Xpanda Security Limited
Xpanda Security Limited manufactures and installs custom steel physical security products — expanding grilles, security doors, bollards, and anti-jump screens — for New Zealand retail, commercial, marine, and education customers through its Auckland factory, operating since 1997.
- Company typePrivate
- Founded1997
- HeadquartersKenilworth, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Xpanda Security Limited does
Xpanda Security Limited is a New Zealand-based manufacturer and installer of physical steel security products for commercial, retail, and selected residential premises. Founded in 1997 and headquartered in Wairau Valley, Auckland, the company designs, fabricates, welds, galvanises, and powder-coats a comprehensive product portfolio across 12 categories and 60+ SKUs — including expanding grilles and trellis doors (Expandoor, Saftidor), fixed bars and mesh screens, bollards and ram-raid beams, steel doors and gates, anti-jump screens (polycarbonate and wire-cable systems), roller shutters, and custom-built security cages and cladding. Manufacturing is conducted in-house at the Auckland factory, with lattice panels sourced from South Africa, enabling custom-to-spec production for specific site openings.
The company operates through two divisions: Xpanda Security (Professional), which provides consultative sales with on-site security assessments, custom design, and professional installation nationwide; and DIY Xpanda (diyxpanda.co.nz), a self-serve e-commerce channel for supply-only products targeting homeowners and small businesses. Revenue is generated via one-time product sales bundled with professional installation services under deposit-then-balance terms, plus after-sales warranty service. Target segments span retail chains, dairies and convenience stores, pharmacies, marine retailers, technology retailers, service stations, schools, commercial real estate, and asset protection customers across New Zealand.
Xpanda's go-to-market emphasises consultative enterprise field sales supported by thought leadership content (monthly NZ Property Crime reporting), referral-driven repeat business, and multi-language marketing targeting ethnic business communities. The company has a documented 27-year operating history with long-tenured enterprise customers including Dick Smith (60+ stores, 5+ years), Burnsco Marine (10+ years), PB Technologies, Ventia NZ, and Bayleys Commercial. Notable product differentiators include the Expandoor (the only locally manufactured high-security trellis door in NZ) and the Invisi-Guard polycarbonate anti-jump screen. The company remains privately held with no disclosed external investment.
Xpanda Security Limited firmographics
Firmographics- Name
- Xpanda Security Limited
- Legal name
- Xpanda Security Ltd
- Website
- https://xpanda.co.nz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xpanda Security Limited manufactures and installs custom steel physical security products — expanding grilles, security doors, bollards, and anti-jump screens — for New Zealand retail, commercial, marine, and education customers through its Auckland factory, operating since 1997.
- Ownership category
- akta.pro rank
Xpanda Security Limited industry classification
Industry- Product category
- Physical Security Products
- NAICS
- Metal Window and Door Manufacturing (332321), Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Commercial/Small-Business Security System Installation & Service (HSAHABAJ)
- akta.pro secondary industries
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI), Gate Installation (Manual & Automated) (HSAIAJAC), Gate Latch, Lock & Hardware Repair/Replacement (HSAGAJAG)
Keywords
Where Xpanda Security Limited is headquartered
LocationHeadquarters
- HQ city
- Kenilworth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xpanda Security Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Security Product Sales and Installation: Xpanda Security designs, manufactures, and professionally installs custom physical security solutions including security doors, expanding grilles, bollards, and anti-jump screens. Revenue generated from product supply combined with professional installation services. For installation projects, 50% deposit required with balance due within 7 days of install. Pricing varies by product type: expanding doors from $750, large openings from $3,000, high-security fully framed from $5,000, solid steel doors from $3,000, window bars/screens from $225.
- Supply-Only Products: DIY Xpanda (diyxpanda.co.nz) and Trade Me sales operate as supply-only offerings under separate terms. Payment is due in full before manufacturing. Products include window bars, expandable barriers, security gates and doors, and locks for self-installation by customers.
- After-Sales Service and Repairs: Warranty service and maintenance for installed products. 12-month warranty against defective workmanship and faulty materials. Products not installed by Xpanda or authorised contractors have limited warranty coverage (product replacement only, no labour costs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Expanding Security Entry Door |
| Unit Pricing | Pay-as-you-go | Security Doors and Grilles for Large Openings |
| Unit Pricing | Pay-as-you-go | High Security Doors and Grilles (Fully Framed) |
| Unit Pricing | Pay-as-you-go | Solid Steel Security Door |
| Unit Pricing | Pay-as-you-go | Security Window Bars and Screens |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Xpanda Security Limited product offering
Product offeringCore offering
Xpanda Security designs, manufactures, and professionally installs custom physical steel security products including expanding grilles and trellis doors, fixed bars and mesh screens, bollards and ram-raid beams, solid steel doors and gates, roller shutters, anti-jump screens, and security cages for commercial and retail premises across New Zealand. The company operates two divisions: Xpanda Security (Professional) for custom-designed, fully installed enterprise solutions with site assessments, and DIY Xpanda for self-installation supply-only sales.
Product overview
Xpanda Security Limited offers a comprehensive portfolio of physical security products for commercial and retail premises in New Zealand, manufactured primarily in their Auckland factory. The product range is organized into 12 core categories spanning 60+ individual products, including expanding grilles and trellis doors (Saftidor, Expandoor), fixed bars and mesh screens, bollards and ram-raid beams, steel doors and gates, roller shutters, anti-jump screens (polycarbonate and wire cable systems), and custom-made security solutions. The company operates two divisions: Xpanda Security (Professional) providing custom-designed, fully installed solutions with nationwide coverage, and DIY Xpanda for self-install product purchases. Key named products include the Expandoor (the only locally manufactured high-security trellis door), Saftidor Retractable Security Grille, Double Diamond and SecureExit fire exit grilles, Polycarbonate Invisi-Guard anti-jump screens, and various bollard, door, and gate systems. The company emphasizes steel construction, insurance compliance, and professional installation as core differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Expandoor Expanding Trellis Door High-security steel expanding trellis door manufactured in New Zealand, fully framed on all four sides for maximum security. Custom heights up to 3.9m with Dulux powder coat colour options. Stacks to approximately 8% of total width when retracted. Designed for retail and commercial security applications.
- Saftidor Retractable Security Grille Cost-effective scissor-style steel expanding security grille suitable for opening widths up to 2.6 metres height. Retracts to approximately 10-15% of opening width. No top or bottom track required. Available in white or black powder-coated finish. Optional trolley system available for mobility.
- SecureExit Fire Exit Security Grille Purpose-built fire-exit compliant security grille for openings up to 2.5 metres high. Features reinforced lattice and rectangular shielding plate to prevent external access to internal snib. Certified for single-action emergency egress, combining compliant emergency escape with high-strength physical security.
- Double Diamond Expanding Fire Exit Grilles Fire-compliant expanding security grille featuring a smaller diamond lattice pattern and integrated shielding plate for thumb-turn lock protection. Manufactured from steel, available in black or white. Designed for fire exits and high-security areas where rapid egress without a key is required.
- Invisi-Guard Polycarbonate Anti-Jump Screen Staff protection screen for fuel stations and retail counters using 10mm thick x 80mm wide clear polycarbonate slats with steel end and intermediate supports. Features concealed fixings, triple-fixed slat-to-steel joints, approximately 94% light transmission, UV blocking, and anti-jump properties. Customizable with Dulux powder coat colours.
- Anti-Jump Wire Screen Cable-based anti-jump screen using 5mm stranded steel PVC-coated cable threaded through stainless steel pulleys with mechanical tensioners. Prevents unauthorized counter access while maintaining visual connection and speech clarity. Suitable for service stations and counter protection applications.
- Aluminium Roller Shutter Heavy-duty aluminium roller shutter for commercial applications featuring horizontal aluminium slats with optional ventilation holes, nylon end caps for quiet operation, and optional motorization. Suitable for shopfronts, car parks, and arcade entrances.
- External Steel Security Gates Custom-manufactured external steel gates with fully welded construction. Includes pedestrian and driveway gates in bar or solid panel designs. Hot-dip galvanised for corrosion resistance with optional powder coating in Dulux colours.
- High Security Door Bolt (ADI 5004) Heavy-duty shootbolt mechanism providing superior resistance against forced entry. Solid steel bolt throws deep into frame with multiple locking points. Installed at top and bottom of doors for enhanced protection against prying and kicking attacks.
- Steel Safety Cage for Shops Custom-manufactured steel safety cage for retail environments designed to protect equipment and prevent vandalism. Suitable for shops and commercial premises.
- High-Security Carpark Security Bars (Durabar) Heavy-duty steel security bars designed for car park applications to prevent vehicle-based breaches and unauthorized access.
- Steel Cigarette Cabinet Customized impenetrable steel cabinet for storing cigarettes in neighbourhood convenience stores, superettes and dairies. Prevents theft and is customized according to store layout.
- Built-in Floor Safe In-floor security safe integrated into premises construction for secure cash and valuable storage.
- Steel Key Safe Secure key storage solution including hanging and drop key safes designed for car rental agencies and vehicle dealerships to prevent unauthorized key access.
- Fixed Steel Pedestrian Barriers Permanently installed steel barriers for controlling pedestrian access and securing restricted areas in commercial and industrial premises.
- Steel Security Cladding Steel security cladding for protecting walls and surfaces against forced entry and vandalism in commercial premises.
- SaftidorTrolley Mobile Security Barrier System Fully removable security barrier system on caster wheels allowing mobility between locations. Ideal for shopping centre atriums, airport concourses, and sites requiring removable security.
- Xpanda Security Professional Division Professional division providing custom-designed, fully installed physical security solutions with site-specific assessments, professional installation, and nationwide service. Free on-site assessments available within Auckland metropolitan area. Multi-site rollouts supported across New Zealand.
- DIY Xpanda Self-install steel security products for homeowners and small businesses, available via diyxpanda.co.nz. Ready-to-ship range of products including window bars, expandable barriers, security gates and doors, and locks for self-installation. Operates as supply-only service under separate terms and conditions.
Quantifiable outcome
- Fewer than 5% of protected sites are targeted again after proper security installation
- +3 more outcomes
Companies that use Xpanda Security Limited
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Xpanda Security Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Xpanda Security Limited partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Xpanda Security Limited competitors and assessment
Company assessmentRegional players
- Crimsafe: Australian manufacturer of stainless-steel security screen doors and windows, primarily residential. Compares to Xpanda's fixed bars and mesh screens product category, though concentrated on the residential side and across the Tasman.
- Zenith Roller Doors: NZ-based specialist in roller shutter doors and grilles for commercial and industrial sites. Directly comparable to Xpanda's roller grille and shutter category for warehouse and storefront applications.
- Cyclone Wire (NZ): NZ-based manufacturer of security mesh, fencing, and barrier products. Closest in-market competitor to Xpanda for fixed bars, mesh screens, and perimeter security in New Zealand commercial environments.
- Prowler Proof: Manufacturer of welded security screen doors and window grilles in Australia. Comparable on metal security fabrication for residential and commercial openings, with an overlapping grill/screen product category.
- Amplimesh SupaScreen: Australian security screen and grille supplier with national dealer network. Comparable in fixed-bar and grille applications targeting both residential and commercial customers in AU markets adjacent to NZ.
- Fortress Security Doors (NZ): NZ-based installer of steel and aluminium security doors and screens. Comparable in commercial door and screen installation use cases, particularly residential security door retrofitting.
Direct peers
- Trelidor (South Africa): South African manufacturer of expanding trellis security doors (same lattice panel technology Xpanda uses). Highly comparable product architecture and direct overlap on Expandoor-style high-security expanding doors for retail/commercial.
- Australian Trellis Door Company: Direct competitor manufacturing and supplying expanding trellis doors, security grilles, and roller shutters across Australia and NZ. Overlaps with Xpanda on Saftidor-style expanding grilles and similar retail/commercial security use cases.
Broad incumbents
- B&D Doors (NZ/AU): Major Australasian manufacturer of roller doors, shutters, and commercial doors. Overlaps with Xpanda on commercial roller grilles and steel doors but as a broad incumbent across a much wider garage/industrial door portfolio.
- Steel & Tube NZ (Security/Roller Division): Large NZ steel products distributor with security-relevant categories. Offers some competing commercial doors/grilles products as part of a wider steel portfolio; broader incumbent rather than specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xpanda Security Limited social profiles
Digital presenceXpanda Security Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xpanda Security Limited leadership team
Management profileNumber of profiles
Xpanda Security Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Xpanda Security Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xpanda Security Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xpanda Security Limited
What does Xpanda Security Limited do?
Xpanda Security designs, manufactures, and professionally installs custom physical steel security products including expanding grilles and trellis doors, fixed bars and mesh screens, bollards and ram-raid beams, solid steel doors and gates, roller shutters, anti-jump screens, and security cages for commercial and retail premises across New Zealand. The company operates two divisions: Xpanda Security (Professional) for custom-designed, fully installed enterprise solutions with site assessments, and DIY Xpanda for self-installation supply-only sales.
Is Xpanda Security Limited a public or private company?
Xpanda Security Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xpanda Security Limited founded?
Xpanda Security Limited was founded in 1997. It employs 1 to 10 people.
Where is Xpanda Security Limited based?
Xpanda Security Limited is headquartered in Kenilworth, United States, in the North America region.
How does Xpanda Security Limited make money?
Three revenue lines are on record. Custom Security Product Sales and Installation is the primary driver. The others are supply-Only Products and after-Sales Service and Repairs.
Who are Xpanda Security Limited's main competitors?
Regional players on record are Crimsafe, Zenith Roller Doors, Cyclone Wire (NZ), Prowler Proof, Amplimesh SupaScreen and Fortress Security Doors (NZ). Direct peers are Trelidor (South Africa) and Australian Trellis Door Company. Broad incumbents are B&D Doors (NZ/AU) and Steel & Tube NZ (Security/Roller Division).
Does Xpanda Security Limited have an API?
No public API is recorded for Xpanda Security Limited.
What industry is Xpanda Security Limited in?
Xpanda Security Limited's product category is Physical Security Products. Its primary akta.pro industry code is HSAHABAJ, Commercial/Small-Business Security System Installation & Service, with a secondary code of IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices). Its NAICS code is 332321 and its SIC code is 3442.