Wyld Gear
Wyld Gear is a Wyoming-based, USA-manufactured outdoor lifestyle brand founded in 2017 that designs and sells premium rotomolded hard coolers, insulated drinkware (tumblers, bottles, can coolers), and accessories through direct-to-consumer e-commerce, a dealer network, and select international retail partnerships.
- Company typePrivate
- Founded2017
- HeadquartersCasper, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wyld Gear does
Wyld Gear is a Wyoming-based, founder-owned outdoor lifestyle brand founded in 2017 that designs, manufactures (in the USA), and sells premium insulated coolers and drinkware to outdoor enthusiasts and lifestyle consumers. Its product portfolio is anchored by the Freedom Series of rotomolded hard coolers in sizes from 25qt to 110qt, featuring over 2 inches of foam insulation for multi-day ice retention, patented dual-compartment variants in 65qt and 90qt sizes, all-terrain non-flat tires, a Tow and Stow handle, recessed lids, and bear-proof certification. The company has expanded into an extensive drinkware lineup that includes the Wyld Cup Party Tumbler (16-32oz), Wyld Syde Travel Tumblers with handles (30-40oz), MAG Bottle water bottles with mag-cap lids (18-44oz), slim and multi-can coolers, a whiskey and wine tumbler, soft coolers, cooler accessories, and a Camo Collection sub-brand. Pricing spans roughly $17 to $500, with sale/ promotional pricing layered through the website.
Wyld Gear monetizes through one-time purchase sales predominantly via direct-to-consumer e-commerce on a Shopify storefront, supplemented by a domestic dealer/reseller locator network and a Custom Products program serving corporate gifting and team orders. Distribution has begun to extend internationally through a summer promotional feature at Hands retail stores in Japan from June 27 to August 28, 2026, with drinkware priced at ¥4,950-¥6,490. The company amplifies awareness through organic social channels (Instagram, Facebook, TikTok) and an email newsletter, and supports products with a lifetime warranty on hard coolers. Wyld Gear operates as a privately held, bootstrapped entity with no disclosed institutional funding, parent company, or M&A activity, and has no subsidiaries or app offerings. Its customer base consists primarily of individual outdoor and lifestyle consumers, with a secondary custom/wholesale buyer segment.
Wyld Gear firmographics
Firmographics- Name
- Wyld Gear
- Legal name
- Wyld Gear
- Website
- https://wyldgear.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wyld Gear is a Wyoming-based, USA-manufactured outdoor lifestyle brand founded in 2017 that designs and sells premium rotomolded hard coolers, insulated drinkware (tumblers, bottles, can coolers), and accessories through direct-to-consumer e-commerce, a dealer network, and select international retail partnerships.
- Ownership category
- akta.pro rank
Wyld Gear industry classification
Industry- Product category
- Outdoor Coolers & Insulated Drinkware
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Inflatable & Air Cushion Packaging (Air Pillows, Bubble Wrap Systems) (IMALAFAB)
Keywords
Where Wyld Gear is headquartered
LocationHeadquarters
- HQ city
- Casper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wyld Gear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hard Cooler Sales: One-time purchase of rotomolded and hard coolers in various sizes (25qt-110qt) with premium insulation technology.
- Drinkware Sales: One-time purchase of insulated drinkware products including tumblers, water bottles, can coolers, and wine tumblers in various sizes and colors.
- Custom Products: Customized drinkware and coolers available through the company's custom products program.
- Apparel and Accessories: Swag products including shirts, hats, and stickers for brand merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hard Coolers - Freedom Series |
| Unit Pricing | Pay-as-you-go | Wyld Cup Insulated Tumblers |
| Unit Pricing | Pay-as-you-go | Wyld Syde Travel Tumblers |
| Unit Pricing | Pay-as-you-go | MAG Bottle Water Bottles |
| Unit Pricing | Pay-as-you-go | Can Coolers |
| Unit Pricing | Pay-as-you-go | Whiskey & Wine Tumbler |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wyld Gear product offering
Product offeringCore offering
Wyld Gear designs, manufactures, and sells premium outdoor lifestyle products including rotomolded hard coolers (Freedom Series, 25qt-110qt), soft coolers, and a full line of insulated stainless steel drinkware (Wyld Cup party tumblers, travel tumblers, MAG Bottle water bottles, can coolers, and whiskey/wine tumblers). All products are made in the USA, feature double-wall vacuum insulation or premium foam insulation, and carry a lifetime warranty on hard coolers.
Product overview
Wyld Gear is a Wyoming-based outdoor lifestyle brand (founded 2017) offering a diversified portfolio of premium insulated drinkware and durable coolers designed for outdoor enthusiasts. The product lineup centers on two core product families: (1) Freedom Series Hard Coolers - rotomolded, bear-certified coolers in sizes from 25qt to 110qt with patented dual-compartment technology, and (2) Insulated Drinkware - including the signature Wyld Cup Party Tumbler line (16oz-32oz), Tumblers (20oz-30oz), Wyld Syde Travel Tumblers with handles (30oz-40oz), MAG Bottle water bottles (18oz-44oz), specialty Whiskey & Wine Tumblers, and Can Coolers (Slim Can and Multi-Can formats). The portfolio includes the Camo Collection sub-brand featuring specialty camo patterns. Additional offerings include Soft Coolers, Customized Drinkware and Coolers, and branded Swag merchandise. Products feature double-wall vacuum insulation technology and are manufactured in the USA with a lifetime warranty on hard coolers.
Differentiator
Problem solved
Functional benefit
Brands
- Freedom Series: Premium hard coolers featuring rotomold construction, patented dual-compartment design, and all-terrain wheels, available in sizes from 25qt to 110qt.
- Wyld Cup
- Wyld Syde
- MAG Bottle
- Camo Collection
Products and services
- Freedom Series Hard Coolers Rotomolded hard coolers in 25qt, 50qt, 65qt, 75qt, 90qt, and 110qt sizes for outdoor enthusiasts; priced $230-$500.
- Soft Coolers Soft-sided insulated cooler bags for portable food and beverage storage during outdoor activities.
- Wyld Cup Party Tumbler Insulated stainless steel party tumblers in 16oz, 24oz, and 32oz sizes with double-wall vacuum insulation; priced from $24.99.
- Tumblers Insulated stainless steel tumblers in 20oz and 30oz sizes with double-wall vacuum insulation and powder coat finish.
- Wyld Syde Travel Tumbler Travel tumblers with handle in 30oz and 40oz sizes with double-wall vacuum insulation.
- MAG Bottle Water Bottles Insulated stainless steel water bottles in 18oz, 24oz, 34oz, and 44oz sizes with mag-cap lid technology and double-wall vacuum insulation; priced $18.74-$43.99.
- Wyld Whiskey & Wine Tumbler 12oz specialty tumbler designed for whiskey and wine beverages with optional straw and unique color finishes.
- Slim Can Cooler 12oz insulated can cooler for slim/skeletal cans with double-wall insulation.
- Multi-Can Cooler 12oz insulated multi-can cooler/koozie designed to fit multiple can sizes with double-wall insulation.
- Cooler Accessories Functional accessories and replacement parts for Wyld Gear coolers including basket inserts and divider panels.
- Customized Drinkware Personalized drinkware products allowing customers to customize Wyld Cup tumblers, water bottles, and other drinkware with custom designs.
- Customized Coolers Custom Freedom Series coolers personalized with customer-specified designs and configurations.
- Swag (Shirts, Hats, Stickers) Branded apparel and merchandise including shirts, hats, and stickers featuring Wyld Gear branding for outdoor lifestyle enthusiasts.
Quantifiable outcome
- Ice retention for days - thanks to over 2 inches of premium foam insulation
Companies that use Wyld Gear
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Wyld Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Wyld Gear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer NetworkcoreWyld Gear partners with a network of dealers and retailers across the United States, visible through their dealer locator page on the website. These partners resell Wyld Gear products including hard coolers, soft coolers, and drinkware to end consumers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wyld Gear competitors and assessment
Company assessmentDirect peers
- Pelican Products (coolers): Pelican's rotomolded coolers compete on premium build, ice retention, and durability — a feature set Wyld Gear explicitly claims via 2+ inches of foam insulation and rotomold construction.
- ORCA Coolers: ORCA makes rotomolded hard coolers in similar size ranges and premium price tiers as Wyld Gear's Freedom Series, with comparable outdoor lifestyle positioning.
- Stanley (PMI Worldwide): Stanley's Quencher tumblers and Adventure drinkware overlap directly with Wyld Cup, MAG Bottle, and Wyld Syde tumblers, targeting the same lifestyle and outdoor consumer at comparable price points.
- Hydro Flask (Helen of Troy): Hydro Flask competes in insulated water bottles and tumblers with the same double-wall vacuum insulation, broad color/pattern SKUs, and lifestyle branding as Wyld Gear's MAG Bottle and tumbler lines.
- YETI Holdings: YETI is the category leader in premium rotomolded coolers and insulated drinkware, competing head-to-head with Wyld Gear's Freedom Series coolers, tumblers, and bottles across the same outdoor enthusiast and lifestyle consumer base.
- RTIC (YETI competitor): RTIC offers rotomolded coolers, tumblers, and water bottles at lower price points than YETI, directly contesting Wyld Gear's premium-priced hard coolers and drinkware through mass and DTC channels.
Broad incumbents
- Coleman (The Coleman Company): Coleman competes broadly in outdoor gear and coolers, providing an alternative to Wyld Gear's outdoor-lifestyle positioning across retail channels.
- Igloo (Igloo Products Corp.): Igloo is a long-standing incumbent in the cooler category with a much broader product line and mass retail distribution, providing lower-priced alternatives to Wyld Gear's premium hard coolers.
Regional players
- Ozark Trail (Walmart private label): Ozark Trail's value-priced coolers and drinkware, sold exclusively at Walmart, anchor the low end of the cooler category that competes with Wyld Gear's premium hard coolers on price-sensitive consumers.
Emerging players
- BruMate: BruMate focuses on insulated drinkware — particularly can coolers, tumblers, and whiskey/wine cups — directly mirroring Wyld Gear's can cooler, whiskey tumbler, and Wyld Cup SKUs at similar price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wyld Gear social profiles
Digital presenceWyld Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyld Gear leadership team
Management profileNumber of profiles
Wyld Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyld Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyld Gear
What does Wyld Gear do?
Wyld Gear designs, manufactures, and sells premium outdoor lifestyle products including rotomolded hard coolers (Freedom Series, 25qt-110qt), soft coolers, and a full line of insulated stainless steel drinkware (Wyld Cup party tumblers, travel tumblers, MAG Bottle water bottles, can coolers, and whiskey/wine tumblers). All products are made in the USA, feature double-wall vacuum insulation or premium foam insulation, and carry a lifetime warranty on hard coolers.
Is Wyld Gear a public or private company?
Wyld Gear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wyld Gear founded?
Wyld Gear was founded in 2017. It employs 11 to 50 people.
Where is Wyld Gear based?
Wyld Gear is headquartered in Casper, United States, in the North America region.
How does Wyld Gear make money?
Four revenue lines are on record. Hard Cooler Sales are the primary driver. The others are drinkware Sales, custom Products and apparel and Accessories.
Who are Wyld Gear's main competitors?
Direct peers on record are Pelican Products (coolers), ORCA Coolers, Stanley (PMI Worldwide), Hydro Flask (Helen of Troy), YETI Holdings and RTIC (YETI competitor). Broad incumbents are Coleman (The Coleman Company) and Igloo (Igloo Products Corp.). Ozark Trail (Walmart private label) is listed as a regional player. BruMate is listed as an emerging player.
Does Wyld Gear have an API?
No public API is recorded for Wyld Gear.
What industry is Wyld Gear in?
Wyld Gear's product category is Outdoor Coolers & Insulated Drinkware. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of IMALAFAB, Inflatable & Air Cushion Packaging (Air Pillows, Bubble Wrap Systems). Its NAICS code is 33341 and its SIC code is 3080.