SoulSalt
SoulSalt Inc. is a Salt Lake City-based executive coaching and personal development company founded by Lyn Christian, offering one-on-one coaching ($249-$1,200+/month), online courses, a coach certification program, and published content targeting high-achieving executives and professionals in career transition.
- Company typePrivate
- Founded2002
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SoulSalt does
SoulSalt Inc. is a Salt Lake City, Utah-based executive coaching and personal development company founded by Lyn Christian, an ICF Master Certified Coach (MCC) with 20+ years of experience across education, project management, innovation, and leadership coaching. The company sells one-on-one executive coaching engagements priced at $249-$1,200+ per month, a portfolio of self-paced digital courses and bootcamps (Intelligent Conversations Bootcamp, Soul Strategy BootCamp, Soul Communication for Singles/Couples, Believing in Yourself, Soul Salt Map, Six Step Cycle), a Coach Certification program, and a book distributed via Amazon. Underlying 'technology' is primarily a WordPress-style website stack (soulsalt.com, courses.soulsalt.com) plus Udemy marketplace listings and Amazon book distribution — no proprietary platform, API, or AI components are disclosed. Methodologies (Soul Authority, Six Step Cycle) and C-IQ-based frameworks function as the differentiated IP rather than any software layer.
The business model combines subscription-style monthly coaching revenue, transactional digital product sales ranging from $20 to $1,275, professional services revenue from coaching certification and TEDx/corporate speaking, and book royalties. Go-to-market is hybrid: top-of-funnel content marketing via 69+ SEO-driven blog posts and a bi-weekly newsletter, free Reinvention Hour webinars as community building and lead capture, free Discovery Sessions as the bottom-of-funnel sales conversion, and self-serve e-commerce for lower-ticket courses. Customer segments include high-achieving executives (primary), professionals in career transition, aspiring coaches, and organizations seeking leadership development — with named past clients including P&G, eBay, 1-800-Contacts, Pitney Bowes, and iHeartMedia appearing primarily as speaking engagement or logo-placement references.
SoulSalt firmographics
Firmographics- Name
- SoulSalt
- Legal name
- SoulSalt Inc.
- Website
- https://soulsalt.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoulSalt Inc. is a Salt Lake City-based executive coaching and personal development company founded by Lyn Christian, offering one-on-one coaching ($249-$1,200+/month), online courses, a coach certification program, and published content targeting high-achieving executives and professionals in career transition.
- Ownership category
- akta.pro rank
SoulSalt industry classification
Industry- Product category
- Executive Coaching Services
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), 1:1 Speech, Rhetoric & Communication Coaching (EDAMAOAK)
Keywords
Where SoulSalt is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoulSalt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Executive Coaching Services: One-on-one coaching engagements with Lyn Christian. Clients select monthly coaching budgets ranging from $249 to $1200+ per month, indicating subscription/recurring revenue model. Includes free Discovery Sessions as entry point.
- Online Courses and Digital Products: Self-paced digital courses and mini-courses sold as one-time purchases. Examples include 'Believing in Yourself' mini-course ($49), 'Intelligent Conversations Bootcamp' ($599), 'Soul Strategy BootCamp' ($1,000), and 'Soul Communication for Couples' ($550).
- Coach Certification Program: Certification program for individuals who have completed their own inner work and are ready to guide others. Specific pricing not disclosed in available sources.
- Speaking Engagements: Revenue from TEDx and corporate speaking engagements. Lyn Christian is described as a TEDx speaker.
- Book Sales: SoulSalt book by Lyn Christian available on Amazon, covering career reinvention, confidence, purpose, and fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level mini-course for self-paced learning |
| One time/ perpetual license | Pay-as-you-go | Mid-tier certification and bootcamp programs |
| One time/ perpetual license | Pay-as-you-go | Premium add-on services |
| Subscription | Monthly | Ongoing coaching engagements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SoulSalt product offering
Product offeringCore offering
SoulSalt delivers executive soul coaching in 1:1 and group formats, paired with personal development online courses and a coach certification program. The company's flagship approach is its proprietary Soul Authority methodology, layered with the Conversational Intelligence framework and DiSC assessment integration, aimed at helping clients discover purpose, lead authentically, and navigate career transitions.
Product overview
SoulSalt is a coaching and personal development platform offering executive soul coaching services, online courses, and certification programs. The core offerings include Soul Authority Coaching (executive-level inner transformation), Career Reinvention Coaching, and the Soul Salt Coach Certification. The product portfolio also includes multiple fee-based online courses and mini-courses such as the Believing in Yourself Mini Course, Intelligent Conversations Bootcamp, Soul Strategy BootCamp, Soul Communication for Singles/Couples, and Leadership Bootcamp. The company also publishes the Soul Salt Book by Lyn Christian and hosts free monthly Reinvention Hour webinars. Pricing ranges from $20 for CCE hours to $1,275 for premium coaching add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Soul Coaching
Quantifiable outcome
- Most people experience 8-12 career shifts in their lifetime — reinvention is the new norm
- +2 more outcomes
Companies that use SoulSalt
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
SoulSalt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SoulSalt partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SoulSalt competitors and assessment
Company assessmentDirect peers
- Marshall Goldsmith: Marshall Goldsmith operates one of the world's best-known executive coaching practices and content brands, serving C-suite leaders with structured leadership development methodologies. SoulSalt's Soul Authority coaching targets the same audience with a similar premium 1:1 model.
- Coaches Training Institute (CTI): CTI is one of the longest-running coach certification programs globally, training individuals to become professional co-active coaches. SoulSalt's Soul Salt Coach Certification competes directly for aspiring coaches seeking a methodology and credential.
- BetterUp: BetterUp is the largest pure-play executive and leadership coaching platform, combining 1:1 coaching with AI tools and content. SoulSalt competes for the same high-achieving professional buyer, albeit via a founder-led model rather than enterprise SaaS.
- iPEC Coaching: iPEC is an ICF-accredited coach training and certification provider with a core energy-based methodology and coach certification programs. It is comparable to SoulSalt's certification offering and energy/mind-body oriented approach.
Broad incumbents
- Gallup: Gallup provides strengths-based leadership development, executive coaching, and certification programs built around its CliftonStrengths assessment. SoulSalt's DiSC-integrated executive coaching and certification compete for adjacent corporate L&D budgets.
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering executive coaching, assessments, and programs. SoulSalt's executive leadership bootcamps and coaching target similar corporate leadership development buyers.
- Tony Robbins Companies: Tony Robbins operates a large personal and business coaching, events, and content business targeting high-achieving individuals seeking transformation. SoulSalt operates in the same personal development/transformation category but at a far smaller scale.
- Heidrick & Struggles: Heidrick & Struggles runs a global executive search and leadership consulting practice with established executive coaching services for senior leaders. SoulSalt's premium executive soul-coaching offering sits in a similar luxury tier of the executive development market.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a large executive coaching and leadership development practice serving Fortune 500 clients. SoulSalt's corporate-facing leadership coaching overlaps with Korn Ferry's executive development offering.
Emerging players
- Dare to Lead (Brené Brown): Dare to Lead translates Brené Brown's research into leadership curricula, courses, and facilitator certification. It is comparable to SoulSalt's integrated approach combining thought leadership, courses, and a coach certification track built around a personal brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SoulSalt social profiles
Digital presenceSoulSalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoulSalt leadership team
Management profileNumber of profiles
Profiles1 record
SoulSalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoulSalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoulSalt
What does SoulSalt do?
SoulSalt delivers executive soul coaching in 1:1 and group formats, paired with personal development online courses and a coach certification program. The company's flagship approach is its proprietary Soul Authority methodology, layered with the Conversational Intelligence framework and DiSC assessment integration, aimed at helping clients discover purpose, lead authentically, and navigate career transitions.
Is SoulSalt a public or private company?
SoulSalt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoulSalt founded?
SoulSalt was founded in 2002. It employs 1 to 10 people.
Where is SoulSalt based?
SoulSalt is headquartered in Salt Lake City, United States, in the North America region.
How does SoulSalt make money?
Five revenue lines are on record. Executive Coaching Services are the primary driver. The others are online Courses and Digital Products, coach Certification Program, speaking Engagements and book Sales.
Who are SoulSalt's main competitors?
Direct peers on record are Marshall Goldsmith, Coaches Training Institute (CTI), BetterUp and iPEC Coaching. Broad incumbents are Gallup, Center for Creative Leadership (CCL), Tony Robbins Companies, Heidrick & Struggles and Korn Ferry. Dare to Lead (Brené Brown) is listed as an emerging player.
Does SoulSalt have an API?
No public API is recorded for SoulSalt.
What industry is SoulSalt in?
SoulSalt's product category is Executive Coaching Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 61143 and its SIC code is 8200.