What Liquor Depot does

Liquor Depot is an Alberta-based retail chain that sells alcoholic beverages directly to consumers of legal drinking age through a network of physical storefronts and a Shopify-powered e-commerce website (liquordepot.ca). The company operates exclusively in the province of Alberta, Canada, with daily store hours of 10 AM to 10 PM, and is an affiliate of SNDL Inc. (formerly Alcanna Inc.), a publicly traded company on NASDAQ (ticker: SNDL). The corporate headquarters is at 101, 17220 Stony Plain Road, Edmonton, and shared services such as real estate, privacy, and investor relations are managed at the parent level.

The product catalog emphasizes specialty and craft alcoholic beverages, with at least 17 distinct beer style listings covering American wild ales, Belgian (Dubbel, Pale, Witbier), German (Hefeweizen, Kristallweizen, Berliner Weisse, Gose, Wheat Beer), English (Pale Ale, Brown Ale), sour ales (Flanders Red, Sour Ale), and specialty categories (Mead, Mead Braggot, Stout). The e-commerce platform is built on Shopify, with a StoreRocket integration for store location discovery. The technology stack is intentionally lightweight and consumer-facing, with no disclosed AI, proprietary algorithms, or developer-facing APIs.

The business model is direct-to-consumer retail. Revenue is generated through one-time point-of-sale transactions at physical locations and via the online storefront. Pricing is not publicly disclosed at the unit level, but the company runs three recurring promotional programs: a 10% case discount on six single-serve beers or bottles of wine, a 5% Senior's Day discount every Tuesday for customers aged 65 and over, and a Price Match Guarantee. Customer segments include general individual consumers (primary), seniors, and event/bulk purchasers. Marketing is multi-channel: organic social media (Twitter, Facebook, Instagram), email newsletter, in-store flyers, and a "Join Our Club" loyalty program.

Name

Liquor Depot

Legal name

Liquor Depot (affiliates of SNDL INC.)

Website

https://liquordepot.ca

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liquor Depot is an Alberta-based liquor retail chain selling beer, wine, and specialty alcoholic beverages through physical storefronts and a Shopify e-commerce site. It is a subsidiary of SNDL Inc. and serves individual consumers, seniors, and event organizers.

Ownership category

akta.pro rank

Product category

Liquor Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Retail liquor sales
• Alcoholic beverage retail
• Craft beer store
• Wine and spirits shop
• Liquor store chain

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Alcohol Sales: Revenue generated from selling alcoholic beverages including beer, wine, and specialty drinks through physical retail stores and online storefront. Sales are primarily one-time transactions at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Liquor Depot operates a chain of retail liquor stores across Alberta, Canada, selling alcoholic beverages including specialty craft beers, wines, meads, and related drinks directly to consumers of legal drinking age. Sales are executed through physical storefronts and an owned e-commerce website (liquordepot.ca) supported by promotional programs such as case discounts, senior discounts, and a price match guarantee.

Product overview

Liquor Depot is an Alberta-based liquor retail chain operating both physical stores and an e-commerce platform. The product offering consists of specialty craft beer styles across 17 varieties, including American Wild Ale, Belgian styles (Belgian, Belgian Pale, Belgian White Ale/Witbier), German styles (Hefeweizen, Kristallweizen, Berliner Weisse, Wheat Beer, Gose), English styles (English Pale Ale, Brown Ale), Belgian-Flemish sour ales (Flanders Red, Sour Ale), and specialty beverages (Mead, Mead Braggot, Pale Ale, Stout). The company also offers promotional programs including case discounts (10% off when buying 6 items), Senior's Day every Tuesday (5% off for 65+), and a Price Match Guarantee. The online platform is powered by Shopify for e-commerce functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• American Wild Ale Beer brewed in America using wild strains of yeast or bacteria instead of standard brewer's yeast; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Belgian (Dubbel/Dark) Belgian Dubbel is a rich malty beer with spicy and mild alcoholic characteristics and caramel color from candi syrup; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Belgian Pale Belgian pales are less bitter than other pale varieties, brewed using aged hops for a delicate hop finish; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Belgian White Ale (Witbier) A crisp, tangy ale with a cloudy appearance, typically spiced with coriander, orange peel and other spices or herbs; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Berliner Weisse A low-alcohol (around 3%) German-style beer made sour by the use of Lactobacillus bacteria; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Brown Ale Spawned from English mild ale, brown ales are maltier and sweeter on the palate with a fuller body; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• English Pale Ale English pale ale traced back to Burton-upon-Trent, with fruity, hoppy, earthy, buttery and malty aromas; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Flanders Red Reddish-brown Belgian-style beers with distinct sour, fruity, tart taste achieved through barrel aging; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Gose A top-fermenting German beer flavoured with salt and coriander, made sour by lactic acid bacteria; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Hefeweizen A south German style of wheat beer made with a yeast that produces unique flavours of banana and cloves; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Kristallweizen A clear, brightly filtered version of Hefeweizen with a softer, cleaner flavour and finish; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Mead An alcoholic beverage created by fermenting honey with water, sometimes with fruits, spices, grains, or hops; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Mead Braggot Also called bracket or brackett, originally brewed with honey and hops, later with honey and malt; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Pale Ale A beer made by warm fermentation using predominately pale malt; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Sour Ale Beers made by allowing wild yeast strains or bacteria into the brew; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Stout A beer brewed with black unmalted barley, which imparts the dark colour and rich flavour characteristics; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Wheat Beer A beer brewed with a large proportion of wheat malt; sold to adult consumers through Liquor Depot's Alberta retail stores and e-commerce site.
• Case Discount Program In-store volume discount program offering 10% off when a customer purchases any 6 single-serve beers or bottles of wine, aimed at bulk and event buyers; not valid on sale items, items ending in '5' or '7', minis, Mickey's, packaged beer, accessories, or non-alcoholic beverages.
• Senior's Day Every Tuesday Recurring weekly discount offering 5% off purchases on Tuesdays for customers aged 65 and over, designed to drive loyalty among senior shoppers; does not apply to sale items.
• Price Match Guarantee Policy guaranteeing that Liquor Depot will match competitor pricing on equivalent alcoholic beverage products, used to assure customers they will receive the lowest available price.
• Join Our Club (Loyalty Club) Customer loyalty program that allows shoppers to join a Liquor Depot club for repeat-purchase benefits, used to acquire and retain customers and drive repeat visits.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SNDL INC.coreOthersSNDL INC. is the parent company and parent/affiliate of Liquor Depot. Liquor Depot is listed as an affiliate of SNDL INC. and operates under its corporate umbrella. SNDL INC. manages privacy policy, terms of use, and real estate inquiries for Liquor Depot.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wine and Beyond: Sister banner under SNDL Inc. (same parent as Liquor Depot) operating large-format liquor superstores in Alberta. Directly comparable as a multi-store Alberta liquor retailer serving the same off-premise customer with overlapping beer, wine, and spirits assortments under identical corporate infrastructure.
• Ace Liquor: Discount-focused liquor banner under SNDL Inc., operating alongside Liquor Depot in Alberta. Directly comparable as a same-parent, same-province competitor targeting price-sensitive off-premise alcohol consumers with overlapping product categories.

Broad incumbents

• Sobeys Liquor (Safeway Liquor): National grocery-anchored liquor banner operating across Western Canada including Alberta. Comparable as a broad-incumbent off-premise alcohol retailer offering multi-banner convenience and grocery-tied traffic that competes with Liquor Depot's same-day convenience proposition.
• Real Canadian Liquorstore (Loblaw): Major Canadian off-premise liquor banner affiliated with Loblaw/Shoppers, with a strong Western Canadian footprint. Comparable as a broad-incumbent private liquor retailer with significant scale, loyalty program (PC Optimum), and aggressive promotional pricing similar to Liquor Depot.

Peers

• Calgary Co-op Wine & Spirits:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiquorDepot
• Facebookfacebook.com/liquordepotcanada
• Instagraminstagram.com/liquor_depot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquor Depot