What McGuire & Associates does

McGuire & Associates, LLC is a privately held, US-based broker that supplies inflight food, beverage, and related onboard products exclusively to the airline industry. Founded in 1980 and headquartered in Pleasanton, California, the firm operates as a specialized sourcing agent representing regional and global Consumer Packaged Goods manufacturers to airline catering and procurement teams, with additional sales offices in Southlake, Texas and Dorset, England (branded The Gourmet Center UK & Europe). The company carries 11 product categories spanning snacks, bakery, desserts, Biscoff, dairy, protein, meal components, condiments, beverages, PPE/sanitation, and globally sourced specialty items, complemented by four service lines: global sourcing, marketing and merchandising, logistics/supply chain management, and custom products and packaging.

The business model is a transaction-fee broker model: McGuire earns commissions and fees by matching airline inflight requirements with branded manufacturer supply, coordinating packaging, marketing collateral, and logistics through third-party caterers, commissaries, and specialty distributors. Manufacturing partnerships span the United Kingdom, Europe, Asia, and South America, and the firm emphasizes 200+ years of combined staff tenure in inflight foodservice and 40+ years of exclusive airline-segment focus as its primary commercial differentiator. Go-to-market is enterprise field sales into airline procurement and foodservice decision-makers, with multi-year quote-based contracts and pricing that is not publicly disclosed.

The company has no external funding, no disclosed revenue, and reports a headcount in the 1-10 range across its three offices, with named leaders including Nick Lombardo (President) and Gabriel Zepeda (Vice President & GM of Sales). Operating status is active, the entity is a California LLC, and there is no parent company, M&A history, or public listing. Product portfolio and supplier relationships are the principal assets, with regulatory compliance (EPA/FDA approvals for the PPE Care line) being a stated requirement for the onboard channel.

Name

McGuire & Associates

Legal name

McGuire & Associates, LLC

Website

https://matgci.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

McGuire & Associates is a privately held broker that sources and supplies inflight food, beverage, and onboard products exclusively to domestic and global airline carriers via global CPG partnerships and multi-year contracts.

Ownership category

akta.pro rank

Product category

Airline Inflight Foodservice Brokerage

NAICS

Wholesale Trade Agents and Brokers (425120), Wholesale Trade Agents and Brokers (4251), Freight Transportation Arrangement (488510)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Catering & Cabin Logistics Operations (THABAIAL)

akta.pro secondary industry

Aerospace & Defense (TLAIALAB)

Keywords

• Airline inflight catering
• Inflight food brokerage
• Global product sourcing
• Airline supply chain
• Onboard packaging solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Broker/Sourcing Agent Fees: Acts as a broker and global sourcing agent representing well-known national and regional branded manufacturers to airlines. Revenue derived from commissions and fees for sourcing, marketing support, logistics coordination, and supply chain management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

McGuire & Associates is a broker and global sourcing agent that supplies inflight food and beverage products exclusively to airline customers. The company represents well-known national and regional branded manufacturers and earns commissions and fees by sourcing products, coordinating logistics and supply chain management, providing marketing and merchandising support, and developing custom packaging solutions that address onboard space and retail challenges for the airline segment.

Product overview

McGuire & Associates is an airline broker providing food and beverage products exclusively to airlines for over 40 years. The company operates as a unified product portfolio organized around two core service pillars: Premium Quality Branded Products and Innovative Products & Packaging Solutions. The product portfolio spans 11 product categories (Snacks, Bakery, Desserts, Biscoff, Dairy, Protein, Meal Components, Condiments, Beverages, PPE Care, and Global/International products) complemented by 4 service offerings (Global Sourcing, Marketing & Merchandising, Logistics, and Custom Products & Packaging). The company serves as a broker and extension of airline foodservice teams, connecting global branded manufacturers with airline catering operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Snacks Shelf stable, refrigerated, and frozen snack options including sweet and savory items, available in individually wrapped or bulk packed formats for onboard service levels.
• Bakery Wide range of bakery products from frozen cookie dough to artisan baked breads, muffins, danish, and bagels for various applications and price points.
• Desserts Composed desserts, cakes, brownies, cookies, gelato and confections that complement onboard meals or snack services.
• Biscoff Lotus Biscoff cookies and cookie butter spread distributed for airline inflight service, including cookies, cookie butter, crumbles, sandwich cookies, and ice cream variants.
• Dairy Artisan cheeses, yogurt, UHT creamers, aseptic milk and Half & Half in various sizes for airline inflight service.
• Protein Variety of protein solutions from sous-vide to smoked, whole muscle raw to cured, suitable for center of plate applications or charcuterie and snacking.
• Meal Components Fully cooked protein, starch and vegetable components for caterers or frozen entree manufacturers, including custom sandwiches and wraps.
• Condiments Tangy salad dressings, high end savory spreads, imported extra virgin olive oils, fruit jams, sauces, hummus, tapenades, and guacamole.
• Beverages High end teas, kombucha, hot chocolate, aseptic milk, spring water, and juice for airline inflight service.
• PPE Care Personal protection and sanitization products including alcohol and BZK based wipes, hand sanitizers, and standard and KN-95 grade masks approved by the EPA and/or FDA for onboard use.
• Global Products Products sourced from the United Kingdom and Europe, including specialty ingredients, protein, sandwiches, bakery, dairy, and ice cream with attention to provenance.
• Global Sourcing Global sourcing service with teams in the US and UK that source product for domestic and global carriers from manufacturing facilities in the UK, Europe, Asia, and South America.
• Marketing & Merchandising Merchandising and marketing support leveraging partnerships with regional and global Consumer Packaged Goods companies, including menu copy, onboard media, and advertising support.
• Logistics Supply chain and transportation management coordinating with distributors and vendors for on-time product delivery, including inventory management, shipping, warehousing, and forecasting.
• Custom Products & Packaging Airline onboard product expertise for inflight food and beverage, including sourcing products and developing packaging for creative solutions to onboard space management and retail challenges.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Britain's Great Taste AwardscoreStrategic or Co-development PartnerTeam members are regularly invited to judge Britain's Great Taste awards, demonstrating deep expertise in food trends and quality standards. This engagement keeps the team at the forefront of new menu and dietary trends for the airline industry.
• Caterers, Commissaries, and Specialty Channel DistributorscoreChannel Partner/ Reseller/ DistributorLong-standing relationships with caterers, commissaries, and specialty channel distributors for product delivery and supply chain coordination.
• Regional and Global Consumer Packaged Goods CompaniescoreChannel Partner/ Reseller/ DistributorLong standing partnerships with many of the most successful regional and global CPG companies. Leverages these resources to provide merchandising and marketing support, creative teams backing products with world class marketing for airline onboard experiences.
• Manufacturing Facilities (UK, Europe, Asia, South America)coreChannel Partner/ Reseller/ DistributorDiverse partner portfolio including manufacturing facilities in the United Kingdom, Europe, Asia, and South America for global product sourcing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• dnata: Emirates Group's airport services and airline catering division, one of the largest inflight caterers globally — adjacent competitor for airline F&B supply contracts.
• DO & CO: Austrian premium airline caterer and hospitality group serving carriers like Turkish Airlines, British Airways, and Emirates — comparable to McGuire in serving premium inflight F&B programs.
• Newrest Group: Multi-sector catering group with a strong airline catering division across Europe, Africa, and the Americas — comparable in delivering inflight F&B solutions to global carriers.
• Gate Gourmet: One of the world's largest airline catering and inflight services companies, supplying meals, snacks, and beverages to global carriers — overlapping with McGuire's inflight foodservice focus but operating as an integrated caterer rather than a sourcing broker.
• Flying Food Group: US-based airline catering company serving major North American and international carriers with meals, snacks, and beverages — comparable customer base and inflight product scope to McGuire's sourcing portfolio.
• LSG Sky Chefs: Global leader in airline catering, logistics, and onboard retail, serving most major carriers worldwide — broadly comparable to McGuire's airline F&B provisioning mission at much larger scale.
• SATS Ltd. Singapore-based gateway services and airline catering company with significant inflight catering operations across Asia — comparable airline F&B provisioning model and global footprint ambitions.

Direct peers

• Retail inMotion: Airline retail and onboard product specialist serving carriers with buy-on-board programs and branded products — comparable scope of airline F&B and ancillary retail sourcing.
• Journey Group: Specialty inflight retail and onboard services company providing snacks, beverages, and amenity products to airlines — closely comparable to McGuire's niche as a non-catering airline F&B specialist.
• Spafax: Airline content, media, and inflight retail partner serving global carriers with onboard magazines, retail catalogs, and branded merchandise — overlaps with McGuire's marketing/merchandising service pillar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcguire?trk=public_profile_topcard-current-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGuire & Associates