What AliDeck does

AliDeck is a UK-based manufacturer of fire-rated aluminium balcony component systems, operating as a subsidiary of Canoports UK Limited and headquartered in Rochester, Kent. The company was launched in January 2019 following the Grenfell tragedy, building on the group's 25+ years of aluminium extrusion expertise, and introduced the first aluminium decking board to the UK market in 2015. Its product portfolio spans five integrated sub-brands: AliDeck (decking boards, joists, pedestals, accessories), AliDrain (balcony drainage systems), AliClad (soffit and cladding), AliRail (balustrades including frameless glass), and A-Fence (fencing and balcony dividers). All products carry A2,s1-d0 and A2fl-s1 fire ratings, are manufactured from 6063 T6 aluminium, and finished in-house via a Qualicoat-accredited 7-stage pre-treatment powder coating facility operating at seaside standards with 2,000-3,000+ hour salt spray testing.

The company operates a 75,000 sq ft vertical manufacturing facility in Kent with in-house fabrication and powder coating, supplemented by a distribution warehouse in Leicestershire and an in-house logistics fleet of two 26-tonne lorries with crane systems. Go-to-market is specification-led B2B, targeting steel fabricators, architects/specifiers, developers, contractors, and housing associations across the UK and Ireland. Customer acquisition is driven by NBS Source and BIM library listings, CPD learning sessions, Momentum CRM-based project tracking (18-36 months before procurement), a Fabricator Partner Programme (15+ partners onboarded in 18 months with 85% repeat business), and direct enterprise sales supported by demonstration, training, and after-sales services. Named enterprise customers include Berkeley Group, Taylor Wimpey, Barratt London, Vistry Group, Willmott Dixon, Peabody, Notting Hill Genesis, Places for People, and KPF.

Revenue is generated primarily through one-time hardware sales of complete balcony systems and individual components, supplemented by custom aluminium extrusion services (minimum 350KG per order), CPD-led specification support, and installation training. Pricing is quote-based and not publicly disclosed. The company employs 51-100 staff and is led by founder and Chairman Mark Wood, Managing Director Richard Izzard, and a broader executive team including Commercial, Sales, Finance, and Marketing leadership. Recent strategic activity includes Qualicoat accreditation (August 2025), £600K of strategic investment across AI, 3D configurator, product development and fleet, and the spin-off of a separate B2C brand (Lurano Outdoor Living) within the parent group.

Name

AliDeck

Legal name

AliDeck Limited

Website

https://alideck.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

AliDeck is a UK manufacturer of fire-rated aluminium balcony component systems (decking, drainage, balustrades, soffits, fencing) serving steel fabricators, developers, architects, contractors, and housing associations across the UK and Ireland, with in-house extrusion, Qualicoat powder coating, and specification-led B2B sales.

Ownership category

akta.pro rank

Product category

Aluminium Balcony Components

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Sheet Metal Work (3444), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

akta.pro secondary industries

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Aluminium balcony components
• Fire-rated decking systems
• Balcony drainage systems
• Aluminium balustrade systems
• Balcony soffit cladding

Headquarters

HQ city

Rochester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aluminium Decking and Balcony Component Sales: Primary revenue from sale of fire-rated aluminium balcony decking systems including boards, joists, pedestals, accessories, drainage systems, balustrades, soffit cladding, and fencing. Products sold as complete systems or individual components to steel fabricators, developers, and contractors. Revenue model is transactional one-time hardware sales with professional services (specification, training, installation support) bundled for project success.
2. Custom Extrusion Services: Custom aluminium extrusion services for large orders (minimum 350KG per extrusion). Extrusions are custom-produced to precise specifications, powder-coated, and shipped direct to customers.
3. Specification and Technical Support Services: CPD learning sessions for architects and specifiers, technical specification support, sign-off service, and installation training (offered free to customers who have purchased products). Revenue is indirectly generated through increased specification wins.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

AliDeck manufactures and supplies fire-rated A2-rated aluminium balcony component systems including decking boards, joists, pedestals, drainage systems, balustrades, soffit cladding, and fencing systems. Products are sold as complete systems or individual components to steel fabricators, developers, contractors, architects, and housing associations across the UK and Ireland. The company operates a 75,000 sq ft manufacturing facility with in-house extrusion, fabrication, and Qualicoat-accredited powder coating capabilities.

Product overview

AliDeck is a UK-based manufacturer of fire-rated aluminium balcony component systems, operating as part of the Canoports UK Group. The product portfolio centres on five integrated sub-brands: AliDeck (core metal decking with Senior, Junior, and Lite board profiles), AliDrain (balcony drainage systems including deck-level piped, soffit piped, and edge drainage), AliClad (soffit and cladding systems in Flow, Decor, and Lite variants), AliRail (balcony balustrades including vertical infill, Juliette, and frameless glass options), and A-Fence (aluminium fencing, gates, and balcony dividers). All products feature A2,s1-d0 fire ratings, are manufactured from 6063 T6 aluminium with Qualicoat powder coating, and are supported by complementary services including a Training Academy, 3D product configurator, and a Fabricator Partner Programme. The company serves steel fabricators, developers, architects, contractors, and housing associations across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• AliDrain: Balcony drainage systems including piped deck-level drainage, piped soffit drainage, and edge drainage.
• AliClad
• AliRail
• A-Fence

Products and services

• AliDeck Fire-Rated Aluminium Decking System Non-combustible A2-rated aluminium decking system with multiple board profiles (Senior 30mm, Junior 20mm, Lite 20mm), designed for quick-fit, easy installation on balconies, terraces, and walkways. Includes joists (Eco 30, Eco 50), adjustable pedestals, and accessories. All products achieve A2,s1-d0 and A2fl-s1 fire certification, supported by a 30-year warranty and 60-year life expectancy.
• AliDrain Balcony Drainage System Complete balcony drainage solutions including deck-level piped drainage, soffit piped drainage, and edge drainage systems. Three distinct solutions: integrated deck channels, 20mm gutters, and 30mm gutters for high-capacity applications. Tested to BS EN 12056-3:2000 and exceeds flow rate requirements for 1:50 year rainfall events plus 30% climate change allowance.
• AliClad Soffit and Cladding System Aluminium soffit and cladding systems available in three types: AliClad Flow (water management drainage soffits), AliClad Decor (decorative soffits), and AliClad Lite (low-profile soffits). Fire rated to A2-s1, d0 and A2fl-s1 standards, designed for balcony applications.
• AliRail Balustrade System Modular aluminium balustrade system with vertical infill options, Juliette balconies, and frameless glass balustrades (Insight Glass). Constructed from 100% aluminium (6063 T6 grade), fire rated to A2-s1, d0, loading performance up to 1.5kN/m for vertical infill tested to BS 6180:2011. Optional LED lighting integration in handrails.
• A-Fence Aluminium Fencing System Aluminium fencing, gates, and balcony dividers with modular clip system. Available in Textured Anthracite Grey 7016 or Jet Black 9005 finishes, fire-rated to A2-s1, d0 and A2fl-s1, 30-year warranty, 60-year life expectancy, with 1.8m span between posts for fence panels.
• AliDeck Training Academy Free installation training for customers at AliDeck Head Office in Rochester, Kent, covering all aluminium decking systems installation. Sessions limited to 6 persons per trainer, with hands-on installation training for fabricators and contractors.
• Custom Aluminium Extrusion Service Custom aluminium extrusion service for large orders with minimum 350KG per extrusion. Extrusions are custom-produced to precise specifications, Qualicoat-accredited powder-coated, and shipped direct to customers. Lead times typically add 2-3 weeks for cutting/custom extrusion work.

Quantifiable outcome

• 18-24 month forward visibility on 100+ high-rise developments through specification tracking
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• BOAL ExtrusioncoreTechnology or Integration · 26 March 2026BOAL Extrusion is a key aluminium extrusion partner. AliDeck's team visited BOAL's plant to understand the extrusion process and die correction skills. The partnership involves collaboration on aluminium profile manufacturing and quality assurance, with shared values around excellence and innovation.
• Fabricator Partner Programme PartnerscoreChannel Partner/ Reseller/ Distributor15+ steel fabricators onboarded in 18 months through the AliDeck Fabricator Partner Programme (balconypartnership.co.uk). Partners include Wiltech, Balguard, WM Ironwork, Steelbuild, Alloy Fabweld, MQM, Fabrite, Hadham Engineering, Dearnside, Taunton, Able Steel, Stanmore, S-Fabs, Metal Aspects, Letchworth Steel, ESK, Extreme Steel, and MWL. Partners deliver AliDeck systems under their own brand with technical support, specification help, training, and margin-protected pricing.
• Able CanopiescoreStrategic or Co-development PartnerAliDeck's sister company within the Canoports UK Group. Collaborative development of online CPD covering 'Fire Resistance Requirements for Balconies on Residential Buildings'. Shares resources and expertise for industry education and compliance awareness.
• AkzoNobel (Interpon)strategicTechnology or IntegrationAliDeck is an Interpon D Approved Applicator, using Interpon powder coatings for their Qualicoat-accredited powder coating process. This partnership ensures access to high-quality powder coating materials that meet stringent architectural standards.
• Developer PartnershipscoreChannel Partner/ Reseller/ DistributorEstablished partnerships with major UK developers including Berkeley Group, Taylor Wimpey, Barratt London, Mountavil, McCarthy Stone, Regal, Persimmon, Willmott Dixon, Vistry Group, Cairns Nomes, British Land, and Churchill Homes. AliDeck engages with developers from planning stages through to completion for compliance insights and cost-effective implementation.
• Main Contractor PartnershipscoreChannel Partner/ Reseller/ DistributorPartnerships with main contractors and façade specialists including Rowlinson, Clear Line, Lawtech, Caddick, Bouygues UK, BBP, Equans, MA Witcombe, United Living, and HG. These partners rely on AliDeck for precise, high-quality components meeting exacting project specifications with timely delivery and technical support.
• Housing Association PartnershipscoreChannel Partner/ Reseller/ DistributorPartnerships with housing associations including Great Places Housing, LandQ, Clarion, Notting Hill Genesis, Places for People, Peabody, Guinness, and Aster. AliDeck provides fire-safe, durable, low-maintenance outdoor spaces with A-rated fire safety certifications and compliance with latest building regulations.
• Architect and Specifier NetworkcoreChannel Partner/ Reseller/ DistributorLong-standing relationships with architects and surveyors including Reddy Architecture, PWP Architects, Brookes Architects, DMWR Architects, PRP Architects, Martin Arnold, KPF, Shedkm, KSA, and CPMG. AliDeck products available in BIM library and NBS Source with CPD sessions and digital specification support.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Voestalpine: Austrian-headquartered steel and metal processing group with construction products operations including metal building envelope components. Comparable as a broad European incumbent in fabricated metal building products serving similar specification channels.
• Tata Steel: Major metals manufacturer with construction-products operations including structural steel and building envelope components. Comparable as a broad incumbent with the scale and customer relationships to compete in fire-rated architectural metal components.
• Kingspan Group: Global building envelope manufacturer offering insulated panels, roofing, and façade systems. Comparable as a large incumbent in fire-rated building envelope products that could expand into the aluminium balcony component space post-Grenfell.
• Wavin: Global manufacturer of building and infrastructure solutions including drainage, plumbing, and roofing systems. Comparable via the AliDrain balcony drainage product line and broader building-products channel overlap with UK contractors and developers.
• Hydro Extrusion: Global aluminium extrusion giant serving architectural, building, and construction applications. Comparable as a much larger upstream supplier of architectural aluminium profiles and a potential broad-incumbent competitor for fire-rated balcony and cladding components.

Others

• AkzoNobel (Interpon): Global paints and coatings supplier; AliDeck is an Interpon D Approved Applicator and uses Interpon powder coatings in its Qualicoat-accredited line. Comparable as an enabling supplier and technology partner for AliDeck's in-house powder coating process.

Direct peers

• Balco: Swedish-headquartered European manufacturer of balcony systems (open, enclosed, and glazed balconies) with active operations in the UK. Comparable as a vertically integrated European balcony-component supplier targeting residential developers and high-rise remediation.
• Sapphire Balconies: UK manufacturer and installer of balcony systems, including aluminium decking, balustrades, and structural components for new-build and remediation projects. Directly comparable to AliDeck as a competing UK balcony-component specialist serving similar developer, housing-association, and contractor customers.
• Milwood Group: Sister company of AliDeck within the Canoports UK Group, operating as a B2B trade supply partner for major housing developers in outdoor structures including verandas and canopies. Directly comparable as a UK aluminium outdoor-structure trade supplier under shared ownership and customer base.
• Able Canopies: AliDeck's sister company within the Canoports UK Group, focused on canopy and outdoor shelter systems for education, healthcare, and commercial sectors. Closely comparable via shared Canoports UK ownership, shared technical resources, and joint development of CPD content on balcony fire regulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alideck

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AliDeck