New Level Partners

What New Level Partners does

New Level Partners (NLP) is a privately held, U.S.-based insurance industry training provider founded in 2001 and headquartered in Princeton, New Jersey. The company designs and delivers customized online training, e-learning, and instructor-led programs exclusively for the Property and Casualty insurance market, serving insurance carriers, brokers, agencies, and industry associations. Its customer base includes what it describes as 8 of the 10 top global brokers and carriers, alongside named relationships with the Private Risk Management Association (PRMA) and the Independent Insurance Agents of Texas (IIAT). The company operates with a small core team of 1-10 employees.

NLP's product portfolio comprises three core pillars: Bespoke Solutions (custom-developed training built through a proprietary "NLP workflow" combining insurance domain expertise with instructional design), Ready-Start Courses (a pre-built library of online modules covering insurance fundamentals, commercial lines, personal risk, communications, and risk management), and Programs & Workshops (virtual instructor-led programs for early career, business skills, and emerging leadership development). Supporting services include Gamified Learning features, LMS procurement and managed hosting, Skills Mapping, and EdTech consulting. Programs are delivered via self-paced eLearning, virtual instructor-led sessions, and blended formats, typically over 3-12 month engagements on multi-year contracts. The revenue model is a mix of professional services (bespoke, workshops), recurring course licensing (Ready-Start), and managed services (LMS hosting), with quote-based pricing throughout. The company distributes primarily through consultative direct sales, supplemented by association-based channels via PRMA Academy and IIAT partnerships.

Name

New Level Partners

Legal name

New Level Partners, LLC

Website

https://newlevelpartners.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

New Level Partners is a Princeton-based training services firm that designs customized online, instructor-led, and blended learning programs exclusively for the Property and Casualty insurance industry, serving carriers, brokers, agencies, and insurance associations such as PRMA and IIAT.

Ownership category

akta.pro rank

Product category

Insurance Training Services

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Insurance (EDABALAQ)

akta.pro secondary industries

Insurance (EDAAAPAH), Corporate Learning & Training Content Development (EDAGAKAC), Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI)

Keywords

• Insurance training solutions
• E-learning development
• Corporate training programs
• Leadership development
• Learning management systems

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bespoke Learning Solutions: Custom-designed training programs developed specifically for individual insurance firm needs. Programs are tailored to organizational requirements and can span multiple months with various learning interventions.
2. Ready-Start Course Licensing: Pre-built online courses sold to insurance firms for immediate deployment. Courses cover insurance fundamentals, business skills, and leadership development.
3. LMS Hosting & Platform Services: Managed services for hosting and customizing learning portals for insurance organizations, including platform procurement guidance and setup.
4. Instructor-Led Workshops: Virtual-led sessions delivered by insurance industry experts for early career, business skills, and leadership development programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

New Level Partners designs and delivers custom insurance industry training programs and e-learning solutions for property and casualty insurance firms. The company offers bespoke training development, a library of pre-built Ready-Start courses, instructor-led virtual workshops for early career, business skills, and leadership development, plus LMS hosting and consulting services.

Product overview

New Level Partners (NLP) offers a comprehensive suite of insurance industry training solutions comprising three core offerings: Ready-Start Courses (pre-built eLearning modules for immediate deployment), Bespoke Solutions (custom-developed training programs), and Programs & Workshops (instructor-led training for early career, business skills, and leadership development). The company also provides supporting services including Gamified Learning (engagement features), LMS and Hosting Solutions (platform services), Skills Mapping, and EdTech Consulting. All offerings are designed specifically for the Property and Casualty Insurance Industry and combine the company's deep insurance expertise with instructional design expertise. Programs are delivered through multiple modalities including eLearning, virtual instructor-led sessions, blended learning, and interactive workshops.

Differentiator

Problem solved

Functional benefit

Brands

• PRMA Academy: Online learning platform developed in partnership with Private Risk Management Association, offering CPRIA certification, Introduction to Family Office Risk Management, Advanced CPRIA, and other programs for high net worth insurance advisors.

Products and services

• Bespoke Solutions Custom-developed insurance training programs tailored to each organization's unique needs, combining insurance industry expertise with instructional design skills and project management. Programs can span 3, 6, 9, or 12 months and are designed for enterprise insurance firms.
• Ready-Start Courses Pre-built online insurance training courses providing an instant foundation for early talent training, including Introduction to the Insurance Industry, Commercial Lines Coverage, Personal Risk Sales, Communication & Negotiation Skills, Client Management Essentials, High Value Home Consultant, Insurance and Business Skills for the Intern, and Key Concepts in Risk Management and Underwriting bundles.
• Early Career Insurance Coverage Program Interactive, virtual instructor-led program designed to give new hires essential skills and knowledge to succeed in the insurance industry through engaging sessions, case assignments, and online courses. Bridges classroom sessions with online learning for early talent development.
• Business & Communications Skills Program Training program teaching insurance professionals effective communication and negotiation skills for working with clients and peers, covering negotiation, client relations, and delivering difficult messages through interactive virtual-led sessions.
• Emerging Leadership Development Program Six-month leadership program helping junior to mid-level leaders develop tactics and strategic skills covering coaching, performance outcomes, feedback delivery, leading change, and performance planning, tailored for the insurance industry.
• LMS and Hosting Solutions Learning management system procurement and managed services helping insurance organizations select the right learning platform or providing platform hosting with customization and learner support.
• Skills Mapping for Insurance Industry Strategic matrix-based approach to identify competencies needed within an insurance organization and match team skill levels against each skill, enabling targeted training development.
• EdTech & Consulting Advisory services helping insurance clients select and integrate new technology platforms for digital learning, with L&D consulting leveraging over 20 years of insurance industry experience.
• CPRIA Certification Program Chartered Private Risk & Insurance Advisor (CPRIA) certification program developed in partnership with the Private Risk Management Association for high net worth insurance advisors, covering family office risk management, advanced private risk, and high-value home consulting.

Quantifiable outcome

• Engaging training that improves knowledge retention compared to traditional lecture-style approaches
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Private Risk Management Association (PRMA)coreStrategic or Co-development Partner · 1 January 2018NLP has partnered with PRMA since the association's early beginnings five years ago. They developed the CPRIA (Chartered Private Risk & Insurance Advisor) curriculum through extensive curation and instructional design. NLP continues to support PRMA Academy's growth with content development including Introduction to Family Office Risk Management, Advanced CPRIA, and High-Value Home Consultant programs. Lisa Lindsay, PRMA Executive Director, noted NLP enabled PRMA Academy to accelerate from content to delivery of exceptional educational offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WebCE: Major provider of online insurance continuing education and pre-licensing courses. Comparable to NLP's Ready-Start catalog and LMS hosting model, with a self-serve orientation serving similar insurance professionals.
• International Risk Management Institute (IRMI): Provider of risk management and insurance training, reference materials, and certifications. Comparable on the risk-management and specialty-lines training axis where NLP's CPRIA-adjacent offerings compete.
• ExamFX: Online insurance licensing and continuing education provider. Competes with NLP in foundational insurance knowledge training, particularly for new entrants preparing for state licensure exams.
• LOMA (LL Global): Insurance-industry trade association offering professional development, designations (FLMI), and educational programs. Closely comparable in its insurance-exclusive, designation-led learning model.
• Kaplan Financial Education: Insurance prelicensing, continuing education, and professional development provider. Overlaps with NLP across foundational insurance coverage training and designation prep, with a broader financial-services footprint.
• The Institutes (Risk and Insurance Knowledge Group): The leading U.S. provider of insurance industry designations (CPCU, ARM) and continuing education. Most directly comparable to NLP given its insurance-exclusive focus and credential-driven curriculum, although it is larger and more established.

Others

• Langevin Learning Services: Corporate training consultancy focused on instructional design and trainer development. Comparable to NLP's bespoke design methodology and EdTech consulting practice as a competing services model rather than direct insurance content.

Regional players

• PLRB (Property Loss Research Bureau): Insurance-industry research and education organization serving property/casualty claims professionals. Comparable as a P&C-focused training and education body, though more claims-adjusting centric and primarily U.S./Canada focused.

Broad incumbents

• Cornerstone OnDemand: Enterprise talent management and learning platform serving large employers including insurers. Adjacent competitor in LMS hosting and enterprise L&D, though it does not focus on insurance-specific content.
• Skillsoft: Large-scale enterprise learning platform with broad leadership, business skills, and compliance content. Overlaps with NLP's leadership and business skills programs but lacks NLP's deep P&C specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NLPeLearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Level Partners