Parkway Parade
Parkway Parade is a suburban Singapore shopping centre operated by Lendlease Retail Pte Ltd, housing 370+ stores across F&B, retail, beauty, and entertainment, serving families and East Coast residents via its Marine Parade MRT-connected location and Lendlease Plus digital ecosystem.
- Company typePrivate
- Founded1984
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parkway Parade does
Parkway Parade is a suburban shopping centre located in the Marine Parade area of eastern Singapore, directly connected to the Thomson-East Coast Line MRT station. Operated by Lendlease Retail Pte Ltd under the Lendlease Corporation group (ASX: LLC), the mall has been in operation since 1984 and houses over 370 stores across categories including food and beverage, beauty and health, fashion, electronics, home and living, supermarket (CS Fresh, FairPrice Xtra), and entertainment (Timezone arcade spanning 10,000 square feet with over 80 games).
The mall's product offering centres on physical retail space supplemented by a digital infrastructure layer that includes the Lendlease Plus mobile app (e-vouchers, rewards, promotions), a digital queue system for concierge services, a gift voucher programme (S$10 and S$50 denominations, 12-month validity, redeemable across Lendlease Singapore malls), a store directory and centre map, and an events/promotions content hub. Marketing is conducted across Instagram (@parkwayparadesg), website articles, and the app.
The business model is that of a mall operator: revenue is generated primarily through rental income from tenants, service charges, and ancillary income from advertising, gift voucher float, and promotional partnerships, though no standalone revenue figures are disclosed. The mall is positioned as a one-stop shopping, dining, and entertainment destination for families and East Coast residents (Marine Parade, Bedok, Tampines catchment areas), with F&B enthusiasts and promotional shoppers as secondary segments. Direct headcount of 11-50 reflects centre-management staff rather than the broader tenant ecosystem, and the parent group exercises operational control via Lendlease Retail Pte Ltd.
Parkway Parade firmographics
Firmographics- Name
- Parkway Parade
- Legal name
- Lendlease Retail Pte Ltd
- Website
- https://parkwayparade.com.sg
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parkway Parade is a suburban Singapore shopping centre operated by Lendlease Retail Pte Ltd, housing 370+ stores across F&B, retail, beauty, and entertainment, serving families and East Coast residents via its Marine Parade MRT-connected location and Lendlease Plus digital ecosystem.
- Ownership category
- akta.pro rank
Where Parkway Parade is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Parkway Parade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | S$10 Gift Voucher |
| One time/ perpetual license | Pay-as-you-go | S$50 Gift Voucher |
| One time/ perpetual license | Pay-as-you-go | S$5 Redemption Voucher |
Distribution channels4 records
Marketing channels5 records
Parkway Parade product offering
Product offeringCore offering
Parkway Parade is a multi-level suburban shopping centre in Singapore operated by Lendlease Retail Pte Ltd that leases physical retail space to over 370 third-party tenants across food and beverage, fashion, beauty and wellness, supermarkets, electronics, home and living, and entertainment categories. It supplements the physical mall with a digital layer including the Lendlease Plus mobile app for rewards and e-vouchers, a digital queue system for concierge services, an online store directory, and a Lendlease-branded gift voucher program available at the mall and across participating Lendlease malls in Singapore.
Product overview
Parkway Parade is a shopping mall operated by Lendlease, located in the Marine Parade area of Singapore near the Thomson-East Coast Line MRT station. The mall offers a comprehensive shopping and dining experience through its diverse tenant mix and operates as a platform providing both physical retail spaces and digital services. Its core offering centers on the physical mall experience supplemented by digital tools including the Lendlease Plus mobile app for rewards and e-vouchers, a digital queue system for concierge services, and an online store directory and promotions hub. The mall features over 370 stores across categories including Food & Beverages, Beauty & Health, Fashion, Electronics, Home & Living, Supermarket, and Entertainment. The product ecosystem is unified through the Lendlease brand's loyalty and digital infrastructure, with Parkway Parade as the primary physical destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Parkway Parade Shopping Centre A multi-level shopping centre in the Marine Parade area of Singapore offering leased retail space to over 370 tenants across food and beverage, fashion, beauty and wellness, supermarkets (CS Fresh, FairPrice Xtra), electronics, home and living, and entertainment (including Timezone arcade, 10,000 sq ft). Serves families and residents of eastern Singapore as a one-stop shopping, dining, and entertainment destination.
- Lendlease Gift Voucher Physical and digital gift vouchers sold at Parkway Parade's concierge desk and via the Lendlease Plus mobile app. Available in S$10 and S$50 denominations, valid for 12 months, and redeemable across Lendlease malls in Singapore. A separate S$5 denomination is for redemption only, not for sale.
- Lendlease Plus Mobile App Mobile application (iOS and Android) providing digital rewards, e-vouchers, promotions, and exclusive member-only deals for shoppers at Lendlease malls including Parkway Parade. Supports purchase and redemption of e-vouchers, registration for rewards, and access to member promotions.
Quantifiable outcome
- Timezone arcade spans 10,000 square feet with over 80 games
Companies that use Parkway Parade
Customer profileSegments3 records
Ideal customer profiles2 records
Parkway Parade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Parkway Parade partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Parkway Parade competitors and assessment
Company assessmentDirect peers
- Junction 8: A suburban mall in Bishan operated by CapitaLand, serving a mature residential catchment. Comparable by Singapore suburban multi-tenant mall format, supermarket anchor and category breadth similar to Parkway Parade.
- 313@somerset: An 11-storey Lendlease-operated mid-market mall on a quieter stretch of Orchard Road, with a similar mix of fashion, F&B, beauty and lifestyle tenants. Directly comparable to Parkway Parade by operator platform, Singapore suburban positioning and category breadth.
- Tampines Mall: A six-storey suburban mall in Tampines (eastern Singapore) operated by Frasers Property, anchored by supermarkets and entertainment. Highly comparable to Parkway Parade by shared eastern SG catchment, anchor-led tenant mix and multi-tenant suburban mall format.
- Bugis Junction: A mid-tier mall in the Bugis area operated by CapitaLand with direct MRT access and a broad mix of fashion, F&B and lifestyle tenants. Comparable to Parkway Parade by MRT-adjacent positioning, broad category breadth and tenant-mix strategy for Singapore shoppers.
- Plaza Singapura: A mid-tier mall at the Orchard fringe operated by CapitaLand, anchored by multi-format retailers and featuring supermarkets and entertainment. Comparable to Parkway Parade by sub-orchard suburban positioning, broad category mix and MRT-adjacent catchment.
- IMM (Singapore): A suburban mall in Jurong East operated by CapitaLand with a strong home & furnishings focus alongside F&B and lifestyle stores. Comparable to Parkway Parade by Singapore suburban multi-tenant mall format with broad category breadth.
- Causeway Point: A suburban mall in Woodlands operated by Frasers Property, anchored by supermarkets and family-tenancy. Comparable by suburban multi-tenant mall operating format, anchor-led mix and Singapore positioning relevant to Parkway Parade.
- VivoCity: Singapore's largest suburban mall at HarbourFront, operated by Mapletree, hosting 300+ stores across F&B, fashion, entertainment and lifestyle. Comparable to Parkway Parade by scale of multi-tenant retail-leisure offering, destination entertainment anchor strategy and suburban positioning.
- Waterway Point: A suburban mall in Punggol operated by Frasers Property serving a dense new-residential catchment, with supermarket and F&B anchors. Comparable to Parkway Parade by suburban multi-tenant mall format, supermarket anchor reliance and family-fitted tenant mix.
- Jem (Singapore): A nine-storey suburban mall in Jurong East also operated by Lendlease, featuring fashion, F&B, beauty, and entertainment. Sister Lendlease asset with comparable suburban mall format, tenant breadth and operations playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Parkway Parade social profiles
Digital presenceParkway Parade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parkway Parade leadership team
Management profileNumber of profiles
Profiles1 record
Parkway Parade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parkway Parade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parkway Parade
What does Parkway Parade do?
Parkway Parade is a multi-level suburban shopping centre in Singapore operated by Lendlease Retail Pte Ltd that leases physical retail space to over 370 third-party tenants across food and beverage, fashion, beauty and wellness, supermarkets, electronics, home and living, and entertainment categories. It supplements the physical mall with a digital layer including the Lendlease Plus mobile app for rewards and e-vouchers, a digital queue system for concierge services, an online store directory, and a Lendlease-branded gift voucher program available at the mall and across participating Lendlease malls in Singapore.
Is Parkway Parade a public or private company?
Parkway Parade is a private company. It is classified as corporate owned and is currently operating.
When was Parkway Parade founded?
Parkway Parade was founded in 1984. It employs 11 to 50 people.
Where is Parkway Parade based?
Parkway Parade is headquartered in Singapore, Singapore, in the Asia region.
Who are Parkway Parade's main competitors?
Direct peers on record are Junction 8, 313@somerset, Tampines Mall, Bugis Junction, Plaza Singapura, IMM (Singapore), Causeway Point, VivoCity, Waterway Point and Jem (Singapore).
Does Parkway Parade have an API?
No public API is recorded for Parkway Parade.