VELEM
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VELEM does
VELEM (legal entity: Velem LLC) is a full-service production and post-production creative house headquartered at 15 West 26th Street in New York City, with a secondary studio in Los Angeles. Founded in 2012, the company operates four integrated service divisions: Production (treatment, pre-visualization, location and talent management, styling, on-set retouching); Film/Post (editing, color grading, motion graphics, music supervision, sound design, VFX, CG animation); Photography/Post (retouching, color grading, cinemagraphs, CG rendering); and Social/Strategy (ideation, brand strategy, graphic design, distribution, SEO/social). Technology stack is industry-standard — Adobe Creative Suite (Photoshop, After Effects, Premiere), Capture One, Flame, plus proprietary workflow integration that enables end-to-end project execution under one roof. The wholly-owned adjacent subsidiary Satellite Space, a two-stage content studio, operates both as an in-house production facility and a rentable space for external shoots and events.
The company serves enterprise clients across luxury fashion (Louis Vuitton, Dior, Hugo Boss, Tommy Hilfiger, Versace, Nike, Adidas), beauty (Estée Lauder, Shiseido, NARS, Clinique, Milk Makeup), fashion and lifestyle media (Vogue, Harper's Bazaar, Vanity Fair, Esquire, Allure, WSJ Magazine, NYT), music and entertainment (A$AP Rocky, H.E.R., Kygo, Ari Lennox, Savage x Fenty), and selectively adjacent verticals including spirits, luxury real estate, sports, and finance. Pricing is project-based and quote-only with no public price list; revenue is generated through professional services fees for production and post-production engagements plus studio rental income from Satellite Space. GTM is enterprise field sales via dedicated account directors (e.g., Executive Account Director covering NY/LA), supplemented by portfolio-driven inbound and industry referrals. Headcount sits in the 11–50 range with active hiring across both studio locations, and the firm is privately held with no disclosed funding rounds, parent entity, or institutional investors.
VELEM firmographics
Firmographics- Name
- VELEM
- Legal name
- Velem LLC
- Website
- https://velem.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VELEM industry classification
Industry- Product category
- Commercial Production and Post-Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Photographic Services (54192)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro industry
- Production & Talent Services (Casting, Crew, Production Management)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)Post-Production Facilities & Suites (Edit/Color/Sound Stages)Media, Entertainment & Sports/Film & Video Production/Distribution/Post-Production (Editing, Color, Sound)Post-Production Facilities & Stage Services (Edit Suites, Screening Rooms)Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)
Keywords
Where VELEM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VELEM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Production Services: Full-service production including pre-visualization, on-set production, location management, talent sourcing, styling, and technical crew assembly for video, photography, and film projects
- Post-Production Services: Editing, color grading, motion graphics, visual effects, sound design, retouching, and finishing services
- Studio Rental: Satellite Space two-stage content studio available for rent to external clients hosting their own shoots, castings, and events
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
VELEM product offering
Product offeringCore offering
VELEM is a full-service production and post-production creative house delivering integrated services across Production (pre-visualization, location management, talent sourcing, technical crew assembly, styling, prop styling, and on-set retouching), Film/Post (editing, color grading, motion graphics, music supervision, sound design, visual effects, CG animation), Photography/Post (retouching, color grading, GIFs/cinemagraphs, GMG proofing, CG rendering), and Social/Strategy (ideation, brand strategy, graphic design, distribution, SEO/social). The company also operates Satellite Space, a sister two-stage content studio in NYC offered both for in-house productions and external rental for shoots, castings, and events.
Product overview
VELEM is a full-service production and post-production creative house based in New York City. The company operates as a unified offering under the VELEM brand, providing integrated creative services across four main divisions: Production (treatment, pre-visualization, location management, talent sourcing, crew assembly, styling, and on-set retouching), Film/Post (editing, color grading, motion graphics, music supervision, sound design, visual effects, and CG animation), Photography/Post (retouching, color grading, GIFs/cinemagraphs, and CG rendering), and Social/Strategy (ideation, brand strategy, graphic design, and distribution services). Additionally, VELEM operates Satellite Space, a two-stage in-house content studio that enables 360-degree production services while also offering studio rentals for external clients. The portfolio is unified under the VELEM umbrella, with all divisions working seamlessly together to deliver end-to-end creative solutions without requiring multiple vendors.
Differentiator
Problem solved
Functional benefit
Brands
- Satellite Space: Fully equipped in-house two-stage content studio offering full shoot production capabilities and post production expertise. Also available for rental for external clients to host their own shoots, castings, and events.
Products and services
- Production Services End-to-end production services for fashion, beauty, editorial, and advertising clients including treatments, pre-visualization, location management, talent sourcing, photographers and directors, cinematographers, technical crew assembly, styling/hair & make-up, prop styling & set design, and on-set retouching.
- Film / Post Production Services Post-production services for film and video including editing, color grading, motion graphics and design, music supervision, music composition, sound design and mix, Flame-based work, visual effects, and CG animation, serving fashion, beauty, music video, and editorial clients.
- Photography / Post Services Photography post-production services including retouching, color grading, GIFs and cinemagraphs, GMG proofing, and CG rendering for fashion, beauty, and editorial still-image output.
- Social / Strategy Services Digital and social strategy services including ideation, discovery, concept development, graphic design, brand strategy, planning, asset strategy, distribution services, and SEO & social media strategy/management for brand-content clients.
- Satellite Space A two-stage in-house content studio offering full shoot production capabilities and post-production expertise within the VELEM ecosystem, and also available as a rentable studio space for external clients to host their own shoots, castings, and events, with optional equipment rental.
Quantifiable outcome
- VS Pink first video campaign saw overwhelming numbers on all social media channels; first Snapchat swipe-to-shop advertisements and first ad breaks on Snapchat TV programming
Companies that use VELEM
Customer profileNamed customers103 records
Segments3 records
Ideal customer profiles4 records
VELEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VELEM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Satellite SpacecoreFully equipped in-house two-stage content studio (Satellite Space) is a sister company to Velem, enabling seamless production and post-production under one ecosystem. Clients can benefit from 360-degree services or rent the studio independently for their own productions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
VELEM competitors and assessment
Company assessmentDirect peers
- Anonymous Content: LA-based production company spanning feature films, commercials, and music videos with embedded director roster. Comparable tier of high-end production work for major brands and editorial outlets.
- Pulse Films: Global production and music-video company with offices in LA, London, and New York. Direct peer producing premium music videos, commercials, and branded content for major record labels and consumer brands.
- Radical Media: Long-established NYC production and post-production company serving luxury and consumer brands with branded content, commercials, and editorial. Comparable scale, prestige client mix, and integrated creative-services positioning to VELEM.
- Smuggler: Globally recognized commercial and music video production company with NYC and London offices. Direct peer in high-end commercial production serving fashion, beauty, and music labels with comparable artistic positioning.
- Freenjoy: NYC/LA digital production company producing social, digital, and video content for brands. Comparable mid-scale creative studio with focus on fashion/beauty clients, directly competing for the same always-on digital content spend.
- Imperial Woodpecker: Bicoastal photo and video production company serving fashion and beauty brands like Vogue, Estée Lauder, and Nike. Direct peer combining photographer representation with integrated production and post services targeting the same luxury customer base.
- Object & Animal: NYC-based production company producing high-end commercials and fashion films. Comparable boutique production scale, similar fashion and luxury clientele, and similar integrated creative-services model.
- Tool of North America: LA/NYC-based full-service production and post-production house serving fashion, beauty, and advertising clients. Direct competitor offering integrated production through color grading with comparable luxury brand roster and similar 360-degree service model.
Emerging players
- Art Partner: Photography agency and creative production house representing photographers and producing fashion/beauty campaigns. Partial overlap on the production-services side of fashion campaigns, with similar luxury/fashion client roster.
Broad incumbents
- The Mill: Global VFX, post-production, and creative content studio serving top agencies and brands. Adjacent competitor specifically on the post-production, color grading, and VFX capabilities that VELEM emphasizes as its foundation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VELEM social profiles
Digital presenceVELEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
VELEM leadership team
Management profileNumber of profiles
Profiles4 records
VELEM subsidiaries and ownership
Company hierarchySubsidiaries1 record
VELEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VELEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VELEM
What does VELEM do?
VELEM is a full-service production and post-production creative house delivering integrated services across Production (pre-visualization, location management, talent sourcing, technical crew assembly, styling, prop styling, and on-set retouching), Film/Post (editing, color grading, motion graphics, music supervision, sound design, visual effects, CG animation), Photography/Post (retouching, color grading, GIFs/cinemagraphs, GMG proofing, CG rendering), and Social/Strategy (ideation, brand strategy, graphic design, distribution, SEO/social). The company also operates Satellite Space, a sister two-stage content studio in NYC offered both for in-house productions and external rental for shoots, castings, and events.
Is VELEM a public or private company?
VELEM is a private company. It is classified as unknown and is currently operating.
When was VELEM founded?
VELEM was founded in 2012. It employs 11 to 50 people.
Where is VELEM based?
VELEM is headquartered in New York, United States, in the North America region.
How does VELEM make money?
Three revenue lines are on record. Production Services are the primary driver. The others are post-Production Services and studio Rental.
Who are VELEM's main competitors?
Direct peers on record are Anonymous Content, Pulse Films, Radical Media, Smuggler, Freenjoy, Imperial Woodpecker, Object & Animal and Tool of North America. Art Partner is listed as an emerging player. The Mill is listed as a broad incumbent.
Does VELEM have an API?
No public API is recorded for VELEM.
What industry is VELEM in?
VELEM's product category is Commercial Production and Post-Production Services. Its primary akta.pro industry code is MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management), with a secondary code of MPADAGAI, Post-Production Facilities & Suites (Edit/Color/Sound Stages). Its NAICS code is 51211 and its SIC code is 7819.