What Cirrena does

Cirrena Pty. Ltd. is an Australian custom software development company and digital agency headquartered in Subiaco, Western Australia, with regional offices in Sydney and Melbourne. Founded in 2006 by software engineers and CTOs Laith Tarish and Greg Mitchell, the firm employs 11-50 people and has executed what it claims to be 2,000+ software projects across startups, small-to-medium businesses, and large enterprises. Its four service lines are custom software development, mobile app development (iOS, Android, and web apps with augmented reality and geo-fencing features), web design and UI/UX, and digital marketing (SEO and SEM).

The technology stack is conventional web and mobile rather than AI-centric, with notable projects including Fusion Books (an online collaborative yearbook platform built for the Canva founders in 2007), the Jostens Ring Builder (a drag-and-drop ring customization tool deployed across 2,000+ US schools), and Jostens Layout Pro yearbook software. Cirrena also self-developed two products, 'Daily' (equipment business management) and 'Test Safe' (cloud-based electrical testing records), housed under a 'startups and capital investments' track. Customer logos span mining and resources (BHP, Northern Star, Gold Fields), construction (BGC), energy (Pacific Energy), cinema (Ace Cinemas), media (Mediastable), government (EMRC), and technology/design (Canva, historically).

The business model is project-based professional services with quote-driven, tailored pricing and multi-year contracts; revenue is not publicly disclosed and there are no recorded funding rounds or institutional investors. Go-to-market is direct enterprise field sales with in-person meetings in Perth and Sydney and video-based selling globally, supplemented by content marketing (case studies, social media, and SEO on cirrena.com). The company positions itself as an 'extended team' or 'personal CTO' for clients, accepting technical challenges other developers have declined.

Name

Cirrena

Legal name

Cirrena Pty. Ltd.

Website

https://cirrena.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirrena Pty. Ltd. is an Australian custom software development company and digital agency founded in 2006, operating from Perth, Sydney, and Melbourne. It delivers custom software, mobile apps, web design/UI-UX, and digital marketing services to startups, SMBs, and enterprises in Australia and globally.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Custom software development
• Mobile app development
• Web design UI UX
• Digital marketing services
• Software consulting

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom software development, engineering, consulting, and product development services. They function as extended teams or in-house CTO for clients, delivering solutions across various industries.
2. Digital Marketing Services: SEO and SEM services provided to help businesses boost revenue through quality leads. Services range from small to large enterprises in Australia.
3. Web Design and UI/UX Services: Premium web design services including branding, user experience design, e-commerce and CMS implementation, and graphic design services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cirrena provides custom software development, mobile app development, web design and UI/UX, and digital marketing (SEO/SEM) services to businesses ranging from startups to large enterprises. The company acts as an extended team or personal CTO for clients, delivering bespoke software solutions across multiple platforms. They also incubate their own startup products including Daily and Test Safe.

Product overview

Cirrena is a custom software development company and digital agency offering four core services: Custom Software Development, Mobile App Development, Web Design & UI/UX, and Digital Marketing Solutions (SEO/SEM). The company also incubates and develops its own startup products including Daily (equipment business management) and Test Safe (electrical testing cloud storage). Additionally, Cirrena has delivered notable client projects including Jostens Ring Builder (drag-and-drop ring customization), Jostens Yearbook/Layout Pro (visual design software), and Fusion Books (collaborative yearbook platform for Canva's founders). Services are delivered through an extended team or CTO-for-hire model, with over 2,000+ software projects completed since founding in 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Bespoke software solutions tailored for businesses of all sizes, from startups to large corporations. Includes enterprise-level solutions, web-based applications, and custom product development with CTO-level consulting and in-house development team services.
• Mobile App Development Multi-platform mobile application development for iOS, Android, and web apps. Includes augmented reality features, geo-fencing, location-aware settings, and offline-capable solutions for businesses requiring scalable mobile solutions.
• Web Design & UI/UX Premium web design services including UI/UX design, responsive development, e-commerce and CMS implementation, SEO-optimized websites, graphic design, illustration, animation and video creation.
• Digital Marketing Solutions Online marketing services including Search Engine Optimization (SEO) and Search Engine Marketing (SEM/pay-per-click). Focused on helping businesses boost revenue through quality leads and targeted advertising.
• Daily Equipment business management solution - a daily management tool for equipment businesses, developed and invested in by Cirrena.
• Test Safe Cloud-based solution for locking and managing electrical testing results, developed and invested in by Cirrena.
• Jostens Ring Builder Custom drag-and-drop ring designer software for Jostens, allowing students, parents, and club members to design and customize class rings with styles, stones, metals and personalization options in real-time.
• Jostens Yearbook (Layout Pro) Web-based visual designer software for Jostens' yearbook and stole/regalia designs, featuring UI & UX design capabilities and augmented reality ring visualization.
• Fusion Books Online collaborative design platform for creating personalized yearbooks, built for Canva founders. Featured drag-and-drop interface, collaborative contributions, and pre-designed templates.

Quantifiable outcome

• Helped Canva founders achieve runner-up in WA Innovation Awards and build foundation for $3.5B+ valued company
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• JostenscoreStrategic or Co-development Partner · 1 October 2015Jostens, America's largest memorabilia company, partnered with Cirrena to develop cutting-edge software including a Ring Builder and yearbook design platform. Project started late October 2015 for January 2016 national sales conference. Software is being distributed to 2000+ schools in USA. Cirrena continues to develop custom software for the company.
• Canva (Fusion Books)coreStrategic or Co-development Partner · 1 January 2007Cirrena built Fusion Books, the first startup from Canva founders Melanie Perkins and Cliff Obrecht. This partnership helped Canva find their footing and provided the foundation for what is now a $3.5B+ valued company. Cirrena continued working with them for 4 years until they built their own team and achieved first round of funding.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Globant: Large global IT services and digital transformation firm building bespoke software and digital products for enterprise clients. Comparable in core custom software delivery and 'extended team' engagement model.
• Thoughtworks: Global technology consultancy delivering custom software development, digital transformation and engineering services across multiple industries. Larger-than-Cirrena incumbent offering overlapping custom dev and CTO-level consulting services.
• Deloitte Digital: Digital agency arm of a Big Four firm delivering custom software, design, and digital marketing at enterprise scale. Competes with Cirrena in the Australian enterprise digital transformation space.
• Leonardo/Atos Digital: Large global digital services player offering custom application development, UX design, and digital marketing. Overlaps with Cirrena's end-to-end custom software + design + digital marketing service stack at a much larger scale.
• Slalom: Global consulting firm delivering technology and business transformation services including custom software and digital product builds. Comparable on enterprise custom development and 'extended team' delivery model.
• EPAM Systems: Global digital platform engineering and custom software services provider serving enterprise and growth-stage clients. Comparable in custom application development, multi-platform (mobile/web) expertise, and Australian/EMEA presence.

Direct peers

• Bilue: Sydney-based digital product agency specializing in mobile app development, custom software, and design for Australian startups through to enterprise (incl. CBA, Westpac). Closely comparable to Cirrena in service mix, geography, and boutique scale.
• Mantel Group: Australian-founded digital and data engineering consultancy (acquired by KPMG Australia) operating across data, cloud and software engineering. Comparable Australian-services peer with enterprise client base and custom dev practice.
• Thinkmill: Sydney-headquartered boutique product and software studio that designs and builds custom web and mobile applications for startups and enterprises across Australia and globally. Direct peer in custom dev / digital agency model, similar size band, and similar founder-led culture.

Regional players

• Iress: ASX-listed Australian technology firm providing software for financial services, wealth management and media. Comparable as a long-tenured Australian-headquartered software company with global clients, though more vertical SaaS-focused than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cirrenalabs
• Facebookfacebook.com/cirrenalabs
• LinkedInlinkedin.com/company/cirrenalabs
• Instagraminstagram.com/cirrenalabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrena