Two Bare Feet
Two Bare Feet Ltd. is a family-run UK direct-to-consumer online retailer selling neoprene wetsuits, weatherproof changing robes, watersports equipment, outdoor outerwear, and skate/scooter products to individual consumers and families via a Shopify storefront.
- Company typePrivate
- Founded1994
- HeadquartersPaignton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Two Bare Feet does
Two Bare Feet Ltd. is a privately held, family-run UK direct-to-consumer online retailer operating from twobarefeet.co.uk via a Shopify-powered e-commerce platform. The company sells neoprene wetsuits and related watersports, outdoor recreation, and beach equipment to UK individual consumers and families, with no physical retail locations or third-party reseller channels disclosed. Its operating geographies are restricted to the United Kingdom (GBR), and the legal entity is a private limited company domiciled in England and Wales.
The core product is wetsuits across men's, women's, kids', and baby/toddler categories, built around proprietary material technologies branded as SupaFlex, Thunderclap, Glideskin, and Heritage lines, with thickness options (3/2mm to 5/4mm) targeting summer and winter water conditions. Complementary product lines extend the catalog into weatherproof changing robes and towelling robes, bodyboards and skimboards, surfboards (including foam and inflatable), diving sets and accessories, outdoor outerwear and footwear (softshell jackets, ski jackets, waterproof trousers, flip flops), and skate/scooter products (stunt scooters, skateboards, surfskates, longboards). Pricing is structured in tiered bands from entry-level accessories at £3.99 through mid-range wetsuits at £29.99–£49.99 to premium winter wetsuits and complete changing robe bundles approaching £139.99.
The revenue model is purely transactional: one-time unit purchases with no subscription, plus recurring promotional sale activity, all fulfilled via Shopify checkout with same-day dispatch and free standard delivery on orders over £70. The go-to-market is product-led growth through the owned storefront, supported by organic social channels (Instagram, Facebook, YouTube under the twobarefeetTV handle), an email newsletter, and earned media coverage in National Geographic, The Independent, Daily Mail, and Everything Horse Magazine. Customer segments are horizontal: watersports enthusiasts (primary), families, outdoor recreation enthusiasts, and changing robe users, with no B2B or enterprise customers referenced.
Two Bare Feet firmographics
Firmographics- Name
- Two Bare Feet
- Legal name
- Two Bare Feet Ltd.
- Website
- https://twobarefeet.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Bare Feet Ltd. is a family-run UK direct-to-consumer online retailer selling neoprene wetsuits, weatherproof changing robes, watersports equipment, outdoor outerwear, and skate/scooter products to individual consumers and families via a Shopify storefront.
- Ownership category
- akta.pro rank
Where Two Bare Feet is headquartered
LocationHeadquarters
- HQ city
- Paignton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Two Bare Feet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue generated through direct online sales of watersports equipment, wetsuits, and outdoor apparel via the company's Shopify e-commerce platform. Products are sold at various price points with regular promotional discounts and sales.
- Product Sales - Wetsuits: Core revenue stream from selling wetsuits across multiple categories including men's, women's, children's, and baby/toddler ranges. Wetsuits range from £17.99 to over £100 for premium models.
- Product Sales - Outdoor Equipment: Secondary revenue from complementary products including changing robes, towels, bodyboards, skimboards, surfboards, scooters, skateboards, and outerwear footwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wetsuits and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range wetsuits and apparel |
| Unit Pricing | Pay-as-you-go | Premium wetsuits and complete sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Two Bare Feet product offering
Product offeringCore offering
Two Bare Feet is a UK-based direct-to-consumer online retailer selling neoprene wetsuits, watersports equipment (bodyboards, skimboards, surfboards), diving sets, weatherproof changing robes, outerwear and footwear, and skate/scooter products for men, women, kids, and baby/toddler. Products are sold as one-time purchases via the company's Shopify storefront at unit price points ranging from £3.99 for accessories to over £139.99 for premium wetsuit and robe bundles.
Product overview
Two Bare Feet is an online UK retailer offering outdoor adventure gear for the whole family. The product portfolio centers on wetsuits (men's, women's, kids', and baby/toddler ranges) alongside complementary watersports equipment (bodyboards, surfboards, diving sets), weatherproof changing robes, outerwear and footwear, and skate/scooter products. The core offering is neoprene-based watersports apparel with technologies including SupaFlex, Thunderclap, Glideskin, and Heritage lines, supported by accessories like rash vests, gloves, boots, and bags. The business operates as a single e-commerce platform selling these product lines as a unified offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Wetsuits Full range of wetsuits for men, women, kids, and baby/toddler including shorty wetsuits, summer and winter full-length wetsuits, wetsuit jackets/tops, pants, and shorts in neoprene, SupaFlex, Thunderclap, and Glideskin technologies, sold to UK watersports consumers.
- Changing Robes and Towels Weatherproof changing robes, sleeveless poncho robes, riding robes, towelling robes for adults and kids, plus accessories like sherpa blankets, weatherproof tote bags, and changing mats.
- Watersports Equipment Bodyboards (33–44 inch), inflatable bodyboards, skimboards (37 and 41 inch), foam surfboards, inflatable boards, plus accessories such as dry bags, paddles, leashes, pumps, spare parts, and beach tents for UK watersports consumers.
- Diving Sets and Equipment Complete diving sets for adults and kids featuring silicone and PVC snorkel, mask, and fins combinations, plus standalone diving masks, snorkels, fins, and swim goggles.
- Outerwear and Footwear Outdoor apparel including men's and women's softshell jackets, high performance coats, lightweight rain jackets, ski jackets, fleece and sweaters, waterproof trousers, ski pants, and flip flops.
- Skate and Scooter Products Stunt scooters, dirt scooters, classic skateboards, surfskates, longboards, plus accessories including scooter wheels, grips, clamps, skateboard wheels, and trucks.
- Wetsuit Accessories Supporting products including rash vests, thermals, swimming shorts, wetsuit gloves, socks, boots, hoods, aquashoes, and changing mats.
Companies that use Two Bare Feet
Customer profileSegments4 records
Ideal customer profiles3 records
Two Bare Feet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Two Bare Feet partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Two Bare Feet competitors and assessment
Company assessmentBroad incumbents
- Billabong: Global surf and watersports apparel brand with significant wetsuit and boardwear offering, competing with Two Bare Feet on branded wetsuits and surf apparel in the UK market.
- O'Neill: Pioneer wetsuit brand with broad apparel and footwear portfolio, directly competing in the wetsuit category and overlapping on cold-water and family watersports use cases.
- Decathlon: UK and global sporting goods retailer offering own-brand wetsuits, skateboards, scooters, and outdoor apparel at value price points, competing across Two Bare Feet's full product portfolio.
- Rip Curl: Global surf brand with a flagship wetsuit line and UK retail presence, competing directly with Two Bare Feet's wetsuit and watersports equipment offering.
Regional players
- Mountain Warehouse: UK outdoor and family apparel retailer with strong family positioning and broad outdoor gear assortment, comparable on outerwear, footwear, and family-targeted gear overlap.
- Fat Face: UK-focused outdoor and lifestyle apparel retailer with comparable family and outdoor positioning, overlapping on outerwear, fleece, and casual outdoor footwear.
Direct peers
- Animal: UK-based surf and watersports lifestyle brand and retailer offering wetsuits, surf apparel, and accessories, directly comparable to Two Bare Feet's core UK wetsuit and outdoor apparel assortment.
- Simply Swim: UK online retailer of swimwear, wetsuits, and aquatic gear for the whole family, directly comparable in watersports apparel and family-size range focus.
- Surfdome: UK online surf and outdoor retailer carrying wetsuits, surfboards, skateboards, and outdoor apparel, directly comparable product portfolio and DTC channels.
- Boardshop: UK online surf shop selling wetsuits, surfboards, bodyboards, and skate gear, directly comparable in product mix and DTC-only model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Two Bare Feet social profiles
Digital presenceTwo Bare Feet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Bare Feet leadership team
Management profileNumber of profiles
Two Bare Feet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Bare Feet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Bare Feet
What does Two Bare Feet do?
Two Bare Feet is a UK-based direct-to-consumer online retailer selling neoprene wetsuits, watersports equipment (bodyboards, skimboards, surfboards), diving sets, weatherproof changing robes, outerwear and footwear, and skate/scooter products for men, women, kids, and baby/toddler. Products are sold as one-time purchases via the company's Shopify storefront at unit price points ranging from £3.99 for accessories to over £139.99 for premium wetsuit and robe bundles.
Is Two Bare Feet a public or private company?
Two Bare Feet is a private company. It is classified as family owned and is currently operating.
When was Two Bare Feet founded?
Two Bare Feet was founded in 1994. It employs 1 to 10 people.
Where is Two Bare Feet based?
Two Bare Feet is headquartered in Paignton, United Kingdom, in the Europe region.
How does Two Bare Feet make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are product Sales - Wetsuits and product Sales - Outdoor Equipment.
Who are Two Bare Feet's main competitors?
Broad incumbents on record are Billabong, O'Neill, Decathlon and Rip Curl. Regional players are Mountain Warehouse and Fat Face. Direct peers are Animal, Simply Swim, Surfdome and Boardshop.
Does Two Bare Feet have an API?
No public API is recorded for Two Bare Feet.