Energy Synapse
Energy Synapse is an Australian boutique advisory firm providing NEM data analytics, market and revenue modelling, and strategic advisory services to utility-scale renewable energy and storage developers navigating Australia's energy transition.
- Company typePrivate
- Founded2016
- HeadquartersPyrmont, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Energy Synapse does
Energy Synapse Pty Ltd is an Australian boutique energy market intelligence and advisory firm specializing in the National Electricity Market (NEM). Founded around 2016–2017 and headquartered in Pyrmont, Australia, the company serves utility-scale renewable energy and storage developers, market generators, retailers, large energy users, and public sector clients navigating Australia's energy transition. Its core offering is the Energy Synapse Platform — a proprietary NEM data platform that tracks power projects under development, CIS and LTESA underwriting status, REZ access rights, and development stage progression — supplemented by market and revenue modelling, strategic advisory, CIS and LTESA tender support, and NEM corporate training services.
The company generates revenue through four primary streams: recurring subscriptions to the Energy Synapse Platform, one-time sales of detailed analytical reports (priced between $500 and $3,635), bespoke strategic advisory and consulting engagements, and corporate NEM training courses. Its go-to-market is sales-led and content-driven, leveraging a blog with consistent NEM analysis (covering AEMO ISP, state energy roadmaps, CIS tenders, and LTESA frameworks), LinkedIn and Facebook presence, industry conference speaking, and partnerships such as the Australian Energy Storage Alliance. Reported data coverage spans approximately 70% of large-scale variable renewable energy capacity in the NEM.
Energy Synapse operates with a small team (1–10 employees) under founder Marija Petkovic, with no disclosed external funding, institutional investors, or parent company. The firm maintains a single-country geographic focus across NEM jurisdictions (Queensland, New South Wales, South Australia, Victoria, Tasmania), with no evidence of international expansion or API-based product distribution. Its competitive positioning rests on deep NEM domain specialization, proprietary data aggregation, and regulatory interpretation expertise rather than technology platform scale or AI-driven capabilities.
Energy Synapse firmographics
Firmographics- Name
- Energy Synapse
- Legal name
- Energy Synapse Pty Ltd
- Website
- https://energysynapse.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Energy Synapse is an Australian boutique advisory firm providing NEM data analytics, market and revenue modelling, and strategic advisory services to utility-scale renewable energy and storage developers navigating Australia's energy transition.
- Ownership category
- akta.pro rank
Energy Synapse industry classification
Industry- Product category
- Energy Market Analytics
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)
- SIC
- Electric & Other Services Combined (4931)
- akta.pro primary industry
- Energy Systems & Power Engineering Consulting (BPAHAIAG)
- akta.pro secondary industries
- Trading Platforms, ETRM/CTRM & Market Connectivity (APIs, Messaging, Integrations) (EUAMAMAN), Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
Keywords
Where Energy Synapse is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Energy Synapse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Analytics Platform Subscriptions: Energy Synapse Platform subscription providing comprehensive NEM data analytics for power project developers and investors. The platform provides tracking of projects, underwriting status, and market intelligence.
- Research Reports: Sale of detailed analytical reports on energy market topics, including the Performance of wind and solar farms in the NEM FY2018 report ($500) and Hornsdale Battery Case Study ($3,635.45).
- Strategic Advisory and Consulting: Customised data driven research and strategic advisory services for project developers navigating complex policy environments. Includes support for CIS tender preparation and broader development strategy.
- Corporate Training: NEM Training courses to get teams up to speed on the intricacies of the National Electricity Market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Performance of Wind and Solar Farms Report |
| One time/ perpetual license | Pay-as-you-go | Hornsdale Battery Case Study |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Energy Synapse product offering
Product offeringCore offering
Energy Synapse provides wholesale electricity market analysis, modelling, and data services for the Australian National Electricity Market (NEM). The company sells an NEM data platform, market and revenue modelling services, strategic advisory, and bespoke research reports aimed at energy market participants.
Product overview
Energy Synapse offers a unified product and service portfolio anchored by the Energy Synapse Platform — a NEM data platform for developers of utility-scale renewables and storage — supplemented by advisory and analytical services including Market and Revenue Modelling, Strategic Advisory, NEM Training, and CIS/LTESA tender navigation support. The company specializes in wholesale electricity market analysis, helping empower greater investment in clean energy through actionable insights.
Differentiator
Problem solved
Functional benefit
Brands
- Energy Synapse Platform: NEM data platform for developers of utility-scale renewables and storage, providing comprehensive tracking of power projects under development across the NEM.
Quantifiable outcome
- Comprehensive coverage of NEM projects
- +1 more outcomes
Companies that use Energy Synapse
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Energy Synapse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Energy Synapse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Energy Storage AllianceminorThe Australian Energy Storage Alliance supported the Hornsdale Power Reserve Case Study report published by Energy Synapse. The report provides independent analysis of battery storage value stacking in the NEM.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Energy Synapse competitors and assessment
Company assessmentEmerging players
- Baringa Partners: Independent energy and resources consultancy with strong UK and European presence and growing APAC activity. Closely comparable energy transition advisory and market modelling services, though without NEM-specific depth.
Broad incumbents
- Wood Mackenzie: Global research and consultancy focused on energy, metals, and renewables. Provides comparable market intelligence, asset-level research, and strategic advisory for renewable developers and investors.
- S&P Global Commodity Insights: Global energy and commodities intelligence and analytics division of S&P Global. Provides power market data, forecasting, and research with significant overlap to Energy Synapse's analytics offering, at much broader scale.
- BloombergNEF (BNEF): Global energy research and intelligence platform. Overlaps with Energy Synapse on renewable project tracking and policy analysis, but at global rather than NEM-specific depth.
- AFRY (formerly Pöyry): Global engineering and consulting firm with strong Australian energy practice covering generation, transmission, and markets. Comparable on wholesale market modelling and advisory, though serves a much broader portfolio.
- Rystad Energy: Global energy research firm with growing renewable and storage analytics coverage. Comparable subscription intelligence model to Energy Synapse Platform, though focused on global rather than NEM-specific markets.
- ACIL Allen: Large Australian economics and policy consultancy with an established energy and resources practice. Overlaps with Energy Synapse on NEM regulatory advisory, policy analysis, and project economics, but across many sectors.
Direct peers
- Cornwall Insight: Independent energy market intelligence and consultancy firm (UK-headquartered with Australian/Asia-Pacific practice). Closely comparable subscription + advisory model covering renewable auctions, policy, and wholesale markets.
- ROAM Consulting: Australian energy market modelling consultancy focused on NEM and SWIS. Direct overlap with Energy Synapse on revenue forecasting, wholesale market price modelling, and renewable/storage project economics for Australian developers.
- Greenview Partners: Energy storage strategy and analytics consultancy serving developers, investors, and utilities. Closely comparable niche to Energy Synapse's battery and pumped hydro revenue modelling work, including project advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Energy Synapse social profiles
Digital presenceEnergy Synapse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Synapse leadership team
Management profileNumber of profiles
Profiles2 records
Energy Synapse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Synapse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Synapse
What does Energy Synapse do?
Energy Synapse provides wholesale electricity market analysis, modelling, and data services for the Australian National Electricity Market (NEM). The company sells an NEM data platform, market and revenue modelling services, strategic advisory, and bespoke research reports aimed at energy market participants.
Is Energy Synapse a public or private company?
Energy Synapse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Energy Synapse founded?
Energy Synapse was founded in 2016. It employs 1 to 10 people.
Where is Energy Synapse based?
Energy Synapse is headquartered in Pyrmont, Australia, in the Oceania region.
How does Energy Synapse make money?
Four revenue lines are on record. Analytics Platform Subscriptions are the primary driver. The others are research Reports, strategic Advisory and Consulting and corporate Training.
Who are Energy Synapse's main competitors?
Baringa Partners is listed as an emerging player. Broad incumbents are Wood Mackenzie, S&P Global Commodity Insights, BloombergNEF (BNEF), AFRY (formerly Pöyry), Rystad Energy and ACIL Allen. Direct peers are Cornwall Insight, ROAM Consulting and Greenview Partners.
Does Energy Synapse have an API?
No public API is recorded for Energy Synapse.
What industry is Energy Synapse in?
Energy Synapse's product category is Energy Market Analytics. Its primary akta.pro industry code is BPAHAIAG, Energy Systems & Power Engineering Consulting, with a secondary code of EUAMAMAN, Trading Platforms, ETRM/CTRM & Market Connectivity (APIs, Messaging, Integrations). Its NAICS code is 54169 and its SIC code is 4931.