Conseil économique du Nouveau-Brunswick

What Conseil économique du Nouveau-Brunswick does

The Conseil économique du Nouveau-Brunswick Inc. (CÉNB), founded in 1979 and headquartered at 236 rue Saint-George in Moncton, New Brunswick, is a non-profit membership association serving as the largest francophone business network in Atlantic Canada. The organization represents approximately 600 to 1,000 member businesses across all economic sectors and regions of New Brunswick, offering programs spanning networking (Déjeuners-causeries held for over 20 years, annual general meetings, galas), advocacy (representation to government, participation in advisory committees), workforce development (TalentsNB - Région 1 job matching program), gender-focused entrepreneurship support (Bourse Hermante Ayotte awarding $50,000 annually, $500,000 disbursed over four years), business succession (Solution Repreneuriat, Carrefour Relève PME), and sustainability (IMPACT-développement durable). CÉNB operates under a unified CÉNB-RDÉE NB identity formalized in 2024-2025, integrating economic development and employability mandates with the Réseau de développement économique et d'employabilité du Nouveau-Brunswick.

The organization generates revenue primarily through membership fees (a recurring subscription model) and event-related income, supplemented by sponsorship from three flagship Bâtisseurs (Assomption Vie, Banque Nationale, UNI Coopération Financière), project-based government funding through programs like TalentsNB (with TravailNB), and partnership-driven initiatives. CÉNB's distribution relies on direct membership engagement across New Brunswick's regions via permanent regional representatives established since 2007, a multi-channel digital presence (Facebook, Instagram, LinkedIn, Twitter, email newsletter, press releases, the 'Entre nous autres' podcast with L'Acadie Nouvelle), and the Glue'up member engagement platform. The organization employs a small core staff of five (led by CEO Jonathan Duffaud) and is governed by a board of directors drawn from all New Brunswick regions, with Marc-Antoine Chiasson elected president in June 2026.

CÉNB has no proprietary technology product; its value proposition is fundamentally relational rather than technological, grounded in 47 years of brand recognition, government access, and a bundled ecosystem of events, scholarships, advocacy, and discount programs that create switching costs for members. Inter-provincial and international economic missions (with Société économique de l'Ontario, Fédération des gens d'affaires francophones de l'Ontario, and the 1st Africa-NB-Canada Economic Forum) signal an evolving geographic scope beyond New Brunswick.

Name

Conseil économique du Nouveau-Brunswick

Legal name

Conseil économique du Nouveau-Brunswick Inc.

Website

https://cenb.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Conseil économique du Nouveau-Brunswick (CÉNB) is a non-profit francophone business association founded in 1979, serving approximately 600-1,000 member businesses across New Brunswick through networking events, government advocacy, scholarships, and economic development programs under the unified CÉNB-RDÉE NB identity.

Ownership category

akta.pro rank

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and event revenue: CÉNB generates revenue through membership fees from its 600+ member businesses and revenue from events including the annual gala, business forums, and networking causeries. The organization operates as a non-profit corporation representing francophone economic interests in New Brunswick.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CÉNB is a non-profit francophone business association that provides membership-based networking, government advocacy, and economic development programs to approximately 600+ member businesses across New Brunswick. Its core offerings include membership benefits, networking events (Déjeuners-causeries, Annual Banquet, AGA), recognition programs (Bourse Hermante Ayotte scholarship, Prix Coup de cœur), and workforce development services like TalentsNB job matching and business succession support. The organization represents francophone business interests to government and economic stakeholders across the province.

Product overview

The Conseil économique du Nouveau-Brunswick (CÉNB) is a non-profit business association founded in 1979, serving as the largest francophone business network in the Atlantic provinces. The organization operates as a membership-based association offering networking events, business advocacy, and economic development programs. Core offerings include membership with exclusive benefits, networking events (Déjeuners-causeries, AGA, Annual Banquet), awards programs (Prix Coup de cœur, Bourse Hermante Ayotte), and specialized support programs (TalentsNB job matching, Solution Repreneuriat, Carrefour Relève PME, IMPACT sustainable development). The CÉNB also provides a digital platform (Glue'up) and podcast content ('Entre nous autres') for member engagement. The organization represents approximately 600+ member businesses across all economic sectors in New Brunswick.

Differentiator

Problem solved

Functional benefit

Products and services

• Adhésion/Membership Membership program providing access to networking events, business advocacy, and exclusive member benefits including discounts on media, accommodation, and services. Open to francophone business owners and entrepreneurs across New Brunswick.
• Déjeuners-causeries Networking breakfast events held in Dieppe, Moncton, and other regions of the province, organized for over 20 years to bring together francophone business community members.
• Bourse Hermante Ayotte Annual $50,000 scholarship awarded to women entrepreneurs in New Brunswick, with $500,000 distributed over four years to support female entrepreneurship.
• Prix Coup de cœur Regional recognition awards created in 2017 to highlight member companies that stand out for their commitment, impact, and dynamism across New Brunswick.
• Banquet de l'Entreprise de l'année Annual awards banquet celebrating francophone entrepreneurship, featuring the Enterprise of the Year award and regional Coup de cœur prizes.
• Assemblée générale annuelle (AGA) Annual general meeting bringing together members, entrepreneurs, partners, and business people to review organizational achievements and elect board members.
• TalentsNB - Région 1 Job matching program in partnership with TravailNB, placing post-secondary graduates with employers in Chaleur, Restigouche, and Nord-Ouest regions, with 119 graduates placed successfully.
• Solution Repreneuriat Program supporting women entrepreneurs with business succession and acquisition, part of personalized support services for francophone entrepreneurs.
• Carrefour Relève PME Program for business owners transitioning their enterprises, helping with succession planning and business transfer.
• IMPACT-développement durable Sustainable development program supporting businesses in adopting environmentally responsible practices.

Quantifiable outcome

• 185 participants at 1st Africa-NB-Canada Economic Forum demonstrating international market connection capabilities
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and flagship.

• TravailNBcoreStrategic or Co-development Partner · 1 January 2025Partnership to operate job matching programs for post-secondary students and graduates. TalentsNB - Région 1 program covers Chaleur, Restigouche, and Nord-Ouest regions including Bathurst, Beresford, Dalhousie, Campbellton, Kedgwick, St-Quentin, Grand-Sault and Edmundston. The pilot program placed 119 graduates with employers before transitioning to TravailNB management.
• RDÉE NB (Réseau de développement économique et d'employabilité du Nouveau-Brunswick)coreStrategic or Co-development PartnerCÉNB and RDÉE NB operate as a unified organization (CÉNB-RDÉE NB) focused on economic development and employability in New Brunswick's francophone communities. Joint initiatives include economic forums, talent programs, and member services.
• Société économique de l'OntariocoreStrategic or Co-development PartnerPartner in economic missions bringing businesses from Ontario to New Brunswick. Contributes to inter-provincial business development and market diversification efforts.
• Fédération des gens d'affaires francophones de l'OntariocoreStrategic or Co-development PartnerCollaborates on economic missions and business development activities supporting francophone business networks across Canada.
• Expansion DieppecoreStrategic or Co-development PartnerRegional economic development partner contributing to business missions and networking activities in southeastern New Brunswick.
• Commissions de services régionaux (CSR Péninsule acadienne et Sud-Est)coreStrategic or Co-development PartnerRegional Service Commissions partnering on economic forums and workforce development initiatives addressing labor shortages.
• Assomption VieflagshipOthersOne of three Bâtisseurs (major builders/sponsors) of CÉNB. Assomption Vie is a major New Brunswick insurance company supporting francophone economic development.
• Banque NationaleflagshipOthersOne of three Bâtisseurs (major builders/sponsors) of CÉNB. National Bank of Canada supports the organization as a key financial partner.
• UNI Coopération FinancièreflagshipOthersOne of three Bâtisseurs (major builders/sponsors) of CÉNB. UNI is a major financial cooperative serving francophone communities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Société économique de l'Ontario: A francophone economic development association serving Ontario's francophone business community. Direct peer to CÉNB because both operate the same membership/networking/advocacy model for francophone entrepreneurs, and CÉNB lists it as an explicit partner in inter-provincial economic missions.
• Chambre de commerce et d'industrie française au Canada (CCIFC): Franco-Canadian chamber of commerce providing networking, advocacy, and business services. Direct peer in the francophone business association space, though more internationally oriented and based in larger metros.
• RDÉE Canada (Réseau de développement économique et d'employabilité): National umbrella network of francophone economic development organizations across Canada. Direct peer because it sits above CÉNB and other provincial RDÉEs in the same francophone economic development ecosystem.
• Réseau de développement économique et d'employabilité du Nouveau-Brunswick (RDÉE NB): RDÉE NB is the employability-focused counterpart that has merged identity with CÉNB under the CÉNB-RDÉE NB banner. Direct peer because it now operates as one unified organization, sharing programs like TalentsNB and economic forums.
• Fédération des gens d'affaires francophones de l'Ontario (FGAFAO): Francophone business federation in Ontario with a comparable association model — networking, advocacy, events for francophone entrepreneurs. Direct peer because it shares CÉNB's mandate and is a stated partner of CÉNB in inter-provincial francophone business development.

Broad incumbents

• Business Development Bank of Canada (BDC): Crown corporation providing financing and advisory services to Canadian SMBs. Broad incumbent because it overlaps with CÉNB's economic development mandate (succession, talent, growth) but operates as a financial institution rather than an association.
• Greater Moncton Chamber of Commerce: The dominant mainstream business chamber in CÉNB's home market of Moncton, NB. Broad incumbent because it serves the same general business community but is not francophone-specialized and operates at a larger scale.
• Canadian Federation of Independent Business (CFIB): National SMB advocacy and member-services organization. Broad incumbent because it overlaps with CÉNB's role of representing SMB interests to government, but at a national scale and without francophone or New Brunswick-specific specialization.

Regional players

• Réseau communautaire de la Nouvelle-Écosse: Francophone community/economic development organization serving Nova Scotia. Regional peer because it sits in the same Atlantic francophone ecosystem as CÉNB but operates in a different province with distinct membership and programs.

Others

• Atlantic Canada Opportunities Agency (ACOA / APECA): Federal agency supporting economic development in Atlantic Canada. Others because it is a public-sector partner/funding counterpart rather than a competing association; CÉNB partners with it on regional economic programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cenb1979
• Facebookfacebook.com/cenb1979
• LinkedInlinkedin.com/company/cenb1979
• Instagraminstagram.com/cenb_1979

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conseil économique du Nouveau-Brunswick