Hutner

What Hutner does

Hutner AG is a privately held German management consulting firm headquartered in Kronburg (Allgäu region), founded in 1984 and operated under an Aktiengesellschaft (AG) structure with family-influenced governance. The firm specializes in organizational development with a primary focus on leadership, serving mid-sized and family-owned businesses (Mittelstand) primarily in German-speaking markets. Its core offering consists of organizational development consulting, customized training and workshops, individual and team coaching, and a structured 12-month Management Mentoring program for executive teams. The company serves a horizontally diversified client base spanning construction, fashion and retail, food retail, manufacturing, optics, food & beverages, airport retail, and emerging technology — with named enterprise clients including Liebherr-Hydraulikbagger, Leineweber/BRAX, Alois Dallmayr, Hammerer Aluminium Industries, H-TEC SYSTEMS, and Petz REWE.

Hutner packages its consulting methodology around several proprietary frameworks, including KODE (competency diagnostics and development) and 9 LEVELS (values-based organizational development), and supplements in-person delivery with a small set of digital products. These include the Online-Akademie (a self-paced learning platform available 24/7 to participants of in-person programs) and E.A.Sy – Führung to Go (a leadership feedback tool supporting daily management and short feedback cycles), alongside customer and employee survey instruments. Productized open certifications (Lead & Grow – Führung wirksam gestalten; ChangePiloten) extend the methodology into repeatable curricula sold independently of bespoke consulting.

The business model is overwhelmingly professional services (consulting, training, coaching, mentoring) with a modest subscription-adjacent revenue layer from the digital tools. Pricing is quote-based and not publicly disclosed; the firm funnels prospects via free initial expert consultations. Go-to-market is consultative and sales-led, relying on referrals from long-term clients, content marketing through the corporate website and blog, webinars on leadership topics, organic social (LinkedIn, Facebook, Instagram, YouTube), an email newsletter operated via HubSpot, and a more recently added Google Ads paid-search program. Distribution is direct — on-site at client locations, digitally via the Online-Akademie, or hybrid — with no channel partners or resellers. The firm employs 11–50 staff and is led by a three-person executive board (Vorstand) — Christian Göggerle, Claudia Engel-Hutner, and Markus Haslinger — with Margit Hutner as Chairwoman of the Supervisory Board. No external institutional investors, funding rounds, M&A, or parent-company relationships are disclosed.

Name

Hutner

Legal name

Hutner AG

Website

https://hutner.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Hutner AG is a German management consulting firm providing organizational development, leadership training, coaching, and digital learning tools to mid-sized and family-owned businesses, primarily in German-speaking markets.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

akta.pro secondary industries

Training, Enablement & Talent Development Summits (THAHAMAH), Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)

Keywords

• Organizational development consulting
• Leadership development training
• Management coaching services
• Competency management consulting
• Generational transition advisory

Headquarters

HQ city

Kronburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting: Organizational development consulting engagements with focus on leadership, strategy, and structural transformation. Delivered through individual and team consulting engagements.
2. Training & Workshops: Customized training programs and workshops including certification programs such as Lead & Grow and ChangePiloten. Delivered both on-site and digitally.
3. Coaching Services: Individual and team coaching engagements for leadership development and organizational transformation.
4. Management Mentoring: 12-month structured management mentoring program for executive teams combining presence, digital formats, and individual consulting. Focus on goal-oriented leadership and implementation.
5. Online Academy & Digital Tools: Digital learning platform (Online-Akademie) and tools like E.A.Sy Führung to Go providing 24/7 access to courses and leadership development resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hutner AG is a management consulting firm that delivers organizational development services with a focus on leadership. Core engagements include consulting on organizational development, customized leadership training and certification programs, individual and team coaching, and a 12-month structured Management Mentoring program for executive teams. These services are delivered to mid-sized and family-owned companies in German-speaking markets via on-site consulting, digital formats, and proprietary learning platforms such as the Online-Akademie and E.A.Sy – Führung to Go.

Product overview

Hutner AG is a management consulting firm specializing in organizational development with a focus on leadership. The company operates a platform-based model offering core consulting services (Organizational Development, Training/Workshops, Coaching, and Management Mentoring) supplemented by digital tools including the Online-Akademie for self-paced learning, E.A.Sy – Führung to Go for daily leadership support, and Kundenbefragung for survey-based feedback. Specialized offerings include Kompetenzmanagement, Generationenwechsel, Wertewandel mit 9 Levels, and Zielorientierung. The portfolio spans both in-person and digital delivery formats, with the Online-Akademie and E.A.Sy tool complementing the consulting and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Online-Akademie: A digital learning platform available 24/7, developed to complement in-person training. Provides access to courses that customers can repeat and prepare with at their own pace.
• E.A.Sy - Führung to Go
• Lead & Grow – Führung wirksam gestalten
• ChangePiloten

Products and services

• Organisationsentwicklung (Organizational Development Consulting) Consulting service for developing value-creating organizations, analyzing framework conditions, identifying effective levers, and implementing tailored change processes. Targeted at managing directors and leadership teams of mid-sized and family-owned companies.
• Training and Workshop Programs (Lead & Grow, ChangePiloten) Customized in-person and digital training formats for leadership development, including the open certification programs 'Lead & Grow – Führung wirksam gestalten' and 'ChangePiloten'. Designed for leaders and managers across client organizations.
• Management Mentoring Program A 12-month structured program for executive teams focused on goal-oriented leadership, strategic clarity, and personal leadership competence, delivered through five disciplines and combining on-site presence, digital formats, and individual consulting.
• Coaching Individual and team coaching engagements supporting personal and professional development of leaders and teams. Sold as a standalone service line to executives and management teams.
• Online-Akademie (Online Academy) Digital learning platform with 24/7 access that complements in-person training. Participants can review and repeat topics at their own pace and receive regular micro-impulses to support implementation.
• E.A.Sy – Führung to Go Digital leadership tool for daily management that supports timely short feedback, value appreciation, and quick course corrections, enabling ongoing leadership conversations. Accessed via web platform.
• Kundenbefragung (Customer and Employee Survey) Survey tools that measure customer and employee satisfaction, providing transparent insights into recommendation rates and engagement levels for client organizations.

Quantifiable outcome

• Over 7,000 individuals successfully guided through consulting and coaching engagements
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hutner-ag
• Facebookfacebook.com/hutnerag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hutner