Insignia Hospitality Group
Insignia Hospitality Group is a privately held, Midland, Texas-based hotel developer and operator that develops, owns, and runs more than 24 select-service and extended-stay hotels across Texas, New Mexico, and California under franchise agreements with Marriott, Hilton, and IHG.
- Company typePrivate
- Founded2008
- HeadquartersMidland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Insignia Hospitality Group does
Insignia Hospitality Group, Inc. is a privately held hospitality management and development company headquartered in Midland, Texas. It develops, owns, and operates hotels under franchise agreements with Marriott International, Hilton Worldwide, and InterContinental Hotels Group, covering select-service and extended-stay flags including Courtyard, Residence Inn, TownePlace Suites, Fairfield Inn & Suites, SpringHill Suites, Hampton Inn, Home2 Suites, Holiday Inn, Holiday Inn Express, and AC Hotels (per the company's website portfolio). Per the portfolio listing at insigniamgmt.com, the company operates more than 24 properties concentrated in the Permian Basin region of Texas and New Mexico — including Midland, Odessa, Houston, Katy, Kingwood, San Angelo, Big Spring, and Fort Stockton in Texas and Hobbs and Carlsbad in New Mexico — with additional assets in California (Folsom and Rancho Cordova).
Insignia Hospitality Group firmographics
Firmographics- Name
- Insignia Hospitality Group
- Legal name
- Insignia Hospitality Group, Inc.
- Website
- https://insigniamgmt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insignia Hospitality Group is a privately held, Midland, Texas-based hotel developer and operator that develops, owns, and runs more than 24 select-service and extended-stay hotels across Texas, New Mexico, and California under franchise agreements with Marriott, Hilton, and IHG.
- Ownership category
- akta.pro rank
Insignia Hospitality Group industry classification
Industry- Product category
- Hotel Management and Development
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Preferred Hotel Program Design & Portfolio Strategy (THACAGAD)
Keywords
Where Insignia Hospitality Group is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Insignia Hospitality Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Operations and Management: Insignia generates revenue through hotel ownership and management agreements with major hospitality brands including Marriott International, Hilton Hotels Worldwide, and Intercontinental Hotels Group. The company operates all-suite, extended-stay, and select-service hotels, generating income from room rentals, food and beverage services, and related hospitality operations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Insignia Hospitality Group product offering
Product offeringCore offering
Insignia Hospitality Group develops, owns, and operates a portfolio of franchised hotels under Marriott, Hilton, and IHG brands across Texas, New Mexico, and California. The company's offering consists of two integrated services: hotel development (site acquisition, construction, pre-opening) and ongoing hotel management (operations, staffing, guest experience, and asset performance). It specializes in extended-stay, all-suite, and select-service properties serving business and leisure travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Development Services
Quantifiable outcome
- Successfully navigated multiple economic cycles over 25 years
- +3 more outcomes
Companies that use Insignia Hospitality Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Insignia Hospitality Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insignia Hospitality Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Marriott InternationalcoreInsignia Hospitality Group operates as a Marriott franchise partner, owning and operating multiple properties under Marriott brands including Courtyard, Residence Inn, TownePlace Suites, Fairfield Inn & Suites, and SpringHill Suites. The company has been expanding its Marriott portfolio since at least 2016, with 13 Marriott properties in its portfolio as of 2016.
- Hilton Hotels WorldwidecoreInsignia operates Hilton-branded properties including Hampton Inn and Home2 Suites. These properties utilize Hilton's brand standards, reservation systems, and Honors loyalty program.
- Intercontinental Hotels Group (IHG)coreInsignia operates Holiday Inn and Holiday Inn Express & Suites properties under IHG franchise agreements. These hotels follow IHG brand standards and participate in the IHG Rewards Club loyalty program.
Scale indicators4 records
Recent moves14 records
Expansion highlights5 records
Insignia Hospitality Group competitors and assessment
Company assessmentDirect peers
- HHM Hotels: Hotel management, investment, and development firm operating hundreds of hotels across multiple brands including Marriott, Hilton, IHG, and Hyatt. Comparable as a third-party operator focused on developing and managing branded properties under franchise agreements.
- Hotel Equities: Hotel management, development, and investment firm operating franchised properties under major brands across the U.S. Comparable as a third-party multi-brand operator with a similar growth trajectory and developer-operator model.
- Hospitality Ventures Management Group (HVMG): Hotel management and investment company operating branded and independent hotels across the U.S. Comparable to Insignia as a third-party operator with focus on franchise-based hotels and value-add asset management.
- Remington Hotels: Hotel management company with a portfolio of branded and independent properties across multiple U.S. markets. Comparable as a third-party operator of franchised hotels with a similar owner-operator orientation and multi-segment approach.
- Pyramid Hotel Group: Hotel management company operating properties under major brands including Marriott, Hilton, and IHG across the U.S. Directly comparable as a third-party franchise-based operator with a similar multi-brand portfolio approach.
- MCR Hotels: One of the fastest-growing hotel owner-operators in the U.S. with a portfolio of branded hotels under Marriott, Hilton, IHG, and Hyatt. Comparable as a multi-brand franchise operator focused on operating efficiency and active development.
- TPG Hotels & Resorts: Third-party hotel management company operating franchised properties under major brands. Comparable to Insignia as a franchise-based operator with similar focus on select-service and extended-stay segments.
- Atrium Hospitality: Hotel management company operating a portfolio of branded full-service, select-service, and extended-stay properties under major franchise brands. Comparable as a third-party operator with a similar multi-brand portfolio approach.
- Aimbridge Hospitality: Largest third-party hotel management company in North America, operating thousands of hotels across luxury, full-service, select-service, and resort segments under major franchise brands. Directly comparable as a franchise-based multi-brand hotel operator with developer capabilities.
- Highgate Hotels: Hospitality management, investment, and development company with a portfolio of branded hotels across the U.S. Comparable to Insignia as a third-party operator under major franchise brands with similar owner-investor yield-maximization focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Insignia Hospitality Group social profiles
Digital presenceInsignia Hospitality Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insignia Hospitality Group leadership team
Management profileNumber of profiles
Profiles1 record
Insignia Hospitality Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insignia Hospitality Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insignia Hospitality Group
What does Insignia Hospitality Group do?
Insignia Hospitality Group develops, owns, and operates a portfolio of franchised hotels under Marriott, Hilton, and IHG brands across Texas, New Mexico, and California. The company's offering consists of two integrated services: hotel development (site acquisition, construction, pre-opening) and ongoing hotel management (operations, staffing, guest experience, and asset performance). It specializes in extended-stay, all-suite, and select-service properties serving business and leisure travelers.
Is Insignia Hospitality Group a public or private company?
Insignia Hospitality Group is a private company. It is classified as unknown and is currently operating.
When was Insignia Hospitality Group founded?
Insignia Hospitality Group was founded in 2008. It employs 11 to 50 people.
Where is Insignia Hospitality Group based?
Insignia Hospitality Group is headquartered in Midland, United States, in the North America region.
How does Insignia Hospitality Group make money?
One revenue line is on record: hotel Operations and Management.
Who are Insignia Hospitality Group's main competitors?
Direct peers on record are HHM Hotels, Hotel Equities, Hospitality Ventures Management Group (HVMG), Remington Hotels, Pyramid Hotel Group, MCR Hotels, TPG Hotels & Resorts, Atrium Hospitality, Aimbridge Hospitality and Highgate Hotels.
Does Insignia Hospitality Group have an API?
No public API is recorded for Insignia Hospitality Group.
What industry is Insignia Hospitality Group in?
Insignia Hospitality Group's product category is Hotel Management and Development. Its primary akta.pro industry code is THACAGAD, Preferred Hotel Program Design & Portfolio Strategy. Its NAICS code is 72111 and its SIC code is 7011.