and civic empowerment programs targeting BIPOC, LGBTQ+, low-wealth, and immigrant communities in North Carolina.
- Advocacy Program Policy and systems advocacy program that improves policies, programs, and services impacting communities facing systemic barriers. Advances issues related to the coalition's mission and values at the local, regional, and statewide level.
- 2030 Census Outreach Initiative Year-round census education and outreach initiative preparing North Carolina for the 2030 Census. Includes community education, volunteer recruitment, multilingual materials, and targeted outreach to traditionally undercounted communities (communities of color, foreign-born populations, young children, and renters) to ensure an accurate decennial count.
- Redistricting Hub Central hub facilitating cross-sector partnerships for redistricting efforts, providing alignment, collaboration resources, educational materials, and community outreach support for fair redistricting maps. Includes anti-prison-gerrymandering resources delivered in partnership with the Southern Coalition for Social Justice.
- Ranked Choice Voting Initiative Electoral reform initiative exploring proportional representation through ranked choice voting in North Carolina, with funding from the More Equitable Democracy Fund. Aims to promote true democratic representation through electoral system reform education and advocacy.
- Hurricane Helene Relief Operations Emergency relief operations deployed in response to Hurricane Helene, connecting affected North Carolina populations with resources, supplies, and support services. Recognized by Vice President Kamala Harris for its impact on storm-affected communities.
- Annual Statewide Convening Annual statewide convening bringing together coalition members, allies, and partners to deepen connection, strengthen collaboration, and advance readiness for the 2030 Census and beyond. Includes educational sessions, networking, and collective-impact programming.
- Coalition Membership Program Membership program for nonprofit organizations, Urban Indian Organizations, Tribal Governments, and community-based organizations aligned with the coalition's equity vision and values, currently with 124 member organizations (87% BIPOC-led). Members receive capacity building, training, regranting, and convening access.
- Capacity Building Program Training, workshops, grants, and virtual sessions delivered to community partners to grow and sustain their nonprofit organizations and outreach efforts. Includes Mental Health First Aid certification (65 CBOs certified to date) and other capacity-building programming.
- Funding Opportunities Portal Online portal connecting organizations and individuals with funding opportunities, grant information, and regranting from the coalition (which has regranted over $7.8 million to community partners to date) to support community work and advocacy efforts.
Quantifiable outcome
- Connected nearly 75,000 individuals to community health workers during COVID-19 pandemic
- +3 more outcomes
Companies that use NC Counts Coalition
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
NC Counts Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NC Counts Coalition partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- U.S. Census BureaucoreNC Counts Coalition works with the U.S. Census Bureau on census outreach and education initiatives. Their Executive Director Stacey Carless was appointed to the Census Bureau's National Advisory Committee. The organization serves as a hub for census coordination across North Carolina.
- Vice President Kamala Harris / White HouseflagshipVP Kamala Harris joined NC Counts Coalition's Hurricane Helene relief efforts and praised their work, demonstrating high-level government recognition of the coalition's crisis response capabilities.
- State of North Carolina GovernmentcoreNC Counts Coalition works with state government agencies including the Governor's office, NC Department of Commerce, and various state departments on census, disaster recovery, and equity initiatives. John Quinterno serves as the Governor's Census Liaison.
- 1,2,3 JUMPminorYouth wellness nonprofit member organization providing tech tools training for nonprofits through the coalition.
- Democracy North CarolinacoreMember organization providing civic engagement training and organizing, including Pathways to Power curriculum for coalition members.
- You Can VotecoreMember organization that works year-round to educate, register, and empower North Carolina voters through the coalition.
- Common Cause North CarolinacoreMember organization working on democracy reform and redistricting advocacy through the coalition.
- North Carolina Asian Americans Together (NCAAT)minorMember organization focused on Asian American community engagement and civic participation.
- Southern Coalition for Social JusticecoreMember organization providing redistricting advocacy and resources including anti-prison gerrymandering tools.
- EBC-ATOM, Inc.minorMember organization serving communities through health, housing, and humanity programs, providing behavioral health workshops.
- Emerging EquityminorEquity-centered consulting firm providing professional development on behavioral health, civic engagement, and capacity building.
- N.C. Network of GrantmakerscoreNetwork of philanthropic organizations providing funding and participation in coalition events and funders panels.
- N.C. Center for NonprofitsminorStatewide nonprofit association providing public policy and advocacy support to coalition members.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
NC Counts Coalition competitors and assessment
Company assessmentBroad incumbents
- When We All Vote: National nonpartisan voter registration and participation organization founded in 2018. Overlaps on voter mobilization, especially for under-represented communities, but operates at a wider national scale without NC Counts' state-coaliation depth.
- League of Women Voters: Established national nonpartisan civic engagement organization with state and local leagues across the country, focused on voter education and advocacy. Overlaps with NC Counts on civic engagement and redistricting work but operates a far broader and older infrastructure.
- National Urban League: National civil rights and direct-service organization with affiliates running civic engagement, workforce, and equity programs in cities including in North Carolina. Comparable in cross-sector partnerships and BIPOC-anchored civic engagement but with far broader service portfolio and national footprint.
- NAACP: Long-standing national civil rights organization with state and local branches engaged in voter protection, census advocacy, and equity work for Black communities. Comparable mission scope for BIPOC civic engagement but vastly larger scale and broader issue portfolio.
Direct peers
- Advancement Project: Multi-racial civil rights organization combining legal advocacy, research, and organizing around voting rights, census, and structural equity. Comparable in combined advocacy, legal, and coalition-building approach for BIPOC communities.
- America Votes: National coalition of state-based civic engagement tables coordinating nonpartisan and progressive voter engagement infrastructure. Comparable in coalition-of-coalitions model, large-membership footprint, and cross-sector partnership strategy.
- Fair Count: Census and voting rights organization founded to ensure complete counts in hard-to-count communities, with emphasis on civic engagement, redistricting, and electoral reform. Highly comparable mission, geography-anchored model, and decennial-census-aligned fundraising profile.
- State Voices: National network of 24+ state-based civic engagement coalitions that coordinates nonpartisan voter engagement, census mobilization, and equity-focused advocacy across states. NC Counts operates as one of the state tables in this model, sharing membership-network GTM, regranting practices, and convening structures.
- Movement Voter Project: Fundraising and infrastructure intermediary that channels resources to state-based and local POC-led civic engagement groups. Highly comparable regranting function, focus on BIPOC-led infrastructure, and state-table funding model that NC Counts operates as a recipient of.
- Nonprofit VOTE: National nonpartisan nonprofit that helps other 501(c)(3) organizations conduct nonpartisan voter engagement, providing research, tools, and training. Directly comparable because both organizations sit at the intersection of nonprofit capacity-building and voter/civic engagement education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NC Counts Coalition social profiles
Digital presenceNC Counts Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
NC Counts Coalition leadership team
Management profileNumber of profiles
Profiles6 records
NC Counts Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NC Counts Coalition M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about NC Counts Coalition
What does NC Counts Coalition do?
NC Counts Coalition is a nonpartisan, nonprofit 501(c)(3) coalition-based advocacy organization that operates a portfolio of community-facing programs spanning Recovery and Resiliency, Civic Engagement and Representation, Advocacy, 2030 Census Outreach, Redistricting, Ranked Choice Voting, Hurricane Helene Relief, and Behavioral Health. It functions as a coalition hub for 124 member organizations across North Carolina, providing capacity building, regranting (over $7.8 million deployed), training (including Mental Health First Aid certification for 65 CBOs), and cross-sector partnership facilitation. Its core constituency is BIPOC, LGBTQ+, low-wealth, and immigrant communities in North Carolina, reached through coalition members, digital tools, an annual convening, and direct crisis-response operations.
Is NC Counts Coalition a public or private company?
NC Counts Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NC Counts Coalition founded?
NC Counts Coalition was founded in 2017. It employs 11 to 50 people.
Where is NC Counts Coalition based?
NC Counts Coalition is headquartered in Raleigh, United States, in the North America region.
How does NC Counts Coalition make money?
Two revenue lines are on record. Donations are the primary driver. The others are grants and Regranting.
Who are NC Counts Coalition's main competitors?
Broad incumbents on record are When We All Vote, League of Women Voters, National Urban League and NAACP. Direct peers are Advancement Project, America Votes, Fair Count, State Voices, Movement Voter Project and Nonprofit VOTE.
Does NC Counts Coalition have an API?
No public API is recorded for NC Counts Coalition.
What industry is NC Counts Coalition in?
NC Counts Coalition's product category is Nonprofit Civic Engagement and Advocacy Services. Its primary akta.pro industry code is BPAGAFAA, Civil Liberties & Constitutional Rights Advocacy, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 8133 and its SIC code is 8600.