Accounting Firms - Compare Accountancy & Tax Fee

What Accounting Firms - Compare Accountancy & Tax Fee does

Accounting Firms Ltd operates AccountingFirms.co.uk, a UK-focused web-based marketplace that lets businesses, individuals, sole traders, and SMEs search, compare, and connect with qualified accountants, tax advisers, and bookkeepers. Founded in 2019 by chartered accountants holding ICAEW and ACCA credentials, the platform lists 22,000+ UK accounting firms and claims to be the country's largest dedicated accountancy and taxation fee comparison website, having generated 40,000+ enquiries. End users (businesses and individuals) use the platform free of charge, filtering by location, qualification, PII cover, software specialism, industry vertical, and language. Verified review signals are aggregated from Google, Trustpilot, TrustIndex, FreeIndex, Yell.com, and VouchedFor.

Name

Accounting Firms - Compare Accountancy & Tax Fee

Legal name

Accounting Firms Ltd

Website

https://accountingfirms.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Accounting Firms Ltd operates AccountingFirms.co.uk, a UK-based online marketplace that lets businesses and individuals search, compare, and connect with 22,000+ qualified accountants, tax advisers, and bookkeepers free of charge.

Ownership category

akta.pro rank

Product category

Professional Services Marketplace

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Accountancy fee comparison
• Accountant marketplace
• Tax adviser directory
• Bookkeeper comparison platform
• Accountancy lead generation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation for Accountants: Accountants pay to unlock prospective client details (signup leads, callback requests, prospect leads). Default pay-as-you-go model with no upfront cost; accountants pay per lead unlocked.
2. Membership Packages: Subscription packages (Basic, Growth, Premium) with monthly fees payable in advance. Features vary by membership level including number of leads, listing features, and contact visibility.
3. Referral Fees from Software Partners: Accountants who refer clients to third-party software partners may receive referral fees managed by each software company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AccountingFirms.co.uk operates a UK-focused online marketplace and comparison platform that connects businesses, individuals, and SMEs with qualified accountants, tax advisers, and bookkeepers. The platform lists over 22,000 UK accounting firms and lets end-users search, filter by location, qualification, software, industry, and language, and instantly compare fees before signing up. It is free for businesses and individuals; revenue is generated from accounting firms through pay-per-lead fees and monthly membership subscription packages.

Product overview

AccountingFirms.co.uk operates as a UK-focused accounting fee comparison and directory platform that connects businesses, individuals, and SMEs with qualified accountants, tax advisers, and bookkeepers. The core platform enables users to search and compare 22,000+ accounting firms by location, qualification, industry specialism, software expertise, and pricing. The service is offered completely free to businesses and individuals seeking accountants. For accounting firms, the platform provides lead generation and listing services through various membership packages (Pay as you go, Basic, Growth, Premium). The product portfolio includes the core directory/search engine complemented by 16+ professional service categories covering business accounting, tax services, payroll, bookkeeping, and company formation, as well as a suite of 17 free tax and finance calculators (VAT, Self Employed, Corporation Tax, Stamp Duty, Mortgage, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Firms Directory Platform UK's largest accounting and tax fee comparison platform enabling businesses and individuals to search, compare, and connect with qualified accountants, tax advisers, and bookkeepers across the UK, featuring 22,000+ listed firms.
• Limited Company Accountants Accounting services for limited companies, offering fixed-fee packages starting at £99/month.
• Self Assessment Tax Returns Self assessment tax return filing and compliance services for individuals and sole traders.
• Company Formation UK company formation and registration services for businesses setting up new entities, priced at £160.
• Payroll Services Full payroll management services including PAYE registration, workplace pension setup, and auto enrolment compliance.
• Bookkeeping Services Professional bookkeeping and record keeping services for businesses.
• Corporation Tax Returns Corporation tax filing and compliance services for UK businesses.
• VAT Returns Quarterly VAT returns filing and VAT registration services.
• Management Accounts

Quantifiable outcome

• Find and sign up with qualified accountants in under 3 minutes
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ICAEW (Institute of Chartered Accountants in England and Wales)coreOthersProfessional accounting body; platform claims ICAEW-operated since 2019; many listed accountants are ICAEW members
• ACCA (Association of Chartered Certified Accountants)coreOthersProfessional accounting body; platform claims ACCA-operated since 2019; many listed accountants are ACCA members
• AAT (Association of Accounting Technicians)minorOthersProfessional qualification body; AAT certified accountants available on the platform
• CIMA (Chartered Institute of Management Accountants)minorOthersProfessional qualification body; CIMA management accounting experts available on the platform
• CIOT (Chartered Institute of Taxation)minorOthersProfessional tax body; CIOT tax experts available on the platform
• CIPFA (Chartered Institute of Public Finance and Accountancy)minorOthersProfessional qualification body; CIPFA professionals available on the platform
• ICB (Institute of Chartered Bookkeepers)minorOthersProfessional bookkeeping body; ICB qualified bookkeepers available on the platform

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VouchedFor: VouchedFor is a UK specialist directory for financial advisers, accountants, mortgage advisers and solicitors. It is a direct peer because it operates the same 'verified reviews + lead-introduction' model for financial professionals, including accountants, that AccountingFirms.co.uk targets.
• FreeIndex: FreeIndex is a UK-wide local business directory where accountants, bookkeepers and tax advisers are listed and reviewed by consumers. It is a direct peer in the UK SME-directory-and-reviews category that AccountingFirms.co.uk competes in for organic comparison traffic.
• Bark.com: Bark.com is a global professional-services comparison and lead-generation marketplace (accountants, lawyers, marketers, etc.). It is the company's most directly comparable competitor for accountant lead generation in the UK, with overlapping free-end-user / paid-professional business model.

Emerging players

• ICAEW Find an Accountant: ICAEW runs the official 'Find an Accountant' / 'Find a Chartered Accountant' member directory. It is a comparable specialist channel for the same end user (businesses searching qualified accountants), though it is gated to ICAEW members only and lacks the comparison/pricing/lead-bid mechanics of AccountingFirms.co.uk.
• ACCA Directory: ACCA operates its own member directory of chartered certified accountants globally and in the UK. It is comparable as a credentialed-accountant discovery surface serving the same audience, though membership-gated and not a paid comparison marketplace.

Broad incumbents

• Checkatrade: Checkatrade is a UK-vetted-tradesperson directory platform, primarily for home services but expanding into professional services. It is comparable as a reviews-aggregated professional-services marketplace with the same end-user-free, professional-paid model, though operating in trades rather than financial services.
• Yell.com: Yell (formerly Yellow Pages) is the incumbent UK business directory with deep brand recognition and paid advertising tiers for accountants and tax advisers. It is a broad incumbent that operates a similar lead-gen / directory model but across all UK business categories, not specialist on accountants.
• Google Business Profile (Local Services & Maps): Google's Local Services, Maps and Business Profile products are the dominant UK discovery surface for accountants (free listings + paid LSAs). It is comparable as the upstream search/inventory layer for the same end-user intent ('accountant near me') that AccountingFirms.co.uk monetizes downstream.
• TrustATrader: TrustATrader is a UK directory of vetted trades and service providers with consumer reviews. It is comparable as a UK directory / lead-introduction marketplace, although it does not focus on accountants, and represents a similar horizontal marketplace model in an adjacent vertical.

Regional players

• TaxAssist Accountants: TaxAssist is the UK's largest high-street accountancy franchise network with its own marketing and lead-acquisition capability. It is comparable as a UK-only accountancy brand that competes for the same end-user searcher, although it operates as a vertically integrated franchise rather than a neutral lead-generation marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accfirms1
• Facebookfacebook.com/accountingfirmsuk
• LinkedInlinkedin.com/company/accountingfirms-co-uk
• Instagraminstagram.com/accfirms1
• Pinterestpinterest.co.uk/accountingfirmsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Firms - Compare Accountancy & Tax Fee