AVMA PLIT
AVMA Insurance Services (formerly AVMA LIFE and PLIT) is a trust-based insurance program that distributes professional liability, life, disability, supplemental health, business, and personal coverage exclusively to members of the American Veterinary Medical Association in the United States.
- Company typePrivate
- Founded1959
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AVMA PLIT does
AVMA PLIT, currently doing business as AVMA Insurance Services, is a trust-based insurance and risk-management program serving members of the American Veterinary Medical Association (AVMA). Established in 1959 and now employing 51–100 staff, the program operates as an AVMA membership benefit — distributing and administering (via Pearl Insurance Group, LLC as program administrator/broker) a multi-line insurance portfolio that includes professional liability, life, disability, supplemental health, business, and personal coverage. The portfolio is modular: professional liability is offered to veterinarians, practice owners, and veterinary students (with complimentary student coverage), augmented by niche modules such as animal bailee, embryo and semen storage, and veterinary license defense. Bundled packages (VetSTEPP, MBPP) target specific career stages, while the business insurance suite covers workers' compensation, cyber liability, EPLI, umbrella, builders risk, flood, D&O, and employee benefits for practice owners.
The business model is a membership-anchored insurance distribution and administration channel with recurring premium-based revenue across subscription-like billing cadences (annual or monthly depending on product). Go-to-market relies on the AVMA member channel (avma.org, member communications, events) supplemented by a licensed broker/agent network administered by Pearl Insurance, plus self-service digital flows (quote, claims, agent and member portals). In 2025 the trust unified its legacy AVMA LIFE and PLIT programs under a single AVMA Insurance Services brand to standardize member experience. Legal structure is an AVMA Trust entity domiciled in the United States, with operations based in Peoria Heights, IL, and primary customer base consisting of licensed veterinarians, veterinary students, practice owners, practice managers, recent graduates, corporate veterinary entities, and allied associations — all restricted to the U.S. market.
AVMA PLIT firmographics
Firmographics- Name
- AVMA PLIT
- Legal name
- AVMA Trust
- Website
- https://avmaplit.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AVMA Insurance Services (formerly AVMA LIFE and PLIT) is a trust-based insurance program that distributes professional liability, life, disability, supplemental health, business, and personal coverage exclusively to members of the American Veterinary Medical Association in the United States.
- Ownership category
- akta.pro rank
Where AVMA PLIT is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AVMA PLIT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premium Revenue: AVMA Insurance Services generates revenue through insurance premiums collected from policyholders across multiple insurance product lines including professional liability, life, disability, health supplemental, business, and personal insurance products. Premiums are collected on subscription-like recurring payment schedules (monthly, annual, or multi-year terms depending on product type).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Liability Insurance - Various coverage tiers for veterinarians, practice owners, and veterinary students |
| Subscription | Monthly | Life and Disability Insurance - Multiple product options including term life, accidental death & dismemberment, short-term and long-term disability |
| Subscription | Annual | Business Insurance - Package policies covering practice owners' business needs |
| Subscription | Monthly | Supplemental Health Insurance - Hospital indemnity, critical illness, dental, vision, long-term care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AVMA PLIT product offering
Product offeringCore offering
AVMA PLIT (operating as AVMA Insurance Services) provides professional liability, business, life, disability, supplemental health, and personal insurance products exclusively to members of the American Veterinary Medical Association (AVMA). Products are administered through Pearl Insurance Group, LLC and span coverage tailored to veterinarians, practice owners, students, and corporate veterinary entities across all career stages and practice types.
Product overview
AVMA Insurance Services (formerly AVMA LIFE and PLIT) provides a unified platform of insurance and risk-management solutions for veterinary professionals at every career stage. The portfolio comprises professional liability insurance (the core offering for veterinarians, practice owners, and students), life and disability insurance, supplemental health coverage, and business insurance. Specialty coverages include animal bailee, embryo and semen storage, veterinary license defense, and cyber liability insurance. Bundled packages such as VetSTEPP (Veterinary Student Essential Protection Package) and MBPP (Member Basic Protection Package) combine multiple coverage types. Personal insurance products for auto, home, and umbrella coverage round out the offering. The program is administered by Pearl Insurance and serves AVMA members across all practice types and specialties.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Liability Insurance for Veterinarians
Companies that use AVMA PLIT
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
AVMA PLIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AVMA PLIT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pearl Insurance Group, LLCcorePearl Insurance Group serves as the Program Administrator and broker for AVMA Insurance Services. Located at 1200 E. Glen Ave., Peoria Heights, IL 61616, Pearl Insurance handles quote generation, policy servicing, claims support, and agent/broker network management. Licensed in Arkansas (#100106280) and California (#0F76076).
- AVMA (American Veterinary Medical Association)coreAVMA Insurance Services operates in partnership with AVMA to provide insurance products exclusively to AVMA members as a membership benefit. This partnership enables access to AVMA's membership base of veterinarians and veterinary professionals. The AVMA advocated for veterinary priorities in Farm Bill proposals and maintains the Task Force on Emerging Technologies.
- ZoetisminorZoetis provided founding support for the Human Animal Bond Certification program launched by NAVC in partnership with HABRI, with AVMA as a supporting partner. Zoetis is a major animal health pharmaceutical company.
- PetcominorPetco provided founding support for the Human Animal Bond Certification program. Petco is a pet products retail chain with significant presence in the companion animal market.
- PetSmart CharitiesminorPetSmart Charities provided founding support for the Human Animal Bond Certification program. PetSmart Charities is a major animal welfare nonprofit and corporate philanthropist in the pet industry.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
AVMA PLIT competitors and assessment
Company assessmentDirect peers
- Medical Protective (MedPro Group, Berkshire Hathaway): MedPro provides medical professional liability insurance to physicians and healthcare professionals, part of Berkshire Hathaway's specialty insurance group. Comparable product line (malpractice plus related professional coverages) and a similar niche specialty positioning.
- MagMutual: MagMutual underwrites medical professional liability insurance for physicians and healthcare organizations, with a mutual/owner-returned structure. Directly comparable to AVMA PLIT's core professional liability offering for veterinarians, adapted to the medical profession.
- The Doctors Company: The Doctors Company is a physician-owned medical professional liability insurer offering malpractice, D&O, and related coverages. Highly analogous to AVMA PLIT: profession-specific professional liability carrier combining malpractice with governance/leadership coverage.
- Nurses Service Organization (NSO): NSO offers professional liability insurance to nursing professionals, typically bundled with association membership benefits. Same association-sponsored insurance model as AVMA Insurance Services, targeting a defined professional constituency with specialty coverages.
- Healthcare Providers Service Organization (HPSO): HPSO provides professional liability and related insurance to healthcare professionals (especially nurses and allied health) through association-sponsored programs. Operationally analogous to AVMA Insurance Services: association-sponsored model, bundled coverages, and specialty-tailored underwriting for a specific profession.
Broad incumbents
- CNA Financial: CNA is a large commercial P&C insurer with a significant professional liability and healthcare practice, including coverage for veterinarians and other medical/professional specialties. Overlaps with AVMA Insurance Services' professional liability and business insurance products but within a much broader portfolio.
- AXIS Capital Holdings: AXIS Capital is a specialty insurer with professional liability capabilities covering errors & omissions, D&O, and similar coverages across multiple professions. Comparable to several AVMA Insurance Services product lines (D&O, EPLI, cyber, umbrella) as part of a broader specialty insurance book.
- The Hanover Insurance Group: Hanover is a specialty-focused P&C insurer offering professional liability, commercial, and personal lines including coverages for professional services firms. Comparable product set to AVMA Insurance Services' business insurance suite but not specialized to veterinary.
Others
- Aon (Healthcare & Professional Risk Solutions): Aon is a global insurance brokerage and advisory firm with dedicated healthcare and professional services practices. Comparable as an enabler/competitor for placement of complex professional liability and benefits programs, though it does not offer a direct association-sponsored product like AVMA Insurance Services.
Regional players
- Nationwide (Nationwide Pet Insurance, formerly VPI): Nationwide Pet Insurance (originally founded by veterinarians as Veterinary Pet Insurance) is the largest US pet health insurer. Operates in the broader veterinary ecosystem on the demand-side (insuring pets) rather than the supply-side (insuring veterinarians), making it an adjacent peer in the veterinary insurance market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AVMA PLIT social profiles
Digital presenceAVMA PLIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVMA PLIT leadership team
Management profileNumber of profiles
AVMA PLIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVMA PLIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVMA PLIT
What does AVMA PLIT do?
AVMA PLIT (operating as AVMA Insurance Services) provides professional liability, business, life, disability, supplemental health, and personal insurance products exclusively to members of the American Veterinary Medical Association (AVMA). Products are administered through Pearl Insurance Group, LLC and span coverage tailored to veterinarians, practice owners, students, and corporate veterinary entities across all career stages and practice types.
Is AVMA PLIT a public or private company?
AVMA PLIT is a private company. It is classified as corporate owned and is currently operating.
When was AVMA PLIT founded?
AVMA PLIT was founded in 1959. It employs 51 to 100 people.
Where is AVMA PLIT based?
AVMA PLIT is headquartered in Chicago, United States, in the North America region.
How does AVMA PLIT make money?
One revenue line is on record: insurance Premium Revenue.
Who are AVMA PLIT's main competitors?
Direct peers on record are Medical Protective (MedPro Group, Berkshire Hathaway), MagMutual, The Doctors Company, Nurses Service Organization (NSO) and Healthcare Providers Service Organization (HPSO). Broad incumbents are CNA Financial, AXIS Capital Holdings and The Hanover Insurance Group. Aon (Healthcare & Professional Risk Solutions) is listed as an others. Nationwide (Nationwide Pet Insurance, formerly VPI) is listed as a regional player.
Does AVMA PLIT have an API?
No public API is recorded for AVMA PLIT.