Veridia

What Veridia does

Veridia offers aged care, education, and accommodation sectors, helping them to streamline the management of their hygiene systems, consumables, and compliance. They manage the ordering, distribution, storage, and compliance risk of chemicals and consumer hygiene systems.

Name

Veridia

Legal name

Veridia

Website

https://veridia.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Veridia provides chemical systems, bathroom cleaning supplies, and food service equipment.

Ownership category

akta.pro rank

Product category

Commercial Hygiene Consumables and Cleaning Supplies

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)

akta.pro secondary industry

Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling) (EDAEAIAK)

Keywords

• Commercial cleaning supplies
• Hygiene consumables
• Chemical dispensing systems
• Aged care supplies
• Hospitality supplies

Headquarters

HQ city

Victoria Park

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Hygiene Consumables Sales: Sale of high-usage consumable products including washroom & janitorial supplies, handcare & PPE, chemicals, food packaging, hotel amenities, barware, dining & tabletop, kitchen equipment, and coffee & accessories. Products are supplied on a recurring basis with regular delivery schedules.
2. Chemical Systems & Equipment: Supply and installation of chemical dispensing equipment including enCap wall-mounted systems, Plug'n'Pump bottles, and automatic dishwashing dispensers. Equipment is often provided free on loan with ongoing consumable supply.
3. Hygiene Consulting Services: Compliance consulting including Standards Resource documents, site audits, hygiene consumables audits, infection control consultation, and documentation assembly for aged care accreditation assessments.
4. End-to-End Service Solutions: Comprehensive stock management and site-specific delivery services including proactive replenishment, par level management, and surge preparation to minimise back orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Veridia supplies commercial hygiene consumables, proprietary chemical dispensing systems, and food service/hospitality products to aged care, education, hospitality, and food production facilities across eastern Australia. Core operations combine branded chemical products (Diamond Hygiene Range, ELIMO, Thymox, K37/K44 FSANZ-compliant sanitisers), enCap and Plug'n'Pump dispensing equipment provided free on loan, and recurring scheduled delivery with stock management. Service solutions include aged care compliance consulting, Standards Resource documentation, infection control guidance, and end-to-end stock replenishment managed by dedicated account managers.

Product overview

Veridia is a hygiene systems and consumables supplier providing a comprehensive portfolio of cleaning chemicals, dispensing equipment, and managed services to aged care, education, and hospitality facilities across Australia's eastern seaboard. The product portfolio centres on the enCap™ and Plug'n'Pump chemical dispensing systems that work in conjunction with Veridia's proprietary and branded chemical ranges including the Diamond Hygiene Range, ELIMO odour control, and specialist cleaners such as K37 (heavy duty degreaser), H25 (multi-purpose), and Thymox (disinfectant). Beyond chemicals, Veridia offers complete washroom and janitorial consumables, barware and tabletop products, food packaging, kitchen equipment, handcare and PPE, hotel amenities, and coffee accessories. The company's service layer includes aged care consulting with standards compliance documentation, end-to-end stock management and delivery, infection control solutions, and chemical systems installation and maintenance. Products are delivered through a direct service model with regular replenishment schedules and free equipment loan/maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Plug'n'Pump Dispensing System Portable dispensing bottles that automatically dispense correct dilutions with a quick insert-and-spray mechanism, eliminating the need for bulky dispensing equipment and reducing chemical waste. Designed for facilities needing portable, easy-to-use dispensing without wall-mounted hardware.
• Diamond Hygiene Range Veridia's branded chemical product range covering housekeeping, laundry, warewash, and kitchen applications, including H18 Neutral Detergent, H25 Multi-Purpose Cleaner & Sanitiser, H36 Enzyme Cleaner, H39 Bathroom Cleaner, K17 Kitchen Floor Cleaner, K37 Cleaner Sanitiser Heavy Duty, W45 Rinse Additive, and K44 Sanitiser, plus the Diamond System hand soap dispensing solution.
• ELIMO Odour Eliminator Odour control chemical that bonds with odour molecules to neutralise them rather than masking the smell, leaving a clean refined scent. Available in Original, Floral, Citrus, and Holiday variants.
• Washroom & Janitorial Supplies High-quality paper goods including toilet paper, paper towels, and facial tissues, plus hand soap, sanitiser, and janitorial supplies delivered on recurring schedules. Targets commercial facilities needing reliable washroom replenishment.
• Handcare & PPE PPE and hand care products including soaps, sanitisers, gloves, and protective equipment for infection control in commercial facilities.
• Hotel Amenities Guest amenities including portion-controlled food and beverages, shampoos, lotions, and other hospitality supplies for hotels, motels, clubs, and accommodation venues.
• Barware, Dining & Tabletop Glassware, crockery, cutlery, and other table setting items for hospitality venues, including ranges featuring tempered glass to reduce breakage and exclusive brands (Churchill, Luzerne, Luigi Bormioli, Pasabahce) sourced through Trenton.
• Coffee & Accessories Coffee products and accessories for commercial and hospitality use, including stock management of coffee blends.
• Food Packaging Food service supplies including containers, trays, cups, food wrap, napkins, bamboo skewers, sauce bottles, and docket books.
• Kitchen Equipment Kitchen equipment and supplies suitable for aged care and commercial food preparation, including food packaging, consumables, cutlery, and crockery.
• enCap Chemical Dispensers Wall-mounted dilution systems with encapsulated cap and pickup tube technology that controls chemical selection and dilution, reducing direct chemical contact, spills, and leaks for housekeeping, laundry, warewash, and kitchen operations. Equipment is provided free on loan tied to ongoing consumable supply.
• Aged Care Consulting Specialised compliance consulting for aged care facilities covering Standards Resource documents, hygiene consumables audits, infection control consultation, self-assessment paperwork assistance, and documentation assembly for aged care accreditation assessments.
• Chemical Systems Chemical dispensing and management systems including automatic dispensing equipment for kitchen and laundry, dilution systems for housekeeping, and warewash dosing equipment. Includes installation, maintenance, and ongoing support as part of a managed consumable contract.
• End-to-end Services Comprehensive stock management and site-specific delivery service using Veridia's own delivery vans. Includes proactive replenishment, par level management, scheduled deliveries, and surge preparation to minimise back orders and avoid stockouts.
• Hand Care System Complete hand care solution bundling dispensers, soap refills, and maintenance for effective hand hygiene in facilities, including the Diamond System hand soap dispensing offering.
• Infection Control Infection prevention and control service solution covering hygiene consulting, compliance documentation, outbreak preparedness, and supply of disinfectants such as Thymox for facilities needing infection control support.

Quantifiable outcome

• COVID-free environment maintained at Chevalier College with reduced regular student infections
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TrentoncoreStrategic or Co-development PartnerPartnership with Australian importer Trenton offering access to over 60 world class tableware brands. Provides exclusive distribution of luxury brands Churchill, Luzerne, Luigi Bormioli, and Pasabahce. Partnership includes consultation services and Sydney showroom access for customers to view products firsthand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving commercial facilities including hospitality, healthcare, and food service. Competes with Veridia in commercial cleaning chemicals and dispensing systems but at a vastly larger scale and broader product portfolio.
• Diversey Holdings: Global provider of commercial cleaning, sanitation, and hygiene products and systems used across hospitality, healthcare, and food service. Direct overlap with Veridia's Diamond Hygiene chemical range and enCap-style dispensing technology, though Diversey serves a global footprint across many more verticals.
• Bunzl plc: International distribution and outsourcing group supplying cleaning, hygiene, hospitality, and foodservice consumables to commercial customers. Comparable to Veridia's wholesale distribution model across janitorial and food packaging categories, though operating at materially larger scale globally.
• Rentokil Initial: Global hygiene services group providing washroom hygiene, pest control, and facility services to commercial premises. Overlaps with Veridia's hand care systems, washroom consumables, and facility hygiene solutions, though Rentokil's core focus is service-led pest control and managed washroom services.
• Bunzl Australia & New Zealand: Australian arm of Bunzl distributing cleaning supplies, hospitality products, and foodservice consumables across the same eastern seaboard geography as Veridia. Closest regional competitor in JanSan wholesale distribution to commercial facilities in Australia.
• Kärcher Australia: Australian arm of Kärcher, the global cleaning equipment manufacturer. Competes with Veridia's chemical dispensing and cleaning systems through branded commercial cleaning machinery sold through dealer networks across Australia.

Others

• Trenton International: Australian importer and distributor of premium international tableware and hospitality brands including Churchill, Luzerne, Luigi Bormioli, and Pasabahce. Listed separately because Trenton is Veridia's actual supply partner for premium tabletop, providing exclusive distribution access that Veridia combines with its own consumables offering.

Regional players

• Bidfood Australia: Australian foodservice distributor supplying hospitality, aged care, and institutional customers with food, beverage, and related consumables. Overlaps with Veridia's food packaging, kitchen equipment, and hospitality supply categories within the same eastern Australian geography.
• PFD Food Services: Major Australian foodservice distributor with broad product range covering food, beverage, packaging, and cleaning supplies for hospitality and institutional customers. Overlaps with Veridia in food packaging and adjacent hospitality consumables within Australian markets.

Emerging players

• Whiteley Corporation: Australian manufacturer of cleaning, disinfection, and hygiene products including the V-Wipes and Viraclean ranges, serving healthcare, aged care, and commercial facilities. Direct overlap with Veridia's Diamond Hygiene chemical range and infection control positioning in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/veridiaaustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veridia