Hometown National Bank

What Hometown National Bank does

Hometown National Bank is a privately held community bank founded on December 16, 1880 as La Salle National Bank and rebranded in 2005 to reflect its multi-community identity, headquartered in La Salle, Illinois with additional branches in Peru and Joliet. The bank serves individual consumers, small to medium businesses, and wealth management clients across the Illinois Valley and Will County markets, offering a full suite of deposit products (personal and business checking tiers, money market, savings, HSAs, IRAs, CDs), consumer and commercial lending (vehicle, home equity, mortgage, construction, lines of credit, CRE, equipment, SBA 504/7(a), and USDA Rural Development), cash management and merchant services (through Elavon), and a wealth management and trust practice (investment management, estate planning, trust administration, retirement counseling).

The underlying technology stack is largely outsourced: online banking, mobile applications, and trust account systems are delivered through FIS (Fidelity National Information Services), with merchant processing handled by Elavon, Visa Business credit cards through Elan Financial Services, expanded FDIC coverage via IntraFi Network Deposits (CDARS/ICS), and free ATM access through the MoneyPass network. Digital capabilities include online and mobile banking with mobile deposit, bill pay, P2P payments, debit card controls, dual authentication, and customizable alerts; the Cash Manager platform provides ACH/wire origination, positive pay, dual control, and balance reporting for commercial customers. A Switch Kit product indicates deliberate focus on customer acquisition from competing institutions.

The business model is a traditional community bank revenue mix centered on net interest income from the loan portfolio, augmented by transaction and maintenance fees on deposit accounts, merchant processing residuals, safe deposit box rentals ($35-$80 annually), and professional services fees from the wealth management and trust practice. The go-to-market is relationship-based, executed through branch presence, commercial loan officers, and wealth management advisors, supplemented by community involvement across 15+ local boards and 20+ charitable organizations that drive referral-based growth.

Name

Hometown National Bank

Legal name

Hometown National Bank

Website

https://myhtnb.bank

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Hometown National Bank is a privately held Illinois community bank founded in 1880, operating branches in La Salle, Peru, and Joliet. It serves consumers, small to medium businesses, and wealth management clients with deposits, commercial and consumer lending, cash management, and trust services.

Ownership category

akta.pro rank

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income earned from loan portfolio including commercial real estate loans, equipment loans, lines of credit, construction loans, and consumer loans including vehicle loans and home equity products
2. Business Checking Account Fees: Monthly maintenance fees, transaction fees for checks and deposits, analysis account fees, returned deposit item charges
3. Personal Checking Account Fees: Monthly maintenance fees, paper statement charges, check processing fees, with fee waivers for qualifying behaviors
4. Merchant Services: Credit and debit card processing fees through partnership with Elavon, PCI compliance services
5. Wealth Management and Trust Services: Investment management fees, estate planning services, retirement counseling, trust administration services
6. Safe Deposit Box Rental: Annual rental fees for safe deposit boxes ranging from $35 to $80 depending on size, with $3 discount for auto-deduction
7. Deposit Account Interest: Interest-bearing checking, savings, money market accounts, CDs, and IRAs with tiered interest rates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hometown National Bank is an independent community bank founded in 1880 in La Salle, Illinois, providing personal banking, business banking, mortgage, and wealth management/trust services. It operates full-service branches in La Salle and Joliet, Illinois, offering deposit accounts, consumer and commercial loans, cash management tools, merchant services, residential mortgages, and investment/retirement planning through a combination of physical branches and online/mobile channels.

Product overview

Hometown National Bank is a community bank offering a comprehensive suite of banking products organized around two main segments: Business Banking and Personal Banking. Business Banking includes loan products (lines of credit, commercial real estate, equipment loans, SBA/USDA government loans, letters of credit), business checking accounts (Small Business, Business Plus, Analysis accounts), and an integrated Cash Management Solutions module combining ACH/wire transfers, remote/mobile deposit, merchant services (via Elavon), fraud protection (Positive Pay, ACH+), business credit cards, and IntraFi/CDARS deposits. Personal Banking encompasses checking products (Smart Account, Your Way, Premier), Foundations Money Market, savings/investment accounts (Hometown Select, Statement Savings, HSAs, IRAs, CDs), loan products (vehicle, home equity LOC, fixed home equity), and mortgage services including construction loans. Wealth Management provides Investment Management, Estate Planning, Trust Services, and Retirement Counseling. Digital banking is delivered via Online Banking and Mobile App with ancillary tools like calculators and Switch Kits. The bank operates branches in La Salle and Joliet, Illinois, with roots dating to 1880.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Loan Products Comprehensive business lending suite including lines of credit, commercial real estate loans, equipment/capital expenditure loans, letters of credit, government-supported financing (SBA 504, SBA 7(a), USDA Rural Development), and business purchase loans. Offers both fixed and variable rate options with competitive interest rates for business borrowers.
• Small Business Checking Basic business checking account with low minimum balance requirements. Features electronic statements, online banking, bill pay, and mobile deposit capabilities. Service fees waived at $2,500+ average balance; $10/month fee if balance below $1,000, $6 if $1,000-$2,499.99.
• Business Plus Checking Business checking designed for high balances and low transaction activity. Offers higher transaction limits (250 free items), no monthly maintenance fee, and online banking with remote deposit access. $10 service fee only if balance falls below $5,000.
• Analysis Business Checking Earnings credit account that allows businesses to earn credits on their balances to offset monthly maintenance and transaction fees. Includes cash management tools integrated with online banking suite. Earnings credit of 0.50% on average balance after 10% reserve.
• Cash Management Solutions Comprehensive business cash management platform including ACH and wire transfers, remote deposit scanner, mobile deposit, merchant services via Elavon, fraud protection (Positive Pay, ACH+), business credit cards, IntraFi/CDARS deposits, and sweep accounts. Features dual control and balance reporting.
• Merchant Services Credit and debit card processing through Elavon partnership. Includes PCI compliance support, mobile processing, 24/7 US-based support, EMV compliant terminals, smart POS systems, and website payment acceptance for business merchants.
• Business Credit Cards Visa business credit card portfolio including Business Real Rewards, Business Rewards PLUS, Business Cash, standard Business Card, and CommUNITY Card for non-profits. Cards offered through Elan Financial Services with zero fraud liability.
• Personal Checking Products Suite of personal checking accounts including Smart Account Checking (online-focused, no checks), Your Way Checking (flexible with unlimited check writing), Premier Checking (interest-earning for high balances), and Foundations Money Market Account for individuals and households.
• Personal Loan Products Consumer lending suite including vehicle loans, CD/savings secured loans, home equity lines of credit, and fixed home equity loans ranging from $2,500 to $150,000. Features competitive rates with a personal application process.
• Personal Savings & Investments Savings and investment products for individuals including Hometown Select Savings, Statement Savings, Health Savings Accounts, Individual Retirement Accounts (Traditional, Roth, SEP, Self-Directed), Certificates of Deposit (6-60 months), and Christmas Club accounts.
• Mortgage Center Residential mortgage services including purchase mortgages and construction loans. Staffed by mortgage loan officers with online application portal for home purchase and refinance financing.
• Construction Loans Construction financing options including Lot Loan (land purchase), Construction Only Loan, and Construction-to-Permanent Loan (single closing for construction and permanent financing). Offers up to 12-month construction financing with various end loan options up to 30 years.
• Investment Management Professional money management services for individuals and businesses, analyzing portfolios for needs, risk tolerance, and time horizon. Manages stocks, bonds, mutual funds, annuities, and real estate including farmland.
• Estate Planning Coordination with clients' tax and legal professionals to determine if estate plans fulfill wishes and provide intended benefits. Provides consultation with suggestions forwarded to attorneys and accountants.
• Trust Services Complete trust and fiduciary services including Living Trusts, Trustee Under Will, Special Needs Trusts, Directed Trusts, Life Insurance Trusts, Gift Trusts, Charitable Trusts, Guardianship Services, Estate Settlement, Farm Services, 1031 Exchanges, and Property Power of Attorney.
• Retirement Counseling Retirement planning services comparing existing accounts with marketplace options. Services include 401(k) Plan Administration, Pension & Profit Sharing Plans, Rollover IRAs, Traditional IRAs, Roth IRAs, Simplified Retirement Plans (SEP), and SIMPLE IRA Plans.
• Safe Deposit Box Secure storage boxes available at La Salle office in various sizes (5x5 to 10x10) with annual fees from $35-$80. $3 discount for auto-deduction from HTNB account. Lost key: $20; drill box: $275.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ElavoncoreTechnology or IntegrationHometown partners with Elavon for credit card processing services, providing 24/7 support for business customers. Elavon's PCI Plus managed security services combined with Hometown's Business Banking Team helps customers address PCI DSS compliance challenges.
• IntraFi Network DepositscoreTechnology or IntegrationPartnership with IntraFi (formerly CDARS/ICS) enables FDIC insurance coverage up to $20 million through a single banking relationship. This saves customers from managing multiple bank relationships and rate negotiations.
• SBA (Small Business Administration)coreStrategic or Co-development PartnerHometown participates in SBA government lending programs including SBA 504 Loans and SBA 7(a) Loans to provide additional financing options for business customers beyond conventional commercial lending.
• USDA Rural DevelopmentminorStrategic or Co-development PartnerHometown participates in USDA Rural Development loan programs for eligible business customers in certain census tracts, expanding financing options for rural businesses.
• Elan Financial ServicescoreTechnology or IntegrationVisa Business Credit Card products issued through Elan Financial Services, providing zero fraud liability protection and 24/7 cardmember service for business credit card customers.
• FIS (Fidelity National Information Services)coreTechnology or IntegrationFIS provides the online banking platform and trust account systems for Hometown National Bank customers, including Business Banking Demo and Cash Manager platforms.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Heartland Bank and Trust Company: Central Illinois community bank providing commercial lending, ag lending, treasury management, and personal banking. Comparable footprint, customer mix, and product set including SBA-style government lending.
• Hickory Point Bank and Trust: Central Illinois community bank offering personal, business, and agricultural lending with treasury management services. Comparable community focus and SMB lending emphasis.
• Midland States Bank: Illinois-based community bank with personal, business, mortgage, and wealth management lines. Directly comparable in scale, community-bank orientation, and full-service product menu.
• Stillman Bank: Northern Illinois community bank serving Winnebago, Boone, and Ogle counties with personal, business, and mortgage lending. Closely comparable small-footprint community banking model.
• Busey Bank: Illinois-headquartered community bank offering personal and business banking, mortgage, and wealth management across central Illinois. Closest comparable in terms of geographic focus, product breadth (lending + deposits + wealth), and community-bank positioning.
• Town & Country Bank: Central Illinois community bank providing commercial, agricultural, and consumer lending plus wealth services. Similar community-bank profile with a comparable Illinois footprint.

Broad incumbents

• Old National Bank: Large Midwest regional bank formed via the First Midwest merger, with full commercial, retail, mortgage, and wealth capabilities across multiple states. Comparable product breadth at greater scale.
• Wintrust Community Banking: Chicago-area community banking franchise operating multiple charter banks across Illinois, Indiana, and Wisconsin. Comparable full-service community banking model aggregated at much larger scale.

Emerging players

• Illinois State Police Federal Credit Union: Illinois-based credit union providing consumer deposit and loan products. Competes for retail deposits and consumer lending share in Illinois with a different charter structure but overlapping customer segments.

Regional players

• First National Bank of Ottawa: Small Illinois community bank in the Illinois Valley region offering personal and business banking products. Highly comparable in size and local-market orientation, just outside Hometown's primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hometown-National-Bank-721421241325338
• LinkedInlinkedin.com/company/hometown-national-bank-illinois

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometown National Bank