What Judi's House does

Judi's House is a Denver-area 501(c)(3) nonprofit founded in 2002 by former NFL quarterback Brian Griese and clinical psychologist Dr. Brook Griese in memory of Brian's mother, Judi Griese. The organization provides free, research-based grief care to children and families who have experienced the death of a loved one, operating its signature Comprehensive Grief Care® program out of a purpose-built facility in Aurora, Colorado that opened in August 2022. Core direct-service products include the Pathfinders 10-session group therapy program, individual and family counseling, family-based assessments, and school-based grief counseling partnerships that have run since 2007. All services are provided at no cost to families.

The organization is paired operationally with the JAG Institute (established 2014), which houses research, evaluation, training, and technology initiatives. The most differentiated technical asset is the Childhood Bereavement Estimation Model (CBEM), a proprietary estimation model developed with the New York Life Foundation that approximates U.S. childhood bereavement prevalence at national, state, and local levels using publicly available CDC data; it is now distributed through a digital CBEM Dashboard. Professional development offerings include a two-year Family Bereavement Fellowship, a clinical internship program (up to 10 trainees annually), the NACG National Webcast, and Caring for Grieving Kids workshops.

Judi's House is funded entirely by philanthropic support, with no fees charged to beneficiaries. Revenue streams include individual donations (including a The Journey monthly giving program), corporate and foundation grants (with the New York Life Foundation contributing $500,000+ annually and several other foundations in the $25,000-$499,999 tier), major-gift and annual-fund programs, planned giving, and special events — most notably the annual Strength in the Face of Adversity Luncheon, which raised over $870,000 in 2026. The organization was recognized as the 2025 Large Nonprofit of the Year by the Denver Metro Chamber of Commerce, holds a Charity Navigator Four-Star rating and a GuideStar Platinum Seal of Transparency, and is governed by a volunteer Board of Directors with Brian Griese holding a lifetime term.

Name

Judi's House

Legal name

Judi's House

Website

https://judishouse.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Judi's House is a Denver-based 501(c)(3) nonprofit that provides free, research-based grief counseling and support services to grieving children and families, operating the trademarked Comprehensive Grief Care® program and the JAG Institute's CBEM data tool nationally.

Ownership category

akta.pro rank

Product category

Bereavement and Grief Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Grief counseling services
• Childhood bereavement support
• Nonprofit mental health
• Community grief training
• Family bereavement programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Donations and Monthly Giving: Recurring and one-time donations from individual supporters. The Journey monthly giving program provides sustainable support. Donors receive tax-deductible receipts and benefit from employer matching gift programs.
2. Corporate and Foundation Grants: Major funding from foundations (New York Life Foundation $500,000+, Caring for Denver Foundation $100,000-$499,999, multiple others) and corporate sponsors for events and programs.
3. Special Events Revenue: Annual luncheons, golf tournaments, pickleball tournaments, and garden parties generate significant fundraising revenue. Event sponsorships range from $250 to $50,000.
4. Planned Giving and Legacy Gifts: Bequests, beneficiary designations, stock gifts, and real estate gifts through the Legacy Society giving program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Judi's House provides free, research-based grief care to children and families who have experienced the death of a loved one. Its flagship Comprehensive Grief Care model delivers the Pathfinders 10-session group therapy program, individual/family counseling, school-based grief counseling, caregiver support, and a nourishment program. Through the JAG Institute, it also conducts bereavement research, publishes the Childhood Bereavement Estimation Model (CBEM), and trains clinicians and community professionals.

Product overview

Judi's House/JAG Institute operates as a grief support organization offering a unified service portfolio centered on Comprehensive Grief Care®, which encompasses the Pathfinders group therapy program, individual counseling, and family support services provided at no cost to families. The organization extends its reach through the JAG Institute, which houses research and training initiatives including the Childhood Bereavement Estimation Model (CBEM) and the CBEM Dashboard for data visualization. Additional offerings include professional development programs (Family Bereavement Fellowship, Internship Program), community education workshops, volunteer programs, and The Journey monthly giving initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Grief Care Research-backed grief care program providing free therapeutic services (group therapy, individual counseling, family support) to children and families grieving the death of a loved one.
• Pathfinders Program A 10-session group grief support program delivered to children and caregivers, including warm meals before each session and quilter volunteer-created memorial quilts.
• CBEM Dashboard Dynamic digital dashboard providing access to Childhood Bereavement Estimation Model (CBEM) data, enabling customized queries and visual outputs of childhood bereavement prevalence estimates.
• Family Bereavement Fellowship A two-year post-graduate clinical training program for early career professionals pursuing licensure, offering hands-on experience with grief experts.
• Internship Program Clinical and non-clinical internship programs providing intensive training to graduate students working toward advanced degrees in counseling or related fields.
• Caring for Grieving Kids Workshops Free virtual workshops held twice monthly providing parents, guardians, and adult family members with skills to help children navigate grief.
• Childhood Bereavement Changemakers A year-long initiative created in partnership with the New York Life Foundation to help build evaluation capacity across the field of childhood bereavement.
• School and Community Organization Services Community-based grief counseling groups established in schools and community organizations across Metro Denver, providing grief support where families already are.

Quantifiable outcome

• Reached milestone of 10,000 individuals served
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• National Alliance for Grieving Children (NAGC)coreStrategic or Co-development PartnerCo-founded National Alliance for Children's Grief in 2004. Partners on national initiatives including the #UnitedinGrief candlelight tribute campaign and annual NACG National Webcast hosted by Judi's House.
• Aurora Public SchoolscoreStrategic or Co-development PartnerProvided parcel of land for new facility in Aurora. Enables school-based grief counseling programs and community accessibility.
• Uplift Center for Grieving ChildrencoreStrategic or Co-development PartnerPhiladelphia-based partner organization presenting the 2026 NACG National Webcast on trauma-responsive grief support for homicide-related deaths.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Experience Camps: National nonprofit providing free bereavement summer camps and year-round programs for grieving children. Directly comparable target population (grieving children) with a different delivery modality (camp-based rather than facility-based group therapy).
• GriefShare: Large national network of church-based and community grief support groups, including dedicated children's tracks. Comparable as a scaled, distributed grief-support network serving bereaved individuals and families, though more faith-affiliated and adult-focused.
• The Dougy Center: The pioneering national children's bereavement support center based in Portland, OR. Operates a model very similar to Judi's House — free peer-support groups for grieving children and families plus national training and resources — making it the most comparable direct peer.
• Comfort Zone Camp: National nonprofit providing free bereavement camps and programs for children who have lost a parent or sibling. Closely comparable mission and target population to Judi's House Pathfinders, with camp-based delivery.
• National Alliance for Children's Grief (NACG): National membership organization co-founded by Judi's House in 2004 that supports children's bereavement programs. Directly comparable as a national network and professional-training body in the same field; Judi's House co-hosts the annual NACG National Webcast.
• Uplift Center for Grieving Children: Philadelphia-based peer organization offering free grief support groups for children and families, and active NACG collaborator (co-presented 2026 NACG National Webcast with Judi's House). Closest geographic peer with overlapping programming and professional-training focus.
• Eluna: National nonprofit (formerly Moyer Foundation) that funds and supports bereavement programs for children and teens, including Camp Erin. Comparable as a national funder/operator in the children's bereavement field with overlapping training and program-grant activities.

Emerging players

• Camp Kesem: National nonprofit operating free summer camps and year-round support for children affected by a parent's cancer. Partially overlapping target population (children experiencing parental illness/death) and adjacent grief/loss support mission.
• Children's Grief Connection: Smaller national nonprofit providing resources and education to support grieving children and the adults who serve them. Comparable as a peer-capacity-building/training organization in children's bereavement.

Others

• Sesame Street in Communities (Grief resources): Program of Sesame Workshop producing free grief and bereavement resources for children, families, and providers. Comparable as a children's grief education/training content provider, though embedded within a much larger media nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JudisHouse
• LinkedInlinkedin.com/company/judis-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Judi's House