Lifecraft
Lifecraft is a privately held Mountain View company that builds a cross-device encrypted journaling app for macOS, iPhone, and iPad, serving individual consumers via a freemium model with a $29.99/year Premium tier.
- Company typePrivate
- Founded2016
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lifecraft does
Lifecraft is the developer of a cross-device journaling application available natively on macOS, iPhone, and iPad. The product enables users to create encrypted journal entries with automatic capture of contextual metadata at the time of writing — including weather conditions, location, calendar events, music played, workouts, and contacts referenced — and syncs that data across Apple devices via iCloud. The app provides built-in emotion analysis, rich text editing, a multimedia timeline (photos, videos, audio), video journaling, drawing tools, password-protected entries, and an in-app assistant called Zee that can generate prompts, jokes, and timers within the journaling workflow. Underlying security is delivered through a three-stage encryption pipeline (entry-level, database, and iCloud transport) targeting user-controlled key material.
Lifecraft serves individual consumers interested in personal reflection and long-term journaling rather than enterprise or team customers. Distribution is via Apple's Mac App Store and iOS App Store, which defines the addressable market as Apple-ecosystem users. There is no public evidence of partnerships, resellers, or B2B channels.
The company operates a freemium go-to-market model: the core app is free with essential features, while a Premium tier is sold at $29.99 per year (or $2.99 per month) and unlocks unlimited entries, multimedia attachments, video journaling, password protection, rich text editing, and additional themes. The business is privately held, self-funded, and operated by two founders based in Mountain View, USA, with no disclosed external capital, headcount growth, or revenue figures.
Lifecraft firmographics
Firmographics- Name
- Lifecraft
- Legal name
- Lifecraft Inc.
- Website
- https://lifecraft.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifecraft is a privately held Mountain View company that builds a cross-device encrypted journaling app for macOS, iPhone, and iPad, serving individual consumers via a freemium model with a $29.99/year Premium tier.
- Ownership category
- akta.pro rank
Where Lifecraft is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
Lifecraft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Lifecraft Premium Subscription: Annual subscription model at $29.99/year ($2.50/month) offering 50% discount. Core journaling and encryption features are free; premium features include emotion tracking, iCloud sync, Zee assistant, privacy shield, tags/favorites, weather capture, unlimited entries per day, hierarchical journals, and unlimited photo/movie attachments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic journaling features |
| Subscription | Annual | Premium at $29.99/year with full feature access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Lifecraft product offering
Product offeringCore offering
Lifecraft is a journaling application available on macOS, iPhone, and iPad that automatically captures contextual data — including schedule/calendar events, location, weather, and the user's emotion — alongside written diary entries. The product is aimed at individual consumers who want a low-friction, automated personal journaling experience on Apple devices, with automatic context capture replacing manual logging.
Product overview
Lifecraft offers a dual-product model consisting of the core Lifecraft application (available free on iOS and macOS) and a premium subscription tier called Lifecraft Premium. The core app provides journaling with automatic weather and location capture, while the Premium tier adds iCloud synchronization, emotion tracking with the Emotion Calendar and Emotion Tree, the Zee intelligent assistant for writing prompts, Privacy Shield for password protection, tags and favorites organization, and weather capture functionality. The products work together as a unified journaling and emotional wellness platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifecraft (Journaling App)
Companies that use Lifecraft
Customer profileSegments1 record
Ideal customer profiles1 record
Lifecraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lifecraft partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lifecraft competitors and assessment
Company assessmentDirect peers
- Penzu: Penzu is a privacy-centric journaling platform sold on subscription with encryption emphasis — directly comparable to Lifecraft's privacy-first, encryption-led value proposition on the consumer journaling category.
- Diarly: Diarly is a macOS/iOS native journaling app focused on daily notes, calendar integration, encryption, and Markdown — a direct competitor on the same Apple platforms with overlapping calendar/timeline features.
- Stoic: Stoic is a mental health / journaling and mood-tracking app with iOS subscription pricing, prompts, and emotion logs — overlapping directly with Lifecraft's premium positioning on emotion tracking and guided reflection.
- Journey: Journey is a cross-platform journaling app that emphasizes encryption, iCloud integration, photos, location, and rich media on Apple devices, positioning it as the closest direct competitor to Lifecraft in the multi-device diary category.
- Daylio: Daylio is a popular mood and emotion tracking journal app on iOS and Android with stats, trends, and a freemium model — a direct peer on the emotion-tracking sub-feature that Lifecraft's Emotion Bar/Calendar/Tree competes against.
- Day One: Day One is the leading dedicated journaling app for Apple platforms (iOS, iPad, macOS), offering end-to-end encryption, prompts, location/weather/activity capture, and iCloud sync — directly overlapping Lifecraft's core feature set on the same platforms with the same target consumer.
Broad incumbents
- Bear: Bear is a popular Apple-native notes app used for journaling among consumers, with rich text, encryption, and iCloud sync — a broader incumbent whose notes use case overlaps with Lifecraft's structured daily journal entries.
Emerging players
- Reflect Notes: Reflect is an AI-augmented daily notes and journaling app on Apple platforms with GPT-backed back-links and reflection prompts — directly comparable to Lifecraft's Zee intelligent assistant and emotion-aware prompting layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Lifecraft social profiles
Digital presenceLifecraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifecraft leadership team
Management profileNumber of profiles
Lifecraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifecraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifecraft
What does Lifecraft do?
Lifecraft is a journaling application available on macOS, iPhone, and iPad that automatically captures contextual data — including schedule/calendar events, location, weather, and the user's emotion — alongside written diary entries. The product is aimed at individual consumers who want a low-friction, automated personal journaling experience on Apple devices, with automatic context capture replacing manual logging.
Is Lifecraft a public or private company?
Lifecraft is a private company. It is classified as unknown and is currently operating.
When was Lifecraft founded?
Lifecraft was founded in 2016. It employs 1 to 10 people.
Where is Lifecraft based?
Lifecraft is headquartered in Mountain View, United States, in the North America region.
How does Lifecraft make money?
One revenue line is on record: lifecraft Premium Subscription.
Who are Lifecraft's main competitors?
Direct peers on record are Penzu, Diarly, Stoic, Journey, Daylio and Day One. Bear is listed as a broad incumbent. Reflect Notes is listed as an emerging player.
Does Lifecraft have an API?
No public API is recorded for Lifecraft.