What Gruppo Concorde does

Gruppo Concorde S.p.A. is a privately held Italian industrial group founded in 1969 and headquartered in Spezzano di Fiorano (Modena), Italy, that manufactures and distributes premium ceramic tile and surface products through a federation of 14 companies operating 11 production plants in Italy, France, Russia, and the United States. The group's portfolio includes 12 active ceramic brands with autonomous market positioning (Atlas Concorde, Ceramiche Marca Corona, Ceramiche Caesar, Ceramiche Keope, Ceramiche Supergres, Fap Ceramiche, Ceramiche Refin, Mirage, Infinity, Novoceram, Italon Ceramica, and Landmark Ceramics) plus two raw-material subsidiaries (Svimisa mining in Sardinia and Meta processing/logistics), giving it full vertical integration from clay extraction through finished product distribution. Production capacity exceeds 70 million m² per year of ceramic surfaces, and the group operates 19 owned flagship stores and 6 commercial subsidiaries on five continents, targeting architects, interior designers, project developers, contractors, and tile distributors via direct enterprise sales forces and dedicated project divisions.

Underlying production technology includes the world-unique MAV (Magazzino Automatico Verticale) automated vertical warehouse, TGV shuttle systems, AGVs, PLC 4.0 industrial automation, X-ray laboratory instrumentation for raw material analysis, nine RTO post-combustion emission abatement systems, 60,000+ m² of photovoltaic modules with 12 MW installed power, and eight cogeneration plants enabling the group to self-produce over 80% of its Italian industrial electricity consumption. Sustainability credentials include being the first ceramic manufacturer globally to achieve ISO 17889 certification (with all EU/USA products scoring 126-128/130), ISO 9001/14001/45001 across the group, and LEED/WELL/EPD/FDES declarations supporting green-building project bids.

The business model is project-based B2B and B2B2C: ceramic surfaces are sold to architects, designers, and project developers via dedicated sales divisions and showrooms, with pricing negotiated on a project-by-project basis and no publicly disclosed list pricing or recurring revenue component. Revenue exceeds €1 billion annually, headcount totals 3,000+ across the group, and the company is controlled by the Mussini family with Luca Mussini as President and Federico Curioni as CEO (Consigliere Delegato). Distribution runs through flagship stores in Milan (3 stores), London, New York, Paris, Dubai, Moscow, Seoul, and multiple Tennessee locations, plus company-owned showrooms at each production site totaling ~15,000 m² of exhibition space.

Name

Gruppo Concorde

Legal name

Gruppo Concorde S.p.A.

Website

https://gruppoconcorde.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gruppo Concorde is a privately held Italian industrial group that manufactures and distributes premium ceramic surfaces through 14 companies and 12 brands, serving architects, designers, and project developers globally via 11 production plants and 19 flagship stores across five continents.

Ownership category

akta.pro rank

Headquarters

HQ city

Fiorano Modenese

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ceramic Surface Products: Gruppo Concorde generates revenue primarily through the manufacture and sale of ceramic tile and surface products. Twelve operating companies produce and market ceramic surfaces under distinct brands (Atlas Concorde, Ceramiche Caesar, Ceramiche Refin, Mirage, Ceramiche Keope, Ceramiche Supergres, Fap Ceramiche, Ceramiche Marca Corona, Infinity, Novoceram, Italon Ceramica, Landmark), each with autonomous positioning, pricing, and go-to-market strategies targeting architects, designers, project developers, and distributors worldwide. Revenue is one-time transactional per project/order, with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gruppo Concorde is an Italian industrial group that manufactures and distributes premium ceramic tiles and large-format slabs through 12 distinct brands (Atlas Concorde, Ceramiche Marca Corona, Ceramiche Caesar, Ceramiche Keope, Ceramiche Supergres, Fap Ceramiche, Ceramiche Refin, Mirage Granito Ceramico, Infinity, Novoceram, Italon Ceramica, Landmark), with vertically integrated operations spanning raw material extraction in Sardinia, 11 production plants across Italy, France, Russia, and the USA, and global distribution via 19 flagship stores and 6 commercial subsidiaries. Products are sold primarily to architects, interior designers, project developers, contractors, and tile distributors for residential, commercial, and public building applications.

Product overview

Gruppo Concorde is a portfolio of 14 companies operating in the ceramic tiles and surfaces manufacturing industry. The group consists of 12 active companies with distinct brands and market positions (Atlas Concorde, Ceramiche Marca Corona, Ceramiche Caesar, Ceramiche Keope, Ceramiche Supergres, Fap Ceramiche, Ceramiche Refin, Mirage Granito Ceramico, Infinity Surfaces, Novoceram in France, Italon Ceramica in Russia, and Landmark Ceramics in the USA), plus 2 raw materials companies (Svimisa and Meta) providing vertical integration for mining and materials processing. The group generates over €1 billion in revenue, employs over 3,000 people, operates 11 production facilities, and has a total production capacity exceeding 70 million m² annually. Gruppo Concorde's central holding provides shared services to member companies including purchasing, human resources, financial planning, and IT systems.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Concorde: Ceramic surfaces for architecture and design, operating in Italy and internationally
• Ceramiche Marca Corona
• Ceramiche Caesar
• Ceramiche Keope
• Ceramiche Supergres
• FAP Ceramiche
• Ceramiche Refin
• Mirage Granito Ceramico
• Infinity Surfaces
• Novoceram
• Italon Ceramica
• Landmark Ceramics
• Meta
• Svimisa

Products and services

• Atlas Concorde ceramic surfaces Premium ceramic surfaces brand for architecture and design, including large slabs produced at the Finale Emilia Grandi Lastre plant; targets architects, designers, and project developers globally via dedicated project division (Atlas Concorde Divisione Progetti).
• Ceramiche Marca Corona ceramic tiles Historic ceramic tile brand dating from 1741, producing premium surfaces for residential and commercial architecture; supports the Galleria Marca Corona multimedia museum.
• Ceramiche Caesar ceramic tiles Italian ceramic tile manufacturer serving residential and commercial architecture with design-oriented collections; operated within the group since founding in 1988.
• Ceramiche Keope ceramic tiles Design-oriented ceramic surface brand producing collections for architecture, residential, and commercial applications; acquired by Gruppo Concorde in 1993.
• Ceramiche Supergres ceramic tiles Ceramic tile manufacturer serving residential and commercial markets with Italian-design surface collections; acquired by Gruppo Concorde in 1995.
• Fap Ceramiche ceramic tiles Ceramic tile brand producing residential and commercial surface collections; acquired by Gruppo Concorde in 1997.
• Ceramiche Refin ceramic tiles Design-oriented ceramic surface manufacturer acquired by Gruppo Concorde in 1998, serving architectural projects and specification channels.
• Mirage Granito Ceramico porcelain tiles High-end porcelain tile brand known for design-led surfaces, acquired by Gruppo Concorde in 2004 and home to the group's laboratory graphics team.
• Infinity Surfaces large ceramic slabs Large-format ceramic slab brand launched in 2018, dedicated to large ceramic surfaces for new market sectors and international clients in architecture and interior design.
• Novoceram ceramic tiles (France) French ceramic tile manufacturer acquired by Gruppo Concorde in 2000, producing ceramic surfaces for the French market from Saint-Paulet-de-Caisson.
• Italon Ceramica ceramic tiles (Russia) Russian-market ceramic tile manufacturer established by Gruppo Concorde in 2007 with a production facility in Russia, serving the local Russian market.
• Landmark Ceramics ceramic tiles (USA) US-market ceramic tile manufacturer established by Gruppo Concorde in 2016 with a Tennessee production facility, serving the North American market.

Quantifiable outcome

• ISO 17889 sustainability rating: 126-128 out of 130 points for all products manufactured in EU and USA
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Confindustria CeramicacoreOthersAll Italian companies of Gruppo Concorde are members of Confindustria Ceramica, the association representing the majority of national ceramic companies. Gruppo Concorde executives participate in Commissions and representative bodies, investing time and energy to increase the prestige and value of the Italian ceramic industry worldwide.

Scale indicators27 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: US-listed global flooring giant (carpets, ceramic via Marazzi/Dal-Tile, LVT, hardwood). Owns Marazzi Group, the closest Italian ceramic competitor; broad incumbent with overlapping ceramic tile business but vastly wider product portfolio.

Direct peers

• Panariagroup: Italian-listed ceramic tile group with multiple brands (Panaria, Cotto d'Este, Lea Ceramiche, Fiordo, Blustyle) and production in Italy, Portugal, and the US. Comparable multi-brand strategy and architectural project focus.
• Iris Ceramica Group: Italian ceramic manufacturer with multiple premium brands (Iris Ceramica, FMG, SapienStone, Ariostea, Eiffelgres). Competes directly with Gruppo Concorde's portfolio brands in the premium tile and large slab segments.
• Marazzi Group: Italian ceramic tile manufacturer founded in 1935, now part of Mohawk Industries. Closest direct competitor in the premium Italian ceramic segment with comparable global distribution and design-led positioning. Both groups serve architects and large project developers.
• Pamesa Cerámica: Spanish ceramic tile manufacturer and one of Europe's largest producers. Competes with Gruppo Concorde globally, especially in mid-to-premium segments; represents the Iberian competitive pressure point referenced in the bear case.
• Casalgrande Padana: Italian ceramic tile manufacturer producing porcelain tiles and large slabs for architecture and design. Directly comparable as an Italian premium ceramic producer serving the specification channel.
• Florim Industries: Italian large-format ceramic slab and tile manufacturer (Florim, Cedit, Casa dolce casa brands). Direct competitor in premium ceramic surfaces, large slabs, and the specification channel serving architects and designers.
• ABK Group (Emilceramica): Italian ceramic group with brands including ABK, Emilceramica, Flaviker, and Gardenia Orchidea. Direct competitor in premium Italian ceramic surfaces with comparable design-led positioning and architectural project business.

Emerging players

• RAK Ceramics: UAE-based global ceramic manufacturer with production in UAE, India, and Bangladesh. Publicly listed, competes in international project markets; offers a comparable scale player operating from a lower-cost base.

Regional players

• Industrie Cotto Possagno: Italian terracotta and ceramic manufacturer focused on premium architectural surfaces. Comparable as an Italian design-led ceramic player, though more narrowly focused on cotto and specialty products versus Gruppo Concorde's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Concorde