Norris Public Power District
Norris Public Power District is a publicly-owned electric utility serving residential, commercial, industrial, irrigation, and municipal customers across six southeast Nebraska counties, with wholesale off-take to three municipal utilities and distribution assets operated from four regional offices.
- Company typePrivate
- Founded1941
- HeadquartersBeatrice, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Norris Public Power District does
Norris Public Power District is a publicly-owned electric utility organized under Nebraska state law, headquartered in Beatrice, Nebraska, and operating as a public power district. Founded in 1941 through consolidation of four rural power districts formed between 1933 and 1940, the district is named after U.S. Senator George W. Norris and serves residential, commercial, industrial, irrigation, and municipal customers across six southeast Nebraska counties: Gage, Jefferson, Lancaster, Saline, Seward, and Thayer. It also provides wholesale electric service to three municipal customers — Hubbell and Wilber in Nebraska, and Belleville in Kansas. Wholesale and retail power is supplied through a partnership with the Nebraska Public Power District (NPPD), and Norris is a member of the Nebraska Rural Electric Association (NREA), the National Rural Electric Cooperative Association (NRECA), and the Nebraska Power Association.
The district's product set centers on electric distribution across multiple rate classes, augmented by a distributed generation/net metering program with 181 interconnected customer facilities (approximately 1,989 kW and ~3.38 million kWh annually), an irrigation load management program using load control relays, and a new Rate 28 (EV Charging Station Rate). Customer-facing technology includes the SmartHub online portal and mobile application, the HomeEnergySuite engagement suite, prepaid electric service, and multiple digital payment integrations. Operations are supported from four physical sites in Beatrice, Hebron, Roca, and Seward.
The business model is a regulated rate-base utility: Norris earns revenue through tariffed electric rates set under state oversight, with revenue mechanics driven by kWh sales across rate classes plus fixed monthly customer charges. The 2017 merger with Seward County Public Power District expanded the rate base and membership; the 2021 Charter Amendment formalized a Subdivision Voting Plan for director elections. The community-facing Operation Round Up program, in which 67% of customers participate and which has disbursed over $1.4M since 2001, doubles as a customer-engagement and goodwill mechanism. Governance is by an elected board of directors, with Bruce Vitosh serving as General Manager and CEO and Tom Sieck as President.
Norris Public Power District firmographics
Firmographics- Name
- Norris Public Power District
- Legal name
- Norris Public Power District
- Website
- https://norrisppd.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Norris Public Power District is a publicly-owned electric utility serving residential, commercial, industrial, irrigation, and municipal customers across six southeast Nebraska counties, with wholesale off-take to three municipal utilities and distribution assets operated from four regional offices.
- Ownership category
- akta.pro rank
Norris Public Power District industry classification
Industry- Product category
- Electric Utility Distribution
- NAICS
- Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Public Power Districts & State/Provincial Utilities (EUADABAD)
- akta.pro secondary industries
- Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC), Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Norris Public Power District is headquartered
LocationHeadquarters
- HQ city
- Beatrice
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Norris Public Power District business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Electric Distribution Service: Core revenue from distributing electricity to retail customers across residential, commercial, industrial, and irrigation segments. Revenue based on combination of energy consumption (kWh) and peak demand (kW) charges under various rate schedules.
- Sales For Resale (Wholesale): Revenue from selling electricity to wholesale customers including Hubbell and Wilber in Nebraska and Belleville in Kansas under Rate 17 and Rate 18 schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Farm and Rural Residential - Rate 1 |
| Usage-based | Monthly | Town, Village and Community Residential - Rate 3 |
| Usage-based | Monthly | Small General Service - Rate 6 |
| Usage-based | Monthly | Medium General Service - Rate 7 |
| Usage-based | Monthly | Large General Service - Rate 8 |
| Usage-based | Monthly | Irrigation Service - Rates 10, 12, 13, 14 |
| Usage-based | Monthly | Large Power Service - Rate 16 |
| Usage-based | Monthly | Municipal Street Lighting - Rate 19 |
| Usage-based | Monthly | Electric Vehicle Charging Station - Rate 28 |
Distribution channels2 records
Marketing channels5 records
Norris Public Power District product offering
Product offeringCore offering
Norris Public Power District is a customer-owned public power district that distributes electricity to retail customers (residential, commercial, industrial, and irrigation) across six counties in southeast Nebraska and sells electricity at wholesale to neighboring municipal utilities. The utility operates generation, transmission, and distribution assets, runs customer programs such as irrigation load management and distributed-generation interconnection, and bills/engages customers through the SmartHub platform.
Product overview
Norris Public Power District provides electric utility services as a public power district serving southeast Nebraska. The core offering is electricity distribution to retail and wholesale customers across six counties. The district offers two billing platforms: SmartHub (online customer portal with mobile app) and Prepaid Electric Service (advance payment option). Additional services include irrigation load management, customer-owned generation/net metering, HomeEnergySuite energy analysis tools, and the Operation Round Up community grant program. The district maintains various rate schedules for different customer classes including residential, commercial, agricultural, and municipal services.
Differentiator
Problem solved
Functional benefit
Brands
- Operation Round Up: A voluntary customer program where monthly electric bills are rounded up to the next highest dollar, with the additional cents placed in the Norris Power Goodwill Fund for grants to local organizations.
- SmartHub
Products and services
- Residential Electric Service
Quantifiable outcome
- 181 net metering customer facilities with combined 1,989.04 kW generating capacity producing 3,382,610 kWh annually
Companies that use Norris Public Power District
Customer profileSegments8 records
Ideal customer profiles4 records
Norris Public Power District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Norris Public Power District partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Nebraska Public Power DistrictcoreNebraska Public Power District (NPPD) serves as the power supplier for Norris Public Power District, providing wholesale power supply and generation services. Norris's power supplier must be prepared to meet the highest coincident peak demand to ensure reliability. NPPD also collaborates with Norris on energy education programs for K-12 students.
- Nebraska Rural Electric Association (NREA)coreNorris is a member of the Nebraska Rural Electric Association, which provides representation and support for rural electric cooperatives in Nebraska. Membership dues of $88,748 in 2026. NREA sponsors the Youth Energy Leadership Camp at Camp Comeca in Cozad, Nebraska.
- National Rural Electric Cooperative Association (NRECA)coreNorris is a member of NRECA with membership dues of $47,828 in 2026. NRECA provides national representation, advocacy, and support services for electric cooperatives across the United States.
- Northeast Community CollegeminorNortheast Community College in Norfolk is one of three utility line program options for students receiving Norris's $2,000 Utility Line Scholarship for lineman training.
- Metropolitan Community CollegeminorMetropolitan Community College in Omaha is one of three utility line program options for students receiving Norris's $2,000 Utility Line Scholarship for lineman training.
- Southeast Community CollegeminorSoutheast Community College in Beatrice is one of three utility line program options for students receiving Norris's $2,000 Utility Line Scholarship for lineman training.
- Nebraska Power AssociationminorState association for Nebraska power providers. Norris holds membership with $981 in 2026 dues.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Norris Public Power District competitors and assessment
Company assessmentDirect peers
- Perennial Public Power District: Perennial PPD is a rural Nebraska public power district serving customers in northeast Nebraska. Closely comparable rural distribution utility with similar customer mix and rate structure.
- Cornhusker Public Power District: Cornhusker PPD is a southeast Nebraska public power district. Direct competitor in the same regulatory environment with overlapping geography and customer profile.
- Cuming County Public Power District: Cuming County PPD is a northeast Nebraska public power district. Comparable rural distribution utility with similar agricultural load and customer-owned governance model.
- Southern Public Power District (Nebraska): Southern PPD is a neighboring Nebraska public power district serving rural customers in south-central Nebraska. Comparable rural electric distribution franchise, rate structure, and customer mix.
- Nebraska Public Power District (NPPD): NPPD is Norris's wholesale power supplier and a statewide public power district. Directly comparable as a Nebraska public power district operating under the same regulatory regime, with a similar customer-owned governance model and overlapping service territory.
- Loup Valleys Rural Public Power District: Loup Valleys RPPD is a rural distribution utility in central Nebraska. Similar structure, scale, and rural agricultural customer base as Norris, making it a close operational comparable.
Regional players
- Midwest Electric Cooperative Corporation: Midwest Electric is a rural electric cooperative serving northwest Ohio. Comparable rural distribution utility operating as a member-owned not-for-profit, but in a different geography with different regulatory regime.
Others
- Basin Electric Power Cooperative: Basin Electric is a wholesale generation and transmission cooperative serving rural electric distribution co-ops across the upper Midwest. Comparable cooperative utility governance, but operates in generation/transmission rather than retail distribution.
Broad incumbents
- Lincoln Electric System (LES): LES is a publicly-owned Nebraska utility serving Lincoln and surrounding areas. It is comparable to Norris as a Nebraska public power provider, but operates broader municipal scale and generation assets rather than pure distribution.
- Omaha Public Power District (OPPD): OPPD is a major Nebraska public power district serving the Omaha metropolitan area. Comparable as a Nebraska public power district under the same regulatory framework, but significantly larger in generation, transmission, and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norris Public Power District social profiles
Digital presenceNorris Public Power District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norris Public Power District leadership team
Management profileNumber of profiles
Norris Public Power District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norris Public Power District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norris Public Power District
What does Norris Public Power District do?
Norris Public Power District is a customer-owned public power district that distributes electricity to retail customers (residential, commercial, industrial, and irrigation) across six counties in southeast Nebraska and sells electricity at wholesale to neighboring municipal utilities. The utility operates generation, transmission, and distribution assets, runs customer programs such as irrigation load management and distributed-generation interconnection, and bills/engages customers through the SmartHub platform.
Is Norris Public Power District a public or private company?
Norris Public Power District is a private company. It is classified as state government owned and is currently operating.
When was Norris Public Power District founded?
Norris Public Power District was founded in 1941. It employs 51 to 100 people.
Where is Norris Public Power District based?
Norris Public Power District is headquartered in Beatrice, United States, in the North America region.
How does Norris Public Power District make money?
Two revenue lines are on record. Electric Distribution Service is the primary driver. The others are sales For Resale (Wholesale).
Who are Norris Public Power District's main competitors?
Direct peers on record are Perennial Public Power District, Cornhusker Public Power District, Cuming County Public Power District, Southern Public Power District (Nebraska), Nebraska Public Power District (NPPD) and Loup Valleys Rural Public Power District. Midwest Electric Cooperative Corporation is listed as a regional player. Basin Electric Power Cooperative is listed as an others. Broad incumbents are Lincoln Electric System (LES) and Omaha Public Power District (OPPD).
Does Norris Public Power District have an API?
No public API is recorded for Norris Public Power District.
What industry is Norris Public Power District in?
Norris Public Power District's product category is Electric Utility Distribution. Its primary akta.pro industry code is EUADABAD, Public Power Districts & State/Provincial Utilities, with a secondary code of EUADABAC, Electric Cooperatives (Rural/Member-Owned Utilities). Its NAICS code is 221122 and its SIC code is 4911.