Door and Access Systems Manufacturers Association International

What Door and Access Systems Manufacturers Association International does

DASMA (Door & Access Systems Manufacturers Association International) is a nonprofit 501(c)(6) trade association founded in 1996 through the consolidation of the Door Operator & Remote Controls Manufacturers Association (DORCMA) and the National Association of Garage Door Manufacturers (NAGDM), with the American Rolling Door Institute (ARDI) merging in 2006. Headquartered in Cleveland, Ohio, the association represents 105 member companies organized into six divisions covering gate operators and access control, commercial and residential garage doors, high performance doors, door operators and electronics, rolling doors, and an Associates Division for component suppliers. DASMA members manufacture products sold in every U.S. state, every Canadian province, and more than 70 countries, collectively representing over 95% of the U.S. market for the industry.

DASMA's core product is a portfolio of technical and informational assets rather than a software platform. As an ANSI-accredited standards development organization, it has authored 16+ ANSI-approved standards (e.g., ANSI/DASMA 102, 103, 105, 107, 108, 109, 115, 116), maintains a library of 125+ Technical Data Sheets, and produces members-only Technical Research Documents. Member-facing tools include ASCE 7-based wind load calculators and the Thermal Performance Verification Program, the latter verified through ICC-ES. Publications include Door + Access Systems Magazine (quarterly, 20,000 professional reach, 90% dealers), the D+AS Insider eNewsletter (5,000+ subscribers), and the D+AS Show Guide for the International Garage Door Expo. Safety materials are produced in cooperation with the U.S. Consumer Product Safety Commission and the National Safety Council.

DASMA's revenue model is membership-dues-driven, supplemented by advertising sales across its three publications and selective publication/material sales. Pricing is not publicly disclosed for dues; advertising rates are publicly known (e.g., full-page 4-color magazine ad at $3,450 member / $4,300 non-member; eNewsletter 4-time contract at $1,800 member / $2,400 non-member; Show Guide packages at $1,950–$3,600). Customer segments served are primarily manufacturers (members), secondarily dealers and installers (publication reach), and tertiarily architects, regulators, and homeowners (technical and safety resources). Operationally, the association is managed through Thomas & Associates (AMC), with the executive director, technical director, controller, and statistical coordinator sitting at that firm.

Name

Door and Access Systems Manufacturers Association International

Legal name

Door & Access Systems Manufacturers Association

Website

https://dasma.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

DASMA is a nonprofit 501(c)(6) trade association representing 105 manufacturers of garage doors, rolling doors, high performance doors, gate operators, and access control products, whose members cover 95%+ of the U.S. market. It operates as an ANSI-accredited standards body, publishes industry magazines and technical data sheets, and runs the Thermal Performance Verification Program.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: DASMA operates as a trade association funded primarily through membership dues from 100+ member companies. Members include manufacturers organized into six divisions and associate members who supply raw materials or components.
2. Door + Access Systems Magazine: Quarterly magazine sent free to approximately 20,000 professionals in the industry (90% dealers, 10% manufacturers). Revenue generated through advertising sales. Available for $10 US per issue for non-qualified subscribers.
3. D+AS Insider Newsletter: Quarterly eNewsletter with growing email list of 5,000+ addresses. Revenue from advertising, with significant frequency discounts for 4-time contracts.
4. D+AS Show Guide: Annual publication helping International Garage Door Expo exhibitors maximize their investment. Revenue from advertising packages ranging from $1,950 to $3,600 for member rates.
5. Publications and Materials Sales: Sale of DASMA brochures, labels, and materials including the DASMA brochure, Automatic Garage Door Opener Safety & Maintenance Guide, Gate System Safety Brochure, and other industry materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DASMA is a nonprofit trade association that represents manufacturers of garage doors, rolling doors, high performance doors, garage door openers, vehicular gate openers, and access control products. It provides industry voice on regulatory, technical, and marketing issues; develops and publishes ANSI-accredited standards and over 125 Technical Data Sheets; runs the Thermal Performance Verification Program; publishes the Door + Access Systems magazine, D+AS Insider eNewsletter, and D+AS Show Guide; and produces consumer-facing safety materials developed with the U.S. CPSC and National Safety Council.

Product overview

DASMA (Door & Access Systems Manufacturers Association) is a trade association serving North America's door and access systems industry. Rather than offering a unified software platform, DASMA provides a portfolio of informational products and services including three main publications (Door + Access Systems Magazine, D+AS Insider eNewsletter, and D+AS Show Guide), technical resources (over 125 Technical Data Sheets, ANSI-accredited Standards, and members-only Technical Research Documents), specialized calculators (Garage Door/Rolling Door Wind Load Calculators), and the Thermal Performance Verification Program. DASMA also publishes safety materials including the Gate System Safety Brochure and Automatic Garage Door Opener Safety & Maintenance Guide. These offerings collectively serve the industry's need for technical information, standards development, professional development, and safety guidance rather than a traditional product suite.

Differentiator

Problem solved

Functional benefit

Brands

• Door + Access Systems Magazine: Quarterly newsmagazine sent to approximately 20,000 professionals in the door and access systems industry
• D+AS Insider
• D+AS Show Guide

Products and services

• Door + Access Systems Magazine Quarterly newsmagazine mailed to approximately 20,000 professionals in the door and access systems industry (approximately 90% dealers, 10% manufacturers) covering technical tips, legal tips, newslines, clippings, and feature stories for industry decision-makers.
• D+AS Insider eNewsletter Quarterly eNewsletter distributed to 5,000+ email addresses, featuring up-to-date news and information for the door and access systems industry with direct links to advertiser websites.
• D+AS Show Guide Annual publication devoted to International Garage Door Expo exhibitor displays, providing editorial coverage and photos of featured products to help exhibitors maximize their investment.
• Technical Data Sheets (TDS)

Quantifiable outcome

• Products sold in virtually every county in America, every U.S. state, every Canadian province, and more than 70 countries worldwide
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• American Fence Association (AFA)minorGTM or Marketing PartnerIndustry partner organization with cross-links and event participation. AFA holds Fencetech annual event where DASMA participates.
• International Door Association (IDA)coreGTM or Marketing PartnerIDA and DASMA have a joint Task Force on Industry Reputation that works to advance the industry's reputation and educate and protect consumers from disreputable practices. IDA co-hosts EXPO+ events.
• Institute for Door Dealer Education and Accreditation (IDEA)coreStrategic or Co-development PartnerIDEA is a joint initiative for door dealer education and accreditation. DASMA works with IDEA on training materials and programs for consumers, dealers, and industry personnel.
• GarageWowNowminorChannel Partner/ Reseller/ DistributorIndustry portal/website with cross-links on industry resources page, serving as a consumer-facing resource for garage door information.
• Thomas & Associates (AMC)coreImplementation/ SI/ Consulting PartnerAssociation management company providing executive director (R. Christopher Johnson), client services, technical director (Dave Monsour), controller, and statistical coordinator services to DASMA.
• American National Standards Institute (ANSI)coreStrategic or Co-development PartnerDASMA is a standards development organization accredited by ANSI. Many DASMA standards have been approved by ANSI.
• U.S. Consumer Product Safety CommissionminorStrategic or Co-development PartnerThe Automatic Garage Door Opener Safety & Maintenance Guide was created in cooperation with the U.S. Consumer Product Safety Commission and the National Safety Council.
• National Safety CouncilminorStrategic or Co-development PartnerThe Automatic Garage Door Opener Safety & Maintenance Guide was created in cooperation with the U.S. Consumer Product Safety Commission and the National Safety Council.
• ASTM InternationalminorStrategic or Co-development PartnerDASMA references ASTM standards (ASTM F2200, ASTM E1886, ASTM E1996, ASTM E330) in technical documents and TDS publications.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Others

• National Ornamental & Miscellaneous Metals Association (NOMMA): NOMMA is a trade association for ornamental and miscellaneous metals fabricators, including gate and access control manufacturers. It overlaps with DASMA's Gate Operator & Access Control division and is listed as an industry partner.
• National Coil Coating Association (NCCA): NCCA is an industry association representing coil coaters, many of whom supply coated steel used in garage and rolling door manufacturing. It is an adjacent supplier-side trade body referenced as an industry partner on DASMA's resources page.
• National Safety Council: The National Safety Council is a nonprofit safety advocate that co-developed DASMA's Automatic Garage Door Opener Safety & Maintenance Guide with the U.S. CPSC. It serves as a partner on consumer-facing safety materials — a comparable nonprofit advocacy and education body.
• American National Standards Institute (ANSI): ANSI is the umbrella organization that accredits DASMA as a standards developer. As DASMA's accreditation body, ANSI sits one level above the association in the standards ecosystem and enables DASMA's standards to receive national recognition.

Broad incumbents

• International Code Council (ICC): ICC develops the I-Codes used as the foundation of U.S. building codes. DASMA references ICC standards and partners with ICC-ES to publish the DASMA Thermal Performance Verification Program Product Directory, making ICC a direct counterpart in building code enforcement.
• National Association of Home Builders (NAHB): NAHB is the largest U.S. trade association for the residential construction industry. While much broader than DASMA, NAHB's membership overlaps with DASMA's downstream customer base (builders specifying garage doors and access systems) and shapes residential building codes.
• ASTM International: ASTM International is a dominant global standards development organization referenced in DASMA technical documents (ASTM F2200, E1886, E1996, E330). It operates as a broad incumbent that any sector-specific standards body like DASMA must coordinate with or compete against for standard adoption.

Direct peers

• Institute for Door Dealer Education and Accreditation (IDEA): IDEA is a joint initiative of DASMA and IDA focused on door dealer education and accreditation. It is structurally tied to DASMA and operates as a sister organization offering training, certification, and consumer education programs within the same door industry vertical.
• International Door Association (IDA): IDA is the leading trade association for door dealers and installers — directly comparable to DASMA's manufacturer focus. The two organizations co-host the IDA EXPO+ and operate a joint Task Force on Industry Reputation, making them the closest peer in the door and access value chain.
• American Fence Association (AFA): AFA is a construction-products trade association serving the fence industry. It is directly comparable as a peer industry trade body — DASMA participates in AFA's Fencetech event, and the two organizations share cross-promotion and adjacent product categories (gates, access control).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61563258357763
• LinkedInlinkedin.com/company/dasma-assoc
• Xx.com/DASMAAssoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Door and Access Systems Manufacturers Association International