Clean Clothes Campaign

What Clean Clothes Campaign does

Clean Clothes Campaign (CCC), legally Stichting Schone Kleren Campagne, is a Dutch-registered non-profit foundation operating as the international secretariat of a global network of more than 220 trade unions, women's rights organisations, consumer advocacy groups, and grassroots labour rights NGOs. The organisation's core function is collective advocacy on behalf of garment and sportswear workers in global supply chains, focused on securing living wages, severance payments, safe working conditions, and freedom of association. CCC does not sell products or services; its operations are sustained by individual donations (including a "Changemaker" program requiring a minimum €500 annual commitment), legacy gifts, and tax-deductible giving under Dutch ANBI rules.

CCC's product surface consists of advocacy tools and campaigns rather than commercial software. Flagship assets include Fashion Checker (a wage transparency database covering 300+ brands) and FashionFacilityChecker.org (a supply chain facility research tool); the Urgent Appeals system (supporting 500+ labour rights cases across 40 countries); the Pay Your Workers coalition; and campaign-specific sites such as adidasSTEALS.com. CCC also coordinates the International Accord for factory safety (250+ brand signatories, with the ILO as neutral chair) and maintains regional coalitions in East Asia, Europe, South Asia, and Southeast Asia. The underlying technology stack is intentionally open-source and privacy-focused: Matomo Analytics for anonymised web analytics, self-hosted CiviCRM for managing contacts across the worldwide network, and Mailchimp, Stripe, and Donorbox for communications and donations.

CCC's go-to-market is community-led rather than commercial. Distribution runs through the 220+ member network, four regional coalitions, six social media channels, email newsletters, earned media, and direct action campaigns targeting specific brands. Revenue is concentrated in individual donations, with explicit refusal of corporate donations from garment-producing companies. The organisation pursues public positioning through litigation (e.g., a 2026 court case against Levi's in Türkiye), policy advocacy for mandatory human rights due diligence, and coalition-building campaigns such as the End Uyghur Forced Labour initiative.

Name

Clean Clothes Campaign

Legal name

Stichting Schone Kleren Campagne/Clean Clothes Campaign

Website

https://cleanclothes.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Clean Clothes Campaign is a Dutch-registered non-profit foundation coordinating a global network of 220+ trade unions and NGOs to advocate for garment and sportswear worker rights, operating campaigns on living wages, severance, and factory safety.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Clean Clothes Campaign relies on individual donations from supporters worldwide. They have a community of 'Changemakers' who commit yearly financial contributions of at least €500. They do not accept donations from companies which profits from garment production.
2. Tax-Deductible Giving: Recognised as ANBI (Public Benefit Organisation) by Dutch Tax Administration, allowing Dutch taxpayers to deduct donations from taxable income. Also certified as recognised charity under CBF standards.
3. Legacy Giving: 接受遗产捐赠 - accepting legacy gifts through wills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Clean Clothes Campaign is a grassroots global network of over 220 organisations (trade unions, labor rights organisations, women's rights organisations, consumer advocacy networks and poverty reduction charities) that coordinates collective advocacy to improve working conditions and empower manufacturing workers in global garment and sportswear supply chains. The network coordinates campaigns, publishes transparency tools (FashionChecker), operates an Urgent Appeals system for labor rights violations, and supports binding safety agreements like the International Accord.

Product overview

Clean Clothes Campaign is a grassroots global network of over 220 organisations (unions, labour rights organisations, and grass roots groups) dedicated to improving working conditions in the global garment and sportswear industries. Rather than a commercial product company, CCC operates as a coalition offering advocacy tools including FashionChecker.org (wage database for 300+ brands), FashionFacilityChecker.org, and campaign websites like payyourworkers.org and adidasSTEALS.com. They coordinate regional coalitions such as the South East Asia Coalition, publish living wage benchmarks through the Europe Floor Wage initiative, and support the International Accord for factory safety. Their Urgent Appeals System has supported labour rights cases in 40 countries. Content is available under Creative Commons 4.0 license.

Differentiator

Problem solved

Functional benefit

Products and services

• FashionChecker.org

Quantifiable outcome

• $40 million+ in wages and severance secured for workers
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NGOsourcecoreOthersClean Clothes Campaign has an equivalency determination certification with NGOsource, making it the equivalent of a US public charity under the IRS' ED standards. Their existing legal analysis and ED certificate are available to US grantmakers upon request.
• International Labour Organisation (ILO)coreStrategic or Co-development PartnerThe ILO functions as a neutral chair in the International Accord governance structure, providing institutional legitimacy and coordination for the binding safety agreement.
• Fashion CheckercoreOthersAn online database for journalists, researchers and consumers containing statistics about wages paid to garment workers in the supply chains of over 300 brands. Launched by CCC.
• Pay Your Workers AgreementcoreStrategic or Co-development PartnerCoalition working to ensure workers are paid during crises and have access to severance guarantee funds. Signatory brands commit to protecting worker livelihoods.
• SeeHearSpeakUpminorOthersIndependent whistle-blower reporting organisation providing 24/7 confidential reporting channels for employees, consultants, partners and volunteers of SKC/CCC to report fraud, corruption and integrity issues.
• South East Asia Coalition (SEAC)coreOthersCoalition of 32 organisations from Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, and Thailand dedicated to advancing labor rights and improving working conditions in the garment and sportswear industries.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ethical Trading Initiative: Alliance of companies, trade unions, and NGOs promoting respect for workers' rights globally, with strong focus on the garment sector. Comparable peer in target industry, though ETI's stakeholder model includes corporate members, contrasting with CCC's explicit refusal of industry funding.
• Worker Rights Consortium: Worker-led labor rights organization that investigates working conditions in apparel and other supply chains and engages universities and brands. Closest comparable to CCC in mission (garment worker empowerment) and operating model (independent, NGO-funded, brand-targeting campaigns).
• Fashion Revolution: Global movement campaigning for transparency, sustainability, and ethics in the fashion industry. Comparable peer in advocacy focus and consumer-facing campaigns, with overlapping tools (brand transparency indexes) and a comparable NGO funding model.
• Anti-Slavery International: Long-standing advocacy organization campaigning against modern slavery and forced labor, including in garment supply chains (e.g., Uyghur forced labor). Comparable peer in advocacy-only model and supply chain focus, with overlapping campaigns.
• Worker-Driven Solidarity Network: Network supporting worker-driven social responsibility programs in supply chains. Closely aligned with CCC's worker-led philosophy and binding-accord approach, particularly around the International Accord model.
• Better Work (ILO/IFC partnership): ILO/IFC partnership improving working conditions in the garment industry through factory assessments and training. Comparable peer in garment-industry labor focus, though Better Work operates with institutional (ILO/IFC) backing and brand-fee revenue rather than grassroots donations.
• Fair Labor Association: Multi-stakeholder initiative focused on protecting garment workers' rights through audits, remediation, and brand accountability programs. Directly comparable to CCC in subject matter (garment supply chain labor standards) but operates with a more industry-friendly funding and governance structure.

Broad incumbents

• Oxfam: International confederation working on poverty and inequality, with significant garment supply chain advocacy. Comparable as an international NGO with overlapping garment campaigns, but operates across many causes and at a substantially larger scale.
• Human Rights Watch: Global human rights organization that investigates and reports on labor abuses including in garment supply chains. Comparable as a rights-based advocacy NGO with research-driven campaigns, but operates across all human rights issues at substantially greater scale and funding.
• International Labour Organization: UN agency setting international labor standards and overseeing labor rights conventions. Comparable as a broader authority on labor rights and a key CCC partner (ILO chairs the International Accord), but operates at global policy scale with member-state governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/cleanclothescampaign/videos
• Facebookfacebook.com/cleanclothescampaign
• LinkedInlinkedin.com/company/clean-clothes-campaign
• Instagraminstagram.com/cleanclothescampaign
• TikToktiktok.com/@cleanclothescampaign
• Xx.com/cleanclothes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Clothes Campaign