What Mediatrix does

Mediatriz Comunicação, operating as Mediatrix, is a Brazilian full-service digital communication agency founded circa 1998 and headquartered in Belo Horizonte, Minas Gerais. The firm delivers custom WordPress-based website development (with SEO and responsive design tuned for high Google PageSpeed scores), end-to-end digital marketing (Google Ads, Facebook/Instagram ads, SEO/SEM, social media management, email marketing, content marketing), branding and graphic design (logomark, institutional identity, packaging, point-of-sale), and strategic marketing consulting. Its client base spans government bodies (Governo de Minas Gerais, Copasa), universities and education foundations (UFMG, FGV, Fundep, Periódicos Científicos de Minas Gerais, INOVE Educação Online), healthcare providers (Centro Oftalmológico de Minas Gerais, Instituto de Olhos Odair Guimarães), utilities (Cemig), fashion and retail brands (Guess, Mondaine, Seculus, Itambé, Água de Cheiro), nonprofit and cultural institutions (ACMINAS, Fundação Clóvis Salgado, Fundamig), and SMBs across hospitality, F&B, real estate, and professional services (Verum Partners, Baker Tilly do Brasil, VitaMarket, Serra Del Rey, Togni Consultores, Iguassu Sucré, Elis Bar).

The agency's technical stack centers on WordPress CMS (including WooCommerce for e-commerce with marketplace integration, automatic invoicing, and split payments) layered with third-party marketing infrastructure: Google Ads as a certified Google Partner, Google Analytics and Search Console for measurement, RD Station and HubSpot for CRM and lead management, MailChimp for email, WhatsApp Business for messaging and appointment booking, Facebook Ads for paid social, and Stripe-style payment gateways for e-commerce client projects. The firm offers a specialized vertical package for ophthalmologists that integrates the full acquisition stack (WordPress site, Google Ads, social content, RD Station CRM, WhatsApp booking, online payments) into a turnkey offering. Since 2019, Mediatrix has operated a separate 'Websapiens' sub-brand providing a 20-hour live online digital marketing course covering Google Ads, Facebook/Instagram ads, SEO, content marketing, email marketing, CRM, and AI in marketing.

Mediatrix operates with no externally disclosed revenue and no known institutional investors. Revenue is generated primarily through custom-quoted professional services engagements — website build projects and ongoing digital marketing retainers — supplemented by course enrollment revenue from Websapiens and project-based branding work. The go-to-market is consultative: free diagnostic consultations, direct outreach via WhatsApp and phone, in-person meetings at the Savassi office, plus content-led demand generation through a corporate blog, social media, paid Google Ads, and an email newsletter. Pricing is not publicly disclosed; all services are scoped per project or retainer. The firm reports GDPR-aligned (LGPD/RGPD-style) data handling via its privacy policy, uses Zendesk for support ticket management, and operates across a single domestic market (Brazil) with no international footprint.

Name

Mediatrix

Legal name

Mediatriz Comunicação

Website

https://mediatriz.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediatriz Comunicação is a Belo Horizonte-based Brazilian digital communication agency founded in 1998, offering custom WordPress web development, SEO/SEM, paid media, branding, and marketing consulting for enterprise and SMB clients across Brazil.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Design Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Social Media & Community Management (BPAFAAAE)

Keywords

• Digital marketing services
• Website design agency
• Brand identity design
• Search engine optimization
• Social media management

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Website Design and Development Services: Professional services revenue generated from designing and developing custom websites, WordPress sites, landing pages, e-commerce stores, and web applications for clients across Brazil.
2. Digital Marketing Services: Ongoing digital marketing services including social media management, Google Ads campaign management, SEO optimization, content marketing, and email marketing, typically delivered as retainer or project-based engagements.
3. Branding and Design Services: Brand identity creation services including logomark design, institutional identity, graphic design, packaging, and point-of-sale materials.
4. Digital Marketing Training Course: The Websapiens online marketing course generating revenue through course enrollment, covering topics such as Google Ads, Inbound Marketing, SEO, Email Marketing, and data analysis over 20 hours of instruction.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mediatrix is a full-service Brazilian digital communications agency that designs and develops websites (notably on WordPress), executes digital marketing campaigns (Google Ads, SEO/SEM, social media, email marketing), creates brand identity and graphic design assets, and runs the Websapiens online digital marketing training course. It also offers a verticalized marketing package tailored to ophthalmology clinics, combining web, ads, CRM (RD Station), WhatsApp booking, and appointment scheduling.

Product overview

Mediatrix is a digital communication and advertising agency offering a portfolio of integrated digital marketing and web development services. Its core offerings consist of website creation (Criação de Sites) and web design (Webdesign), supported by a full digital marketing suite that includes SEO & SEM, sponsored links via Google Ads, social media management on Facebook and Instagram, email marketing, content marketing, and strategic branding and graphic design. The agency also provides specialized vertical solutions such as digital marketing for ophthalmologists, as well as supplementary services including WordPress site security, ongoing site maintenance, and a live online digital marketing course through the Websapiens brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital Full-service digital marketing offering for Brazilian businesses, encompassing SEO/SEM, social media management, Google Ads campaigns, email marketing, content marketing, and paid advertising on Facebook and Instagram. Delivered as project-based or retainer engagements.
• Criação de Sites (Website Creation) Professional website development service covering UX/UI design, responsive layouts, SEO-optimized coding, and project management from briefing to launch. Targets businesses in Brazil seeking conversion-oriented, fast-loading sites with strong Google PageSpeed scores.
• Branding e Design Brand identity creation including institutional logos, iconography, and visual systems, plus graphic design for advertising campaigns, catalogs, packaging, and point-of-sale materials. For Brazilian companies seeking integrated brand communication.
• Sites Personalizados em WordPress Custom WordPress website development using the platform as CMS or online store engine, with SEO-friendly configuration, theme and plugin customization, and scalability for high-traffic sites. Targets businesses that want full CMS control over their website.
• Marketing para Oftalmologistas Specialized digital marketing package for ophthalmologists and eye-care clinics. Integrates SEO, Google Ads, social media content, RD Station CRM, WordPress website, online payments, appointment scheduling, and WhatsApp booking into a packaged vertical offering.
• Websapiens Digital Marketing Course 20-hour live online digital marketing course covering Google Ads, Facebook Ads, Instagram Ads, SEO, content marketing, email marketing, AI in marketing, and CRM through practical real-world projects. Delivered in reduced-size virtual classes; sold as a separate paid offering.
• Manutenção e Segurança de Sites WordPress Ongoing WordPress site maintenance including updates, regular backups, security monitoring, brute-force prevention, vulnerability scanning, and third-party platform integrations. Targets SMBs that need outsourced technical upkeep of their sites.
• Consultoria em Marketing Strategic marketing consulting covering online presence evaluation, competitor analysis, opportunity identification, and crisis management. Delivered by specialized consultants to Brazilian businesses seeking external strategic input.

Quantifiable outcome

• Generated more than 40,000 leads for medical clients
• +1 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Brazil: Brazilian arm of global ad network Publicis. Competes for the same enterprise and government brand-communication budgets that Mediatriz also targets, but with substantially greater scale.
• WMcCann: One of Brazil's largest full-service advertising agencies, part of the McCann Worldgroup network. Comparable on branding, advertising campaigns, and integrated communications for major Brazilian brands and government clients.
• Locaweb: Major Brazilian digital services platform offering hosting, site builders, email, and digital marketing tools. Comparable because it competes with Mediatriz's website creation, e-commerce, and email marketing services at the SMB end of the market, though via productized tools rather than bespoke agency work.
• DPZ&T: Established Brazilian creative and integrated advertising agency. Overlaps with Mediatriz on branding, advertising campaigns, and digital creative production for large Brazilian advertisers.
• Isobar Brazil (Dentsu Creative): Global full-service digital agency network with strong Brazilian operations. Provides the same integrated digital marketing, branding, and experience design capabilities Mediatriz offers, but as part of a global network serving larger enterprise budgets.

Direct peers

• CI&T: Brazilian-founded digital transformation and marketing services firm combining strategy, design, and technology. Overlaps with Mediatriz on full-service digital marketing, web/WordPress-class delivery, and enterprise brand work, but at much larger scale.
• Resultados Digitais (RD Station): Brazilian martech platform and digital marketing services company. Both serve Brazilian SMBs with integrated inbound marketing, automation, and lead-generation offerings, and Mediatriz even uses RD Station as part of its ophthalmology stack, making it a direct channel and service peer.
• WebFX: US-based performance digital marketing agency offering SEO, web design, paid media, and content marketing. A close analog in service mix and SMB-to-mid-market positioning to Mediatriz's core offering.
• DEPT: Global digital agency combining creative, technology, and marketing services. Closely mirrors Mediatriz's integrated model of web development, SEO, paid media, and branding within a single delivery team.
• New Vegas: Brazilian digital creative and social media agency. Comparable to Mediatriz on creative campaigns, social media management, and integrated brand work for Brazilian clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xfacebook.com/mediatrizcomunicacao
• YouTubeyoutube.com/channel/UCzJZhX3c5YL5cELcYmRJK_w
• Facebookfacebook.com/mediatrizcomunicacao
• Instagraminstagram.com/mediatrizcomunicacao
• LinkedInlinkedin.com/company/mediatriz-comunica-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatrix