The Fruitière du Val Evel

What The Fruitière du Val Evel does

La Fruitière du Val Evel is a French family-owned producer of natural fruit purees, coulis, and dessert sauces, founded in 1962 in Morbihan, Brittany, and now run by the second generation of the Guillemin family. The company cultivates 20 hectares of its own orchards producing Cassis (blackcurrant), Bramble Raspberry, Méco Raspberry du Val Evel, and Redcurrant, and operates a 27-person permanent team supplemented by roughly 80 seasonal manual harvest workers. Its product portfolio comprises two ranges: a frozen line of 54 fruit purees (including 31 without added sugar) and a chilled fresh line of 22 purees, 8 coulis, and dessert sauces produced using proprietary HPP (High Pressure Processing) cold pasteurization that preserves aroma, color, and texture without thermal degradation. The company complements its production with a proprietary aromatic profile system for each fruit, developed with professional taster Armel Bureau, and holds IFS Food V8 certification at the higher level.

The business is a B2B sales-led operation targeting artisan pastry chefs, ice cream makers, chocolatiers, confectioners, mixologists, and professional restaurants and hotels, with pricing not publicly disclosed and orders handled via direct sales contact. Go-to-market relies on chef ambassador partnerships (notably with Meilleur Ouvrier de France Alain Chartier and Franck Fouchereau), a content-heavy multilingual website with recipe libraries, a quarterly newsletter, and presence at major international food exhibitions including SIRHA and GULFOOD. The company operates exclusively with internal family ownership, has no external funding rounds or parent entity, and its operating geography is concentrated in France and Europe with selected international trade show outreach.

Name

The Fruitière du Val Evel

Legal name

La Fruitière du Val Evel

Website

https://www.lafruitiere.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fruitière du Val Evel is a producer of chocolates, recipes, ice creams, and pastry food products.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

akta.pro secondary industries

Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Natural fruit purees
• Frozen fruit processing
• HPP cold pasteurization
• Artisan pastry ingredients
• Culinary puree production

Headquarters

HQ city

Luzunin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Frozen Fruit Puree Range: 54 fruit purees including 31 without added sugar, sold in various packaging formats (trays, buckets) for professional use in pastry, ice cream, chocolate making, and confectionery.
2. Chilled HP Fresh Range: 22 fruit purees, 8 fruit coulis, and dessert sauces using HPP cold pasteurization technology, maintaining fresh taste comparable to frozen range.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

La Fruitière du Val Evel produces natural fruit purees, fruit coulis, and dessert sauces from family-owned orchards in Brittany, France, using proprietary HPP (High Pressure Processing) cold pasteurization technology. The company operates two main product ranges: a Frozen Range of 54 fruit purees (including 31 without added sugar) and a Chilled HP Fresh Range of 22 fruit purees, 8 fruit coulis, and dessert sauces, sold primarily in multi-format packaging (1kg to 10kg) to professional chefs.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Surgelée (Frozen Range): Frozen product range featuring 54 fruit purees, including 31 without added sugar.
• Gamme Frais HP (Chilled HP Range)

Products and services

• Gamme Surgelée (Frozen Range) A signature range of 54 frozen fruit purees, including 31 without added sugar, available in tray (1kg) and bucket (10kg) formats for professional pastry, ice cream, chocolate making, and confectionery applications.
• Gamme Frais HP (Chilled HP Range) A chilled fresh range using HPP cold pasteurization technology, comprising 22 fruit purees, 8 fruit coulis, and dessert sauces with a fresh taste comparable to the frozen range. Designed for professional kitchens, restaurants, bars, and hotels.

Quantifiable outcome

• IFS Food V8 certification at higher level for food safety compliance

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Alain ChartiercoreStrategic or Co-development PartnerNearly 20-year partnership with Alain Chartier (Meilleur Ouvrier de France, World Champion of Frozen Desserts 2003). He serves as brand ambassador for fruit purees, creating recipes in his laboratory and demonstrations worldwide. Each recipe created is a tribute to the raw ingredient - natural fruit purée - approached with rigor, curiosity, and obsession with true flavour.
• Franck FouchereaucoreStrategic or Co-development PartnerProduction manager at Alain Chartier (Vannes), finalist in MOF Ice Cream Maker competition 2018, and captain of French team at 2020 Ice Cream World Cup. Works with Alain Chartier's École des Desserts as trainer and creates recipes for La Fruitière du Val Evel.
• Marine Hotel AssociationminorOthersProfessional hospitality association partnership for serving hotels and restaurants with fruit puree products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ponthier: French fruit puree and coulis producer focused on B2B pastry, ice cream, and culinary professionals. Closest direct comparable to La Fruitière du Val Evel — same product category, same professional chef customer base, and overlapping SKU structure across frozen fruit purees.
• Les Vergers Boiron: Major French manufacturer of frozen fruit purees, coulis, and fruit-based ingredients for chefs and industrial customers. Direct competitor with overlapping product range and similar B2B pastry/ice cream customer base.
• Capfruit: French fruit puree producer offering frozen and aseptic purees to professional pastry, ice cream, and beverage customers. Comparable product portfolio and customer focus, with overlapping competition for European culinary accounts.
• Ravifruit (Maison Ravifruit): French producer of fruit purees, coulis, and fruit preparations aimed at chefs, pastry makers, and mixologists. Highly comparable on product range (frozen and chilled purees) and customer segments in pastry and mixology.

Emerging players

• Alain Milliat: French artisan fruit juice and puree producer with strong premium positioning in gastronomy and high-end hospitality. Comparable in the "premium French fruit" narrative but smaller scale and more retail/horeca skewed versus La Fruitière's industrial B2B focus.

Broad incumbents

• Andros Group: Large French food group with significant fruit processing capabilities across retail and foodservice. Adjacent incumbent with broader portfolio (jams, dairy, frozen) that competes indirectly for the same fruit ingredient supply and professional pastry customers.
• Kerry Group: Global taste and nutrition company offering fruit preparations, sweet flavors, and inclusions to food and beverage manufacturers. Comparable at the ingredient-manufacturer level but operates at industrial scale and across many applications beyond fruit purees.
• Döhler: German-based global ingredient supplier of fruit preparations, flavors, and beverage bases. Adjacent incumbent supplying industrial food and beverage manufacturers with similar ingredient categories, though at much larger scale.
• Symrise Diana Foods: Global supplier of fruit solutions and food ingredients (under Symrise) serving dairy, ice cream, bakery, and beverage customers. Comparable ingredient categories to La Fruitière but as part of a much broader ingredient platform.

Regional players

• Tree Top (Ingredient Solutions): U.S.-based fruit ingredient supplier offering purees, concentrates, and dried fruit ingredients to food manufacturers. Comparable in fruit puree manufacturing but primarily serves the North American market rather than competing directly in France/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/la_fruitiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fruitière du Val Evel