PMQ Pizza Magazine
- Company typePrivate
- Founded1997
- HeadquartersOxford, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PMQ Pizza Magazine does
PMQ Pizza Magazine is a B2B trade publication serving the pizza restaurant industry in the United States. Founded in 1997 and headquartered in Oxford, Mississippi, the company publishes a print magazine ten times annually that is distributed free to qualified subscribers, including restaurant owners, operators, chefs, managers, and industry decision-makers. The company operates as a subsidiary of Arrowfly LLC, a diversified B2B media company that was rebranded from WTWH Media in 2026.
PMQ Pizza Magazine firmographics
Firmographics- Name
- PMQ Pizza Magazine
- Legal name
- Arrowfly LLC
- Website
- https://pmq.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PMQ Pizza Magazine industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where PMQ Pizza Magazine is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United States
- HQ region
- North America
Markets served
PMQ Pizza Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: PMQ Pizza is published 10 times a year and distributed free to qualified subscribers in the pizza restaurant industry including owners, operators, chefs, managers, and decision-makers. The subscription qualification requires verification of industry role and company type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free qualified subscription for industry professionals |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
PMQ Pizza Magazine product offering
Product offeringCore offering
PMQ Pizza Magazine is the pizza restaurant industry's leading trade publication, published 10 times annually and distributed free to qualified industry professionals (owners, operators, chefs, managers, and decision-makers). It delivers pizza-specific industry news, marketing and operational strategies, expert dough-making guidance, menu development insights, and competitive intelligence through a multi-channel platform that includes print magazine, digital editions, a podcast (PEEL), an email newsletter (Pizza Pulse), video content, webinars, special research reports, and an annual industry conference (Pizza Power Forum).
Product overview
PMQ Pizza Magazine operates as a multi-platform media company serving the pizza restaurant industry. The core offering is the PMQ Pizza Magazine (published 10 times annually), supplemented by the PEEL podcast, the annual Pizza Power Forum event, and specialized research reports including the Pizza Power Report, Pizza Styles Guide, Dough Survival Guide, and DELCO Report. Additional offerings include digital magazine editions, the U.S. Pizza Team competitive program, the PMQ Pizza Pulse daily newsletter, and educational content hubs covering recipes and dough techniques. The company was rebranded as Arrowfly LLC in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- PEEL: A PMQ Pizza Podcast: PMQ's podcast featuring interviews with pizza industry professionals and operators
- Pizza Power Forum
- U.S. Pizza Team
Products and services
- PMQ Pizza Magazine A trade magazine for the pizza restaurant industry, published 10 times per year, providing pizza news, marketing and operational strategies, expert insights on dough-making, menu development, and cutting-edge technologies for owners, operators, chefs, managers, and decision-makers.
- PEEL: A PMQ Pizza Podcast A podcast series featuring interviews with pizza industry leaders, chefs, franchise owners, and innovators, covering topics such as business growth, recipes, marketing strategies, and industry trends.
- Pizza Power Forum An annual industry conference and event organized by PMQ, focused on pizza industry trends, networking, and education for pizzeria owners and operators.
- Pizza Power Report Annual comprehensive research report on the pizza industry covering chain performance, technology adoption, labor trends, consumer preferences, and competitive analysis.
- PMQ Pizza Styles Guide Annual guide covering various pizza styles from traditional to innovative, profiling different regional and specialty pizza preparations.
- PMQ Dough Survival Guide Comprehensive guide focused on pizza dough techniques, troubleshooting, and best practices for pizzeria operators.
- PMQ Pizza DELCO Report Research report conducted in partnership with Intouch Insight, based on mystery shops of pizza chains to analyze customer experience and operational performance.
- PMQ Digital Editions Digital magazine editions providing in-depth industry insights, expert interviews, and trends in downloadable format for subscribers.
- U.S. Pizza Team A competitive pizza team representing the U.S. in international pizza competitions (such as the Caputo Cup and world pizza championships), managed and coordinated by PMQ Pizza Magazine.
- PMQ Pizza Pulse Newsletter Daily email newsletter providing quick-serve industry news, tips, and events to subscribers in the pizza industry.
Companies that use PMQ Pizza Magazine
Customer profileSegments5 records
Ideal customer profiles4 records
PMQ Pizza Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMQ Pizza Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- U.S. Pizza TeamcorePMQ Pizza Magazine manages and coordinates the U.S. Pizza Team, which represents the United States in international pizza competitions. The team competes in events including the Caputo Cup and other world pizza championships. PMQ associate editor Brian Hernandez serves as team coordinator.
- Pizza Power ForumcoreAnnual pizza industry conference and event organized by PMQ Pizza Magazine. The forum brings together pizza restaurant owners, operators, and industry professionals for education, networking, and professional development.
- Arrowfly LLCcoreParent company of PMQ Pizza Magazine following rebrand from WTWH Media. Arrowfly LLC is a business-to-business media company serving food, retail, and hospitality industries.
- Intouch InsightminorResearch firm partnering with PMQ Pizza Magazine to conduct the annual Pizza DELCO Report, involving mystery shops across pizza chains and convenience store chains for competitive intelligence.
- Slice (Sponsor of U.S. Pizza Team)minorTechnology sponsor providing support for PMQ's U.S. Pizza Team, focused on helping independent pizzeria operators with technology solutions.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
PMQ Pizza Magazine competitors and assessment
Company assessmentEmerging players
- Modern Restaurant Management (MRM): Modern Restaurant Management is a digital-first B2B restaurant media brand covering operations, marketing and technology. It represents the digital-native model PMQ must compete with for operator attention and supplier content marketing budgets.
- Specialty Food Magazine: Specialty Food Magazine covers specialty and gourmet food producers and retailers, including artisan pizza ingredient trends. It overlaps with PMQ's ingredient, dough and menu-development content and competes for the same specialty supplier advertising.
Direct peers
- QSR Magazine: QSR Magazine is a B2B trade publication covering the quick-service restaurant industry. It is the closest direct peer to PMQ — same business model (trade magazine, digital, newsletter, events, special reports) targeting adjacent QSR operator audiences, with frequent pizza-specific coverage that overlaps PMQ's territory.
- Pizza Marketplace: Pizza Marketplace (Networld Media Group) is a digital-first trade media brand dedicated specifically to the pizza restaurant industry, covering operations, technology, marketing and trends. It directly competes with PMQ for the same pizza-operator audience and pizza-supplier advertising dollars.
- FastCasual: FastCasual is a B2B trade media brand focused on the fast-casual restaurant segment, with overlapping coverage of pizza operators that straddle fast casual and QSR. It competes directly for pizza-restaurant operator attention, supplier content and event sponsorships in the same niche.
Broad incumbents
- Foodservice Director: Foodservice Director is a B2B publication serving foodservice operators in non-commercial settings (hospitals, schools, corporate). It is a broader foodservice incumbent with some overlap with PMQ's coverage of operators facing the same cost, labor and technology issues.
- Restaurant Business: Restaurant Business is a leading B2B media brand covering the full U.S. restaurant industry across print, digital, events and research. It competes for the same pizza-chain marketing and operations readership as PMQ while also serving the broader restaurant operator base.
- Nation's Restaurant News: Nation's Restaurant News is a long-established broad foodservice trade publication covering the full U.S. restaurant industry. It is a broader incumbent that frequently covers pizza chains and trends, competing for pizza-operator attention and supplier advertising budgets that PMQ also targets.
Others
- WTWH Media / Arrowfly Media titles (e.g., Food Engineering, Vending Times): Arrowfly LLC (formerly WTWH Media) is the parent company of PMQ and operates sister B2B media titles in food, retail and hospitality. They are not competitive peers but corporate siblings, relevant as cross-promotion and shared back-office infrastructure inside the same media group.
- Intouch Insight: Intouch Insight is a customer experience research firm that partners with PMQ on the annual Pizza DELCO Report. It is a research partner rather than a competitor, illustrating PMQ's go-to-market of co-producing paid intelligence products with specialized data providers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PMQ Pizza Magazine social profiles
Digital presencePMQ Pizza Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMQ Pizza Magazine leadership team
Management profileNumber of profiles
PMQ Pizza Magazine subsidiaries and ownership
Company hierarchySubsidiaries1 record
PMQ Pizza Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMQ Pizza Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMQ Pizza Magazine
What does PMQ Pizza Magazine do?
PMQ Pizza Magazine is the pizza restaurant industry's leading trade publication, published 10 times annually and distributed free to qualified industry professionals (owners, operators, chefs, managers, and decision-makers). It delivers pizza-specific industry news, marketing and operational strategies, expert dough-making guidance, menu development insights, and competitive intelligence through a multi-channel platform that includes print magazine, digital editions, a podcast (PEEL), an email newsletter (Pizza Pulse), video content, webinars, special research reports, and an annual industry conference (Pizza Power Forum).
Is PMQ Pizza Magazine a public or private company?
PMQ Pizza Magazine is a private company. It is classified as corporate owned and is currently operating.
When was PMQ Pizza Magazine founded?
PMQ Pizza Magazine was founded in 1997. It employs 11 to 50 people.
Where is PMQ Pizza Magazine based?
PMQ Pizza Magazine is headquartered in Oxford, United States, in the North America region.
How does PMQ Pizza Magazine make money?
One revenue line is on record: magazine Subscriptions.
Who are PMQ Pizza Magazine's main competitors?
Emerging players on record are Modern Restaurant Management (MRM) and Specialty Food Magazine. Direct peers are QSR Magazine, Pizza Marketplace and FastCasual. Broad incumbents are Foodservice Director, Restaurant Business and Nation's Restaurant News. Others are WTWH Media / Arrowfly Media titles (e.g., Food Engineering, Vending Times) and Intouch Insight.
Does PMQ Pizza Magazine have an API?
No public API is recorded for PMQ Pizza Magazine.
What industry is PMQ Pizza Magazine in?
PMQ Pizza Magazine's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.