Per Diem Subscriptions
Per Diem Subscriptions builds branded mobile applications and a ten-module restaurant operating platform for cafes and restaurants using Square POS, serving over 1,000 US food service merchants on a subscription starting at $99 per month.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Per Diem Subscriptions does
Per Diem Subscriptions Inc., operating as Per Diem, is a US-based vertical SaaS company founded in 2021 that builds branded mobile applications exclusively for restaurants, cafes, bakeries, and fast-casual chains running on Square point-of-sale systems. The core product is a custom-branded white-label mobile app that integrates natively with Square POS, enabling automatic menu and modifier imports, two-way order syncing, loyalty program management, push notification marketing, and first-party delivery. The platform has expanded into ten modules: mobile apps, push notifications, loyalty, delivery, marketing, catering, web ordering, a franchises app, merchant dashboard, and website builder/SEO tools, effectively positioning the company as a Square-centric restaurant operating system rather than a single-product vendor.
The platform serves over 1,000 cafes and restaurants and processes more than 300,000 orders monthly. Named customers include Think Coffee, Hidden Grounds, Tikka Shack, Crave Cookies, Coffee Dose, and Chip City, indicating an SMB-heavy customer base skewed toward coffee, dessert, and fast-casual concepts. Revenue is generated through a monthly subscription starting at $99 per merchant, supplemented by optional custom development fees. The go-to-market combines a self-serve product-led onboarding flow with a direct sales motion for franchise and enterprise inquiries, and the company benefits from organic discovery via a featured listing on Square Marketplace.
Per Diem is headquartered in Brooklyn, NY, employs 51-100 people, and operates exclusively in the United States. No external funding rounds have been disclosed, suggesting the company has scaled to its current headcount and customer base largely through bootstrapped or internally funded growth. Leadership includes co-founder and CEO Tomer Molovinsky. Strategic integrations with Apple Pay and DoorDash Drive extend the platform into payments and on-demand delivery dispatch.
Per Diem Subscriptions firmographics
Firmographics- Name
- Per Diem Subscriptions
- Legal name
- Per Diem Subscriptions Inc.
- Website
- https://per-diem.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Per Diem Subscriptions builds branded mobile applications and a ten-module restaurant operating platform for cafes and restaurants using Square POS, serving over 1,000 US food service merchants on a subscription starting at $99 per month.
- Ownership category
- akta.pro rank
Per Diem Subscriptions industry classification
Industry- Product category
- Restaurant Mobile App Platform
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Per Diem Subscriptions is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Per Diem Subscriptions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Monthly Subscription: Merchants pay a recurring monthly subscription fee starting at $99/month for a fully branded mobile app with loyalty, ordering, and push notification capabilities. Additional fees apply for custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Branded Mobile App |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Per Diem Subscriptions product offering
Product offeringCore offering
Per Diem provides a subscription-based, white-label mobile application platform built exclusively for merchants running on Square POS. For $99 per month, restaurants, coffee shops, bakeries, and franchises receive a fully branded iOS and Android mobile app live in the App Store within 24 hours, with automatic menu, modifier, and image imports, Square Loyalty sync, Apple Pay checkout, push notification marketing, and first-party delivery that bypasses third-party platform fees. Optional custom development and modules (catering, web ordering, franchise multi-location management) are sold on top of the base subscription.
Product overview
Per Diem is a unified platform built exclusively for Square businesses, offering a modular portfolio of products centered around a core mobile app offering. The platform consists of a main Mobile Apps product as the foundation, supplemented by additional modules including Push Notifications, Loyalty, Delivery, Marketing, Catering, Web Ordering, Franchises App, Merchant Dashboard, and Website Builder & SEO. All products integrate natively with Square POS, with menus and data syncing automatically. The platform is priced starting at $99/month and emphasizes rapid deployment (apps live in 24 hours).
Differentiator
Problem solved
Functional benefit
Products and services
- Per Diem Branded Mobile App Subscription Recurring $99/month subscription delivering a fully branded, white-label mobile app for restaurants, coffee shops, bakeries, and franchise operators on Square POS. Includes automatic menu and image syncing from Square, Square Loyalty integration, push notifications, ordering, and first-party delivery without third-party commissions.
- Custom Development Services Fee-based custom development offering for merchants that need tailored functionality on top of the standard Per Diem mobile app subscription.
Quantifiable outcome
- Merchants retain $96.80 per $100 order (2.9% + $0.30 credit card processing fee) vs $70-$94 on third-party delivery platforms
- +7 more outcomes
Companies that use Per Diem Subscriptions
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles2 records
Per Diem Subscriptions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Per Diem Subscriptions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SquarecoreCore integration partner. Per Diem is built exclusively for Square POS, with automatic order syncing, menu imports, and Square Loyalty integration. Listed as a featured app on Square Marketplace. All Per Diem customers must have a Square POS account.
- Apple PaycoreIntegrated payment method allowing customers to checkout with one tap using Apple Pay within branded mobile apps.
- DoorDash DriveminorPer Diem offers DoorDash Drive integration for merchants who want third-party delivery support. Support phone number provided for DoorDash Drive issues (order problems, redelivery, cancellations).
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Per Diem Subscriptions competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a public restaurant ordering platform (NYSE: OLO) providing branded online and mobile ordering for enterprise and mid-market restaurant brands. It overlaps with Per Diem's mobile ordering and loyalty functionality at higher scale.
- ChowNow: ChowNow provides commission-free direct online ordering for independent restaurants, with branded apps and websites. It competes with Per Diem on the same no-commission, first-party ordering thesis for SMB restaurants.
- Thanx: Thanx is a digital loyalty and customer engagement platform for restaurants and retail, with mobile app functionality similar to Per Diem's loyalty + push notifications module.
- Lunchbox: Lunchbox provides commission-free digital ordering, branded mobile apps, and marketing tools for restaurants. It directly competes with Per Diem's app + loyalty + marketing stack for multi-unit and emerging restaurant brands.
- Punchh: Punchh (acquired by ParTech) provides digital loyalty, mobile app, and engagement solutions for restaurant chains. It competes with Per Diem's loyalty-first, app-based customer engagement stack at mid-market and enterprise.
- AppFront: AppFront builds branded mobile apps and online ordering for restaurants using Square POS, closely mirroring Per Diem's core offering. It is the most direct head-to-head competitor in the Square restaurant app niche.
- Bbot: Bbot delivers commission-free online ordering, mobile apps, and tableside ordering for restaurants. It shares Per Diem's SMB-to-mid-market restaurant focus and direct ordering value proposition (acquired by Olo in 2022).
Broad incumbents
- SpotOn: SpotOn is a restaurant and SMB commerce platform offering POS, online ordering, loyalty, and marketing. It overlaps with Per Diem's app, loyalty, and marketing modules within a broader restaurant technology suite.
- Toast: Toast is a leading restaurant POS platform with native online ordering, loyalty, and marketing modules. It competes with Per Diem as a broad incumbent offering mobile app capabilities integrated into a larger restaurant OS.
- Square: Square (Block, Inc.) is Per Diem's core integration partner and underlying POS platform. As a broad incumbent, Square's native ordering, loyalty, and marketing roadmap directly affects Per Diem's positioning and market access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Per Diem Subscriptions social profiles
Digital presencePer Diem Subscriptions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Per Diem Subscriptions leadership team
Management profileNumber of profiles
Profiles1 record
Per Diem Subscriptions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Per Diem Subscriptions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Per Diem Subscriptions
What does Per Diem Subscriptions do?
Per Diem provides a subscription-based, white-label mobile application platform built exclusively for merchants running on Square POS. For $99 per month, restaurants, coffee shops, bakeries, and franchises receive a fully branded iOS and Android mobile app live in the App Store within 24 hours, with automatic menu, modifier, and image imports, Square Loyalty sync, Apple Pay checkout, push notification marketing, and first-party delivery that bypasses third-party platform fees. Optional custom development and modules (catering, web ordering, franchise multi-location management) are sold on top of the base subscription.
Is Per Diem Subscriptions a public or private company?
Per Diem Subscriptions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Per Diem Subscriptions founded?
Per Diem Subscriptions was founded in 2021. It employs 51 to 100 people.
Where is Per Diem Subscriptions based?
Per Diem Subscriptions is headquartered in Brooklyn, United States, in the North America region.
How does Per Diem Subscriptions make money?
One revenue line is on record: monthly Subscription.
Who are Per Diem Subscriptions's main competitors?
Direct peers on record are Olo, ChowNow, Thanx, Lunchbox, Punchh, AppFront and Bbot. Broad incumbents are SpotOn, Toast and Square.
Does Per Diem Subscriptions have an API?
No public API is recorded for Per Diem Subscriptions.
What industry is Per Diem Subscriptions in?
Per Diem Subscriptions's product category is Restaurant Mobile App Platform. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments.