What Worn & Wound does

Worn & Wound is a privately held US-based media and e-commerce company, founded in 2011 and headquartered in Brooklyn, New York, that operates as a specialist publication covering the global watch industry. Its core product is wornandwound.com, an editorial platform aggregating watch reviews, news releases, guides, brand directories, podcasts, and video content across 500+ watch brands. The site is organized around filterable categories (brand, price, type, size) and houses an archive of over 1,000 pages of content accumulated since founding, including more than 630 reviews and 511 podcasts.

The company's business model combines four revenue streams: advertising and sponsored content sold to watch brands, affiliate commissions earned through links to watch products reviewed on the platform, direct e-commerce sales through its wholly-owned subsidiary Windup Watch Shop (windupwatchshop.com), which operates alongside a Brooklyn physical showroom, and product collaboration revenue from limited-edition co-branded watches developed with partner brands such as Timex, Christopher Ward, Autodromo, and Lorier. Worn & Wound also wholly owns and operates the Windup Watch Fair, an annual New York trade event that connects watch brands with enthusiasts. The company serves two primary customer groups: watch enthusiasts and collectors (consumer audience) seeking trusted reviews and buying guidance, and watch brands/manufacturers seeking editorial coverage, advertising reach, and collaboration opportunities with discerning collectors.

Name

Worn & Wound

Legal name

Worn & Wound LLC

Website

https://wornandwound.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Worn & Wound is a privately held Brooklyn-based watch media and e-commerce company that publishes editorial reviews, news, podcasts, and videos across 500+ watch brands, operates the Windup Watch Shop retail storefront, and hosts the Windup Watch Fair industry event for watch enthusiasts and brand partners.

Ownership category

akta.pro rank

Product category

Watch Media & E-commerce

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

Keywords

• Watch journalism
• Watch e-commerce
• Horological media
• Watch reviews
• Watch brand directory

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: The site displays sponsored content categories and accepts advertising, generating revenue through brand partnerships and sponsored articles.
2. Affiliate Commerce: Worn & Wound earns commissions through affiliate links to watch brands and products reviewed on the platform.
3. Windup Watch Shop E-commerce: The company operates windupwatchshop.com as its own retail storefront, selling watches and accessories directly to consumers.
4. Product Collaborations: Worn & Wound creates limited edition watches with partner brands (Timex x Worn & Wound, Christopher Ward collaborations) and sells them through their platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Worn & Wound operates a watch-focused media platform (wornandwound.com) producing editorial content including reviews, news articles, videos, and podcasts covering the global watch industry. The company also operates Windup Watch Shop (windupwatchshop.com) as a curated e-commerce storefront for watches and accessories, a Brooklyn physical showroom, and the Windup Watch Fair — an annual industry trade event.

Product overview

Worn & Wound is a watch-focused media and e-commerce company operating primarily through its website wornandwound.com, which serves as a comprehensive watch review platform, news outlet, and editorial publication covering the global watch industry. The company also operates the Windup Watch Shop (windupwatchshop.com) as a separate e-commerce platform for watch sales, and organizes the Windup Watch Fair events. The core offering consists of watch reviews, articles, videos, podcasts, and brand directories, with content organized by brand, price, type, size, and category. The platform functions as an aggregator and curator of watch-related content rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Windup Watch Shop Online and physical retail storefront operated by Worn & Wound that sells curated watches and accessories from a range of brands directly to consumers. Features a Brooklyn showroom for in-person viewing and purchase.
• Windup Watch Fair Annual watch trade fair organized by Worn & Wound, bringing together watch brands, enthusiasts, and collectors in New York City. The event functions as both a marketing touchpoint and a distribution channel for the watch industry.
• Worn & Wound Editorial Media Platform Online watch media publication providing editorial content — including watch reviews, news articles, brand guides, videos, and podcasts — to watch enthusiasts and collectors globally. The platform organizes content by brand, price, type, and category, and serves as the core audience-engagement and audience-monetization asset.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TimexcoreStrategic or Co-development PartnerWorn & Wound collaborated with Timex to create the Timex x Worn & Wound Field Watch (WW75 V4 Limited Edition), sold through Windup Watch Shop at $189. This is one of several product collaborations the company has undertaken.
• Christopher WardcoreStrategic or Co-development PartnerWorn & Wound has collaborated with Christopher Ward on at least two limited edition watches: C12 Brooklynite and another collaboration. These co-branded products are featured on the Worn & Wound platform and sold through authorized channels.
• AutodromominorStrategic or Co-development PartnerWorn & Wound collaborated with Autodromo on the Prototipo Limited Edition watch. This partnership resulted in a co-branded product sold through the Worn & Wound platform.
• LorierminorStrategic or Co-development PartnerWorn & Wound collaborated with Lorier on the Astra Stargazer limited edition watch. The collaboration was featured on the Worn & Wound platform.
• Windup Watch FaircoreChannel Partner/ Reseller/ DistributorWindup Watch Fair is an annual watch trade show organized by Worn & Wound, bringing together watch brands and enthusiasts. The events serve as both marketing and distribution touchpoints for the watch industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chrono24: Chrono24 is the world's largest watch marketplace for new and pre-owned timepieces. Overlaps with Worn & Wound in driving enthusiast purchase intent, though the business model is marketplace rather than editorial.
• Bob's Watches: Bob's Watches is a leading online retailer focused on pre-owned Rolex and luxury watches. Comparable as a watch e-commerce destination addressing enthusiast demand, though narrower in editorial scope than Worn & Wound.

Direct peers

• aBlogtoWatch: aBlogtoWatch is one of the largest independent watch blogs with comprehensive reviews and news. Highly comparable to Worn & Wound in editorial-led coverage and review-driven SEO model.
• Hodinkee: Hodinkee is the leading English-language watch publication with deep reviews, news, and a now-shuttered e-commerce shop. It is the closest direct peer to Worn & Wound, sharing the same media-plus-watch-retail model and enthusiast target audience.
• Time+Tide: Time+Tide is an independent watch media platform with reviews, videos, and a strong focus on accessible enthusiast watches. Highly comparable to Worn & Wound in editorial positioning, video strategy, and audience overlap.
• Fratello Watches: Fratello is a long-running independent watch media site covering news, reviews, and watch culture with a similar editorial depth. Comparable to Worn & Wound in niche authority, content cadence, and targeted enthusiast audience.
• Revolution Watch: Revolution is a watch media brand with a magazine, online reviews, and a strong focus on collector culture. Comparable to Worn & Wound in editorial positioning and high-end watch enthusiast focus.
• Quill & Pad: Quill & Pad is an editorial watch publication emphasizing in-depth reviews and high-end coverage. Comparable to Worn & Wound as a peer editorial publication serving the same watch enthusiast and collector segment.

Broad incumbents

• Watchfinder & Co. Watchfinder & Co. is an established pre-owned watch retailer owned by Richemont. Comparable to Windup Watch Shop as a watch retail channel serving the same buyer, though operating at much larger scale and primarily in pre-owned.
• Phillips Watches: Phillips operates a major watch auction business with strong editorial content around collecting. Comparable to Worn & Wound in editorial credibility and collector audience, though at higher price points and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wornandwound
• Facebookfacebook.com/wornandwound
• Instagraminstagram.com/wornandwound
• Xx.com/wornandwound
• LinkedInlinkedin.com/company/wornandwound

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worn & Wound