CEG

What CEG does

CEG is a UK-based equipment-only rental company specializing in professional lighting, power distribution, rigging, and atmospheric effects for the live events industry. Founded in 2008 and headquartered in Huntingdon, Cambridgeshire, the company maintains a fleet of approximately 352 SKUs across four product categories — 162 lighting products, 111 power products, 66 rigging products, and 13 effects products — sourced from over 100 premium brands including Robe, GLP, Martin, MDG, Ayrton, MA Lighting, and Chauvet. The company positions itself as the UK's leading equipment-only rental partner serving production companies, event organizers, and live event professionals nationwide, with a stated 5.0 customer rating across 500+ clients.

The underlying technology consists of a self-service online rental platform (ceg.rent) that enables account-based ordering, real-time delivery tracking, invoice management, and personalized rate card pricing. Operational technology is supported by UK-wide delivery logistics combining an internal fleet with trusted partner carriers, 24/7 out-of-hours technical support, and standardized equipment preparation processes (deep cleaning, testing, and complimentary spares). The business holds sector-relevant certifications including Ecologi (climate positive), Living Wage Employer, and Albert (sustainable production).

Revenue is generated primarily through usage-based weekly equipment rental on flexible day-to-year terms, supplemented by a secondary channel of fixed-price used equipment sales (Nearly New and Preloved tiers) plus VAT. Pricing spans from £1.00/week for consumable cable items up to £250.00/week for flagship moving heads, with account holders receiving personalized rate cards. The go-to-market is predominantly direct-to-enterprise with a digital self-service layer; the company markets through its website, email newsletter, and organic LinkedIn and Facebook presence. Leadership comprises two listed directors (Benjamin Bowles and Gavin Thorrold), and the firm is an independent private limited company incorporated in England and Wales with no disclosed external investors, parent company, or acquisition history.

Name

CEG

Legal name

CEG

Website

https://ceghirepro.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CEG is a privately held UK equipment rental company that rents professional lighting, power, rigging, and effects gear to live event production companies nationwide from its Huntingdon base, with 352+ SKUs and a self-service online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Weekly rental of lighting, power, rigging, and effects equipment to production companies and event professionals across the UK. Equipment is rented with flexible terms from day to year-long durations.
2. Used Equipment Sales: Sale of nearly new and preloved equipment including lighting fixtures. Equipment is professionally maintained and tested before sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CEG rents professional lighting, power distribution, rigging, and atmospheric effects equipment on a weekly basis to UK production companies, event organisers, and live event professionals, supported by a self-service online platform with account-based personalised pricing, real-time delivery tracking, and 24/7 technical support. The company also sells professionally maintained Nearly New and Preloved equipment.

Product overview

CEG is the UK's leading equipment-only rental partner offering a unified rental platform for professional lighting, power, rigging, and atmospheric effects equipment. The core offering consists of four rental categories (Lighting with 162 products, Power with 111 products, Rigging with 66 products, and Effects with 13 products) complemented by a used equipment sales program (Nearly New and Preloved), UK-wide delivery logistics, and 24/7 technical support. The company provides an online rental platform enabling customers to manage orders, track deliveries, and access personalised pricing. Equipment is deep cleaned, tested, and prepped to shelf before dispatch, with same-day availability across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Rental Weekly rental of professional lighting equipment including moving heads, LED fixtures, profiles, and wash lights, comprising 162 products priced from £145.00/week to £250.00/week, available to UK production companies and live event professionals.
• Power Rental Weekly rental of power distribution, generators, and cable management solutions, with 111 products available for hire to UK production companies and event professionals.
• Rigging Rental Weekly rental of truss, motors, clamps, and structural support equipment with 66 products available for hire, including EXE Rise D8+ hoists at 500kg and 2000kg load variants, for UK live event and production use.
• Effects Rental Weekly rental of atmospheric effects equipment including haze, fog, confetti, and other production effects, with 13 products available for hire to UK live event and production companies.
• Nearly New Equipment Sales Sale of professionally maintained, nearly new pre-owned lighting and effects equipment such as the GLP JDC Line 1000 (£3,000 + VAT) and Robe TetraX (£2,500 + VAT), all thoroughly tested and ready to perform for production buyers.
• Preloved Equipment Sales Sale of preloved professional lighting equipment such as the GLP JDC1 and Martin MAC Aura XB (each £1,500 + VAT), thoroughly tested and available at discounted prices for production buyers.
• UK-Wide Delivery and Transport Nationwide equipment delivery and logistics service with same-day availability across the UK, operated via an internal fleet and trusted partner networks.
• 24/7 Technical Support Round-the-clock out-of-hours technical support and expert help included with equipment rentals, with complimentary spares provided to production customers.
• Martin MAC Viper XIP Hire Weekly hire of the Martin MAC Viper XIP, a 760W IP54 outdoor LED moving head delivering 28,000 lumens at 37kg, available from £250.00/week for outdoor festivals, concerts, and live events.

Quantifiable outcome

• Save up to 40% on equipment rental

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TSL Lighting: UK-based lighting rental and production company specializing in concerts, tours, festivals, and corporate events. Direct competitor with similar premium brand inventory and customer base to CEG.
• Entec Sound & Light: UK rental house for lighting, sound, and rigging serving concerts, tours, festivals, and corporate events. Direct competitor with comparable premium brand inventory (Robe, Martin, etc.) and similar target customers to CEG.
• Black Light: Scotland-based stage lighting, sound, and AV rental company serving theatre, concerts, events, and conferences across the UK. Comparable equipment rental model and customer overlap with CEG in the UK live events market.
• Stage Lighting Services (SLS): UK-based lighting and rigging rental company serving theatrical, concert, broadcast, and corporate event productions. Direct UK peer to CEG with overlapping product categories (moving heads, LED fixtures, rigging) and similar customer segments.
• Neg Earth Lights: UK-based lighting rental specialist serving concerts, tours, festivals, TV, and corporate events. Direct peer with comparable premium moving-head inventory (Robe, Martin, GLP) and similar target customer base of production professionals.
• Hawthorn: UK-based technical production company providing lighting, rigging, audio, and video equipment rental for live events, corporate productions, and theatre. Closest direct UK peer to CEG with similar customer base of production companies and event organizers.
• White Light: UK-based rental and production company specializing in lighting, audio, video, and rigging for theatre, broadcast, corporate, and live events. Overlaps significantly with CEG in UK lighting and rigging rental for the production industry.

Regional players

• A.C. Entertainment Technologies: UK-based supplier and renter of lighting, audio, rigging, and video equipment serving entertainment, broadcast, and architectural markets. Partially overlapping with CEG in equipment rental but with stronger distribution/sales focus.

Broad incumbents

• Christie Lites: Global entertainment lighting rental company with offices in North America and the UK. Competes with CEG in UK lighting rental for concerts, tours, and festivals but at a larger scale and with broader geographic reach.
• Production Resource Group (PRG): Global leader in entertainment production services offering lighting, video, audio, and rigging rentals plus full crew services. Direct UK competitor to CEG in lighting rental but operates at much larger scale across multiple geographies and integrated services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceghirepro
• LinkedInlinkedin.com/company/ceg-productions
• Xx.com/ceghirepo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEG