C R Products

Name

C R Products

Legal name

C R Products Ltd

Website

https://c-rproducts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Drive Belt Distribution: Distribution of industrial drive belts including V-belts, synchronous belts, banded belts, CVT belts, and specialty belts. The company stocks over 600,000 aftermarket belt part numbers and offers US specification belts for the EMEA market.
2. Pulleys, Sprockets & Tensioners: All-in-one supply of complementary power transmission components including belt pulleys, sprockets, idlers, and tensioners
3. OEM Drive Design Services: Expert drive design and optimisation services for OEMs, including prototyping, testing, and supply of custom drive systems. Services include materials selection, component design, and performance proven testing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

C R Products (CRP) is an industrial distributor of drive belts and complementary power transmission components. The portfolio covers V-belts, synchronous belts, banded belts, CVT belts, ribbed belts, automotive and specialty belts, as well as pulleys, sprockets, tensioners, bushings, sheaves, and drive system installation/maintenance tools. The company operates as certified master distributor of Timken Belts (Carlisle Belts by Timken) and the Ultimax Belts range across Europe, Middle-East, and Africa, supplemented by OEM drive design and prototyping services.

Product overview

CRP is a UK-based drive belts supplier offering an all-in-one power transmission solution combining proprietary and third-party belt products with complementary mechanical components. The portfolio centers on drive belts (V-Belts, Synchronous Belts, Banded Belts, CVT Belts, Ribbed Belts, Automotive Belts, Specialty Belts) paired with pulleys and sprockets (V-Belt Pulleys, Spun Pulleys, QD Bushings, Taper Lock Bushings, Idler Pulleys, Belt Tensioners, HTS Synchronous Sprockets, Timing Belt Pulleys, Variable Pitch Sheaves, FHP Sheaves, QD Sheaves), complemented by drive system diagnostic tools (Belt-Finder, Tension Finder Jr., Frequency-Finder, Laser-Align, Sheave Gauges, Tension-Finder, Tensionmeter, Wallboard Display). The company also distributes branded belts including ULTIMAX® BELTS and Timken Belts (Carlisle Belts by Timken) as certified master distributor across Europe, Middle-East, and Africa. With over 600,000 part numbers and stock holding of over 100,000 belts, CRP serves industrial, agricultural, construction, automotive, powersports, lawn & garden, laundry, transport refrigeration, and oil & gas markets through authorized dealer and distributor networks.

Differentiator

Problem solved

Functional benefit

Brands

• CRP: Primary trading name for C R Products Ltd, a UK-based drive belts supplier specializing in industrial power transmission solutions including V-belts, synchronous belts, and Timken Belts distribution.

Products and services

• Drive Belts Primary product category of industrial drive belts including V-belts, synchronous (timing) belts, banded belts, CVT belts, ribbed belts, automotive belts, and specialty belts for power transmission across industrial, agricultural, construction, automotive, and consumer markets.
• Pulleys & Sprockets Complete range of belt drive components including V-Belt Pulleys, Spun Pulleys, QD Bushings, Taper Lock Bushings, Idler Pulleys, Belt Tensioners, HTS Synchronous Sprockets, Timing Belt Pulleys, Variable Pitch Sheaves, FHP Sheaves, and QD Sheaves.
• Drive System Tools Specialized tools for belt installation, tensioning, alignment, and maintenance including Belt-Finder, Tension Finder Jr., Frequency-Finder, Laser-Align, Sheave Gauges, Tension-Finder, Tensionmeter, and Wallboard Display.
• ULTIMAX® BELTS Premium belt brand under the company's supply chain offerings, featuring high-performance belts for demanding power transmission applications including world-leading high-performance CVT belts for powersports and specialty applications.
• Timken Belts (Carlisle Belts by Timken) Carlisle Belts by Timken product line distributed exclusively across Europe, Middle-East, and Africa as certified master distributor. Includes Gold-Ribbon Cog V-Belts, Power-Wedge Cog V-Belts, Super II V-Belts, ARAMAX Xtra Duty V-Belts, and Durapower II FHP V-Belts.
• OEM Drive Design Services OEM drive design engineers partner with equipment manufacturers to design and supply new drive systems, including materials selection, component design, rapid prototyping, and performance-proven testing. Software tools are used for rapid prototyping and testing of drive solutions.

Quantifiable outcome

• Up to 4x quicker lead times with air freight delivery from US warehouses
• +1 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Timken BeltscoreChannel Partner/ Reseller/ DistributorCRP is the certified master distributor of Timken Belts (Carlisle Belts by Timken) across the European, Middle-Eastern and African regions. Timken is a global leader in engineered bearings and power transmission products, providing CRP with premium belt products including V-belts, synchronous belts, and CVT belts.
• Ultimax BeltscoreChannel Partner/ Reseller/ DistributorCRP supplies the Ultimax Belts range, including the world-leading high-performance CVT belts. Ultimax is a premier brand in powersports and specialty belt applications.
• Carlisle BeltscoreChannel Partner/ Reseller/ DistributorCRP is an official distributor of Carlisle Belts, offering the complete range of industrial drive belts including Gold-Ribbon Cog V-Belts, Power-Wedge Cog Belts, and Durapower II FHP belts.
• MartinminorChannel Partner/ Reseller/ DistributorCRP offers Martin sprockets and power transmission components as part of their complementary product range.
• DaycominorChannel Partner/ Reseller/ DistributorCRP supplies Dayco automotive belts and products, expanding their range of drive belt solutions for various applications.
• EPTDAcoreStrategic or Co-development PartnerCRP is an official member of the European Power Transmission Distributors Association (EPTDA), the leading global association for power transmission distributors, demonstrating commitment to industry standards and best practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gates Industrial: Global manufacturer and distributor of industrial and automotive drive belts, hoses, and power transmission products. Direct competitor in the same V-belt, synchronous belt, and timing belt categories where CRP operates, with overlapping end-market exposure across EMEA industrial, automotive, and agricultural segments.
• Habasit: Swiss-based global manufacturer of power transmission and conveyor belts, timing belts, and related components. Direct competitor in industrial drive belts and complementary components, with strong EMEA manufacturing and distribution presence that overlaps with CRP's territory.
• Continental ContiTech: Industrial rubber products division of Continental AG, producing drive belts, timing belts, and power transmission products. Direct competitor to CRP in V-belts, synchronous belts, and ribbed belts across automotive and industrial applications, with strong EMEA brand presence.
• Bando Chemical Industries: Japanese manufacturer of power transmission belts, conveyor belts, and rubber products. Direct competitor in V-belts, synchronous belts, and specialty belts, with global distribution overlap in industrial, automotive, and powersports segments served by CRP.
• Dayco: Global manufacturer of drive belts, tensioners, and pulleys for automotive and industrial applications. Direct competitor to CRP with overlapping product range in automotive belts and industrial drive systems, and an existing supplier relationship that CRP itself distributes.
• Ergon / Tsubaki: Tsubaki is a Japanese manufacturer of power transmission products including drive chains, sprockets, and belts. Comparable as a direct peer supplying complementary power transmission components (sprockets, chains, belts) to the same industrial and OEM customer base.
• Optibelt: German-headquartered manufacturer of high-performance drive belts for industrial and automotive applications. Direct competitor in the same EMEA geographies where CRP operates, with overlapping product range in wrapped V-belts, timing belts, and specialty belts.

Broad incumbents

• Fenner (Michelin): Fenner, now part of Michelin, is a global manufacturer of reinforced polymer products including conveyor belts and power transmission belts. Broad incumbent competing across industrial segments where CRP operates, with deeper R&D and global manufacturing scale.
• Timken: Global manufacturer of engineered bearings and power transmission products including Carlisle Belts. Functions as CRP's principal supplier and master distributor relationship partner; comparable as a broader power transmission incumbent whose products CRP distributes across EMEA.

Emerging players

• MISUMI: Global e-commerce distributor of mechanical components, factory automation, and indirect materials including power transmission parts. Emerging competitor in industrial MRO and component distribution, leveraging digital catalog and configurator capabilities that intersect with CRP's online quote and Belt-Finder tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C R Products