School Bus
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
School Bus firmographics
Firmographics- Name
- School Bus
- Legal name
- 주식회사 스쿨버스 (Schoolbus Co, LTD.)
- Website
- https://safeschoolbus.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
School Bus industry classification
Industry- Product category
- School Transportation Services
- NAICS
- School and Employee Bus Transportation (48541), School and Employee Bus Transportation (4854), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- School Bus Transportation Operations (Home-to-School, Field Trips, Athletics) (EDAEADAA)
- akta.pro secondary industries
- School & Public Transit Contract Bus Operators (TLAFAGAE), University/School Campus Shuttle Services (TLAFAJAD), Transportation Operations (Routing, Eligibility, Bus Compliance) (EDAJAHAI)
Keywords
Where School Bus is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
School Bus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- School Shuttle Bus Full-Service Operation (맞춤형 요금제): 스쿨버스 operates dedicated school shuttle vehicles for individual institutions using company-owned vehicles and directly employed drivers. Revenue is generated through monthly service fees ranging from KRW 2.31M to KRW 3.7M per vehicle. Includes vehicle provision, driver staffing, insurance, maintenance, and the RIDE app.
- Management Service (관리형 요금제): 스쿨버스 manages existing vehicles owned by institutions or independent drivers, providing operational expertise, safety compliance, and RIDE app access for a monthly fee negotiated per institution.
- Shared/Cost-Sharing Service (공유형 요금제): Multiple institutions share a vehicle on specific routes, splitting costs. Monthly fees starting at KRW 800,000 per institution, available in Seoul and adjacent new towns.
- One-Time Trip Service (체험학습 요금제): Per-trip service for field trips and excursions. Fees start at KRW 300,000 per trip (3 hours), covering fuel, meals for driver, and insurance.
- RIDE App SaaS Subscription: The RIDE app is offered as a standalone B2B SaaS for institutions managing their own vehicles. Free for up to 30 members; paid tiers beyond that. RIDE Enterprise B2B is also available for multi-branch institutions.
- Escort/Attendant Service Add-on (동승보호자 요금제): Additional service providing an escort attendant on vehicles. Sold as an add-on to other service tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Customized Plan (기본 맞춤형 요금제) - 1 vehicle, 1 institution, 3 hours/day, from KRW 2.31M/month |
| Subscription | Monthly | Large/Customized Plan (대형 맞춤형 요금제) - for public institutions, kindergartens, large academies, 33-39 seat County model, from KRW 3.7M/month |
| Subscription | Monthly | Management Plan (관리형 요금제) - manages institution's own vehicles/drivers, consulting-based pricing |
| Subscription | Monthly | Shared/Cost-Sharing Plan (공유형 요금제) - shared across multiple institutions, from KRW 800K/month |
| Unit Pricing | Pay-as-you-go | Field Trip/One-Time Plan (체험학습 요금제) - per trip, from KRW 300K |
| Subscription | Monthly | Escort Attendant Add-on (동승보호자 요금제) - additional escort on vehicle, time-based pricing |
| Freemium | Monthly | RIDE App Free Tier - up to 30 members free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
School Bus product offering
Product offeringCore offering
School Bus (스쿨버스) operates a full-stack outsourced school shuttle bus service for Korean kindergartens, academies, childcare centers, and public institutions, providing company-owned new vehicles (Hyundai Staria Kinder, Grand Starex, County) and directly employed drivers under monthly subscription plans. The RIDE management platform (mobile app + PC web) provides real-time GPS tracking, boarding/exit confirmation, attendance management, safety driving scoring, and parent notifications. The ShuttleID facial recognition boarding system is scheduled for official release on Google Play and Apple App Store in March 2026.
Product overview
School Bus operates a platform-plus-services architecture consisting of the RIDE core management platform (available as mobile app and PC web version) that integrates with vehicle management, scheduling, and parent communication features. The portfolio includes the ShuttleID facial recognition add-on module for automated boarding verification (launching March 2026). Service delivery is structured through multiple pricing tiers: Basic Customized Plan (2.31M KRW/month) for dedicated single-institution vehicles with 3 hours daily operation; Large Customized Plan (3.7M KRW/month) for 33-39 passenger County models serving public institutions and large academies; Management Plan for institutions retaining their own vehicles; Experiential Learning Plan (300K KRW/trip); and Shared Plan (800K KRW/month) for multi-institution route sharing. All services integrate with the RIDE platform for real-time tracking, safety indices, and transparent reporting.
Differentiator
Problem solved
Functional benefit
Brands
- 라이드 (RIDE): 스쿨버스가 직접 개발한 통학 차량 관리 플랫폼으로, 기사님, 원장님, 학부모님 모두 사용할 수 있는 모바일 앱 및 PC 웹 버전
- 셔틀아이디 (ShuttleID)
Products and services
- RIDE (라이드) Shuttle Management Platform Smart commute vehicle management platform for kindergarten, academy, childcare, and public institution shuttle operations, providing real-time GPS vehicle tracking, passenger status management, schedule optimization, parent communication features, boarding/exit confirmation, attendance management, safety driving index, and operation logging. Available as a mobile app and PC web version for drivers, administrators (원장님), and parents (학부모님).
- ShuttleID (셔틀아이디) Facial Recognition Boarding System Facial recognition-based boarding and exit verification system enabling automated passenger identification through camera technology, sold as an add-on product to the School Bus shuttle service or RIDE platform. Targets education institutions seeking touchless check-in and identity-confirmed safety records.
- Full-Service School Shuttle Operation (Basic Customized, Large Customized, Management, Shared, and Field Trip plans) Vertically integrated outsourced school shuttle service using company-owned new Hyundai vehicles (Staria Kinder, Grand Starex, County 33-39 seat models), directly employed regular-staff drivers, full insurance, maintenance, and the RIDE app. Plans range from KRW 2.31M/month (Basic Customized) to KRW 3.7M/month (Large Customized), KRW 800K/month (Shared), and KRW 300K per field trip. Includes regulatory sandbox exemption benefits and full compliance support for client institutions.
- Escort/Attendant Add-on Service (동승보호자 요금제)
Quantifiable outcome
- 30% cost reduction compared to self-managed shuttle operations for institutions
- +3 more outcomes
Companies that use School Bus
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
School Bus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature12 records
School Bus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Google (구글)flagship스쿨버스 was selected as one of TOP 100 in Google's Changgoo Program 6th batch, operated jointly by the Ministry of SMEs and Startups, Korea Startup Association, and Google. 스쿨버스 is the first school shuttle company to achieve this recognition, validating its technology innovation and global growth potential.
- Seoul Business Agency (서울산업진흥원/SBA)coreSBA selected 스쿨버스 for its Scale-up Korea program for 2 consecutive years (2023-2024) and co-produced interview series with IT동아. Also supports 스쿨버스 through the Hy Seoul certification program.
- Hyundai Motor Company (현대자동차)core스쿨버스 operates a fleet of Hyundai vehicles (Staria Kinder, Grand Starex, County) and collaborates with Hyundai on child safety technology. Hyundai provided the 'door pinch prevention system' sensor technology and '360° around view' camera systems for 스쿨버스 vehicles. Hyundai's school bus campaign collaboration ensures vehicles are equipped with child-specific safety features.
- SK Gas (SK가스)minor스쿨버스 partnered with SK Gas for the 'I Naegye Jirawo (내가 늘 지켜요)' child road safety campaign. Also participated in SK Gas's Eco LPG campaign as a partner showcasing eco-friendly vehicles using SK Gas's Eco LPG fuel.
- Korean Chamber of Commerce Sandbox Support Center (대한상공회의소 샌드박스 지원센터)coreThe Korean Chamber of Commerce selected 스쿨버스 as a regulatory sandbox excellent case study and produced an official introduction video. This partnership validates 스쿨버스's regulatory compliance and safety model as a government-recognized best practice.
- Mercedes-Benz Korea Connected Car Hackathoncore스쿨버스 won the Mercedes-Benz Korea Connected Car Hackathon organized by the Ministry of SMEs and Startups, receiving the Minister's Award and KRW 200 million in technology commercialization funding. This was 스쿨버스's breakthrough recognition event.
- Seoul Digital Foundation - Urban Tech Accelerator (서울 디지털재단 어반테크)minor스쿨버스 was selected for Seoul's Urban Tech startup accelerator, which supports startups solving Seoul's urban problems with creative technology. 스쿨버스 addresses urban child safety transportation issues.
- Seoul Startup Hub (서울창업허브)minor스쿨버스 is a tenant company at Seoul Startup Hub (SBA-run startup incubator). The hub facilitated CEO interviews ('사장나와' series) and provided workspace support.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
School Bus competitors and assessment
Company assessmentDirect peers
- Busify: Digital charter bus and shuttle booking platform providing on-demand group transportation for schools, events, and corporate use. Comparable in combining fleet operations with technology-enabled booking and tracking for institutional customers.
- Zum: US-based student transportation company operating a vertically integrated fleet plus technology platform serving K-12 schools. Most directly comparable peer in school bus as a service business model, with similar focus on safety, real-time tracking, and parent-facing apps.
- HopSkipDrive: US-based student transportation platform serving K-12 schools and families with a focus on child safety, real-time tracking, and verified driver network. Directly comparable in serving school transportation customers with technology-driven safety model.
Broad incumbents
- Careem (Uber subsidiary): Middle East super-app owned by Uber that includes school transportation as a vertical. Comparable in applying ride-hailing technology and vetted-driver model to specialized child and family transportation services.
- Kakao T (카카오T): Korea's largest mobility platform operated by Kakao Mobility, providing taxi, ride-hailing, and increasingly specialized transportation services. Broad incumbent with potential to enter school transportation given its scale, distribution, and driver network.
- Hyundai Motor Group Commercial Vehicle: Manufacturer of school bus chassis including Staria Kinder and County models that School Bus operates. Strategic partner today, but a potential competitor if Hyundai vertically integrates into managed school transportation services.
- Tada (타다): Korean premium ride-hailing service backed by VCNC, currently repositioning into business transportation and corporate shuttle services. Adjacent mobility player with similar real-time tracking and driver-vetting technology.
Others
- Channel.io: Korean B2B customer chat and consultation platform used by School Bus for real-time customer sales support. Ecosystem partner, not a direct competitor, but provides the customer engagement infrastructure that complements School Bus's technology stack.
Regional players
- KST Mobility (한국통학): Korean school and employee bus transportation company with comparable fleet and routing services. Regional peer targeting similar institutional customers (kindergartens, academies, public institutions) in Korea.
- Tagum (타굼): Korean school transportation company serving kindergartens and academies with bus fleet and management services. Most direct Korean regional peer operating in the same regulatory and customer environment as School Bus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
School Bus social profiles
Digital presenceSchool Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
School Bus leadership team
Management profileNumber of profiles
Profiles2 records
School Bus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School Bus
What does School Bus do?
School Bus (스쿨버스) operates a full-stack outsourced school shuttle bus service for Korean kindergartens, academies, childcare centers, and public institutions, providing company-owned new vehicles (Hyundai Staria Kinder, Grand Starex, County) and directly employed drivers under monthly subscription plans. The RIDE management platform (mobile app + PC web) provides real-time GPS tracking, boarding/exit confirmation, attendance management, safety driving scoring, and parent notifications. The ShuttleID facial recognition boarding system is scheduled for official release on Google Play and Apple App Store in March 2026.
Is School Bus a public or private company?
School Bus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School Bus founded?
School Bus was founded in 2018. It employs 1 to 10 people.
Where is School Bus based?
School Bus is headquartered in Seoul, South Korea, in the Asia region.
How does School Bus make money?
Six revenue lines are on record. School Shuttle Bus Full-Service Operation (맞춤형 요금제) is the primary driver. The others are management Service (관리형 요금제), shared/Cost-Sharing Service (공유형 요금제), one-Time Trip Service (체험학습 요금제), RIDE App SaaS Subscription and escort/Attendant Service Add-on (동승보호자 요금제).
Who are School Bus's main competitors?
Direct peers on record are Busify, Zum and HopSkipDrive. Broad incumbents are Careem (Uber subsidiary), Kakao T (카카오T), Hyundai Motor Group Commercial Vehicle and Tada (타다). Channel.io is listed as an others. Regional players are KST Mobility (한국통학) and Tagum (타굼).
Does School Bus have an API?
No public API is recorded for School Bus.
What industry is School Bus in?
School Bus's product category is School Transportation Services. Its primary akta.pro industry code is EDAEADAA, School Bus Transportation Operations (Home-to-School, Field Trips, Athletics), with a secondary code of TLAFAGAE, School & Public Transit Contract Bus Operators. Its NAICS code is 48541 and its SIC code is 4100.