alfarecords
- Company typePrivate
- Founded2002
- HeadquartersJakarta Pusat, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingServices
alfarecords firmographics
Firmographics- Name
- alfarecords
- Legal name
- PT Alfa Kreasitama
- Website
- https://alfarecords.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where alfarecords is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
alfarecords business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Music Recording and Distribution: Production and distribution of recording products in various formats including digital streaming. Revenue generated through digital platform streams, music sales, and potentially artist management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
alfarecords product offering
Product offeringCore offering
PT Alfa Kreasitama (Alfa Records) is an Indonesian record label that produces, manufactures, and distributes music recordings across physical formats (CDs, VCDs, DVDs, tapes) and digital streaming platforms. The company signs, develops, and manages a roster of Indonesian artists spanning pop, jazz, house, rap, rock, religious, and instrumental genres, while also providing artist management through Alfa Talent Management (ATM) and music publishing through Alfa Pustaka Nada (APN).
Product overview
PT Alfa Kreasitama (alfarecords) is an Indonesian record label headquartered in Jakarta, founded in 2002. The company operates as a comprehensive music company offering record production, artist management, and music publishing services. Core offerings include the main record label operations under Alfa Records for music production and distribution across digital and physical formats, artist management through Alfa Talent Management (ATM), and publishing through Alfa Pustaka Nada (APN) which manages a catalog of 775+ songs. The company also operates Musik Positif as a subsidiary focused on positive-message music. Music is distributed through major streaming platforms including JOOX, Apple Music, Deezer, Langit Musik, and YouTube. The label represents artists across various genres including pop, jazz, house, rap, rock, religious, and instrumental music.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Virzha's 'Tentang Rindu' achieved 53M+ Spotify plays and 170M+ YouTube views
Companies that use alfarecords
Customer profileSegments1 record
Ideal customer profiles2 records
alfarecords technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
alfarecords partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
alfarecords competitors and assessment
Company assessmentDirect peers
- Aquarius Musikindo: Long-standing Indonesian independent record label distributing through major streaming platforms. Directly comparable to Alfa in scope of operations, distribution model, and target Indonesian consumer segment.
- Trinity Optima Production: Major Indonesian record label and music publisher representing high-profile domestic artists. Comparable to Alfa in business model (label + publishing + digital distribution) but with substantially larger scale and roster.
- Musica Studios: One of Indonesia's oldest and largest independent record labels, operating across recording, distribution, and artist management. Closest direct competitor to Alfa Records in the Indonesian local-label space with a much larger catalog and roster.
- Pelangi Records: Indonesian independent record label with a multi-genre catalog and digital streaming distribution. Operates in the same niche as Alfa with similar scale and market positioning among local Indonesian labels.
Broad incumbents
- Warner Music Indonesia: Major-label affiliate operating in Indonesia with deep catalog and global distribution. Overlaps with Alfa on Indonesian artist representation and streaming distribution but at much larger scale and with major-label financial backing.
- Universal Music Indonesia: Major-label affiliate in Indonesia with extensive catalog and global distribution infrastructure. Competes with Alfa for streaming share in Indonesia but operates as part of a global major-label portfolio rather than as an independent local label.
- Sony Music Entertainment Indonesia: Major-label affiliate with significant Indonesian roster and global distribution. Comparable to Alfa in distributing Indonesian music but with major-label resources for marketing advances, catalog acquisition, and international distribution.
- Def Jam Indonesia: Hip-hop-focused major-label imprint operating in Indonesia. Overlaps with Alfa in artist management and digital distribution but specialized in urban genres with much larger capital backing.
Emerging players
- Yovie & His Friends / Yovie Widianto: Indonesian musician and producer with associated label operations. Comparable to Alfa in operating within the Indonesian pop/music space and engaging in artist development, though at smaller scale and artist-led rather than label-led.
Others
- Langit Musik: Indonesian music streaming platform and one of Alfa's distribution partners. Listed as a peer because it sits in the same Indonesian music ecosystem, though as a platform rather than a label. Reflects the broader Indonesian music value chain Alfa participates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
alfarecords social profiles
Digital presencealfarecords financial estimates
Financial estimateRevenue estimate
Valuation estimate
alfarecords leadership team
Management profileNumber of profiles
Profiles2 records
alfarecords subsidiaries and ownership
Company hierarchySubsidiaries3 records
alfarecords funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alfarecords M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alfarecords
What does alfarecords do?
PT Alfa Kreasitama (Alfa Records) is an Indonesian record label that produces, manufactures, and distributes music recordings across physical formats (CDs, VCDs, DVDs, tapes) and digital streaming platforms. The company signs, develops, and manages a roster of Indonesian artists spanning pop, jazz, house, rap, rock, religious, and instrumental genres, while also providing artist management through Alfa Talent Management (ATM) and music publishing through Alfa Pustaka Nada (APN).
Is alfarecords a public or private company?
alfarecords is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was alfarecords founded?
alfarecords was founded in 2002. It employs 1 to 10 people.
Where is alfarecords based?
alfarecords is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does alfarecords make money?
One revenue line is on record: music Recording and Distribution.
Who are alfarecords's main competitors?
Direct peers on record are Aquarius Musikindo, Trinity Optima Production, Musica Studios and Pelangi Records. Broad incumbents are Warner Music Indonesia, Universal Music Indonesia, Sony Music Entertainment Indonesia and Def Jam Indonesia. Yovie & His Friends / Yovie Widianto is listed as an emerging player. Langit Musik is listed as an others.
Does alfarecords have an API?
No public API is recorded for alfarecords.