What YSE does

Kyden is a Dutch professional services firm headquartered in Hilversum, Netherlands, operating through three interconnected service pillars: Kyden Consulting, Kyden Education, and Kyden Talents. The firm serves enterprises, government organizations, and individual professionals across sectors including legal services, insurance, banking, healthcare, media, and public administration. Named clients include Stibbe, AKD, NN, ARAG, VGZ, Belastingdienst, and RVO, indicating established relationships with mid-to-large Dutch institutional buyers. Kyden's operating scope is domestic, with all disclosed customers and the office base located in the Netherlands, and the firm is sized at 101–250 employees per the firmographic record.

Kyden Consulting offers strategic advisory across four practices: People, Customer Experience (CX), Sustainability, and AI & Technology. Kyden Education delivers open-enrollment training, custom in-company programs, professional degree courses (beroepsopleidingen), and legal-sector education. Kyden Talents runs a public-sector-focused young talent placement platform alongside a Talent Development Program. The firm monetizes through project-based consulting engagements, training program fees, and recruitment/talent placement services, with pricing described as quote-based and not publicly disclosed. Go-to-market is sales-led, combining direct enterprise engagement with content marketing through a blog, podcast, customer stories, and events.

Kyden holds B-Corp certification from B Lab, signaling verified social and environmental performance standards. The firm positions sustainability as a business driver rather than a compliance function and has published thought-leadership material including the book 'Sustainable Experiences' by founders Anika Siepel and Leon Bosma. A partnership/visual association with digital agency Bit (wearebit.com) is referenced on the corporate website. No parent company, investor backing, or funding rounds are disclosed in the available source material.

Name

YSE

Legal name

Kyden

Website

https://yse.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Kyden is a Dutch professional services firm operating three pillars—Consulting, Education, and Talents—serving Dutch enterprises and government organizations with organizational transformation, customer experience, sustainability, and talent placement services. The firm is B-Corp certified.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

akta.pro secondary industries

Learning Technology & LMS/LXP Implementation (BPACANAH), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)

Keywords

• Management consulting services
• Organizational transformation consulting
• Professional training programs
• Talent recruitment services
• Customer experience consulting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Strategic consulting engagements covering People, Customer Experience, Sustainability, and AI & Technology domains. These are likely project-based or retainer engagements with organizational clients.
2. Education and Training Programs: Open enrollment training courses, in-company custom training, and professional education programs (beroepsopleidingen) for legal professionals.
3. Talent Services: Talent placement and recruitment services, including young talent placement for public sector organizations and a Talent Development Program.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YSE (operated under the Kyden brand) provides organizational transformation consulting, professional education and training programs, and talent recruitment services for Dutch enterprises and government organizations. The firm operates through three integrated service pillars: Consulting (People, Customer Experience, Sustainability, AI & Technology), Education (open enrollment, in-company training, professional degree programs, legal training), and Talents (young talent placement and development for public sector).

Product overview

Kyden is a professional services firm organized into three interconnected service lines: Kyden Consulting provides strategic advisory services covering People, Customer Experience (CX), Sustainability, and AI & Technology; Kyden Education delivers training programs including open enrollment courses, customized in-company solutions, professional degree programs, and legal training; and Kyden Talents connects young professionals with organizations through talent development programs and recruitment services. These three pillars work together to help organizations and individuals achieve sustainable, better outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Kyden Consulting: Partner for future-oriented transformations covering People, CX, Sustainability, and AI & Technology
• Kyden Education
• Kyden Talents

Products and services

• Kyden Consulting Strategic consulting services focused on organizational transformation, offering expertise in People, Customer Experience (CX), Sustainability, and AI & Technology practices to help organizations achieve measurable, sustainable results. Targets enterprises and government organizations in the Netherlands.
• Kyden Education Educational programs and training services including open enrollment courses, customized in-company training, professional degree programs (beroepsopleidingen), and legal training to stimulate growth and development of individuals and teams. Targets both individual professionals and corporate L&D buyers.
• Kyden Talents Talent solutions connecting young professionals with public sector ambitions, including a Talent Development Program and recruitment & selection services for placing young talent in organizations. Targets Dutch government and public sector organizations.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BitminorOthersKyden is associated with Bit (wearebit.com) through a visual link on their website, suggesting a collaborative or partner relationship in the digital/interactive space. The exact nature of the partnership is not explicitly detailed.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Effectory: Dutch consultancy focused on employee and customer experience research and transformation. Directly comparable to Kyden Consulting's CX practice and serves similar Dutch enterprise and government clients.
• Public Search: Dutch executive search firm specialized in public-sector and semi-public organization leadership recruitment. Comparable to Kyden Talents in targeting the same Dutch public-sector buyer.
• Schouten & Nelissen: Largest Dutch training and development provider, offering open-enrollment courses, in-company training, and professional degree programs. Directly comparable to Kyden Education and overlaps with the People pillar of Kyden Consulting in the Dutch market.
• Twynstra Gudde: Dutch management consulting firm with strong public-sector and organizational development practices. Comparable to Kyden Consulting and Kyden Talents, particularly in serving Dutch government and semi-public organizations.
• NCOI: Major Dutch provider of professional degree programs (HBO and Master's) and corporate training. Directly comparable to Kyden Education's beroepsopleidingen and in-company training offerings.
• Yacht (Randstad): Dutch professional staffing and talent development brand of Randstad focused on graduates, young professionals, and public-sector placements. Directly comparable to Kyden Talents' public-sector young-talent program.
• Boer & Croon: Dutch management consulting firm focused on organizational transformation and interim management. Closely aligned with Kyden Consulting's People and transformation practices and serving similar enterprise and public-sector clients.
• NewCom Consulting: Dutch CRM and customer experience consultancy. Comparable to Kyden Consulting's CX pillar and targets similar Dutch enterprise buyers looking to operationalize customer experience.

Broad incumbents

• KPMG Netherlands: Big 4 advisory firm in the Netherlands with large-scale management consulting, sustainability, and digital transformation practices. A broad incumbent competing for the same enterprise and public-sector CX/sustainability/AI mandates as Kyden, but as part of a much larger portfolio.

Emerging players

• Heart of the Customer: US-based boutique customer experience consulting firm. Comparable to Kyden Consulting's CX practice in methodology and niche specialization, though geographically distinct and operating at smaller scale than Kyden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yse_program

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YSE