Developer docs
API playgroundTry for free, no card

Search company profiles

creditcardGenius

Full company profile

uuid000ujb1

Namestring
creditcardGenius
Websiteurl
creditcardgenius.ca
Company typeenum
Private
Founded yearint
2017
Descriptiontext

creditcardGenius is a Canadian credit card comparison platform founded in 2017 and headquartered in Moncton, New Brunswick. The company maintains a structured dataset rating 126+ features across nearly 200 Canadian credit cards, positioning it as a dedicated, feature-rich comparison engine rather than a generalist financial product marketplace. The product is consumer-facing, accessed primarily through the creditcardgenius.ca website, with no native mobile app and no public API offering disclosed.

The platform is built around side-by-side product comparison rather than transaction processing — the core technical asset is the proprietary feature matrix and editorial methodology applied to Canadian card products. No underlying technology stack, machine learning layer, or personalization engine is disclosed in the available source material, suggesting the product is currently a structured-data comparison site rather than an AI-driven recommendation system.

The business model is not explicitly disclosed in the source data, but is consistent with standard comparison-site economics: consumer acquisition via organic search and content, with monetization via referral/affiliate relationships with Canadian card issuers. No pricing, subscription, or B2B offering is documented. Co-founder Maria Weyman leads the company, which operates with 11–50 employees and serves only the Canadian market, with no disclosed geographic expansion, partnerships, funding rounds, or M&A activity in the available records.

Short descriptiontext

creditcardGenius is a Canadian credit card comparison engine that rates 126+ features across nearly 200 Canadian credit cards, serving Canadian consumers researching card products via its Moncton-based website.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMoncton, Canada
HQ citystring
Moncton
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
credit card comparison, financial product comparison, credit card reviews, personal finance tools, Canadian credit cards
Industry1 code
1Credit Education, Monitoring & Consumer Credit Management Tools
CodeFSAKAKAJPrimaryYes
NAICS code2 codes
  • Activities Related to Credit Intermediation5223
  • Credit Bureaus56145
SIC code1 code
  • Services-Consumer Credit Reporting, Collection Agencies7320
Product category
Credit Card Comparison
Social media profiles1 record
Cost components4 values
Technology or R&D, Marketing or Sales, Personnel, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

creditcardGenius operates a credit card comparison engine that rates 126+ features across nearly 200 different Canadian credit cards, helping consumers compare and select credit card products. The platform aggregates detailed feature data on Canadian credit cards and presents it for side-by-side comparison by individual consumers seeking the best card for their spending habits.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Credit Card Comparison Engine
CategoryPersonal Finance Comparison
Description

Online comparison platform rating 126+ features of nearly 200 Canadian credit cards for individual consumers researching and selecting credit cards.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1NerdWallet
TypeBroad incumbent
Description

US-headquartered personal finance comparison platform covering credit cards, loans, banking, and investing. Comparable product category and affiliate-based revenue model, but operates at much larger scale and primarily in the US market.

2Bankrate
TypeBroad incumbent
Description

Established US personal finance comparison site covering credit cards, mortgages, and deposits. Comparable product category and affiliate model at much larger scale under Red Ventures ownership.

3CardRatings.com
TypeDirect peer
Description

US-based credit card comparison and review platform. Closely comparable product focus and feature-comparison methodology, though geographically focused on the US.

4Credit Karma
TypeBroad incumbent
Description

Credit Karma operates a Canadian arm providing credit-score monitoring and card/loan recommendations with strong brand recognition. Comparable as a comparison-plus-monitoring platform, but with broader product scope and a global parent (Intuit).

5Finder.com
TypeBroad incumbent
Description

Global comparison site covering credit cards, banking, insurance, and crypto across multiple geographies including Canada. Comparable as a comparison-and-affiliate business with overlapping vertical and Canadian presence.

6Hardbacon
TypeEmerging player
Description

Canadian fintech comparison and education platform covering credit cards, banking, and investing. Comparable as a Canada-focused personal finance comparison brand at smaller scale.

7LowestRates.ca
TypeDirect peer
Description

Canadian comparison marketplace focused on consumer financial products including credit cards, loans, and insurance. Closely comparable business model and Canadian-only geographic focus.

8Ratehub.ca
TypeDirect peer
Description

One of the leading Canadian financial product comparison platforms, covering credit cards alongside mortgages, insurance, and deposits. Directly comparable as a Canadian card comparison lead-gen site with overlapping traffic and issuer partnerships.

9MoneySense
TypeBroad incumbent
Description

Canadian personal finance media brand publishing credit card rankings and product reviews. Comparable as a content-driven Canadian card comparison property, though monetised more via advertising than affiliate lead-gen.

10LendingTree
TypeBroad incumbent
Description

US-listed financial product comparison and lead-generation marketplace. Comparable in affiliate revenue model and card-comparison vertical, though significantly larger and US-focused.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

creditcardGenius

Credit Card Comparisoncreditcardgenius.ca

creditcardGenius is a Canadian credit card comparison engine that rates 126+ features across nearly 200 Canadian credit cards, serving Canadian consumers researching card products via its Moncton-based website.

What creditcardGenius does

creditcardGenius is a Canadian credit card comparison platform founded in 2017 and headquartered in Moncton, New Brunswick. The company maintains a structured dataset rating 126+ features across nearly 200 Canadian credit cards, positioning it as a dedicated, feature-rich comparison engine rather than a generalist financial product marketplace. The product is consumer-facing, accessed primarily through the creditcardgenius.ca website, with no native mobile app and no public API offering disclosed.

The platform is built around side-by-side product comparison rather than transaction processing — the core technical asset is the proprietary feature matrix and editorial methodology applied to Canadian card products. No underlying technology stack, machine learning layer, or personalization engine is disclosed in the available source material, suggesting the product is currently a structured-data comparison site rather than an AI-driven recommendation system.

The business model is not explicitly disclosed in the source data, but is consistent with standard comparison-site economics: consumer acquisition via organic search and content, with monetization via referral/affiliate relationships with Canadian card issuers. No pricing, subscription, or B2B offering is documented. Co-founder Maria Weyman leads the company, which operates with 11–50 employees and serves only the Canadian market, with no disclosed geographic expansion, partnerships, funding rounds, or M&A activity in the available records.

creditcardGenius firmographics

Firmographics
Name
creditcardGenius
Website
https://creditcardgenius.ca
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
creditcardGenius is a Canadian credit card comparison engine that rates 126+ features across nearly 200 Canadian credit cards, serving Canadian consumers researching card products via its Moncton-based website.
Ownership category
akta.pro rank

creditcardGenius industry classification

Industry
Product category
Credit Card Comparison
NAICS
Activities Related to Credit Intermediation (5223), Credit Bureaus (56145)
SIC
Services-Consumer Credit Reporting, Collection Agencies (7320)
akta.pro primary industry
Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)

Keywords

  • Credit card comparison
  • Financial product comparison
  • Credit card reviews
  • Personal finance tools
  • Canadian credit cards

Where creditcardGenius is headquartered

Location

Headquarters

HQ city
Moncton
HQ country
Canada
HQ region
North America

Markets served

creditcardGenius business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations

creditcardGenius product offering

Product offering

Core offering

creditcardGenius operates a credit card comparison engine that rates 126+ features across nearly 200 different Canadian credit cards, helping consumers compare and select credit card products. The platform aggregates detailed feature data on Canadian credit cards and presents it for side-by-side comparison by individual consumers seeking the best card for their spending habits.

Differentiator

Problem solved

Functional benefit

Products and services

  • Credit Card Comparison Engine Online comparison platform rating 126+ features of nearly 200 Canadian credit cards for individual consumers researching and selecting credit cards.

Companies that use creditcardGenius

Customer profile

Ideal customer profiles1 record

creditcardGenius technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

creditcardGenius partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

creditcardGenius competitors and assessment

Company assessment

Broad incumbents

  • NerdWallet: US-headquartered personal finance comparison platform covering credit cards, loans, banking, and investing. Comparable product category and affiliate-based revenue model, but operates at much larger scale and primarily in the US market.
  • Bankrate: Established US personal finance comparison site covering credit cards, mortgages, and deposits. Comparable product category and affiliate model at much larger scale under Red Ventures ownership.
  • Credit Karma: Credit Karma operates a Canadian arm providing credit-score monitoring and card/loan recommendations with strong brand recognition. Comparable as a comparison-plus-monitoring platform, but with broader product scope and a global parent (Intuit).
  • Finder.com: Global comparison site covering credit cards, banking, insurance, and crypto across multiple geographies including Canada. Comparable as a comparison-and-affiliate business with overlapping vertical and Canadian presence.
  • MoneySense: Canadian personal finance media brand publishing credit card rankings and product reviews. Comparable as a content-driven Canadian card comparison property, though monetised more via advertising than affiliate lead-gen.
  • LendingTree: US-listed financial product comparison and lead-generation marketplace. Comparable in affiliate revenue model and card-comparison vertical, though significantly larger and US-focused.

Direct peers

  • CardRatings.com: US-based credit card comparison and review platform. Closely comparable product focus and feature-comparison methodology, though geographically focused on the US.
  • LowestRates.ca: Canadian comparison marketplace focused on consumer financial products including credit cards, loans, and insurance. Closely comparable business model and Canadian-only geographic focus.
  • Ratehub.ca: One of the leading Canadian financial product comparison platforms, covering credit cards alongside mortgages, insurance, and deposits. Directly comparable as a Canadian card comparison lead-gen site with overlapping traffic and issuer partnerships.

Emerging players

  • Hardbacon: Canadian fintech comparison and education platform covering credit cards, banking, and investing. Comparable as a Canada-focused personal finance comparison brand at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

creditcardGenius social profiles

Digital presence

creditcardGenius financial estimates

Financial estimate

Revenue estimate

Valuation estimate

creditcardGenius leadership team

Management profile

Number of profiles

Profiles1 record

creditcardGenius funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

creditcardGenius M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about creditcardGenius

What does creditcardGenius do?

creditcardGenius operates a credit card comparison engine that rates 126+ features across nearly 200 different Canadian credit cards, helping consumers compare and select credit card products. The platform aggregates detailed feature data on Canadian credit cards and presents it for side-by-side comparison by individual consumers seeking the best card for their spending habits.

Is creditcardGenius a public or private company?

creditcardGenius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was creditcardGenius founded?

creditcardGenius was founded in 2017. It employs 11 to 50 people.

Where is creditcardGenius based?

creditcardGenius is headquartered in Moncton, Canada, in the North America region.

Who are creditcardGenius's main competitors?

Broad incumbents on record are NerdWallet, Bankrate, Credit Karma, Finder.com, MoneySense and LendingTree. Direct peers are CardRatings.com, LowestRates.ca and Ratehub.ca. Hardbacon is listed as an emerging player.

Does creditcardGenius have an API?

No public API is recorded for creditcardGenius.

What industry is creditcardGenius in?

creditcardGenius's product category is Credit Card Comparison. Its primary akta.pro industry code is FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 5223 and its SIC code is 7320.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
PR NewswireBest Canadian Credit Cards And Personal Finance Products For 2023 Announced By creditcardGenius and moneyGeniusSister sites creditcardGenius and moneyGenius announced their annual best credit cards and personal finance products rankings for 2023, expanding credit card categories to better serve Canadian business owners. The companies launched a Mountain Of Prizes giveaway with multiple prize tiers worth over $20,000 as part of their GeniusCash rewards program. WeyMedia Inc, the parent company serving over 320,000 readers monthly, cited growing importance of personal finance education amid economic challenges.PR NewswirecreditcardGenius Sets Off New Cash Back Program With A Tesla Giveaway BangCanadian credit card comparison website creditcardGenius announced the launch of its new GeniusCash rewards program, which pays users up to $100 in cash back to their PayPal account when they apply and are approved for eligible credit cards through its platform. The company is also running a $10K Tesla Giveaway that upgrades to a brand new Tesla Model 3 once the promotion reaches 5,000 valid entries, with all payouts counting as entries toward the prize draw ending May 31, 2022. The program is designed to reward card approvals rather than spending requirements, offering users the opportunity to stack GeniusCash bonuses with regular card welcome bonuses for potential first-year rewards up to $1,272.PR Newswire171 Canadian Credit Cards Ranked For 2021 By The creditcardGenius AlgorithmcreditcardGenius announced its 2021 rankings of 171 Canadian credit cards across 26 categories using a proprietary algorithm that evaluates 126 data points per card to compute a Genius Rating. The company, a free financial comparison tool owned by WeyMedia Inc., noted shifting consumer preferences during the pandemic toward cash back rewards, low fees, and easy approval cards. The rankings list winners across categories including best cash back (Scotia Momentum Visa Infinite), best low interest (HSBC +Rewards Mastercard), and best overall (American Express Cobalt Card).PR NewswirecreditcardGenius Unveils The Dollar Value Of 17 Types Of Credit Card Insurance Coverage: From Low $2 To High $140creditcardGenius, a Canadian credit card comparison application, released a study calculating the dollar value of 17 types of credit card insurance coverage across nearly 200 mainstream Canadian credit cards using statistical modeling based on typical consumer behavior. The study found significant variation in coverage values, ranging from as low as $2 for Hotel Burglary and Lost or Stolen Baggage coverage to $140 for Rental Car Theft & Damage coverage. The company aims to help consumers make more informed credit card decisions by quantifying the often-overlooked insurance value component alongside rewards and fees.PR Newswire2020's Best Credit Cards For Canadians Ranked By creditcardGeniuscreditcardGenius announced its annual ranking of the best credit cards in Canada for 2020, analyzing over 50 features across 191 Canadian cards in 24 categories using a proprietary math-based algorithm. The company highlighted winners across categories including best overall (American Express Cobalt Card), best Mastercard (BMO AIR MILES World Elite Mastercard), and best Visa (TD Aeroplan Visa Infinite Card). creditcardGenius, operated by WeyMedia Inc, positions its platform as a comparison tool helping Canadian consumers evaluate credit card options through real-time personalized ratings.