Global Media

What Global Media does

Global Media is the parent entity of Aztech Digital, a private full-service advertising agency headquartered in Athens, Greece, operating under the subsidiary name Aztech Digital (previously known as 'Media Representatives'). The firm has over 25 years of operating history and serves enterprise and mid-market brands across Greece, Cyprus, and the Balkans.

Aztech Digital delivers campaigns across four interconnected service pillars: Advertising (programmatic, SEM/paid search, paid social, CTV, native, mobile/in-app, audio, and email), Intelligence (brand safety and suitability lists, audience research, influencer marketing, FMCG sales data), Creative (rich media and AI-driven dynamic creative generation), and Measurement (brand lift, footfall, retail/sales lift, store visit lift). The underlying technology stack integrates third-party AdTech platforms — notably an exclusive StackAdapt programmatic partnership for the region — alongside major walled-garden platforms (Google, Meta, TikTok, LinkedIn, YouTube, Spotify) to execute cross-channel campaigns.

The business operates on a professional services model with quote-based, retainer and performance-based pricing tailored to each client's campaign scope. Distribution is direct and consultative, managed through account teams engaging enterprise marketing leaders. Named clients include globally recognized brands across hospitality (Phāea Resorts, Greek and Cypriot Hotels, Thanos Hotels, Canaves Collection), travel and tourism (Pafos Region, Aegean Airlines, Sky Express, Hellenic Seaways), FMCG and beverage (Mythos Beer, μ. Artisan Water, Karlovacko), retail (McDonald's, Starbucks, Jumbo, Praktiker), financial services (Mastercard, Ergo), gaming (OPAP), energy (Metlen, Electra), pharma (Systane, Lilly), and consumer (Nintendo, Avolta), indicating a diversified enterprise portfolio concentrated in the Greek and Balkan markets.

Name

Global Media

Legal name

Aztech Digital

Website

https://global-media.gr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Media operates Aztech Digital, a full-service advertising agency in Athens serving enterprise brands across Greece, Cyprus, and the Balkans with programmatic, AI-enabled creative, audience intelligence, and cross-channel campaign measurement.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Programmatic advertising services
• Media buying agency
• Brand performance marketing
• Advertising campaign management
• Digital marketing services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Campaign Management & Media Buying: Full-service advertising agency revenue from planning, executing, and optimizing multi-channel advertising campaigns for brand and performance objectives. Revenue is generated through media management fees, service retainers, and performance-based arrangements across programmatic, paid search, paid social, video, display, audio, and digital out-of-home channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aztech Digital (subsidiary of Global Media) is a full-service advertising agency providing AdTech-driven brand performance campaigns across programmatic, paid search, paid social, CTV/YouTube, display, audio, native, mobile, and email channels. The agency also delivers intelligence solutions (brand safety, audience analytics, market research), creative solutions (rich media and AI-driven dynamic creatives), and measurement solutions (brand lift, footfall, sales attribution) for enterprise brands primarily in Greece, Cyprus, and the Balkans.

Product overview

Aztech Digital operates as an integrated advertising and marketing technology platform offering four interconnected service pillars: Advertising Solutions (programmatic, paid search, social, CTV, native, mobile, audio, and email across Google, Bing, Meta, TikTok, LinkedIn, Snapchat, X, YouTube, Spotify, and CTV platforms), Intelligence Solutions (brand safety, audience analytics, market research, influencer marketing), Creative Solutions (rich media and AI-driven dynamic creatives), and Measurement Solutions (brand lift, footfall, retail attribution). The platform leverages advanced AdTech and AI to deliver personalized, high-impact, cost-efficient media solutions across all advertising touchpoints, powered by a four-step methodology that combines human expertise with machine intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Solutions Full-service advertising platform providing cross-channel campaign activation including programmatic ads (video, display, audio, digital OOH), SEM/paid search (Google, Bing), social media ads (FB, IG, TikTok, LinkedIn, Snapchat, X), connected TV (CTV/YouTube), native ads, mobile and in-app advertising, and email marketing for the hospitality sector. Designed for enterprise and mid-market brand marketers.
• Intelligence Solutions Data and audience intelligence services including brand safety and suitability lists, YouTube custom audit reports, reputation data, destination data, mobile surveys, FMCG sales data, and an influencer marketing success platform for audience and market insights.
• Creative Solutions Creative production and automation services including rich media ads and AI-driven dynamic creatives that generate personalized ad variations at scale, with creative consultancy to optimize existing assets.
• Measurement Solutions Campaign measurement and attribution services including brand lift studies, footfall analysis, retail/sales lift, and store visit lift to track media KPIs and business outcomes.

Quantifiable outcome

• Highest campaign impact achieved for Ethniki Asfalistiki on YouTube through unique inclusion lists targeting
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• StackAdaptcoreTechnology or Integration · 18 May 2026Aztech Digital announced an exclusive partnership with StackAdapt for the Greece, Cyprus, and the Balkans region. StackAdapt is a leading programmatic advertising platform enabling automated buying and optimization of digital advertising across display, video, native, and CTV inventory. This exclusive regional partnership positions Aztech as the premier StackAdapt partner in these markets.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Havas Greece: Greek operations of Havas, delivering creative, media, and digital services. Comparable in client profile and integrated service model, with global network resources Aztech lacks.
• Publicis Greece: Greek arm of Publicis Groupe, offering integrated advertising, media, and digital services. Directly overlaps with Aztech's enterprise client roster and multi-channel activation offering, with the advantage of global network scale.
• McCann Athens: Greek office of McCann Worldgroup (IPG), one of the longest-established advertising networks in Athens. Direct competitor for enterprise Greek clients and tourism marketing accounts.
• Dentsu Greece: Athens presence of Dentsu International providing media, creative, and CXM services. Competes for the same Greek and regional enterprise accounts with strong programmatic and data capabilities comparable to Aztech's stack.
• VMLY&R Greece: WPP's creative and customer experience brand with a Greek presence. Competes for the same integrated brand-and-performance mandates that Aztech pitches, especially in tourism and FMCG.
• GroupM Greece: WPP-owned media investment group operating in Greece with Mindshare, Wavemaker, and Essence. Most direct overlap with Aztech's media planning/buying core, with substantially larger scale.
• Ogilvy Greece: Athens-based office of the WPP-owned Ogilvy network. Competes with Aztech for the same Greek enterprise and multinational brand budgets, but with global network backing and broader creative/strategy capabilities.

Direct peers

• BOLD Ogilvy (Athens): Independent Greek creative and digital agency operating in Athens with a similar enterprise-and-FMCG client focus. Closest local independent peer to Aztech in terms of size, geography, and full-service model.
• Frank & Fame: Athens-based creative agency with a comparable mix of Greek enterprise and tourism clients. Closely comparable in scale and service model, making it a strong direct peer for benchmarking in the Greek market.
• White Design: Greek independent branding, creative, and digital agency. Competes for similar mid-market and enterprise Greek clients, particularly in tourism and retail verticals that overlap with Aztech's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aztechgreece
• Xx.com/globalmedia_gr
• Facebookfacebook.com/globalmediagreece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Media