Grupo Mendes
- Company typePrivate
- Founded1975
- HeadquartersCubatão, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Grupo Mendes does
Grupo Mendes is a privately held Brazilian conglomerate founded in 1975 and headquartered in Santos, São Paulo, that operates an integrated portfolio of real estate, hospitality, retail, energy, and media businesses concentrated in the Baixada Santista coastal region. Its core subsidiary, Construtora Miramar, is a residential and commercial property developer that has delivered over 33,000 units and 3.3 million m² of built area over 50 years of operation, and which has held the Top of Mind regional construction award for 19 consecutive years. The group owns and operates two dominant regional shopping centers — Praiamar Shopping (200+ retail operations, 1M+ monthly visitors, 2,400 parking spaces, 22 Top of Mind awards) and Brisamar Shopping (110+ operations, 800K+ monthly visitors) — which function as recurring-revenue retail platforms anchored by national brands such as Renner, Riachuelo, Cinemark, and Lojas Americanas.
The hospitality platform comprises the 212-room Sheraton Santos Hotel, operated under a Marriott International franchise and physically connected to Praiamar Shopping, and the historic 119-room Parque Balneário Hotel, managed by Atlântica Hotels since 2018. Praiamar Corporate, inaugurated in 2017, extends the platform into multi-use commercial and residential space with 400 offices, apartments, and an integrated heliport. Adjacent revenue streams include Built-to-Suit custom property development for corporate tenants under long-tenor leases, the Ineer Energia distributed solar generation business (launched 2022) serving corporate clients across São Paulo state, and Jovem Pan Santos 95.1 FM, an affiliated radio station operating since 1994.
Grupo Mendes generates revenue through a diversified mix of one-time real estate sales (Miramar), recurring retail rents and common-area fees (both malls), subscription-style hospitality bookings (both hotels, Marriott platform), long-tenor Built-to-Suit rental contracts, usage-based solar energy sales (Ineer), and advertising (radio). Go-to-market is sales-led across direct sales centers, dedicated property portals, and brand-driven acquisition supported by consistent regional Top of Mind recognition. The group is family-owned, LGPD-compliant, and operates exclusively within the Baixada Santista region of São Paulo state.
Grupo Mendes firmographics
Firmographics- Name
- Grupo Mendes
- Legal name
- Grupo Mendes
- Website
- https://grupomendes.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Grupo Mendes industry classification
Industry- Product category
- Real Estate Development and Hospitality
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate (6500), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
- akta.pro secondary industries
- Hospitality (Hotel) Property Management (BPAJAGAG), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Grupo Mendes is headquartered
LocationHeadquarters
- HQ city
- Cubatão
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Grupo Mendes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Real Estate Development and Sales: Construtora Miramar develops and sells residential and commercial properties in the São Paulo coastal region, having built over 33,000 units across 3.3 million m²
- Shopping Center Operations: Management and operation of Praiamar Shopping and Brisamar Shopping, generating traffic of over 1 million and 800,000 monthly visitors respectively through retail tenant leases and common area fees
- Hotel Operations: Sheraton Santos Hotel (212 rooms) and Parque Balneário Hotel (119 rooms) generate revenue through room bookings, events, and food & beverage services
- Built-to-Suit: Development and construction of custom properties for clients under long-term lease contracts, providing stable recurring rental income
- Property Rental: Rental of commercial and residential properties including offices, retail spaces, and residential units in Santos and surrounding region
- Solar Energy Generation: Ineer Energia generates and sells photovoltaic energy to corporate clients in the Distributed Generation modality, promoting sustainability and cost savings
- Radio Broadcasting: Jovem Pan Santos 95.1 FM generates revenue through advertising and commercialization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commercial Rental - R$40,000/month |
| One time/ perpetual license | Pay-as-you-go | Commercial Land - R$4,000,000 |
| One time/ perpetual license | Pay-as-you-go | Residential Flat - R$250,000 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Grupo Mendes product offering
Product offeringCore offering
Grupo Mendes is a diversified Brazilian holding company that develops, owns, and operates real estate, retail, and hospitality assets across the Baixada Santista region. Its core activities span residential and commercial construction (Construtora Miramar), shopping center operations (Praiamar Shopping and Brisamar Shopping), hotel operations (Sheraton Santos and Parque Balneário), corporate Built-to-Suit (BTS) custom property development, commercial real estate (Praiamar Corporate), distributed solar energy generation (Ineer Energia), and FM radio broadcasting (Jovem Pan Santos).
Product overview
Grupo Mendes is a diversified real estate and hospitality conglomerate operating primarily in the Baixada Santista region of São Paulo, Brazil. The company's portfolio includes shopping center management (Praiamar Shopping, Brisamar Shopping), hotel operations (Sheraton Santos Hotel, Parque Balneário Hotel), real estate development through Construtora Miramar, commercial real estate through Praiamar Corporate, renewable energy via Ineer Energia, radio broadcasting (Jovem Pan Santos), and custom property development through its Built to Suit service. The group operates as an integrated platform combining retail, hospitality, real estate development, and energy services.
Differentiator
Problem solved
Functional benefit
Brands
- Miramar Construtora: Construtora do Grupo Mendes, atuando há mais de 50 anos na construção e comercialização de imóveis no litoral paulista. Construiu mais de 33 mil unidades e 3,3 milhões de metros quadrados.
- Praiamar Shopping
- Brisamar Shopping
- Praiamar Corporate
- Parque Balneário Hotel
- Sheraton Santos Hotel
- Jovem Pan Santos
- Ineer Energia
Products and services
- Construtora Miramar Construction and real estate development company operating since 1975, delivering residential and commercial properties in the São Paulo coastal region. Has built over 33,000 units and 3.3 million square meters across 50 years of operation.
- Praiamar Shopping Largest and most complete shopping center in the Baixada Santista region with 200+ retail operations, 1,100 food court seats, 10 cinema screens, and 2,400 parking spaces; serves over 1 million monthly consumers. Winner of 22 Top of Mind awards.
- Brisamar Shopping First and only major shopping center in São Vicente, inaugurated in 2007. Features 110+ retail operations, 4 anchor stores (Lojas Americanas, Riachuelo, C&A, Cine Roxy), cinema, and 1,000+ parking spaces with 800,000+ monthly visitors.
- Sheraton Santos Hotel Five-star hotel connected to Praiamar Shopping with 212 rooms and suites across 7 categories, Portuguese restaurant O Lagar, executive lounge, co-working space, and 1,200 m² of event space accommodating up to 500 people. Operates under Marriott International brand franchise.
- Parque Balneário Hotel Historic hotel founded in 1914 with 119 apartments across 9 categories including Personality Floor options. Acquired by Grupo Mendes in 1996 and managed by Atlantica Hotels since March 2018.
- Praiamar Corporate First multi-use development on São Paulo coast featuring 400 commercial offices, residential apartments, the Sheraton Hotel, heliport with hangar for 4 helicopters, smart building infrastructure (intelligent elevators, CCTV, biometric turnstiles, proximity sensors), and direct connection to Praiamar Shopping.
- Ineer Energia Solar energy company providing photovoltaic energy generation for corporate clients via Distributed Generation (GD) model. Operates distributed solar farms throughout the interior of São Paulo state to support business sustainability and cost reduction.
- Built to Suit (BTS) Custom Real Estate Development Custom real estate development service where Grupo Mendes designs and constructs tailored commercial properties for corporate clients using its own capital for land acquisition and construction; clients occupy the assets under long-term lease contracts.
- Property Rental and Sales Commercial and residential property listings including retail spaces, offices, land, and residential units available for rent or sale in Santos, São Vicente, and São Paulo. Individual commercial spaces priced from R$40,000/month; residential flats from R$250,000; commercial land at R$4,000,000.
- Jovem Pan Santos (95.1 FM) FM radio station operating at 95.1 in Santos, affiliated with Jovem Pan São Paulo since 1994. Third Jovem Pan affiliate in Brazil, generating revenue through advertising commercialization.
Quantifiable outcome
- 33,000+ residential and commercial units delivered
- +3 more outcomes
Companies that use Grupo Mendes
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Grupo Mendes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grupo Mendes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Marriott InternationalcoreSheraton Santos Hotel operates under the Marriott International brand franchise, providing global-standard hospitality services. The hotel is connected to Praiamar Shopping and features 212 rooms, 1,200m² convention center, and 5-star amenities.
- Atlântica HotelscoreParque Balneário Hotel has been managed by Atlântica Hotels since March 2018. The historic hotel founded in 1914, once considered the best in Latin America, now operates under the Atlântica brand with 119 rooms.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Grupo Mendes competitors and assessment
Company assessmentDirect peers
- BR Malls: BR Malls operates a national portfolio of shopping centers in Brazil. It is a direct competitor in the shopping mall management space that Grupo Mendes operates through Praiamar and Brisamar Shopping.
- MRV Engenharia: MRV is Brazil's largest residential real estate developer by units delivered. Comparable to Miramar's residential development business and similar exposure to Brazilian housing cycles and construction cost dynamics.
- Even Construtora: Even is a Brazilian real estate developer focused on residential and commercial projects. Direct peer in real estate development and construction activity comparable to Miramar Construtora.
- Multiplan: Multiplan is one of Brazil's largest shopping mall operators with a portfolio of premium malls nationwide. It is directly comparable to Grupo Mendes's Praiamar and Brisamar shopping center operations in business model and tenant profile.
- JHSF: JHSF is a Brazilian luxury real estate developer that also operates shopping centers (Fasano, Catarina), hotels, and restaurants. Its integrated luxury real estate + hospitality + retail model in São Paulo closely mirrors Grupo Mendes's diversified platform approach.
- Ancar Ivanhoe: Ancar Ivanhoe is a Brazilian shopping center operator managing malls across multiple states. Direct peer in mall management operations comparable to Praiamar and Brisamar.
- Cyrela Brazil Realty: Cyrela is one of Brazil's largest residential and commercial real estate developers. Comparable to Miramar Construtora in residential real estate development activity and Brazilian market presence.
- Iguatemi S.A. Iguatemi is a Brazilian premium shopping center operator and real estate company. Comparable in mall management focus and Brazilian retail real estate positioning.
Broad incumbents
- Brookfield Property Partners: Brookfield Property Partners is a global real estate investor and operator with significant retail and hospitality exposure. Comparable as a diversified real estate platform with shopping centers and hospitality assets, though at a vastly larger global scale.
- Atlantica Hotels: Atlantica Hotels is a national hotel management company in Brazil. Already a partner managing Parque Balneário Hotel, it represents both a peer in hotel operations and a broader incumbent in Brazilian hospitality management.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Mendes social profiles
Digital presenceGrupo Mendes compliance and trust
Trust signalCompliance1 record
Grupo Mendes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Mendes leadership team
Management profileNumber of profiles
Profiles4 records
Grupo Mendes subsidiaries and ownership
Company hierarchySubsidiaries8 records
Grupo Mendes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Mendes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Mendes
What does Grupo Mendes do?
Grupo Mendes is a diversified Brazilian holding company that develops, owns, and operates real estate, retail, and hospitality assets across the Baixada Santista region. Its core activities span residential and commercial construction (Construtora Miramar), shopping center operations (Praiamar Shopping and Brisamar Shopping), hotel operations (Sheraton Santos and Parque Balneário), corporate Built-to-Suit (BTS) custom property development, commercial real estate (Praiamar Corporate), distributed solar energy generation (Ineer Energia), and FM radio broadcasting (Jovem Pan Santos).
Is Grupo Mendes a public or private company?
Grupo Mendes is a private company. It is classified as family owned and is currently operating.
When was Grupo Mendes founded?
Grupo Mendes was founded in 1975. It employs 101 to 250 people.
Where is Grupo Mendes based?
Grupo Mendes is headquartered in Cubatão, Brazil, in the Latin America region.
How does Grupo Mendes make money?
Seven revenue lines are on record. Real Estate Development and Sales are the primary driver. The others are shopping Center Operations, hotel Operations, built-to-Suit, property Rental, solar Energy Generation and radio Broadcasting.
Who are Grupo Mendes's main competitors?
Direct peers on record are BR Malls, MRV Engenharia, Even Construtora, Multiplan, JHSF, Ancar Ivanhoe, Cyrela Brazil Realty and Iguatemi S.A.. Broad incumbents are Brookfield Property Partners and Atlantica Hotels.
Does Grupo Mendes have an API?
No public API is recorded for Grupo Mendes.
What industry is Grupo Mendes in?
Grupo Mendes's product category is Real Estate Development and Hospitality. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management, with a secondary code of BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 531210 and its SIC code is 6500.