McOptic
McOptic is a Swiss optical retailer operating 70+ stores and an e-commerce platform selling prescription glasses, sunglasses, contact lenses, and eye care services. Owned by EssilorLuxottica since 2022, it serves Swiss consumers across all income brackets via an all-inclusive pricing model and subscription programs.
- Company typePrivate
- Founded1998
- HeadquartersBasel, Switzerland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What McOptic does
McOptic is a vertically integrated Swiss optical retailer founded in 1998 in Olten, operating 70-74 physical retail branches across all three of Switzerland's linguistic regions (German, French, Italian) alongside a national e-commerce platform at mcoptic.ch. The company's core offering spans prescription eyewear, sunglasses, contact lenses, and professional eye care services, with products sourced from premium global brands (Ray-Ban, Burberry, Vogue, Oakley, DbyD, Unofficial) and its own Seen budget line, priced all-inclusively from CHF 49 to CHF 398+. Operational infrastructure includes an online appointment booking system covering 74 stores, free click-and-collect, free delivery over CHF 50, and digital prescription management integrated with Swiss Post shipping.
The business operates a hybrid revenue model combining one-time product sales with two recurring subscription programs—McOptic Plus (from CHF 9/month for two pairs of prescription glasses plus annual eye exam and exchange rights) and LensClub for contact lenses—and professional service revenue from eye exams, contact lens fittings, and driving license vision tests. McOptic's go-to-market is direct-to-consumer with omnichannel fulfillment, supported by Coop Supercard loyalty integration, multilingual service, and marketing presence across Facebook, Instagram, and TikTok.
Since 2022, McOptic has been wholly owned by EssilorLuxottica, the world's largest optical and eyewear conglomerate, following an earlier 2019 acquisition by Visilab Group. Under EssilorLuxottica ownership, McOptic has expanded into adjacent product categories including Ray-Ban Meta AI smart glasses and Nuance Audio hearing-assistive eyewear, while maintaining its mass-market positioning aimed at Swiss consumers across income brackets and age groups, including children, adults, and progressive lens wearers.
McOptic firmographics
Firmographics- Name
- McOptic
- Legal name
- McOptic
- Website
- https://mcoptic.ch
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- McOptic is a Swiss optical retailer operating 70+ stores and an e-commerce platform selling prescription glasses, sunglasses, contact lenses, and eye care services. Owned by EssilorLuxottica since 2022, it serves Swiss consumers across all income brackets via an all-inclusive pricing model and subscription programs.
- Ownership category
- akta.pro rank
McOptic industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Reading Glasses (OTC) (CRAAAKAG), Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where McOptic is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
McOptic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Eyewear Product Sales: Retail sales of prescription glasses, sunglasses, and frames. Revenue generated through one-time product purchases with all-inclusive pricing (frames + lenses). Major brands include Ray-Ban, Vogue, Burberry, DbyD, Unofficial, Seen. Price range from CHF 49 to CHF 358+ for prescription eyewear.
- McOptic Plus Subscription: Monthly subscription program offering 2 prescription glasses (or 1 prescription + 1 prescription sunglasses), annual eye test included, customer service and adjustments. Starting at CHF 9 per month for basic packages with DbyD/Unofficial frames and Bronze category lenses.
- Contact Lens Sales: Sales of contact lenses (daily, bi-weekly, monthly) and care products. Brands include iWear, Acuvue, Air Optix, Dailies, Biotrue. LensClub subscription program available for regular contact lens customers.
- Professional Services: Eye examinations, contact lens fitting, and professional consultations. Eye tests offered free with purchase; driving license eye tests at CHF 19, contact lens adaptation from CHF 79.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Budget Eyewear (Seen brand) - Glasses from CHF 49 |
| Unit Pricing | One time/ perpetual license | Standard Eyewear - Glasses from CHF 198 |
| Unit Pricing | One time/ perpetual license | Sunglasses - From CHF 59 |
| Subscription | Monthly | McOptic Plus Subscription - From CHF 9/month |
| Unit Pricing | One time/ perpetual license | Second Pair Promotion - CHF 1 |
| Unit Pricing | One time/ perpetual license | Progressive Lenses - From CHF 398 |
| Unit Pricing | One time/ perpetual license | Eye Exams - From free to CHF 99 |
| Unit Pricing | One time/ perpetual license | Delivery - Free over CHF 50 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
McOptic product offering
Product offeringCore offering
McOptic is a Swiss optical retailer that sells prescription glasses, sunglasses, contact lenses, and eye care products through over 70 physical stores across Switzerland and an e-commerce platform (mcoptic.ch). The company offers all-inclusive pricing (frames plus prescription lenses) and provides professional optician services including eye tests, contact lens fittings, and consultations. McOptic also operates subscription programs (McOptic Plus for glasses and LensClub for contact lenses) and sells premium smart eyewear like Ray-Ban Meta and Nuance Audio glasses.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Glasses Prescription eyewear including monofocal, progressive/multifocal, reading, blue light blocking, and screen glasses for men, women, and children. All-inclusive pricing with frames and lenses included.
- Sunglasses Sunglasses for men, women, and children including fashion, sports, and prescription sunglasses with UV protection and polarized lens options.
- Contact Lenses Contact lenses in daily, bi-weekly, monthly, and colored cosmetic variants, plus lens care products and eye drops for vision correction and cosmetic use.
- Eye Care Services Professional optician services including comprehensive eye examinations, driving license eye tests, contact lens fittings and check-ups, frame adjustments, and consultations available across all 70+ Swiss locations.
- McOptic Plus Subscription Monthly subscription program starting at CHF 9 offering 2 prescription glasses (or 1 prescription plus 1 prescription sunglasses), annual eye test included, customer service, and adjustments. Brands include DbyD/Unofficial frames with Bronze category lenses.
- LensClub Subscription Subscription program for contact lens wearers providing regular automated delivery of contact lenses and care products on a recurring schedule.
- Ray-Ban Meta Smart Glasses Smart glasses featuring Meta AI assistant for voice commands, real-time translation, hands-free calling, and photo/video capture. Includes 12MP ultra-wide camera, 3K video recording, open-ear speakers, and portable charging case. Available with prescription lenses.
- Nuance Audio Glasses Audio eyeglasses that combine vision correction with hearing assistance technology, available through McOptic stores and McOptic Plus subscription service.
Quantifiable outcome
- Free delivery for orders over CHF 50
- +2 more outcomes
Companies that use McOptic
Customer profileSegments4 records
Ideal customer profiles5 records
McOptic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature3 records
McOptic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coop SupercardminorMcOptic participates in the Coop Supercard loyalty program. Customers receive 1111 bonus points on eyewear purchases and can redeem Superpoints for McOptic gift vouchers (CHF 20 for 2000 points, CHF 50 for 5000 points, CHF 100 for 10000 points). Valid in all McOptic stores excluding online shop.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
McOptic competitors and assessment
Company assessmentDirect peers
- Visilab: Swiss optical retailer and the former owner of McOptic (acquired it in 2019 before selling to EssilorLuxottica in 2022). Operates a comparable store-and-service model in Switzerland with prescription eyewear, sunglasses, and contact lens offerings, making it the most direct domestic peer.
- Fielmann: Germany-headquartered optical retail chain operating a low-price, high-volume model similar to McOptic's 'Gut und günstig' positioning. Fielmann has actively expanded into Switzerland, directly competing for the same value-oriented Swiss consumer with overlapping store footprints and an all-inclusive pricing model.
- Specsavers: UK-origin optical retail chain with established presence in Switzerland. Offers prescription eyewear, contact lenses, and in-store eye tests at competitive price points, directly competing with McOptic on the value tier in overlapping Swiss cities.
Broad incumbents
- Pearle Vision: North American optical retail franchise owned by EssilorLuxottica, the same parent as McOptic. Operates a similar store-and-exam model with EssilorLuxottica's premium brand portfolio, making it a strategic sister concept for parent-company portfolio benchmarking.
- LensCrafters: US-based optical retail chain owned by EssilorLuxottica. Operates mall-based and standalone stores with one-hour lens service and premium brand assortment; sister brand to McOptic within the EssilorLuxottica retail portfolio.
Regional players
- Apollo-Optik: Germany's second-largest optical retail chain with a multi-brand, value-to-mid-tier assortment and growing presence in German-speaking markets. Comparable on model and customer segment but operates primarily in Germany, not Switzerland.
- Synoptik: Leading Scandinavian optical retail chain owned by GrandVision (EssilorLuxottica). Operates stores with prescription eyewear, contact lenses, and eye exams across Denmark, Sweden, and Norway, with comparable model and parent-company alignment.
- Optic 2000: France's largest optical cooperative with thousands of member stores. Operates a similar franchise-style optical retail model with prescription eyewear and in-store services; comparable on business model but primarily serves the French market adjacent to Switzerland.
- Krys Group: Major French optical retail group (Krys, Vision Plus, Lynx Optique). Operates stores with prescription eyewear, contact lenses, and eye exams under a similar value-to-mid-tier positioning; relevant comparable for European optical retail economics, though not active in Switzerland.
Emerging players
- Warby Parker: US-based online-first eyewear retailer with a growing physical store footprint and direct-to-consumer model. Disrupting optical retail with transparent pricing and vertical brand strategy, increasingly relevant as McOptic scales its e-commerce channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
McOptic social profiles
Digital presenceMcOptic financial estimates
Financial estimateRevenue estimate
Valuation estimate
McOptic leadership team
Management profileNumber of profiles
McOptic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McOptic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McOptic
What does McOptic do?
McOptic is a Swiss optical retailer that sells prescription glasses, sunglasses, contact lenses, and eye care products through over 70 physical stores across Switzerland and an e-commerce platform (mcoptic.ch). The company offers all-inclusive pricing (frames plus prescription lenses) and provides professional optician services including eye tests, contact lens fittings, and consultations. McOptic also operates subscription programs (McOptic Plus for glasses and LensClub for contact lenses) and sells premium smart eyewear like Ray-Ban Meta and Nuance Audio glasses.
Is McOptic a public or private company?
McOptic is a private company. It is classified as corporate owned and is currently operating.
When was McOptic founded?
McOptic was founded in 1998. It employs 251 to 500 people.
Where is McOptic based?
McOptic is headquartered in Basel, Switzerland, in the Europe region.
How does McOptic make money?
Four revenue lines are on record. Eyewear Product Sales are the primary driver. The others are mcOptic Plus Subscription, contact Lens Sales and professional Services.
Who are McOptic's main competitors?
Direct peers on record are Visilab, Fielmann and Specsavers. Broad incumbents are Pearle Vision and LensCrafters. Regional players are Apollo-Optik, Synoptik, Optic 2000 and Krys Group. Warby Parker is listed as an emerging player.
Does McOptic have an API?
No public API is recorded for McOptic.
What industry is McOptic in?
McOptic's product category is Optical Retail. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of CRAAAKAG, Reading Glasses (OTC). Its NAICS code is 45613 and its SIC code is 3851.