Pinturas Blatem

What Pinturas Blatem does

Pinturas Blatem, S.L. is a Spanish paint and coatings manufacturer founded in 1960 and headquartered in Torrent (Valencia). The company operates six product divisions — Technical (Edificación) for facade, floor and fire-protection treatments; Decoration for residential renovation; Industry for anticorrosive and specialized coatings; Wood; Professional; and the SATEFFIC external thermal insulation composite system — together with a tintometric color-matching service that delivers just-in-time custom colors. Proprietary technologies include the patented Fragancias scented paint, intumescent fire-protection coatings, solar-protection exterior paints, and the recently developed CITRAPAINT bio-based formulations using polylactic acid derived from citrus by-products.

The company monetizes primarily through one-time product sales to a national Spanish distributor network, supplemented by direct sales via a commercial team for enterprise and technical projects and a certified-applicator channel for the SATEFFIC system. Pricing is quote-based with volume and payment terms negotiated at order confirmation; national orders below €360 (excl. VAT) do not qualify for free shipping. Revenue streams are diversified across B2B professional buyers (architects, applicators, distributors, industrial facilities) and end consumers via franchise stores and an online point-of-sale locator.

Pinturas Blatem invests continuously in materials innovation, executing multi-year R&D collaborations with research institutes (ITENE) and partners (ZUVAMESA, ENCAPSULAE) and leveraging co-financing from CDTI, FEDER, and IVACE. The company holds ISO 9001, ISO 14001, AENOR, IQNet, European Ecolabel, ETAG 004, ETE 15/0155, and Fent Empresa certifications, supporting access to institutional tenders and EU-funded building rehabilitation subsidies. Operating geographies are Spain-centric with nascent international signals.

Name

Pinturas Blatem

Legal name

PINTURAS BLATEM, S.L.

Website

https://blatem.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinturas Blatem is a 60+ year-old Spanish paint and coatings manufacturer operating six divisions (Technical, Decoration, Industry, Wood, Professional, SATEFFIC), serving construction professionals, industrial clients, distributors, and DIY consumers across Spain through a national distributor and franchise network.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Architectural coatings
• Industrial paints
• Facade insulation systems
• Wood treatment products
• Decorative enamels

Headquarters

HQ city

Torrent

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Direct product sales of paints, coatings, primers, solvents, and specialized coatings for decoration, building, industry, and wood applications. Sales conducted through distributor network and direct orders via www.blatem.com portal. Minimum national order value of 360€ for free shipping.
2. SATEFFIC Thermal Insulation System: Sale of complete external thermal insulation system including insulating panels, adhesive mortar, anchor fasteners, mesh reinforcement, and finishing coatings. Sold through specialized applicator network with technical department support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pinturas Blatem manufactures and sells paints, coatings, varnishes, enamels, primers, and specialized coatings organized into six divisions: Technical/Building, Decoration, Industry, Wood, Professional, and the SATEFFIC thermal insulation exterior system. The company also operates a tintometric color-matching system for just-in-time industrial production of paints in any color, distributed through a network of authorized distributors and certified applicators across Spain.

Product overview

Pinturas Blatem is a Spanish paint manufacturer with over 60 years of experience offering a comprehensive portfolio organized into six product divisions: División Técnica (Edificación) for facade, floor and fire protection solutions; División Decoración for residential renovation and decoration; División Industria for industrial coatings with proprietary technology; División Madera for wood care products; Blatem Profesional for specialized professional products; and Sateffic for thermal insulation exterior systems (SATE). The company also operates Sistemas Tintométricos, a just-in-time industrial color production system enabling rapid delivery in any color. Key products include Blatemlux tile paints, Blatem Cerámico two-component enamel, Oxistop anticorrosive finishes, Blatepox epoxy systems, BIOTEM/Acriblatem antibacterial lines, intumescent fire protection paints, and pool coatings. The product range covers decorative paints, industrial coatings, wood treatments, facade systems, and specialized treatments including moisture barriers, chalkboard paints, and sports facility coatings.

Differentiator

Problem solved

Functional benefit

Brands

• SATEFFIC: Thermal insulation exterior system (SATE) for building facades, providing energy rehabilitation solutions
• Blatem Profesional
• BIOTEM
• Blatemlux
• Torval Mortero
• Illusion Paint
• Rotularte
• Oxitem

Products and services

• Sateffic External thermal insulation composite system (SATE) for building facades that reduces heat loss in winter and heating in summer, cuts CO2 emissions up to 20%, with 5-year amortization period. Sold through trained and certified applicators with technical department support.
• Blatemlux Pintura Azulejos High-quality synthetic enamel for painting ceramic surfaces in interiors (kitchens and bathrooms) with excellent coverage, shine, application, and resistance to impacts and cleaning products.
• Blatem Cerámico Two-component polyurethane-acrylic enamel for painting bathrooms, toilets, sanitary ware, bathtubs, tiles, ceramic and gresite surfaces, suitable for interior and exterior use.
• Oxistop Martelé Anticorrosive synthetic enamel with hammer-tone bright finish for interior and exterior use on metal and wood, featuring fast drying and good hardness.
• Oxistop Metalizado Anticorrosive bright metallic finish synthetic enamel with silver appearance for interior and exterior metal and wood surfaces.
• Blatemlux Brillante Excellent quality synthetic enamel with maximum weather resistance, great whiteness, coverage, brilliance, flexibility and ease of application for metal and wood.
• Illusion Paint Smooth finish paint allowing drawing with chalk on surface like a chalkboard.
• Rotularte Water-based bright enamel allowing drawing with markers and erasing, transforming walls into whiteboards.
• BIOTEM / Acriblatem Antibacterial Line Antibacterial product lines designed to inhibit and prevent bacterial growth on surfaces.
• Antihumedad High breathability solvent-based paint for treating surfaces with moisture stains in basements, cellars and humid areas.
• Blatem Stop Tapamanchas al Disolvente Solvent-based smooth paint formulated to cover moisture, smoke, nicotine stains on interior ceilings and walls.
• Blatem Stop Tapamanchas al Disolvente Premium Odorless solvent-based smooth paint for eliminating smoke, nicotine, grease stains with great coverage, whiteness and ease of application.
• Intumescent Paint Passive fire protection system that expands and carbonizes when in contact with fire, forming an insulating barrier that protects structures.
• Piscinas al Clorocaucho 100% chlorocauccium-based solvent paint for new or previously chlorocauccium-painted pools with excellent adhesion, coverage and chemical resistance.
• Piscinas al Agua Water-based acrylic paint for new or previously acrylic-painted pools, easy application with waiting period of 7 days minimum before filling.
• Renovador Bordes Piscinas Quality chlorocauccium-based paint specifically formulated for painting pool edges in new construction or previously chlorocauccium-painted pools.
• Pintura para Tejas High-quality matte paint for porous ceramic roof tiles, protecting and restoring ceramic tiles with high weather resistance.
• Deportiva Antideslizante Water-based acrylic matte paint for sports facilities with excellent adhesion, weather resistance, coverage and high resistance to wear and impact, non-slip finish.
• Blatemlux Azulejos Tile painting solution for renewing bathroom and kitchen appearance without construction work, available in multiple colors and finishes.
• Blatem Wood Care Products Full wood division including stains, varnishes and solvents for wood material care, including wood preservatives with UV filters.
• Sistemas Tintométricos (Tintometric Systems) Industrial production tintometric system enabling just-in-time color order delivery in any color within record time, creating small paint batches in wide color range at competitive cost. Available at point of sale and in factory configurations.

Quantifiable outcome

• SATEFFIC reduces CO2 emissions by up to 20%
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZUVAMESAcoreStrategic or Co-development PartnerAgricultural by-products company supplying citrus processing waste for the CITRAPAINT project. Their by-products were characterized and selected for functional potential, serving as raw material for bio-based paint production through fermentation and polymerization processes.
• ENCAPSULAEcoreStrategic or Co-development PartnerCompany developing advanced additives based on microencapsulation systems for the CITRAPAINT project. Their technology improves stability of compounds against external agents and facilitates incorporation into complex matrices while maintaining functionality over time.
• ITENE (Instituto Tecnológico de Packaging)coreStrategic or Co-development PartnerResearch partner for PAINT4IRAS project focused on developing technological solutions for bacterial and viral inhibition in healthcare-associated infections (HAIs). Generated knowledge for incorporating bioactive compounds in surface treatment products.
• IDAE (Instituto para la Diversificación y Ahorro de la Energía)minorOthersSpanish energy institute providing information on subsidies and aid programs (PAREER+CRECE) available for building energy rehabilitation projects using SATEFFIC thermal insulation system.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CIN (Cimentos, Tintas e Colas): Iberian (Portuguese-headquartered) paints and coatings manufacturer with comparable architectural, industrial, and protective-coatings portfolio. Operates across the same Iberian distributor network and serves similar construction and industrial end-customers.
• Pinturas Isaval: Valencia-based Spanish paint manufacturer of comparable size, with a parallel product range across decoration, industry, and facade systems (including SATE/EIFS). Strong overlap in customer base (distributors, applicators, construction professionals) and home market.
• Barnices Valentine: Historic Spanish paints and varnishes manufacturer (over 100 years old) with comparable decoration, industry, and wood-coating lines, and a similar multi-channel Spanish distribution model. Closely comparable in scale, heritage, and product breadth.
• Pinturas Titan (Titanlux): Direct Spanish paint and coatings manufacturer, headquartered in Spain, serving the same decoration, building, industry, and wood segments with a similar multi-division portfolio and distributor-led GTM. Most directly comparable Iberian competitor.

Regional players

• Jotun: Norwegian coatings major with strong European architectural and protective-coatings presence. Comparable as a non-Spanish European mid-to-large coatings player expanding in facade rehabilitation and sustainable coatings — overlapping with Blatem's SATEFFIC and bio-based initiatives.
• DAW (Caparol / Alpina): German family-owned coatings group operating Caparol and Alpina brands across Central and Southern Europe. Comparable as a regional mid-cap architectural and facade-coatings specialist with a strong SATE/EIFS heritage — direct overlap with Blatem's SATEFFIC system.

Broad incumbents

• BASF Coatings: Division of BASF producing automotive, industrial, and architectural coatings. Overlaps with Blatem in industrial coatings and color/tinting systems technology, and competes for large industrial OEM and contract customers in Iberia.
• AkzoNobel (Dulux / Bruguer): Global coatings major with a strong Iberian presence (Bruguer is the leading decorative paint brand in Spain). Operates across architectural, industrial, and protective coatings and competes with Blatem for the same distributor and contractor customers.
• Sherwin-Williams: World's largest coatings company with broad architectural, industrial, and protective-coatings portfolio. Competes in the same end-markets as Blatem (decoration, industry, wood) at a much larger scale, with global R&D and supply-chain advantages.
• PPG Industries: Global paints and coatings leader with significant architectural and industrial coatings operations in Europe. Competes with Blatem primarily in industrial and protective coatings, and increasingly in facade/insulation systems through distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/blatempinturas
• Facebookfacebook.com/pages/Blatem/140176709433369
• LinkedInlinkedin.com/company/2715516
• Instagraminstagram.com/pinturasblatem
• Pinterestpinterest.es/BlatemPinturas
• Xx.com/pinturasblatem

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinturas Blatem