The Loyalty People

What The Loyalty People does

The Loyalty People (TLP) is a London-based, privately held professional community platform founded in 2018 that serves loyalty, CX, CRM and customer strategy practitioners worldwide. It operates three interconnected service lines: TLP Collective, the free global community hub offering peer learning, templates, live events and discussion; TLP Consult, a consulting marketplace where brands post briefs and are matched with vetted specialists; and TLP Connect, a partner engagement program for loyalty technology vendors and agencies. Supporting sub-products include the Insights Exchange (knowledge hub), Loyalty Map (industry directory), and Experts/Guides/Signals content lines.

Underlying technology is intentionally light: the community runs on Circle.so (referenced via the login URL community.theloyaltypeople.global), the public marketing site is built on Webflow, and no proprietary AI, API, SDK or integration stack is disclosed. The company has no patents, no certifications, and no disclosed funding rounds — consistent with a bootstrapped operating model at 1-10 employees.

The business model is a three-stream monetisation structure layered on top of the community asset: (1) freemium membership subscriptions for the Collective tier, (2) professional-services marketplace revenue from TLP Consult engagements, and (3) recurring partner subscriptions from TLP Connect. Go-to-market is community-led: enterprise brand logos (Coach, Christian Louboutin, Tapestry, Papa John's, Decathlon, Michael Kors and others) function as the primary trust signal, while LinkedIn and the website serve as top-of-funnel acquisition channels. The company describes itself as a 'global network' and serves brands across multiple countries, but no precise geographic revenue split or member count is disclosed.

Name

The Loyalty People

Website

https://theloyaltypeople.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Loyalty People (TLP) is a London-based global professional community platform founded in 2018 that connects loyalty, CX, CRM and customer strategy practitioners through a freemium community (TLP Collective), a consulting marketplace (TLP Consult), and a partner program (TLP Connect).

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership subscriptions: TLP Collective offers free membership with access to community, insights, and resources. Premium tiers likely available for enhanced access to expert consultations and dedicated partner spaces.
2. TLP Consult: Brands post briefs and get matched with experienced loyalty, CX, and CRM specialists. TLP acts as an intermediary connecting brands with practitioners for consulting engagements.
3. TLP Connect partner program: Partner program for technology vendors and service providers who want to engage with the TLP community, share insights, and build relationships with loyalty professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

The Loyalty People (TLP) operates a collective-led professional community platform serving loyalty, CX, CRM, and customer strategy practitioners. It monetizes through three integrated service lines: TLP Collective (a global membership community with peer learning, resources, and events), TLP Consult (a matching marketplace where brands post briefs and are paired with vetted loyalty/CX specialists), and TLP Connect (a partner engagement program for technology vendors and agencies).

Product overview

The Loyalty People (TLP) is a unified professional community platform consisting of three core interconnected service lines: TLP Collective is the primary community hub where loyalty, CX, CRM, and customer strategy professionals connect, access practical tools and templates, and engage in peer learning and live events; TLP Consult is a consulting marketplace that matches global brands with vetted loyalty and CX specialists through project briefs, expert matching, and free one-to-one sessions; and TLP Connect is a partner engagement program enabling technology vendors and agencies to participate meaningfully in the community. Supporting features include the Insights Exchange for knowledge sharing, Loyalty Map for industry connections, and expert consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• TLP Collective: Global community platform for loyalty, CX, CRM and customer strategy professionals to connect, learn, and share experiences.
• TLP Consult
• TLP Connect

Products and services

• TLP Collective A global professional community for loyalty, CX, CRM, and customer strategy practitioners, offering peer learning, practical tools and templates, live events, and industry discussions on a freemium membership basis.
• TLP Consult A consulting marketplace that matches global brands with experienced loyalty, CX, and CRM specialists through project brief posting, expert matching, open clinics, and free one-to-one practitioner sessions.
• TLP Connect A partner engagement program enabling technology vendors, consultancies, and agencies to connect with the TLP community through dedicated partner spaces, insight sharing, and collaborative industry events.

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Market position

Strengths1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-loyalty-people

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Loyalty People