Two Roots
Two Roots operates Socolive TV, a free Vietnamese-language live sports streaming platform broadcasting global football and other sports to Vietnamese fans in Vietnam and the diaspora, monetized via advertising and betting affiliate referrals.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Two Roots does
Two Roots operates Socolive TV, a free web-based live sports streaming platform headquartered in Quy Nhơn, Bình Định, Vietnam. Founded in 2020, the platform broadcasts football (Premier League, Serie A, La Liga, Bundesliga, Ligue 1, Champions League, Europa League, World Cup, AFF Cup) alongside basketball, tennis, badminton, volleyball, and esports, primarily serving Vietnamese-speaking audiences in Vietnam and the global diaspora. The service runs on modern server infrastructure with high-bandwidth streaming capabilities, adaptive resolution support from 360p to Full HD 1080p, proprietary faster-than-competitor transmission (30 seconds to 1 minute ahead), and live commentator interaction integrated into the stream. Complementary modules include match schedules, live scores, standings, betting odds comparison ("Tỷ Lệ Kèo"), betting tips, sports news, and a video highlight archive.
The business is monetized through two primary streams: (i) advertising revenue from on-site banner ads (most prominently 8XBET) under a "clean ad-free viewing experience" philosophy, and (ii) affiliate referral commissions from directing users to partner betting sites via the "soi kèo" odds comparison section. There is no subscription, pay-per-view, or premium tier — the entire service is 100% free to users. Distribution is direct-to-consumer via web browser with mobile and Smart TV casting support; no native iOS or Android apps are listed. The platform reaches approximately 1.2 million average visits and supports around 40 professional Vietnamese-language commentators, with significant organic audience built across YouTube (200,000+ subscribers), TikTok (300,000+ followers), Facebook, Telegram, and a dedicated Bufa Community space.
Two Roots firmographics
Firmographics- Name
- Two Roots
- Legal name
- Socolive TV Official
- Website
- https://tworootsbrewingco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Roots operates Socolive TV, a free Vietnamese-language live sports streaming platform broadcasting global football and other sports to Vietnamese fans in Vietnam and the diaspora, monetized via advertising and betting affiliate referrals.
- Ownership category
- akta.pro rank
Two Roots industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
Keywords
Where Two Roots is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Roots business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: The platform generates revenue through advertising partnerships. The site displays banner ads from sponsors like 8XBET. However, the platform maintains a 'clean ad-free' philosophy for the viewing experience itself, limiting disruptive pop-up advertisements during broadcasts.
- Affiliate Marketing - Betting Site Referrals: The platform's 'soi kèo' (betting tips) section provides odds comparisons from various betting sites, allowing users to connect to reputable gambling platforms. The platform earns referral commissions for directing users to partner betting sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Access - All Content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Two Roots product offering
Product offeringCore offering
Two Roots operates Socolive TV, a free online sports streaming platform that broadcasts football, basketball, tennis, badminton, volleyball, and esports in HD quality with Vietnamese-language commentary. The platform provides 24/7 access to major global football leagues including the Premier League, Serie A, La Liga, Bundesliga, Ligue 1, Champions League, Europa League, World Cup, and AFF Cup, along with match schedules, live scores, standings, betting odds, sports news, video highlights, and betting tips. The service is monetized through advertising and affiliate betting referrals while remaining free for end users.
Product overview
Socolive TV operates as a unified live sports streaming platform offering free broadcasts of football (soccer), basketball, tennis, badminton, volleyball, and esports. The platform combines live streaming with complementary modules including match schedules (Lịch Thi Đấu), live scores (Kết Quả), standings (Bảng Xếp Hạng), betting odds (Tỷ Lệ Kèo), betting tips (Tips), news (Tin Tức), and video highlights. The service features approximately 40 professional commentators and maintains social media presence through YouTube (200K+ subscribers) and TikTok (300K followers). The platform launched in 2020 and expanded in 2022 by acquiring four competing platforms, achieving approximately 1.2 million average daily visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Socolive TV (Soco Live TV) A free, 24/7 live sports streaming platform that broadcasts football, basketball, tennis, badminton, volleyball, and esports events in HD quality with Vietnamese-language commentary from approximately 40 professional commentators. Provides free access to major global leagues including the Premier League, Serie A, La Liga, Bundesliga, Ligue 1, Champions League, Europa League, World Cup, and AFF Cup, with selectable video quality from 360p to Full HD 1080p, multiple server/backup links, and a choice of commentators.
Quantifiable outcome
- 1.2 million average monthly visits vs 800k-1M for competitors
- +3 more outcomes
Companies that use Two Roots
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Two Roots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Two Roots partnerships and signals
Strategic signalScale indicators8 records
Expansion highlights6 records
Two Roots competitors and assessment
Company assessmentDirect peers
- Cakhia TV: Direct competitor named explicitly in the source data with ~1M average visits and a comparable 40-commentator roster. Operates the same unlicensed Vietnamese-language football streaming model targeting identical audiences.
- Vaoroi TV: Direct Vietnamese-language free football streaming competitor identified in source data (~800K visits, 25 commentators). Targets identical Vietnamese football fan audience with same ad + betting monetization.
- Caheotv (Caheo TV): Direct competitor noted in source data with ~800K visits and a roster of ~40 commentators. Operates an identical Vietnamese football streaming + odds comparison model for the same SMB/consumer audience.
- Xoilac TV: Direct Vietnamese-language free football streaming competitor also serving Vietnamese fans. Listed as an advertising partner (8XBET) on Socolive's site and competes for the same Vietnamese football audience with similar freemium, ad-supported + betting-affiliate monetization.
- Rakhoi TV: Direct Vietnamese free football streaming peer explicitly benchmarked in the source data (~800K average visits, 30 commentators, 3-star image quality). Same freemium model with betting affiliate referral.
Broad incumbents
- VTV Go: Vietnamese state-broadcaster VTV's free streaming platform. Socolive overlaps in Vietnamese-language free sports distribution but VTV Go is a legitimate alternative whose improvements could erode Socolive's free-streaming monopoly.
- K+ (VTVcab): Licensed pay-TV broadcaster in Vietnam carrying Premier League, La Liga, and Champions League rights. Operates the alternative legitimate channel against which Socolive's free streaming competes; rising K+ distribution pressures Socolive's pirate substitute value proposition.
- FPT Play: Largest licensed Vietnamese OTT platform offering sports including V-League and international football. Competes with Socolive for the same Vietnamese sports audience but via a paid subscription model with proper rights licenses, providing both direct competition and a potential 'flight-to-quality' risk for Socolive.
Others
- 8XBET: Online sportsbook and gambling operator referenced as the lead advertiser and likely affiliate partner of Socolive. Comparable as the downstream monetization channel that funds Socolive's free-streaming model and comparable regional competitors on the betting side.
Emerging players
- Reddit r/soccerstreams / soccerstreams.to analogues: Aggregator-style free sports streaming operations sharing similar unlicensed model, community-led distribution, and ad+bet monetization. Though higher in English-language footprint, they represent the same model category and compete for Vietnamese diaspora eyeballs abroad.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Roots social profiles
Digital presenceTwo Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Roots leadership team
Management profileNumber of profiles
Profiles1 record
Two Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Roots M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Roots
What does Two Roots do?
Two Roots operates Socolive TV, a free online sports streaming platform that broadcasts football, basketball, tennis, badminton, volleyball, and esports in HD quality with Vietnamese-language commentary. The platform provides 24/7 access to major global football leagues including the Premier League, Serie A, La Liga, Bundesliga, Ligue 1, Champions League, Europa League, World Cup, and AFF Cup, along with match schedules, live scores, standings, betting odds, sports news, video highlights, and betting tips. The service is monetized through advertising and affiliate betting referrals while remaining free for end users.
Is Two Roots a public or private company?
Two Roots is a private company. It is classified as unknown and is currently operating.
When was Two Roots founded?
Two Roots was founded in 2020. It employs 1 to 10 people.
Where is Two Roots based?
Two Roots is headquartered in San Diego, United States, in the North America region.
How does Two Roots make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Marketing - Betting Site Referrals.
Who are Two Roots's main competitors?
Direct peers on record are Cakhia TV, Vaoroi TV, Caheotv (Caheo TV), Xoilac TV and Rakhoi TV. Broad incumbents are VTV Go, K+ (VTVcab) and FPT Play. 8XBET is listed as an others. Reddit r/soccerstreams / soccerstreams.to analogues is listed as an emerging player.
Does Two Roots have an API?
No public API is recorded for Two Roots.
What industry is Two Roots in?
Two Roots's product category is Live Sports Streaming. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 51621.